BrandProject

BrandProject is an early-stage venture capital fund that invests in consumer products, services, and technology companies. Based in Toronto and New York City, we are typically the first venture money and are often the sole investor in a round. BrandProject has invested in and helped build innovative new brands including Daily Harvest, Freshly, Ritual, Persona, Chefs Plate, Clutch, Gainful, Atolla, Pet Plate, Awake Chocolate, Coveteur, Surf Easy, and Hello Products.. Find out more at www.brandproject.com

Andrew Black

Founder and CEO

Hayden Williams

Partner

34 past transactions

Wonderbelly

Seed Round in 2022
Wonderbelly provides digestive health products and solutions.

Acid League

Venture Round in 2022
It is a producer of a brand of condiments and beverages designed to update center-store categories for contemporary shoppers. Customers can select from a variety of upmarket fermented products that the company sells, including raw and unfiltered vinegar, vinaigrettes with flavors like toasted thai and smoked malt, as well as a line of non-alcoholic wines made from juices, tea, spices, and bitters. These products are all marketed by the company. The company was established in 2019 and is headquartered in Toronto, Canada.

Minoan Experience

Seed Round in 2022
Minoan Experience help short-term rentals and boutique hotels enhance their appeal using our customizable, curated retail platform.

Clutch

Series B in 2021
Clutch is a technology company reinventing how people buy, sell, and own cars. Clutch offers high-quality certified vehicles through a fully online customer experience. At Clutch.ca, customers browse inventory online, buy the right car, and enjoy effortless at-home delivery. Clutch’s mission is to provide customers with a delightful car buying experience by offering high-quality cars at great prices with ultimate convenience while positively impacting the communities in which it operates.

Tea Drops

Series A in 2021
Tea Drops is a Los Angeles-based, woman-owned organic tea company, making innovative, bagless, dissolvable teas. Tea Drops are USDA organic, GMO-free, Gluten-Free, and free of artificial/natural flavors. Pressed into whimsical shapes such as hearts, stars, and flowers -- Tea Drops are eco-friendly by design and made in sunny California.

Acid League

Venture Round in 2021
It is a producer of a brand of condiments and beverages designed to update center-store categories for contemporary shoppers. Customers can select from a variety of upmarket fermented products that the company sells, including raw and unfiltered vinegar, vinaigrettes with flavors like toasted thai and smoked malt, as well as a line of non-alcoholic wines made from juices, tea, spices, and bitters. These products are all marketed by the company. The company was established in 2019 and is headquartered in Toronto, Canada.

Felix Health

Series A in 2021
Whether it's Sex, Skin, Hair or just plain Life, our mission is to reinvent Canadian healthcare for the modern human. It’s seamless, it’s simple, and it’s for you.

Gainful

Series A in 2021
Gainful is a personalized sports nutrition company that offers subscriptions to its Hydration line of electrolyte drink mixes.

Clutch

Seed Round in 2020
Clutch is a technology company reinventing how people buy, sell, and own cars. Clutch offers high-quality certified vehicles through a fully online customer experience. At Clutch.ca, customers browse inventory online, buy the right car, and enjoy effortless at-home delivery. Clutch’s mission is to provide customers with a delightful car buying experience by offering high-quality cars at great prices with ultimate convenience while positively impacting the communities in which it operates.

Atolla

Seed Round in 2020
We're on a mission to change the mass skincare model. Using a patented process developed at MIT, we design a custom routine with complementary ingredients tailored to your skin needs. Then we give you the tools and guidance to support your skin health over time — so you can make the best decisions for your skin.

Our Place

Series A in 2020
At Our Place, they believe in the power of home-cooking to bring people together. Their mission is to create products and experiences that celebrate cultures, honor traditions, and cultivate connections.

Mira

Funding Round in 2020
Mira develops mobile augmented reality platforms designed to provide industrial wearables and software technologies. Their software permits the authoring of workflows, procedures, and documents for industrial workflows while keeping the team connected remotely. They enable manufacturing industries to enhance safety in the industrial environment.

Felix Health

Seed Round in 2020
Whether it's Sex, Skin, Hair or just plain Life, our mission is to reinvent Canadian healthcare for the modern human. It’s seamless, it’s simple, and it’s for you.

Atolla

Pre Seed Round in 2019
We're on a mission to change the mass skincare model. Using a patented process developed at MIT, we design a custom routine with complementary ingredients tailored to your skin needs. Then we give you the tools and guidance to support your skin health over time — so you can make the best decisions for your skin.

Persona

Series A in 2018
Persona (formerly Vitamin Packs), the next generation personalized nutrition program, helps consumers take the guesswork out of the dietary supplement aisle by using researched science to deliver personalized nutrition safely and conveniently. Persona uses thousands of personalized inputs to recommend supplements that meet individual needs and lifestyle habits. As a proud supporter of Vitamin Angels®, every Persona order provides two children who are malnourished a full year of vitamins. To learn more about Persona, please visit www.personanutrition.com.

Clutch

Seed Round in 2018
Clutch is a technology company reinventing how people buy, sell, and own cars. Clutch offers high-quality certified vehicles through a fully online customer experience. At Clutch.ca, customers browse inventory online, buy the right car, and enjoy effortless at-home delivery. Clutch’s mission is to provide customers with a delightful car buying experience by offering high-quality cars at great prices with ultimate convenience while positively impacting the communities in which it operates.

PetPlate

Seed Round in 2018
PetPlate is a direct-to-consumer subscription service that delivers fresh-cooked pet meals made from real food and balanced for a dog's diet by a veterinary nutritionist. The meals are gently-cooked, custom-portioned, and flash-frozen to lock in freshness.

