Business Growth Fund

Business Growth Fund, established in 2011, is a prominent investor in small and mid-sized businesses, offering patient capital and strategic support to growing companies and ambitious entrepreneurs. As the UK and Ireland’s most active investor in small and medium-sized companies, they have £2.5bn to support businesses across various sectors and regions. With 14 offices, they are closely connected to the businesses they invest in. Boasting a team of over 150 professionals and a network of board-level executives, they aim to drive economic activity by enabling entrepreneurs to scale up their businesses and contribute to increased employment, exports, and overall growth. The companies in their portfolio collectively employ close to 50,000 people, highlighting their significant impact on the business landscape.

David Bellis

Investor

Olly Cutting

Investor

David Gammie

Investor

Alex Garfitt

Investor

Harry Jones

Investor

Nigel Rudd

Chairman

James Skade

Investor

Hannah Waters

Investor

Past deals in Home Decor

Woodland Kitchens

Private Equity Round in 2024
Woodland Kitchens is a design-led producer of furniture for bathrooms, bedrooms, and kitchens for both commercial and retail markets.

Mzuri

Venture Round in 2022
Mzuri Group is a global luxury window coverings group established with the vision to provide an environment where companies can achieve their true potential.

Woodall Homes

Venture Round in 2021
Woodall Homes is a privately-owned house builder recognized for its strong reputation in the residential construction industry. The company focuses on designing and building high-quality homes throughout the Midlands, aiming to create safe communities for its clients. By prioritizing affordability and meeting customer needs, Woodall Homes successfully delivers residential properties that fulfill the aspirations of those seeking new homes in the United Kingdom.

Trouva

Venture Round in 2020
Trouva is an online marketplace that connects customers with unique homeware, fashion, and lifestyle products sourced from independent boutiques across Europe. The platform enables brick-and-mortar stores to extend their reach by offering a curated selection of distinctive, high-quality items that are not readily available through larger online retailers. Customers can discover and purchase products directly from these boutiques, allowing them to find exclusive merchandise while supporting small businesses. Trouva's approach enhances the visibility of independent stores, facilitating a seamless online shopping experience for consumers seeking unique goods.

UK Flooring Direct

Venture Round in 2020
UK Flooring Direct Ltd is an online retailer based in Hinckley, United Kingdom, specializing in a diverse range of flooring products, including real wood, laminate, and vinyl flooring. Founded in 2004, the company caters to both consumers and trade professionals, offering high-quality, own-brand flooring solutions. In addition to flooring options, UK Flooring Direct provides various accessories such as underlay, door profiles, stair nosing, and skirting to enhance and protect installations. The company features tools that assist customers in making informed decisions, including a room visualizer and the option to order free extra-large samples, allowing users to visualize their selections in their own spaces. As an early e-commerce pioneer, UK Flooring Direct continues to grow by prioritizing customer experience and product accessibility.

The Paint Shed

Venture Round in 2020
The Paint Shed is a retailer specializing in paint, painting supplies, and decorating tools, catering to independent painters, decorators, and consumers. The company provides a diverse selection of branded trade paints and accessories through both its e-commerce platform and a network of physical stores. This approach allows The Paint Shed to effectively meet the needs of clients across Central Scotland, offering a convenient source for high-quality paint and related products.

Decora

Venture Round in 2020
Decora specializes in providing tailored solutions for furniture and decor internet retailers. The company develops an online platform that focuses on designing 3D product models and scenarios. Utilizing advanced technologies and computer-generated imagery, Decora's team of digital artists creates interactive and personalized services for clients by importing essential product information to produce accurate and engaging visual representations. This innovative approach allows retailers to enhance their online offerings and improve customer experiences.

Mzuri

Venture Round in 2020
Mzuri Group is a global luxury window coverings group established with the vision to provide an environment where companies can achieve their true potential.

Emma Bridgewater

Venture Round in 2020
Emma Bridgewater Ltd. specializes in designing and manufacturing hand-decorated pottery and a diverse range of home products. Founded in 1984 and based in Stoke-on-Trent, United Kingdom, the company offers an extensive collection that includes kitchen items such as mugs, jugs, plates, bowls, teapots, and cutlery, as well as living products like vases, candles, and textiles. Additionally, Emma Bridgewater provides toiletries, bedding, and stationery items, including greeting cards and shopping bags. Its products are available for purchase through its own website, retail stores, and wholesale channels, emphasizing quality craftsmanship and distinctive designs.

