BrandProject

BrandProject is an early-stage venture capital firm founded in 2013, with offices in Toronto and New York City. The firm focuses on investing in consumer products, services, and technology companies across North America. BrandProject typically serves as the first venture investor and often takes a leading role in funding rounds. Over the years, it has supported the growth of innovative brands such as Daily Harvest, Freshly, Ritual, and Hello Products, among others. The firm's investment strategy emphasizes minority stake acquisitions in sectors like consumer goods, healthcare, leisure, retail, and technology.

Andrew Black

Co-Founder, Owner and Managing Partner

Abigail Haines

Principal

Colin Harding

Vice President

Chad Leger

CFO and Operating Partner

Chris Martone

Vice President

Hayden Williams

Partner

32 past transactions

Wonderbelly

Seed Round in 2022
Ginger Health Company provides solutions for digestive health and offers product options, education, and guidance for consumers. Ginger Health Company was founded in 2021 and was headquartered in Austin, Texas.

Acid League

Venture Round in 2022
Acid League is a Toronto-based company established in 2019 that focuses on producing a range of innovative condiments and beverages aimed at contemporary consumers. The company offers a selection of upmarket fermented products, including raw and unfiltered vinegar, as well as flavored vinaigrettes like toasted Thai and smoked malt. Additionally, Acid League features a line of non-alcoholic wines crafted from a blend of juices, tea, spices, and bitters. Through its diverse offerings, Acid League seeks to update traditional grocery categories and cater to the evolving tastes of modern shoppers.

Clutch

Series B in 2021
Clutch Canada Inc. is an online platform that specializes in the sale of used cars, allowing customers to search, experience, finance, and purchase vehicles from the comfort of their homes. Founded in 2017 and headquartered in Bedford, Canada, the company serves regions including Nova Scotia, Halifax, Toronto, and Dartmouth. Clutch distinguishes itself by providing detailed listings that feature images of vehicle condition, comprehensive CarFax reports, and 360-degree views of both the interior and exterior. The company emphasizes transparency by having no hidden fees and offers a seven-day money-back guarantee on all purchases. Additionally, Clutch provides services such as test drives, mechanical inspections, and direct delivery to enhance the customer experience.

Tea Drops

Series A in 2021
Tea Drops is a Los Angeles-based, woman-owned company that specializes in innovative, bagless, dissolvable teas. The product line features USDA organic teas made from a blend of organic tea, sugar, and aromatic spices, presented in whimsical shapes such as hearts, stars, and flowers. The teas are caffeine-free and caffeinated, and also include options for natural wellness and bath and body formulations. Committed to sustainability, Tea Drops' offerings are gluten-free, GMO-free, and devoid of artificial flavors. The products are available for purchase online and through various retail outlets across the United States.

Acid League

Venture Round in 2021
Acid League is a Toronto-based company established in 2019 that focuses on producing a range of innovative condiments and beverages aimed at contemporary consumers. The company offers a selection of upmarket fermented products, including raw and unfiltered vinegar, as well as flavored vinaigrettes like toasted Thai and smoked malt. Additionally, Acid League features a line of non-alcoholic wines crafted from a blend of juices, tea, spices, and bitters. Through its diverse offerings, Acid League seeks to update traditional grocery categories and cater to the evolving tastes of modern shoppers.

Felix

Series A in 2021
Felix Health Inc. is an online prescription platform based in Toronto, Canada, that provides medication for various health concerns, including erectile dysfunction, hair loss, acne, and birth control. Founded in 2019, the company aims to modernize Canadian healthcare by offering a seamless and straightforward experience for its users. Felix Health focuses on making healthcare accessible and convenient for individuals seeking solutions for their personal health needs.

Gainful

Series A in 2021
Gainful Health Inc. manufactures and supplies protein powder online. It offers personalized protein powder to consumers on subscription basis. The company was founded in 2017 and is based in San Francisco, California.

