BoxGroup

BoxGroup Services, LLC is a venture capital firm based in New York City, founded in 2009. It specializes in early-stage investments, primarily focusing on pre-seed, seed, and early Series A rounds. The firm targets a variety of sectors, including disruptive technology, healthcare, biotech, food, software as a service, e-commerce, and fintech. BoxGroup typically invests between $50,000 and $500,000 in each company, emphasizing a conviction in the founding team and their vision to create category-defining businesses. Although it primarily invests in New York City, Silicon Valley, and Los Angeles, the firm is open to opportunities globally. Notably, BoxGroup does not take board seats or ownership stakes in the companies it supports.

Brian Aledort

CFO

Zodi Chalat

Investor

Adina Davis

Investor

Claire Goldsmith

Investor

Disha Karale

Investor

Nimi Katragadda

Partner

Greg Rosen

Partner

Claire Smilow

Principal

Past deals in Marketing

Clay

Series B in 2025
Clay is a company that offers innovative tools designed to assist growth teams in identifying and connecting with their ideal customers. By integrating first-party, intent, and third-party data from over 100 sources, Clay's platform facilitates comprehensive customer research. This streamlined approach allows teams to enhance their workflows and effectively target their outreach efforts, ultimately driving business growth.

Clay

Series B in 2024
Clay is a company that offers innovative tools designed to assist growth teams in identifying and connecting with their ideal customers. By integrating first-party, intent, and third-party data from over 100 sources, Clay's platform facilitates comprehensive customer research. This streamlined approach allows teams to enhance their workflows and effectively target their outreach efforts, ultimately driving business growth.

Ansa

Series A in 2024
Ansa develops a closed-loop payment technology that enables marketers to create customer balances and facilitate payments. This platform is designed to enhance customer loyalty by funding accounts and offering insights into consumer spending behaviors. By leveraging this technology, businesses can reduce payment costs, increase transaction values, and encourage repeat purchases, ultimately fostering stronger customer relationships and driving revenue growth.

Claim

Pre Seed Round in 2023
Claim operates a social shopping application designed to enhance brand discovery for consumers, particularly targeting Gen Z. The platform allows brands to engage directly in customer acquisition through weekly promotional events known as Drops, which showcase new products. Users can earn rewards such as cash-back, exclusive event access, and free merchandise simply by shopping at their favorite brands. Additionally, Claim encourages social interaction by enabling users to share benefits with friends through gifting and trading rewards. This approach aims to create a fun and engaging shopping experience that connects consumers with brands in a meaningful way.

Claim

Seed Round in 2023
Claim operates a social shopping application designed to enhance brand discovery for consumers, particularly targeting Gen Z. The platform allows brands to engage directly in customer acquisition through weekly promotional events known as Drops, which showcase new products. Users can earn rewards such as cash-back, exclusive event access, and free merchandise simply by shopping at their favorite brands. Additionally, Claim encourages social interaction by enabling users to share benefits with friends through gifting and trading rewards. This approach aims to create a fun and engaging shopping experience that connects consumers with brands in a meaningful way.

Ansa

Seed Round in 2023
Ansa develops a closed-loop payment technology that enables marketers to create customer balances and facilitate payments. This platform is designed to enhance customer loyalty by funding accounts and offering insights into consumer spending behaviors. By leveraging this technology, businesses can reduce payment costs, increase transaction values, and encourage repeat purchases, ultimately fostering stronger customer relationships and driving revenue growth.

Boulevard

Series C in 2022
Boulevard Labs, Inc. specializes in developing a comprehensive management software platform tailored for salons, spas, and other appointment-based businesses. Founded in 2016 and headquartered in West Hollywood, California, Boulevard offers a cloud-based dashboard that provides real-time updates and various applications for staff and receptionists. The platform enhances operational efficiency by enabling staff to manage schedules, communicate with clients, book appointments, and process payments. Additionally, it features tools for client self-scheduling, customer relationship management, marketing, and custom reporting, addressing the unique needs of the beauty and wellness industry. By integrating these functionalities, Boulevard aims to streamline operations, boost sales, and enhance customer experiences in an industry often lacking advanced technological solutions.