Trouva

Venture Round in 2019
Trouva is an online marketplace that connects customers with unique homeware, fashion, and lifestyle products sourced from independent boutiques across Europe. The platform enables brick-and-mortar stores to extend their reach by offering a curated selection of distinctive, high-quality items that are not readily available through larger online retailers. Customers can discover and purchase products directly from these boutiques, allowing them to find exclusive merchandise while supporting small businesses. Trouva's approach enhances the visibility of independent stores, facilitating a seamless online shopping experience for consumers seeking unique goods.

Seasalt

Venture Round in 2018
Seasalt Limited is a manufacturer and retailer based in Falmouth, United Kingdom, specializing in clothing, accessories, and homeware for men, women, and children. Established in 1981, the company offers a diverse range of products including dresses, tunics, coats, knitwear, trousers, and accessories such as leather goods, scarves, and jewelry. Additionally, Seasalt provides footwear like boots and sandals, as well as home items including bed linen, kitchen textiles, and pottery. The company sells its products through a network of physical stores across the UK and an online platform, catering to a wide customer base. Seasalt operates as a subsidiary of Chadwick Brothers Ltd.

Braidwater

Venture Round in 2018
Braidwater Limited is a property development company based in Eglinton, United Kingdom, specializing in the construction of commercial and residential properties. Founded in 2001, the company focuses on family housing projects and social housing developments, while also offering services in decontamination, demolition, asbestos removal, off-site production, and civil engineering. Braidwater's commercial portfolio includes large food stores, multi-tenant office parks, corporate headquarters, and hotels. The company aims to meet the needs of homebuyers by delivering high-quality homes that emphasize structural efficiency and value. It serves both private and public sector clients across Northern Ireland and the wider United Kingdom, handling projects ranging from small residential developments to large-scale high-class contracts.

Trouva

Series A in 2017
Trouva is an online marketplace that connects customers with unique homeware, fashion, and lifestyle products sourced from independent boutiques across Europe. The platform enables brick-and-mortar stores to extend their reach by offering a curated selection of distinctive, high-quality items that are not readily available through larger online retailers. Customers can discover and purchase products directly from these boutiques, allowing them to find exclusive merchandise while supporting small businesses. Trouva's approach enhances the visibility of independent stores, facilitating a seamless online shopping experience for consumers seeking unique goods.

Chesney's

Venture Round in 2017
Chesney's Limited is a distinguished supplier of luxury fireplaces, stoves, and accessories, recognized for its commitment to craftsmanship and innovative design. The company offers a diverse range of products, including period and contemporary fireplaces, wood-burning and multi-fuel stoves, gas fires, and bioethanol appliances. With a focus on aesthetic appeal and energy efficiency, Chesney's combines traditional manufacturing techniques with modern engineering, producing items that reflect both historical authenticity and contemporary trends. Its product range also includes a variety of accessories such as fire tools, log holders, and fire screens. Established in 1977 and based in London, Chesney's operates showrooms in London and New York and collaborates with authorized dealerships across Europe, the Middle and Far East, and the Americas. The company emphasizes exceptional customer service and regularly introduces new collections that set industry benchmarks for design and innovation.

Ultra Finishing

Venture Round in 2017
Ultra Finishing Limited is a designer, manufacturer, and distributor of a diverse range of bathroom products, including basins, baths, taps, towel rails, showers, enclosures, furniture, mirrors, designer radiators, and various accessories. Established in 1981 and based in Halifax, United Kingdom, the company operates factories both domestically and internationally. Ultra Finishing serves a broad customer base by selling its products online and through small to medium distributors, as well as high-street retailers and trade partners such as builders' and plumbers' merchants. The company's offerings are marketed under several brands, including Hudson Reed, Downton Abbey, Old London, Ultra, and Premier. Ultra Finishing Limited is a subsidiary of Ultra Finishing Group Ltd.

