Brentwood Associates

Brentwood Associates is a private equity investment firm based in Los Angeles, California, with a history spanning over 50 years. The firm specializes in mid-market investments across various sectors, including consumer products, health and wellness, education, and multi-location businesses such as specialty retail and restaurants. Since its inception in 1972, Brentwood has invested in more than 50 portfolio companies with a total transaction value exceeding $6 billion. The firm focuses on partnering with entrepreneurs and senior management teams, leveraging its extensive experience in brand building and growth strategies to enhance the value of its investments.

Rahul Aggarwal

Partner

Jonathan Ang

Managing Director

Jonathan Berkowitz

Operating Partner, Technology

Randolph Brown

Operating Partner, Finance

Alan Chen

Vice President

Peter Edelson

Vice President

Daniel Eder

Senior Associate

Ryan L. Foltz

Managing Director

Samantha Gardner

Senior Associate

Keith Gordon

Operating Partner

JR Jackson

Associate

Theodore Lin

Associate

Tiffany Lu

Associate

Edward L. McCall

Special Limited Partner

Patrick McGrorey

Vice President

Alexander McKenna

Associate

Craig Milius

Partner

Rachel Presser

Principal

Chris G. Reekie

Managing Director

Christopher Scherer

Vice President

Toros Yeremyan

Managing Director - Capital Markets

Past deals in Mississippi

Service Management Group

Acquisition in 2021
SMG combines technology and insights that keeps its users informed and advances brands to the next level of customer and employee loyalties and it connects the links between employee engagement, customer satisfaction, and financial performance. SMG offers its users with solutions such as customer experiences, brand researching, and employee engagement services. It provides services for industries such as restaurants, retail, convenience store, travel and entertainment, grocery, and services. Client partners of the company are Applebee’s, Wawa, McDonalds, GIANT EAGLE, TACO BELL, and KOHL’s. SMG is based in the United States and the company was founded in 1991 by Michael Aronson.

Service Management Group

Private Equity Round in 2021
SMG combines technology and insights that keeps its users informed and advances brands to the next level of customer and employee loyalties and it connects the links between employee engagement, customer satisfaction, and financial performance. SMG offers its users with solutions such as customer experiences, brand researching, and employee engagement services. It provides services for industries such as restaurants, retail, convenience store, travel and entertainment, grocery, and services. Client partners of the company are Applebee’s, Wawa, McDonalds, GIANT EAGLE, TACO BELL, and KOHL’s. SMG is based in the United States and the company was founded in 1991 by Michael Aronson.
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