BoxGroup

Founded in 2009 and based in New York City, BoxGroup is an early-stage investment fund focusing on pre-seed to Series A rounds. It invests globally, with a primary focus on New York City, Silicon Valley, and Los Angeles. The firm typically allocates between $50,000 and $250,000 per investment across various sectors including consumer, enterprise, fintech, healthcare, life science, marketplace, synthetic biology, and climate.

Brian Aledort

CFO

Zodi Chalat

Investor

Adina Davis

Investor

Claire Goldsmith

Investor

Disha Karale

Investor

Past deals in Marketing

Clay

Series B in 2025
Clay offers advanced tools for growth teams to conduct comprehensive customer research. By integrating over 100 data sources, including first-party, intent, and third-party data, Clay enables deep insights into ideal customers.

Clay

Series B in 2024
Clay offers advanced tools for growth teams to conduct comprehensive customer research. By integrating over 100 data sources, including first-party, intent, and third-party data, Clay enables deep insights into ideal customers.

Ansa

Series A in 2024
Ansa is a technology company that specializes in developing a closed-loop payment platform aimed at enhancing customer loyalty for businesses. Its innovative technology enables marketers to create customer balances, load funds, and gain valuable insights into consumer spending habits. By financing customer accounts, Ansa's platform helps businesses reduce payment costs, increase transaction values, and foster repeat transactions. This approach supports brands in retaining and rewarding loyal customers, ultimately driving growth and profitability.

Claim

Pre Seed Round in 2023
Claim operates a social shopping app that lets brands invest directly in customer acquisition through weekly Drops, helping Gen Z discover products with friends. The platform turns brand discovery into a social experience by linking consumer credit cards and social habits, enabling users to earn cash back for finding and sharing places they love. This approach aims to attract and engage the next generation of shoppers for brands in a scalable, low-risk way.

Claim

Seed Round in 2023
Claim operates a social shopping app that lets brands invest directly in customer acquisition through weekly Drops, helping Gen Z discover products with friends. The platform turns brand discovery into a social experience by linking consumer credit cards and social habits, enabling users to earn cash back for finding and sharing places they love. This approach aims to attract and engage the next generation of shoppers for brands in a scalable, low-risk way.

Ansa

Seed Round in 2023
Ansa is a technology company that specializes in developing a closed-loop payment platform aimed at enhancing customer loyalty for businesses. Its innovative technology enables marketers to create customer balances, load funds, and gain valuable insights into consumer spending habits. By financing customer accounts, Ansa's platform helps businesses reduce payment costs, increase transaction values, and foster repeat transactions. This approach supports brands in retaining and rewarding loyal customers, ultimately driving growth and profitability.

Boulevard

Series C in 2022
Boulevard Labs, Inc. specializes in developing a comprehensive management software platform tailored for salons, spas, and other appointment-based businesses. Founded in 2016 and headquartered in West Hollywood, California, Boulevard offers a cloud-based dashboard that provides real-time updates and various applications for staff and receptionists. The platform enhances operational efficiency by enabling staff to manage schedules, communicate with clients, book appointments, and process payments. Additionally, it features tools for client self-scheduling, customer relationship management, marketing, and custom reporting, addressing the unique needs of the beauty and wellness industry. By integrating these functionalities, Boulevard aims to streamline operations, boost sales, and enhance customer experiences in an industry often lacking advanced technological solutions.

Mercantile

Venture Round in 2022
Mercantile provides credit card services and related financial products for small and medium-sized businesses. The company offers a premium credit card program designed to monetize client payables and create a high-margin revenue stream for client organizations, helping them compete with larger firms in markets dominated by big companies and improve their resilience.

Boulevard

Series B in 2020
Boulevard Labs, Inc. specializes in developing a comprehensive management software platform tailored for salons, spas, and other appointment-based businesses. Founded in 2016 and headquartered in West Hollywood, California, Boulevard offers a cloud-based dashboard that provides real-time updates and various applications for staff and receptionists. The platform enhances operational efficiency by enabling staff to manage schedules, communicate with clients, book appointments, and process payments. Additionally, it features tools for client self-scheduling, customer relationship management, marketing, and custom reporting, addressing the unique needs of the beauty and wellness industry. By integrating these functionalities, Boulevard aims to streamline operations, boost sales, and enhance customer experiences in an industry often lacking advanced technological solutions.