Mercantile

Venture Round in 2022
Mercantile offers premium credit card services specifically designed for small and medium-sized businesses. By providing these financial products, the company aims to empower business owners to compete effectively against larger corporations. Mercantile's credit cards not only help businesses manage their payables, but also create new high-margin revenue opportunities through program dividends. This focus on enhancing the financial resilience of smaller enterprises positions Mercantile as a valuable partner in a market predominantly governed by larger players.

Boulevard

Series B in 2020
Boulevard Labs, Inc. specializes in developing a comprehensive management software platform tailored for salons, spas, and other appointment-based businesses. Founded in 2016 and headquartered in West Hollywood, California, Boulevard offers a cloud-based dashboard that provides real-time updates and various applications for staff and receptionists. The platform enhances operational efficiency by enabling staff to manage schedules, communicate with clients, book appointments, and process payments. Additionally, it features tools for client self-scheduling, customer relationship management, marketing, and custom reporting, addressing the unique needs of the beauty and wellness industry. By integrating these functionalities, Boulevard aims to streamline operations, boost sales, and enhance customer experiences in an industry often lacking advanced technological solutions.

Boulevard

Series A in 2019
Boulevard Labs, Inc. specializes in developing a comprehensive management software platform tailored for salons, spas, and other appointment-based businesses. Founded in 2016 and headquartered in West Hollywood, California, Boulevard offers a cloud-based dashboard that provides real-time updates and various applications for staff and receptionists. The platform enhances operational efficiency by enabling staff to manage schedules, communicate with clients, book appointments, and process payments. Additionally, it features tools for client self-scheduling, customer relationship management, marketing, and custom reporting, addressing the unique needs of the beauty and wellness industry. By integrating these functionalities, Boulevard aims to streamline operations, boost sales, and enhance customer experiences in an industry often lacking advanced technological solutions.

Clay

Series A in 2019
Clay is a company that offers innovative tools designed to assist growth teams in identifying and connecting with their ideal customers. By integrating first-party, intent, and third-party data from over 100 sources, Clay's platform facilitates comprehensive customer research. This streamlined approach allows teams to enhance their workflows and effectively target their outreach efforts, ultimately driving business growth.

Crayon

Series A in 2019
Crayon, Inc. operates a market intelligence platform designed to help businesses track, analyze, and respond to digital footprints. The company offers tools for intelligence and analysis, marketing insights, and website inspiration, enabling mid-market and enterprise organizations to identify opportunities and build sustainable competitive advantages. Founded in 2014 and based in Boston, Massachusetts, Crayon serves hundreds of clients by providing actionable insights that drive significant business impact. Originally known as M80 Labs, Inc., the company rebranded to Crayon in June 2017.

SelfMade

Series A in 2017
SelfMade, Inc. is a New York-based technology company that specializes in image transformation and sharing, particularly tailored for social media. Established in 2015, it provides a members-only mobile application that employs artificial intelligence and proprietary technology to connect users with professional photo editors and social media strategists. This platform enables individuals and brands to enhance their online presence by offering personalized photo editing services and strategic social media support. Users can determine their brand aesthetic, develop growth strategies, and optimize posting schedules, making professional-grade marketing accessible to a broader audience. By democratizing access to high-quality image editing and social media management, SelfMade empowers its members to effectively express and grow their personal brands.

Clay

Seed Round in 2017
Clay is a company that offers innovative tools designed to assist growth teams in identifying and connecting with their ideal customers. By integrating first-party, intent, and third-party data from over 100 sources, Clay's platform facilitates comprehensive customer research. This streamlined approach allows teams to enhance their workflows and effectively target their outreach efforts, ultimately driving business growth.

Crayon

Seed Round in 2016
Crayon, Inc. operates a market intelligence platform designed to help businesses track, analyze, and respond to digital footprints. The company offers tools for intelligence and analysis, marketing insights, and website inspiration, enabling mid-market and enterprise organizations to identify opportunities and build sustainable competitive advantages. Founded in 2014 and based in Boston, Massachusetts, Crayon serves hundreds of clients by providing actionable insights that drive significant business impact. Originally known as M80 Labs, Inc., the company rebranded to Crayon in June 2017.

Sevenrooms

Seed Round in 2015
Sevenrooms Inc. is a data-driven operations, marketing, and guest engagement platform tailored for the global hospitality industry. Founded in 2011 and based in New York, the company offers an all-in-one CRM-driven solution that encompasses reservation, waitlist and table management, online ordering, contactless payment options, and reputation management. This comprehensive platform empowers hospitality operators, including restaurants, hotels, nightlife venues, and entertainment organizations, to leverage data for building direct relationships with guests, enhancing their experiences, and driving repeat visits and orders. With a client base exceeding 12,000, Sevenrooms collaborates with notable names such as Marriott International, MGM Resorts, and Wolfgang Puck, helping them increase sales and customer loyalty through advanced marketing automation and guest management features.