Gainful

Seed Round in 2018
Gainful is a personalized sports nutrition company that offers subscriptions to its Hydration line of electrolyte drink mixes.

PHL

Series A in 2017
PHL is a non-active company listing.

Chef's Plate

Series B in 2016
Chef’s Plate is an online platform that enables users to get fresh, pre-portioned ingredients and chef-inspired recipes to their homes. It was launched by Jamie Shea and Patrick Meyer in December 2014 and is based in Toronto, Ontario.

PetPlate

Seed Round in 2016
PetPlate is a direct-to-consumer subscription service that delivers fresh-cooked pet meals made from real food and balanced for a dog's diet by a veterinary nutritionist. The meals are gently-cooked, custom-portioned, and flash-frozen to lock in freshness.

Chef's Plate

Series B in 2016
Chef’s Plate is an online platform that enables users to get fresh, pre-portioned ingredients and chef-inspired recipes to their homes. It was launched by Jamie Shea and Patrick Meyer in December 2014 and is based in Toronto, Ontario.

Daily Harvest

Seed Round in 2016
Daily Harvest is a customer-first platform that provides subscription-based food delivery services to offer healthy frozen foods. It delivers food and beverages that are developed by nutritionists and include smoothies, soups, bowls, lattes, and breakfast options. Through a combination of data science and a future-focused supply chain, the company co-creates food with its customers and leverages its direct-to-farmer relationships as well as a robust technology platform to bring food to market in a rapid and highly personalized way.

Chef's Plate

Seed Round in 2015
Chef’s Plate is an online platform that enables users to get fresh, pre-portioned ingredients and chef-inspired recipes to their homes. It was launched by Jamie Shea and Patrick Meyer in December 2014 and is based in Toronto, Ontario.

Freshly

Seed Round in 2015
Freshly delivers gourmet ready-made meals, prepared and delivered at the door. It is dedicated to making healthy eating and achieving health and fitness goals easier than ever. They simply want to improve life by delivering fresh, healthy, and delicious meals to the doorstep. Freshly makes this possible and easier than ever by offering high-quality, professionally-prepared meals, based on the paleo principles. The experienced chefs at Freshly utilize locally-sourced and all-natural ingredients to create fresh, gourmet ready-made meals designed to optimize health. Each meal is carefully curated with all-natural ingredients that are high in protein, low in carbs and free of gluten, added sugar, artificial sweeteners, and hormones. It was founded in 2012 and is headquartered in New York, New York.

Chef's Plate

Seed Round in 2014
Chef’s Plate is an online platform that enables users to get fresh, pre-portioned ingredients and chef-inspired recipes to their homes. It was launched by Jamie Shea and Patrick Meyer in December 2014 and is based in Toronto, Ontario.

Ritual

Seed Round in 2014
Ritual is a social ordering app that taps into networks of co-workers and colleagues for fast and easy pick up and pay at a wide variety of local restaurants and coffee shops. With Ritual, users can mobile order and pay at all their favorite local eateries and coffee shops and have it ready to pick up when they arrive. By also uniquely giving friends and colleagues the ability to add their own food orders onto an existing order, Ritual gives customers the choice of either picking up themselves or having their food brought right to their desk. This ‘social ordering’ saves customers time and drives incremental orders for merchants. The best and busiest quick service restaurants and coffee shops in major cities across North America are using Ritual to give them a competitive, technological edge, driving profitability, and a more personalized way to connect with their customers.

Owlet Baby Care

Seed Round in 2014
The Owlet Baby Monitor is a proactive health monitor for sleeping infants that allows parents to view their child's vital signs in real time. Owlet will alert the parent if there are low blood oxygen and heart rate levels giving parents peace of mind knowing that their baby is watched over.

Hello Products

Venture Round in 2014
To create safe, effective and delicious oral care products that are highly natural, vegan, never tested on animals, and made in the USA. wow, that was a mouthful.A small company trying hard to do big, friendly things for mouths everywhere.

Eve Snow

Seed Round in 2014
Eve Snow is a British nail lacquer and cosmetic company that represents the passion, young entrepreneur and founder Yvette Snowden has for the luxury industry. All of our bespoke shades are proudly conceived in England and our distinct, iconic packaging as well as our unique selling point of including ‘3-added’ nourishing ingredients in all of our products have set us apart from our competitors. We take great care in choosing all of our ‘3-added’ nourishing ingredients, that are included in every nail lacquer bottle. Our nail lacquer is free from several toxins including formaldehyde and DBP (dibutyl phthalate) and includes the following nourishing ingredients: Ginkgo Biloba, Vitamin E and Argan Oil.

BRIKA

Seed Round in 2013
BRIKA offers a curated assortment of unique crafted products from the most talented, authentic artisans and designers. They believe it is about more than just the products they sell. They tell the stories of the talented artisans and makers they partner with.

Awake Chocolate

Seed Round in 2013
Awake Chocolate is a food company that offers chocolates. They sell energy drinks. They also offer delivery services.

COVETEUR

Angel Round in 2012
Known for delivering stunning original content and an intimate look at luxury lifestyles and global tastemakers, COVETEUR was established in 2011 as a passion project to explore the homes and closets of global street style stars and influencers. Since then, COVETEUR has evolved and expanded into a global media brand, offering a behind-the-scenes look at all things fashion, beauty and culture. Backed by leading investors, including Grammy-Award winning recording artist, Drake, COVETEUR is one of the world's fastest-growing digital content companies.

SurfEasy

Seed Round in 2011
SurfEasy provides easy to use solutions for protecting personal online privacy and security. The portable SurfEasy USB key launches a password-protected web browser that encrypts Internet traffic across the SurfEasy high-speed network.
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