Zeal

Seed Round in 2020
Puzzl Group, Inc. operates a campaign tracking platform designed for brands to effectively monitor and manage their marketing efforts, particularly the in-person components of their campaigns. The platform allows businesses to track key metrics such as impressions, engagement, and conversions, while also facilitating the management of ambassador programs without the need for physical presence at targeted locations. With a focus on enhancing the effectiveness of personal marketing campaigns, Puzzl has successfully executed numerous campaigns, generating significant revenue and maintaining healthy profit margins. The company currently supports brands in managing a substantial number of brand ambassadors, positioning itself within a large market opportunity.

Boulevard

Series A in 2019
Boulevard Labs, Inc. specializes in developing a comprehensive management software platform tailored for salons, spas, and other appointment-based businesses. Founded in 2016 and headquartered in West Hollywood, California, Boulevard offers a cloud-based dashboard that provides real-time updates and various applications for staff and receptionists. The platform enhances operational efficiency by enabling staff to manage schedules, communicate with clients, book appointments, and process payments. Additionally, it features tools for client self-scheduling, customer relationship management, marketing, and custom reporting, addressing the unique needs of the beauty and wellness industry. By integrating these functionalities, Boulevard aims to streamline operations, boost sales, and enhance customer experiences in an industry often lacking advanced technological solutions.

Clay

Series A in 2019
Clay offers advanced tools for growth teams to conduct comprehensive customer research. By integrating over 100 data sources, including first-party, intent, and third-party data, Clay enables deep insights into ideal customers.

Crayon

Series A in 2019
Crayon, Inc. is a market intelligence platform that helps businesses track, analyze, and act on their digital footprints. It provides tools for intelligence analysis, marketing insights, and website inspiration, enabling organizations to gain competitive advantages in their industries. Founded in 2014 and based in Boston, Massachusetts, Crayon serves mid-market and enterprise clients, allowing them to capture and utilize insights that drive measurable business impact. Originally known as M80 Labs, Inc., the company rebranded to Crayon in June 2017.

RankScience

Seed Round in 2018
RankScience provides a continuous-optimization platform for website search engine optimization, combining automated A/B testing and data science. The system automates running multiple tests to identify changes that improve the ranking of web pages in organic search results and optimize page delivery, helping businesses enhance visibility and performance of their websites.

SelfMade

Series A in 2017
SelfMade operates a technology platform that transforms and shares images on social media. It offers professional photo editing services and social media support to help members grow their online following. The company's app provides access to its follower growth technology, allowing users to determine their brand aesthetic, growth strategy, and posting schedule.

Clay

Seed Round in 2017
Clay offers advanced tools for growth teams to conduct comprehensive customer research. By integrating over 100 data sources, including first-party, intent, and third-party data, Clay enables deep insights into ideal customers.

Crayon

Seed Round in 2016
Crayon, Inc. is a market intelligence platform that helps businesses track, analyze, and act on their digital footprints. It provides tools for intelligence analysis, marketing insights, and website inspiration, enabling organizations to gain competitive advantages in their industries. Founded in 2014 and based in Boston, Massachusetts, Crayon serves mid-market and enterprise clients, allowing them to capture and utilize insights that drive measurable business impact. Originally known as M80 Labs, Inc., the company rebranded to Crayon in June 2017.

Estimote

Series A in 2016
Estimote Inc., established in 2012, specializes in developing sensor-based analytics platforms. Headquartered in New York with offices in San Francisco and Krakow, the company manufactures small wireless sensors called Estimote Beacons and Stickers, which utilize Bluetooth low energy to detect nearby smartphones and facilitate indoor location tracking. These sensors are primarily supplied to brick-and-mortar retail stores across the United States and Europe, enabling retailers to deliver targeted mobile advertising based on customers' in-store locations.