Clay

Pre Seed Round in 2015
Clay is a company that offers innovative tools designed to assist growth teams in identifying and connecting with their ideal customers. By integrating first-party, intent, and third-party data from over 100 sources, Clay's platform facilitates comprehensive customer research. This streamlined approach allows teams to enhance their workflows and effectively target their outreach efforts, ultimately driving business growth.

Glossier

Seed Round in 2014
Glossier, Inc. is a direct-to-consumer beauty company that specializes in the manufacturing and sale of skincare, makeup, body, and fragrance products. Founded in 2010 and based in New York, the company emphasizes a unique shopping experience that combines content and community engagement. Glossier offers a diverse range of beauty products inspired by everyday women, including skincare lotions, body lotions, and foundation kits. The company operates an online platform that features beauty-related content such as interviews with models and makeup artists, as well as advice on various beauty topics. Glossier's products are available for purchase in the United States, Canada, Sweden, and the United Kingdom, and they also maintain a showroom in New York City.

Voyat

Seed Round in 2014
Voyat Inc. operates a guest retention platform that facilitates direct connections between hotels and their guests, enhancing loyalty and personalizing the customer experience. Founded in 2012 and headquartered in New York City, Voyat provides technology that allows hotels to offer tailored promotions, rewards, and communication through a lightweight platform. By creating a digital link via WiFi, the platform enables hotels to recognize guests as valued customers and strengthen their direct booking channels. This approach helps hotel brands differentiate themselves in a competitive market and increases customer lifetime value. Voyat's technology is utilized by notable hotel brands and independent establishments across North America, Europe, the Middle East, and Asia. The company also has offices in Barcelona and Copenhagen, and it operates as a subsidiary of Intent Media, Inc.

Rebel

Seed Round in 2014
Rebel is a company based in Washington, D.C., that specializes in in-email checkout products, enhancing the functionality of email as a marketing tool. Founded in 2014 and originally named Rebelmail, the company rebranded to Rebel in June 2018. It focuses on transforming traditional email into an interactive platform that delivers actionable experiences directly within the inbox. By integrating email with user applications and websites, Rebel aims to improve engagement, increase conversions, and encourage more actions from recipients. As of October 2018, Rebel operates as a subsidiary of Salesforce.

Simon Data

Seed Round in 2013
Simon Data, Inc. is a company that specializes in developing and distributing a performance marketing platform designed to enhance customer engagement. Founded in 2013 and based in Brooklyn, New York, Simon Data provides a customer data platform that enables marketers to create complex customer segments and deliver personalized experiences. Its solutions include data ingestion, a personalization engine, multichannel automation, advanced experimentation support, and cohort-based funnel analysis. The platform's innovative approach allows organizations to implement personalization capabilities without the necessity of extensive customized data infrastructure, making it easier for brands to provide exceptional customer experiences globally.

Carnival

Seed Round in 2013
Carnival is a mobile marketing platform based in New York, founded in 2008 by Guy Horrocks and Cody Bunea. The platform allows brands and agencies to create and publish interactive messages and campaigns tailored for mobile audiences. It provides tools for managing audience relationships and offers analytics to measure the effectiveness of mobile marketing strategies. By enabling users to engage with their customers through mobile content and communication, Carnival helps businesses enhance their marketing efforts and foster stronger connections with their audiences.

Vengo

Seed Round in 2013
Vengo Labs LLC, established in 2012 and headquartered in Bethpage, New York, specializes in manufacturing interactive, touchscreen kiosks that engage consumers at the point-of-purchase. These kiosks, which resemble next-generation vending machines, combine digital media with point-of-purchase technology, creating an interactive and gamified shopping experience. Vengo's platforms collect consumer behavior data, enabling businesses to promote their brands, manage their networks remotely, and connect with customers. The company has partnered with prominent brands such as Mondelez, Snapple, and Dentyne, and has been recognized as one of the "NYC Next Idea" companies in 2012.

