BrandProject

Founded in 2013, BrandProject is a Toronto-based venture capital firm focusing on early-stage investments in consumer products, services, and technology companies across North America. Typically the first institutional investor, they often support innovative brands like Daily Harvest, Freshly, and Ritual.

Andrew Black

General Partner

Abigail Haines

Principal

Colin Harding

Vice President

Chad Leger

CFO and Operating Partner

Chris Martone

Vice President

Hayden Williams

Partner

Past deals in Dietary Supplements

Gainful

Series B in 2024
Gainful is a personalized sports nutrition company that serves athletes with tailored nutrition products delivered via subscription, including a Hydration line of electrolyte drink mixes and protein bars and powder supplements that are plant-based, gluten-free, soy-free, and naturally flavored with organic ingredients to support athletic performance and recovery.

Wonderbelly

Series A in 2024
Wonderbelly is a company that specializes in digestive health products, focusing on the development and marketing of antacid remedies designed to alleviate heartburn and acid reflux symptoms. Its product offerings include non-genetically modified and vegan drugs made from a blend of ingredients such as calcium carbonate, vegetable cellulose, vegetable stearate, maize starch, sucrose, and natural flavors. By utilizing these carefully selected components, Wonderbelly aims to provide effective solutions for individuals experiencing gastroenterological issues like acid indigestion and upset stomach. The company's commitment to health and wellness is reflected in its product formulation, catering to consumers seeking natural and effective relief options.

Wonderbelly

Seed Round in 2022
Wonderbelly is a company that specializes in digestive health products, focusing on the development and marketing of antacid remedies designed to alleviate heartburn and acid reflux symptoms. Its product offerings include non-genetically modified and vegan drugs made from a blend of ingredients such as calcium carbonate, vegetable cellulose, vegetable stearate, maize starch, sucrose, and natural flavors. By utilizing these carefully selected components, Wonderbelly aims to provide effective solutions for individuals experiencing gastroenterological issues like acid indigestion and upset stomach. The company's commitment to health and wellness is reflected in its product formulation, catering to consumers seeking natural and effective relief options.

Wonderbelly

Pre Seed Round in 2021
Wonderbelly is a company that specializes in digestive health products, focusing on the development and marketing of antacid remedies designed to alleviate heartburn and acid reflux symptoms. Its product offerings include non-genetically modified and vegan drugs made from a blend of ingredients such as calcium carbonate, vegetable cellulose, vegetable stearate, maize starch, sucrose, and natural flavors. By utilizing these carefully selected components, Wonderbelly aims to provide effective solutions for individuals experiencing gastroenterological issues like acid indigestion and upset stomach. The company's commitment to health and wellness is reflected in its product formulation, catering to consumers seeking natural and effective relief options.

Gainful

Series A in 2021
Gainful is a personalized sports nutrition company that serves athletes with tailored nutrition products delivered via subscription, including a Hydration line of electrolyte drink mixes and protein bars and powder supplements that are plant-based, gluten-free, soy-free, and naturally flavored with organic ingredients to support athletic performance and recovery.

Persona

Series A in 2018
Persona (formerly Vitamin Packs), the next generation personalized nutrition program, helps consumers take the guesswork out of the dietary supplement aisle by using researched science to deliver personalized nutrition safely and conveniently. Persona uses thousands of personalized inputs to recommend supplements that meet individual needs and lifestyle habits. As a proud supporter of Vitamin Angels®, every Persona order provides two children who are malnourished a full year of vitamins. To learn more about Persona, please visit www.personanutrition.com.

Gainful

Seed Round in 2018
Gainful is a personalized sports nutrition company that serves athletes with tailored nutrition products delivered via subscription, including a Hydration line of electrolyte drink mixes and protein bars and powder supplements that are plant-based, gluten-free, soy-free, and naturally flavored with organic ingredients to support athletic performance and recovery.

Daily Harvest

Seed Round in 2016
Daily Harvest is a consumer food company that operates a subscription-based platform delivering healthy frozen foods. Its offerings include smoothies, soups, bowls, lattes, breakfasts, and bites developed by nutritionists. Products are sold online. The company emphasizes direct-to-farmer relationships and a technology-driven supply chain to speed product delivery and personalize options for subscribers. Daily Harvest was founded in 2014 and is based in New York. Through its data-driven approach, it aims to provide convenient, preportioned meals without cooking.
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