Cricket's Circle

Seed Round in 2015
Cricket's Circle, Inc. is a retail company based in New York that operates an online platform dedicated to expectant and new parents. Founded in 2014, the company offers a wide range of product recommendations and useful information related to baby care. Its offerings include essential items across various categories such as bath and skin care, diapering, feeding, health and safety, nursery products, and toys. Additionally, Cricket's Circle provides a shoppable solution and a baby gift registry, utilizing personalized content and data to enhance the shopping experience for mothers. By focusing on both e-commerce and content, the company aims to support parents in making informed choices for their children.

Clay

Pre Seed Round in 2015
Clay offers advanced tools for growth teams to conduct comprehensive customer research. By integrating over 100 data sources, including first-party, intent, and third-party data, Clay enables deep insights into ideal customers.

Voyat

Seed Round in 2014
Voyat Inc. is a technology company focused on enhancing guest loyalty for hotels through its innovative guest retention engine. Founded in 2012 and headquartered in New York City, with additional offices in Barcelona and Copenhagen, Voyat provides a platform that enables hotels to establish personalized connections with their guests both online and on-site. By leveraging data analytics, the platform allows hotels to present tailored offers, promotions, and loyalty rewards, thereby fostering a direct relationship with each individual guest. This approach not only strengthens customer engagement but also boosts direct bookings and customer lifetime value. Renowned hotel brands, including The New York Palace and Mövenpick Hotels, utilize Voyat's technology to differentiate themselves in a competitive market and cultivate lasting loyalty among their patrons.

Rebel

Seed Round in 2014
Rebel is a company based in Washington, D.C., that specializes in in-email checkout products, allowing businesses to transform their email communications into interactive marketing tools. Founded in 2014 and known originally as Rebelmail, the company rebranded to Rebel in June 2018. By enabling actionable experiences directly within the inbox, Rebel enhances user engagement and increases conversion rates, effectively turning email into a powerful extension of a brand's app or website. This innovative approach helps businesses drive more actions from recipients, leveraging email as a key revenue driver. As of October 2018, Rebel operates as a subsidiary of Salesforce.

Niche

Seed Round in 2014
Niche is a provider of a social media management platform aimed at engaging and monetizing social media accounts, particularly for the younger generation. The company operates a community of influential social media creators active on emerging platforms such as Vine, Instagram, and Tumblr. Niche offers both software and services that help these creators thrive and interact with their audiences effectively. By collaborating with leading brands, studios, start-ups, and agencies, Niche enhances their partners' social media presence, facilitating user acquisition, audience development, and engagement. Through its comprehensive approach, Niche supports creators in building strong online communities while providing valuable resources for brands looking to generate buzz and foster meaningful connections with their target audiences.

Simon Data

Seed Round in 2013
Simon Data develops a customer data platform designed to enhance campaign performance via precise segmentation and personalization. Its platform identifies purchase intent, predicts churn, estimates customer lifetime value, and enables brands to deliver personalized experiences across channels.

Carnival

Seed Round in 2013
Founded in 2008, Carnival is a New York-based company that provides a mobile marketing platform enabling brands and agencies to engage users with interactive messages and analytics within their mobile apps.

Vengo

Seed Round in 2013
Vengo is a software and hardware company that designs and manufactures interactive digital vending machines and an accompanying touchscreen software platform that blends digital media with point-of-purchase experiences. The slim-profile kiosks engage consumers at the point of sale, gamify the shopping experience, and collect consumer behavior data for brands to optimize outreach and manage networks remotely. Founded in 2012 and based in New York, Vengo has partnered with major brands such as Mondelez, Snapple, Verizon, and others to drive brand engagement and faster unit economics through compact, data-driven vending solutions.

Nomi

Seed Round in 2013
Nomi is an omni-channel marketing platform designed to enhance customer engagement for retailers. By analyzing and optimizing the return on investment from offline marketing and store operations, Nomi quantifies the effectiveness of marketing campaigns in driving foot traffic and assesses customer lifetime value. The platform helps retailers evaluate how well stores convert visitors into buyers, identify underperforming staff, and measure the impact of training and management investments on customer behavior. Nomi offers a comprehensive view of the customer conversion funnel, enabling retailers to predict store performance and diagnose operational issues proactively. Founded in September 2012 by Marc Ferrentino, Corey Capasso, Wesley Barrow, Peter Quintas, and Robert Balousek, the company is headquartered in New York, United States.