Clutch

Seed Round in 2020
Clutch Canada Inc. is an online platform that specializes in the sale of used cars, allowing customers to search, experience, finance, and purchase vehicles from the comfort of their homes. Founded in 2017 and headquartered in Bedford, Canada, the company serves regions including Nova Scotia, Halifax, Toronto, and Dartmouth. Clutch distinguishes itself by providing detailed listings that feature images of vehicle condition, comprehensive CarFax reports, and 360-degree views of both the interior and exterior. The company emphasizes transparency by having no hidden fees and offers a seven-day money-back guarantee on all purchases. Additionally, Clutch provides services such as test drives, mechanical inspections, and direct delivery to enhance the customer experience.

Atolla

Seed Round in 2020
Atolla (www.atollaskinlab.com) is an MIT skin health brand that leverages machine learning to deliver personalized skincare products based on an individual’s actual skin data. Our proprietary algorithms design the most effective formulation for the user’s skin and adapt the formulation as their skin changes. It's headquarters are in Brookyln, NY.

Mira

Funding Round in 2020
Mira Labs, Inc. is a mobile augmented reality company based in Los Angeles, California, focused on developing smartphone-powered augmented reality headsets and providing industrial-grade wearables and hands-free software technologies. Founded in 2016, Mira offers a web platform that allows users to easily create and manage workflows and procedures, streamlining mobile device management and information technology processes. The company's solutions are designed to enhance safety and oversight in various industrial settings, including the manufacturing of chemical explosives and the maintenance of military equipment. By deploying accessible and scalable augmented reality solutions, Mira aims to improve operational efficiency and connectivity among teams in demanding environments.

Felix

Seed Round in 2020
Felix Health Inc. is an online prescription platform based in Toronto, Canada, that provides medication for various health concerns, including erectile dysfunction, hair loss, acne, and birth control. Founded in 2019, the company aims to modernize Canadian healthcare by offering a seamless and straightforward experience for its users. Felix Health focuses on making healthcare accessible and convenient for individuals seeking solutions for their personal health needs.

Atolla

Pre Seed Round in 2019
Atolla (www.atollaskinlab.com) is an MIT skin health brand that leverages machine learning to deliver personalized skincare products based on an individual’s actual skin data. Our proprietary algorithms design the most effective formulation for the user’s skin and adapt the formulation as their skin changes. It's headquarters are in Brookyln, NY.

Gainful

Venture Round in 2019
Gainful Health Inc. manufactures and supplies protein powder online. It offers personalized protein powder to consumers on subscription basis. The company was founded in 2017 and is based in San Francisco, California.

Persona

Series A in 2018
Persona (formerly Vitamin Packs), the next generation personalized nutrition program, helps consumers take the guesswork out of the dietary supplement aisle by using researched science to deliver personalized nutrition safely and conveniently. Persona uses thousands of personalized inputs to recommend supplements that meet individual needs and lifestyle habits. As a proud supporter of Vitamin Angels®, every Persona order provides two children who are malnourished a full year of vitamins. To learn more about Persona, please visit www.personanutrition.com.

Clutch

Seed Round in 2018
Clutch Canada Inc. is an online platform that specializes in the sale of used cars, allowing customers to search, experience, finance, and purchase vehicles from the comfort of their homes. Founded in 2017 and headquartered in Bedford, Canada, the company serves regions including Nova Scotia, Halifax, Toronto, and Dartmouth. Clutch distinguishes itself by providing detailed listings that feature images of vehicle condition, comprehensive CarFax reports, and 360-degree views of both the interior and exterior. The company emphasizes transparency by having no hidden fees and offers a seven-day money-back guarantee on all purchases. Additionally, Clutch provides services such as test drives, mechanical inspections, and direct delivery to enhance the customer experience.

PetPlate

Seed Round in 2018
PetPlate, Inc. is a New York-based company established in 2015 that specializes in delivering fresh-cooked meals for dogs through a direct-to-consumer subscription service. The meals are crafted from real, nutritionally balanced ingredients formulated by veterinary nutritionists. Each meal is cooked using cold-pressure technology to eliminate harmful bacteria while preserving essential nutrients. PetPlate offers its products in pre-portioned, re-sealable, microwavable, and recyclable containers, and the meals are custom-portioned and flash-frozen to maintain freshness during delivery.