Nomi

Seed Round in 2013
Nomi is an omni-channel marketing platform designed to enhance customer engagement for retailers. By analyzing and optimizing the return on investment from offline marketing and store operations, Nomi quantifies the effectiveness of marketing campaigns in driving foot traffic and assesses customer lifetime value. The platform helps retailers evaluate how well stores convert visitors into buyers, identify underperforming staff, and measure the impact of training and management investments on customer behavior. Nomi offers a comprehensive view of the customer conversion funnel, enabling retailers to predict store performance and diagnose operational issues proactively. Founded in September 2012 by Marc Ferrentino, Corey Capasso, Wesley Barrow, Peter Quintas, and Robert Balousek, the company is headquartered in New York, United States.

Adcade

Seed Round in 2012
Adcade, founded in 2012 and based in New York, specializes in mobile and tablet media solutions for advertisers, publishers, and developers. The company focuses on creating innovative HTML5 advertisements that enhance cross-platform engagement and facilitate monetization. Its animation tool enables users to build and publish multi-screen ads while allowing for direct conversion of design assets into interactive projects. Adcade's offerings support a wide range of clients, providing them with the necessary resources to achieve their marketing objectives effectively across various devices and ad servers.

PJX Media

Series A in 2012
PJX Media is an out-of-home advertising agency that specializes in creating and executing advertising campaigns across various formats, including billboards and transit ads. Founded in 2010 and headquartered in New York, with an additional office in Denver, the company utilizes advanced technology to facilitate the entire advertising process, from audience-based planning to execution and performance reporting. PJX Media offers a comprehensive suite of services, including strategic planning that leverages data to identify target markets and optimize budgets, as well as management services that ensure campaign success through proof of posting and detailed performance analysis. As a subsidiary of ADstruc, PJX Media combines industry expertise with innovative tools to enhance the effectiveness of out-of-home advertising for its clients.

LaunchRock

Seed Round in 2011
LaunchRock is an online platform that allows users to create viral "Launching Soon" pages equipped with sharing tools and analytics. Founded in 2011 during Philadelphia’s Startup Weekend, the company operates from Walnut, California. LaunchRock enables users to rapidly set up landing pages, allowing them to capture early interest and grow their audience. The platform incentivizes users to promote projects through email and social networks, enhancing marketing efforts. By providing these tools, LaunchRock helps clients effectively engage potential customers before their official launch.

Funnel Leasing

Angel Round in 2011
Funnel is a developer of cloud-based real estate marketing software aimed at enhancing the efficiency of multifamily operators and improving the leasing experience for renters. By offering a comprehensive suite of tools, Funnel enables residential professionals to manage their inventory effectively, track leads, and oversee the leasing process from initial inquiry to renewal. The platform focuses on delivering a connected and consistent experience for renters while providing operators with valuable performance analytics. This innovative approach not only streamlines operations but also allows for cost savings by fostering smaller, more efficient teams. Funnel's renter-centric model addresses long-standing challenges in the industry, ultimately transforming the way multifamily operators engage with their tenants.

Kapost

Seed Round in 2010
Kapost is a leading provider of content marketing software that helps businesses manage their content marketing as a structured process. Its platform facilitates the ideation, production, distribution, audience development, and analytics of content marketing, enabling marketers to create more content, attract more traffic, and generate more leads. The platform includes a content library featuring exclusive research, tactical eBooks, and customizable templates, allowing B2B marketers to strategically plan and produce personalized content with targeted messaging. Additionally, Kapost offers tools for streamlining distribution across various channels and analyzing content performance at scale. The company serves a diverse range of clients, including prominent brands such as Eloqua, Marketo, AT&T, and Intel. Kapost also runs The Content Marketeer, a blog dedicated to providing educational resources for marketers.

PJX Media

Seed Round in 2010
PJX Media is an out-of-home advertising agency that specializes in creating and executing advertising campaigns across various formats, including billboards and transit ads. Founded in 2010 and headquartered in New York, with an additional office in Denver, the company utilizes advanced technology to facilitate the entire advertising process, from audience-based planning to execution and performance reporting. PJX Media offers a comprehensive suite of services, including strategic planning that leverages data to identify target markets and optimize budgets, as well as management services that ensure campaign success through proof of posting and detailed performance analysis. As a subsidiary of ADstruc, PJX Media combines industry expertise with innovative tools to enhance the effectiveness of out-of-home advertising for its clients.
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