Splash

Convertible Note in 2013
Splash is a company that offers an online marketing automation platform specifically designed for event marketers and field marketing teams. Its tools enable the creation, design, and execution of virtual, in-person, and hybrid events, focusing on delivering memorable experiences that engage attendees and drive business value. The platform allows users to build customized event websites, create online invitations, sell tickets, and connect attendees with the marketing channels of their organizations. By streamlining the event marketing process, Splash empowers businesses to scale their efforts and enhance digital experiences effectively.

Thanx

Seed Round in 2012
Thanx is a guest engagement platform for offline businesses, including brick-and-mortar retailers, restaurants, and malls, that links purchases from card networks to a CRM and marketing automation suite. The platform enables data capture from card transactions, personalized customer interactions, and loyalty programs through messages, email marketing, and real-time feedback tools, along with revenue reporting and online ordering integrations. Founded in 2011 and headquartered in San Francisco, Thanx helps merchants improve retention and revenue by turning purchase data into personalized engagement across channels.

PJX Media

Series A in 2012
PJX Media is an out-of-home advertising agency that specializes in creating and executing advertising campaigns across various formats, including billboards and transit ads. Founded in 2010 and headquartered in New York, with an additional office in Denver, the company utilizes advanced technology to facilitate the entire advertising process, from audience-based planning to execution and performance reporting. PJX Media offers a comprehensive suite of services, including strategic planning that leverages data to identify target markets and optimize budgets, as well as management services that ensure campaign success through proof of posting and detailed performance analysis. As a subsidiary of ADstruc, PJX Media combines industry expertise with innovative tools to enhance the effectiveness of out-of-home advertising for its clients.

LaunchRock

Seed Round in 2011
LaunchRock is an online platform that allows users to create viral "Launching Soon" pages equipped with sharing tools and analytics. Founded in 2011 during Philadelphia’s Startup Weekend, the company operates from Walnut, California. LaunchRock enables users to rapidly set up landing pages, allowing them to capture early interest and grow their audience. The platform incentivizes users to promote projects through email and social networks, enhancing marketing efforts. By providing these tools, LaunchRock helps clients effectively engage potential customers before their official launch.

Funnel

Angel Round in 2011
Funnel is a technology company that provides a comprehensive real estate marketing software platform designed to optimize the renter experience from initial inquiry through lease renewals. The platform offers complete marketing and leasing management services, utilizing AI and automation to mitigate staffing concerns and improve operational efficiency.

Yieldbot

Seed Round in 2010
Yieldbot Inc. is a data intelligence company based in New York, founded in 2009, that focuses on enhancing the value of digital media for consumers, brands, and publishers. The company specializes in leveraging publisher site data, including visitor referrer and click stream data, to offer actionable insights through its Intent Graph service, which maps visitor intent in an analytical format. This allows clients to better understand and monetize their audiences. Additionally, Yieldbot provides Pubfood.js, an open-source header bidding framework that simplifies the integration of demand partners into publisher ad stacks. By combining advanced technology with data-driven strategies, Yieldbot aims to revolutionize media value creation and facilitate more relevant and effective digital advertising experiences.

Kapost

Seed Round in 2010
Kapost is a provider of content marketing software that enables companies to manage content marketing as a structured business process. Its platform supports ideation, production, distribution, and analytics to help marketers create more content, reach target audiences, and generate leads. The solution includes a content library, templates, and tools to plan and produce personalized content, coordinate distribution across channels, and measure performance at scale. Kapost focuses on building efficient content operations for demand generation and content-driven marketing programs across B2B and enterprise teams.

PJX Media

Seed Round in 2010
PJX Media is an out-of-home advertising agency that specializes in creating and executing advertising campaigns across various formats, including billboards and transit ads. Founded in 2010 and headquartered in New York, with an additional office in Denver, the company utilizes advanced technology to facilitate the entire advertising process, from audience-based planning to execution and performance reporting. PJX Media offers a comprehensive suite of services, including strategic planning that leverages data to identify target markets and optimize budgets, as well as management services that ensure campaign success through proof of posting and detailed performance analysis. As a subsidiary of ADstruc, PJX Media combines industry expertise with innovative tools to enhance the effectiveness of out-of-home advertising for its clients.
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