PHL

Series A in 2017
ALOHA is an employee-owned company established in 2013 by three Hawaiian business partners, dedicated to producing and retailing plant-based protein products. Based in New York, the company offers a diverse range of items, including protein bars, drinks, and powders, all made from USDA Organic, non-GMO ingredients. ALOHA emphasizes health and taste, ensuring that its products are high in protein, low in sugar, and free from soy, dairy, and artificial sweeteners. Committed to sustainability, ALOHA focuses on responsibly sourcing materials and using eco-friendly packaging. Its products are available in various grocery and natural food outlets, such as Kroger and Wegmans, as well as through online platforms including Amazon and its own direct-to-consumer website. The company aims to promote health-conscious choices while positively impacting consumers, communities, and the environment.

Chefs Plate

Series B in 2016
Chef’s Plate is an online platform that enables users to get fresh, pre-portioned ingredients and chef-inspired recipes to their homes. It was launched by Jamie Shea and Patrick Meyer in December 2014 and is based in Toronto, Ontario.

PetPlate

Seed Round in 2016
PetPlate, Inc. is a New York-based company established in 2015 that specializes in delivering fresh-cooked meals for dogs through a direct-to-consumer subscription service. The meals are crafted from real, nutritionally balanced ingredients formulated by veterinary nutritionists. Each meal is cooked using cold-pressure technology to eliminate harmful bacteria while preserving essential nutrients. PetPlate offers its products in pre-portioned, re-sealable, microwavable, and recyclable containers, and the meals are custom-portioned and flash-frozen to maintain freshness during delivery.

Chefs Plate

Series B in 2016
Chef’s Plate is an online platform that enables users to get fresh, pre-portioned ingredients and chef-inspired recipes to their homes. It was launched by Jamie Shea and Patrick Meyer in December 2014 and is based in Toronto, Ontario.

Daily Harvest

Seed Round in 2016
Daily Harvest, Inc. is a New York-based company that specializes in offering frozen whole ingredient meals, including smoothies, harvest bowls, flatbreads, soups, bites, oat bowls, chia bowls, and lattes. Founded in 2014, the company focuses on providing convenient and nutritious food options that cater to the needs of modern consumers. Daily Harvest sells its products exclusively online, allowing customers to stock their freezers with a variety of clean, ready-to-eat meals that can be quickly prepared and easily replenished as needed. The company aims to promote healthy eating by ensuring that consumers have access to wholesome food choices.

Chefs Plate

Seed Round in 2015
Chef’s Plate is an online platform that enables users to get fresh, pre-portioned ingredients and chef-inspired recipes to their homes. It was launched by Jamie Shea and Patrick Meyer in December 2014 and is based in Toronto, Ontario.

Freshly

Seed Round in 2015
Freshly, Inc. provides freshly prepared meals online. The company’s meals menu includes entrees and breakfasts with dairy products, eggs, pork, tree nuts, chicken, beef, turkey, fish, soy, and shellfish. It offers monthly and weekly subscriptions. Freshly, Inc. was formerly known as F3 Foods of Arizona, Inc. and changed its name to Freshly, Inc. in December 2014. Freshly, Inc. was incorporated in 2013 and is based in New York, New York. As of October 30, 2020, Freshly, Inc. operates as a subsidiary of Nestlé USA, Inc.

Chefs Plate

Seed Round in 2014
Chef’s Plate is an online platform that enables users to get fresh, pre-portioned ingredients and chef-inspired recipes to their homes. It was launched by Jamie Shea and Patrick Meyer in December 2014 and is based in Toronto, Ontario.

Ritual

Seed Round in 2014
Ritual Technologies Inc. is a Toronto-based company that has developed a mobile application designed to enhance the food ordering experience for corporate professionals. Founded in 2015, the Ritual app allows users to browse and order from a variety of local restaurants and coffee shops, facilitating fast and easy pickup. The platform features a unique social ordering capability, enabling users to add their colleagues’ food orders to a single transaction, thereby streamlining the process and saving time. Additionally, Ritual offers employers redeemable credits for their employees, enhancing the overall user experience. The app is used by popular quick-service restaurants and coffee shops across major North American cities, helping these establishments improve customer engagement and drive profitability through a modern, technology-driven approach to food ordering.

