Brand Capital International

Brand Capital International (BCI), headquartered in the US, is the strategic investment arm of the Times Group. BCI works with the global entrepreneur eco-system and provides branding expertise and intellectual capital to help entrepreneurs: understand the intricacies of the Indian business landscape; by helping plan and build effective corporate branding strategies to generate growth; and provide enterprise value creation. The innovative idea of BCI is to leverage the brand-building power of the Times Group’s media properties in order to create value for emerging start-ups & high growth companies. While companies can acquire funding for growth and working capital, brand-building investments rarely attract interest from the funding community. This is especially true for brands which are new category creators – because brand investments need to be large and sustainable, compared to the hard asset investments. The Times Group's investment arm Brand Capital, now partners with more than 900 investee companies across sectors as wide as Education Technology, Healthcare, Consumer Products, Gaming & Entertainment, Digital and Mobile, Financial Technology, and several more. Since the inception of this business over a decade ago, Brand Capital has helped build several iconic global brands, and its invested value today is over $4.0 billion.

18 past transactions

GameOn

Seed Round in 2022
GameOn creates games that utilize NFTs, predictive gaming, and fantasy elements, all crafted to optimize fan involvement. It offers a programmatic end-to-end solution that allows partners to engage, retain, and monetize their audience while capturing first-party data within their native environments.

Fashmates

Seed Round in 2022
Fashmates platform uses both artificial intelligence and over 250K+ human stylists to generate high-quality, interactive, and shoppable style content to aide in product discovery while factoring in real-time dynamic elements such as location, weather, trends, out-of-stock or underperforming SKUs. Fashmates drop-in widgets and powerful APIs enable the use of shoppable outfitting content across channels including e-Commerce, advertising, social, direct, and in-store. On average, Fashmates' outfitting and look-based solutions see an increase of 4x product discovery, 3x customer engagement, 1.8x conversion rates, and 32% in average order value.

what3words

Venture Round in 2021
What3words is a mapping technology startup that creates a proprietary geocode system for logistics firms. It has divided the world into a grid of 3m x 3m squares, each with a unique address made from 3 words. Now people can refer to any precise location – a delivery entrance, a picnic spot, or a drone landing point – using three simple words. What3words is helping improve businesses around the world and paving the way for social and economic progress in developing nations. It can be used via the free mobile app or online map. What3words can also be built into any other app, platform, or website, with just a few lines of code.

Oddup

Series C in 2021
Oddup provides startup, investor, sector, and ecosystem data, insights, and analyses in 34 major cities across the globe. Oddup also provides cryptocurrency listings and price targets, ICO analysis, and the Oddup Indexes, which track real-time trends across the startup landscape. Oddup is an indispensable resource for investors, investment banks, venture capitalists, accelerators, corporate innovators and management consultancies seeking detailed information and greater clarity in the fragmented and foggy startup sector, the ICO landscape, or the cryptocurrency investment market. Oddup provides comprehensive data and analyses, and exhaustive deep dives of varied ecosystems, sectors, and regions of the world. They also delve into the profiles of thousands of startups to give investors a curated view on their health and potential success in a single score. Additionally, they also provide curated, in-depth analysis of all past, ongoing, and upcoming ICOs, and analysis of active cryptocurrencies.They track and explore hundreds of ICOs and cryptocurrencies to give investors a curated list that simplifies this increasingly preferred fundraising method.

MarcoPolo Learning

Series A in 2021
MarcoPolo is an award-winning educational media company for children ages 3-7. Based in London with offices in New York and Shanghai, MarcoPolo produces broadcast-quality STEAM and English Language Learning curriculum for both home and school. Nominated for a 2019 Emmy Award, Winner Kidscreen Best Learning App Award, Winner of multiple Parents' Choice awards, Apple Best of Awards, and 2019 Rockie Award.