Direct Online Services

Venture Round in 2016
Direct Online Services Limited is an e-commerce retailer specializing in kitchen furniture, primarily operating in the United Kingdom. The company's product range includes wooden worktops, cabinetry, and a variety of door styles and finishes, as well as solid oak cabinets and accessories like handles and drawers. It also provides kitchen-fitting products aimed at both professional tradesmen and DIY enthusiasts, along with clearance kitchen stock sourced from various suppliers. Founded in 2008 and based in Gloucester, the company combines modern technology with a focus on sustainability, quality, and affordability. As of May 2020, Direct Online Services operates as a subsidiary of Broadview Holding B.V.

Ocee International

Private Equity Round in 2016
Ocee International serves as the parent company for several notable international contract furniture brands, including Ocee Design, Four Design, and Race Furniture. The company focuses on integrating research, design, and manufacturing expertise to develop a diverse range of innovative furniture products and services that meet global market demands. In addition to its existing brands, Ocee International seeks to foster the growth of new companies that align with its corporate culture and can contribute positively to its portfolio.

Better Bathrooms

Venture Round in 2016
Better Bathrooms is a retailer based in Huddersfield, United Kingdom, specializing in a wide range of bathroom and homeware products. The company designs its own products while also sourcing the latest styles and designs from around the world. Its offerings include digital showers, contemporary complete suites, and waterfall taps, among other sophisticated bathroom items. Better Bathrooms operates two showrooms and twelve large bathroom and tile showrooms across the UK, along with two collection points for customers and trade, allowing potential buyers to explore their extensive product range before making a purchase.

Braidwater

Venture Round in 2015
Braidwater Limited is a property development company based in Eglinton, United Kingdom, specializing in the construction of commercial and residential properties. Founded in 2001, the company focuses on family housing projects and social housing developments, while also offering services in decontamination, demolition, asbestos removal, off-site production, and civil engineering. Braidwater's commercial portfolio includes large food stores, multi-tenant office parks, corporate headquarters, and hotels. The company aims to meet the needs of homebuyers by delivering high-quality homes that emphasize structural efficiency and value. It serves both private and public sector clients across Northern Ireland and the wider United Kingdom, handling projects ranging from small residential developments to large-scale high-class contracts.

Canburg

Venture Round in 2014
Canburg is a luxury design-based manufacturing company renowned for its ownership of two prestigious bespoke furniture brands, Smallbone of Devizes and Mark Wilkinson Furniture. The company specializes in the manufacture and sale of high-quality furniture and fittings for various spaces, including kitchens, bedrooms, bathrooms, dressing rooms, libraries, media rooms, and study rooms. Canburg's portfolio showcases a diverse range of design aesthetics, catering to both traditional and contemporary tastes. Its commitment to handcrafting furniture ensures that it meets the unique needs of different room sizes and development projects, solidifying its reputation in the luxury furniture market.

Furniture Village

Venture Round in 2014
Furniture Village Limited is a prominent furniture retailer based in Slough, United Kingdom, specializing in a wide range of household products. The company offers an extensive selection of items, including sofas, armchairs, footstools, beds, mattresses, dining tables, chairs, and various home accessories. In addition to traditional furniture, it provides garden furniture, storage solutions, and lighting products. Established in 1988, Furniture Village operates both physical retail stores and an online platform, allowing customers to shop for home decor items that suit their individual needs.

Better Bathrooms

Private Equity Round in 2013
Better Bathrooms is a retailer based in Huddersfield, United Kingdom, specializing in a wide range of bathroom and homeware products. The company designs its own products while also sourcing the latest styles and designs from around the world. Its offerings include digital showers, contemporary complete suites, and waterfall taps, among other sophisticated bathroom items. Better Bathrooms operates two showrooms and twelve large bathroom and tile showrooms across the UK, along with two collection points for customers and trade, allowing potential buyers to explore their extensive product range before making a purchase.

Primrose

Venture Round in 2012
Primrose is an online retailer based in Reading, England, specializing in home and garden products. The company offers a diverse selection of items designed to enhance outdoor spaces, including water features, planters, garden furniture, awnings, greenhouses, outdoor heating products, shade sails, pest control solutions, and decorative items like outdoor clocks. By providing a wide range of both essential and luxury garden products, Primrose aims to assist customers in creating and personalizing their outdoor environments.
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