Owlet Baby Care

Seed Round in 2014
Owlet Baby Care Inc. is a company that develops and manufactures innovative monitoring products designed to track the vital signs of sleeping infants. Founded in 2012 and based in Lehi, Utah, Owlet offers the Owlet Smart Sock, a device that monitors an infant's heart rate and oxygen levels, alerting parents if there are any concerns. The Owlet Baby Monitor provides real-time data on a child's vital signs through a compatible app for iOS and Android devices, giving parents peace of mind. The company's product range also includes the Owlet Cam, which transforms smartphones into high-definition baby monitors, and the Owlet Monitor Duo, which combines the features of the Smart Sock with the Cam. Additionally, the Owlet Dream Lab offers resources to help parents establish healthy sleep habits for their children. Owlet's commitment to enhancing parental confidence through technology is reflected in its diversified product portfolio.

Hello Products

Venture Round in 2014
Hello Products LLC is a Montclair, New Jersey-based company that manufactures and sells a variety of oral care products. Its product line includes activated charcoal whitening toothpaste, mouthwashes, children's toothpaste, toothbrushes, lip balms, hemp seed oil, deodorants, and gift sets. The company focuses on creating safe, effective, and natural products that are vegan and cruelty-free. Established in 2009, Hello Products LLC distributes its offerings through both online and in-store retailers. As of January 31, 2020, it operates as a subsidiary of Colgate-Palmolive Company.

Eve Snow

Seed Round in 2014
Eve Snow is a British nail lacquer and cosmetic company that represents the passion, young entrepreneur and founder Yvette Snowden has for the luxury industry. All of our bespoke shades are proudly conceived in England and our distinct, iconic packaging as well as our unique selling point of including ‘3-added’ nourishing ingredients in all of our products have set us apart from our competitors. We take great care in choosing all of our ‘3-added’ nourishing ingredients, that are included in every nail lacquer bottle. Our nail lacquer is free from several toxins including formaldehyde and DBP (dibutyl phthalate) and includes the following nourishing ingredients: Ginkgo Biloba, Vitamin E and Argan Oil.

BRIKA

Seed Round in 2013
BRIKA operates an online retail platform that connects consumers with talented artisans and designers. The company offers a curated selection of unique, handcrafted products, emphasizing the stories behind each artisan and their creations. By showcasing these inspiring narratives, BRIKA aims to encourage individuals to appreciate and embrace a well-crafted life, fostering a deeper connection between consumers and the artisans they support. Through its focus on quality and authenticity, BRIKA provides a meaningful shopping experience that celebrates creativity and craftsmanship.

Awake Chocolate

Seed Round in 2013
Awake Chocolate is a producer of milk chocolates designed to provide a caffeine boost as a healthier alternative to traditional energy drinks. The company offers chocolates that contain the same amount of caffeine as a serving of energy drink, without the use of artificial colors or flavors. These chocolates are gluten-free, contain no trans fats, and are crafted to avoid the bitter taste often associated with caffeine, allowing consumers to enjoy a tasty snack while enhancing their energy levels.

COVETEUR

Angel Round in 2012
COVETEUR is a media platform that focuses on fashion, beauty, culture, travel, and wellness, providing an intimate look at luxury lifestyles and global influencers. Established in 2011 as a passion project, it originally aimed to explore the homes and closets of prominent street style stars. Over the years, COVETEUR has evolved into a global media brand known for delivering original content and behind-the-scenes insights into various lifestyle sectors. Headquartered in Toronto, Canada, the company operates as a subsidiary of Great Bowery, Inc. and has gained recognition as one of the fastest-growing digital content companies, supported by prominent investors.

SurfEasy

Seed Round in 2011
SurfEasy, Inc., founded in 2011 and based in Toronto, Canada, specializes in online privacy and security solutions. As a subsidiary of Symantec Corporation since November 2017, SurfEasy offers user-friendly products designed to safeguard personal information. One of its notable offerings is a portable USB key that features a password-protected web browser, which encrypts internet traffic through SurfEasy's high-speed network. This approach allows users to protect their online activities from potential threats and enhance their digital privacy.
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