QYOU Media

Post in 2021
QYOU Media operates in India and the United States producing and distributing content created by social media stars and digital content creators. In India, we curate, produce and distribute premium content including television networks and video on demand ("VOD") for cable and satellite television, over-the-top ("OTT") and mobile platforms. In the United States, we manage influencer marketing campaigns for major film studios and brands. Founded and created by industry veterans from Lionsgate, MTV, Disney and Sony, QYOU Media's millennial and Gen Z-focused content reaches young consumers around the world. QYOUTV was founded in 2014 and is headquartered in Los Angeles, CA, USA.

3DBear

Venture Round in 2021
3DBear is a game that runs on a tablet. Unlike any other application, 3DBear hides all the complexity of 3D printing and makes it a child’s play. can explore different worlds, 3D print the most fascinating objects, and learn about history, natural sciences, mathematics – or practically speaking almost any school subject – in a way never seen before.

CricClubs

Private Equity Round in 2021
CricClubs is a free cricket league management software with live scoring feature available from mobile app.

Fintech.TV

Series A in 2021
Fintech.TV is a media company dedicated to share news about cryptocurrency and blockchain.

Starting 11

Seed Round in 2019
Starting 11 develops a real time soccer application that offers live daily fantasy soccer contests on iOS and Android. With the app, users can set lineups in 2 minutes and play against friends, family, fans, and also win prizes. Starting 11 is headquartered in Minneapolis, Minnesota.

Indorse

Series B in 2019
Indorse is a skills validation platform which helps candidates validate their tech skills and helps companies match with better candidates.

Machaao

Seed Round in 2018
Machaao is a messaging app designed to reflect your mood. It targets active groups who want to keep up with trends. The app uses hashtags to incorporate internet trends into conversations. Its camera feature lets you edit photos before posting them on social media. Overall, it aims to add a fun aspect to your interactions.

WayForward

Private Equity Round in 2018
WayForward was founded in 1990 by Voldi Way. Over a quarter century They’ve become one of the biggest independent developers out there, and house some of the finest talent in the video game industry. They got Their start in the PC, Super Nintendo and Genesis era of gaming, rode the educational CD-ROM wave through the 90’s, and eventually found Their way back onto handhelds and consoles. They’ve built Their reputation on solid gaming fundamentals, feature-quality character animation, and flexibility and know-how when it comes to bringing entertainment brands into the world of gaming – both original characters of Their own design, or comic book and tinsel town favorites. Over the last few years They’ve become mainstays in the area of rebooting classic game series.

Hug Innovations

Series A in 2017
At Hug Innovations, we constantly endeavor to bridge the gap between people and technology through our wearable products. We believe that our world is in growing need of technology that is more companion than gadget. Innovations you can adopt without having to adapt to them.

Square Panda

Series B in 2016
It is often said that a child's most precious gift is their curiosity. At Square Panda™ we are creating a new generation of products that let children follow their curiosity through play activities involving both the physical and virtual worlds. Our products, games and learning activities are designed by a team composed of world class game designers, educators, parents, user experience specialists, artists and engineers. Square Panda™ is also a socially motivated company. We are committed to changing the lives of all children, including those who might not be able to afford our platform and an iPad. To achieve this goal we are partnering with local chapters of Head Start to fulfill this goal (see our donation link). Square Panda™ was founded by Tom Boeckle, a successful entrepreneur, who struggled with dyslexia as a child. As an adult, Tom made a commitment to do something so that children would not experience the frustration and the embarrassment he did. Besides the Phonics Playset, the team at Square Panda™ is dedicated to providing other innovative multi-sensory, play oriented learning devices to children around the world. Stay tuned!

Inmusik

Private Equity Round in 2016
InMusik is a music-orientated social networking service for emerging artists to share their talent with music fans.

Bubblo

Seed Round in 2015
Bubblo is an artificial Intelligence based virtual reality discovery app and marketing platform. It is real-time discovery app and marketing platform that offers a simple, visual way of locating bars, clubs, and restaurants to truly know everything about a venue before ever stepping foot inside. Unlike most discovery apps, Bubblo shows info on venues that is real time including how busy a place is, the deals offered, the male-to-female ratio, and constantly updated 10- second video clips of the venue. From this info users can truly see and hear how a place is to help them decide where to go.
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