BOLD

BOLD is the corporate venture capital arm of L'Oréal, established in 2018 and based in Clichy, France. The company focuses on investing in innovative and sustainable business models across various sectors, including sustainable beauty, clean natural beauty, health and wellness, data management, beauty technology, and green science. By targeting these areas, BOLD aims to support the development of disruptive ideas that align with L'Oréal's commitment to sustainability and innovation in the beauty industry.

Muriel Atias

Chief Investment Officer

Past deals in Beauty

Borntostandout

Series A in 2025
Borntostandout is a niche luxury fragrance brand from Seoul aims to redefine luxury fragrance.

Deconstruct

Venture Round in 2025
Deconstruct is a brand focused on delivering chemical-free and safe skincare products. The company offers a diverse range of items aimed at enhancing skin texture, addressing concerns such as tan removal, whitehead removal, and acne treatment. In addition to its product offerings, Deconstruct provides valuable blog content that educates users about various skin conditions, including pigmentation issues, dry and oily skin, and open pores. This combination of products and informational support positions Deconstruct as a comprehensive resource for individuals seeking effective solutions for their skincare needs.

Arata

Series A in 2024
Arata is a manufacturer of high-performance, plant-based hair care and personal care products based in New Delhi, India. Founded in 2017 by Dhruv Madhok and Dhruv Bhasin, the company focuses on creating vegan and cruelty-free products that are free from harmful chemicals such as SLS and parabens. Arata's product line includes a range of unisex offerings, including hair gel, shampoo, face and body wash, and hair cream, all designed to be non-toxic and skin-friendly. Through its commitment to sustainability and plant-powered science, Arata aims to improve the overall skincare experience for consumers seeking natural alternatives.

Zuvi

Venture Round in 2024
Zuvi is a manufacturer and designer of innovative hair drying solutions, specializing in cordless hair dryers that utilize light energy. The company's products employ infrared panels to generate warm air, which is then distributed by rotor-like fans. This technology allows for effective hair drying at lower temperatures, reducing the risk of lasting damage to hair while promoting healthier, smoother, and shinier results. Zuvi's focus on advanced drying techniques positions it as a leader in the hair care appliance market, catering to clients who prioritize both efficiency and hair health.
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