Business Growth Fund

Business Growth Fund, established in 2011, is a prominent investor in small and mid-sized businesses, offering patient capital and strategic support to growing companies and ambitious entrepreneurs. As the UK and Ireland’s most active investor in small and medium-sized companies, they have £2.5bn to support businesses across various sectors and regions. With 14 offices, they are closely connected to the businesses they invest in. Boasting a team of over 150 professionals and a network of board-level executives, they aim to drive economic activity by enabling entrepreneurs to scale up their businesses and contribute to increased employment, exports, and overall growth. The companies in their portfolio collectively employ close to 50,000 people, highlighting their significant impact on the business landscape.

Tireni Ajilore

Investor

Dennis Atkinson

Investor

Aaron Baker

Investor

James Baker

Investor

Keith Barclay

Investor

Euan Baxter

Investor

Josh Bean

Investor

Simon Blackaby

Investor

Chris Boyes

Investor

Graham Clarke

Investor

Olly Cutting

Investor

Noel Daly

Non-Executive Employee

Rhys Davenport

Investor

Edwin Davies

Investor

John Devine

Investor

Ned Dorbin

Investor

Fiona Dornan

Investor

Ian Downing

Investor

Lucy Edwardes-Jones

Investor

David Gammie

Investor

Alex Garfitt

Investor

Gemma Hamilton

Investor

Nathan Heath

Investor

Joe Higgins

Investor

Nick Holder

Investor

Tom Horton

Investor

Rob Johnson

Investor

Harry Jones

Investor

Chris Jones

Investor

Kamel Kasem

Investor

Zahir Kasmani

Investor

Elena Kovalikhina

Investor

Aoife McAdam

Investor

Thomas McDonnell

Investor

Valerie McGrane

Investor

Pinesh Mehta

Investor

Chris Morgan

Investor

Mark Nunny

Investor

Guy Pope

Investor

Richard Pugh

Investor

Liam Pursall

Investor

Tim Rea

Investor

Nigel Rudd

Chairman

Rahul Satsangi

Investor

Sebastian Saywood

Investor

Lauren Sharpe

Investor

Bethany Shiers

Investor

James Skade

Investor

Joanne Smith

Investor

Alex Snodgrass

Investor

Daina Spedding

Investor

Georgina Stratton

Investor

Adele Sung

Investor

Mark Sykes

Investor

James Syrotiuk

Investor

Daniel Tapson

Investor

Jack Teasdale

Investor

Elliot Vickerstaff

Investor

Hannah Waters

Investor

Spencer Woods

Investor

Past deals in Home Decor

Woodland Kitchens

Private Equity Round in 2024
Woodland Kitchens is a design-led producer of furniture for bathrooms, bedrooms, and kitchens for both commercial and retail markets.

Mzuri

Venture Round in 2022
Mzuri Group is a global luxury window coverings group established with the vision to provide an environment where companies can achieve their true potential.

Woodall Homes

Venture Round in 2021
Woodall Homes is a privately-owned house builder recognized for its strong reputation in the residential construction sector. The company specializes in designing and building high-quality homes across the Midlands, focusing on creating safe and desirable communities. Woodall Homes aims to meet the needs and aspirations of its clients by providing affordable housing options that enhance their living experience. Through its commitment to quality and customer satisfaction, the company has established itself as a trusted name in the house building industry.

Trouva

Venture Round in 2020
Trouva is an online marketplace that connects customers with unique homeware, fashion, and lifestyle items sourced from independent boutiques across Europe. The platform enables brick-and-mortar stores to extend their reach by offering a curated selection of distinctive, high-quality products that are not readily available through larger online retailers. Customers can discover and purchase items directly from these boutiques, supporting local businesses while enjoying a diverse range of offerings, from home décor to clothing. Trouva's model not only facilitates online sales for independent stores but also enhances the shopping experience for consumers seeking exclusive products.

UK Flooring Direct

Venture Round in 2020
UK Flooring Direct Ltd, established in 2004 and headquartered in Hinckley, UK, is an online retailer specialising in real wood, laminate, and vinyl flooring. The company offers a comprehensive range of products including plank, herringbone, and three-strip styles, along with accessories such as underlay, scotia, profiles, stair nosing, and skirting. It supplies these directly to consumers and trade, providing tools like free extra-large samples and a room visualiser for informed purchasing decisions.

The Paint Shed

Venture Round in 2020
The Paint Shed is a retailer of paint, painting supplies and decorating tools serving independent painters, decorators and consumers, offering a wide range of branded trade paints and accessories through its e-commerce site and network of stores to enable customers to buy professional-grade products for DIY and professional projects.

Decora

Venture Round in 2020
Decora is a company that specializes in providing custom solutions for furniture and decor internet retailers. It operates an online platform that focuses on designing and creating 3D product models and scenarios. Utilizing advanced technologies like computer-generated imagery, Decora employs a team of digital artists who import essential product information to develop detailed and interactive models. This approach allows clients to receive personalized services that enhance their online retail experiences, making it easier for consumers to visualize products in a realistic setting.

Mzuri

Venture Round in 2020
Mzuri Group is a global luxury window coverings group established with the vision to provide an environment where companies can achieve their true potential.

Emma Bridgewater

Venture Round in 2020
Emma Bridgewater Ltd. is a manufacturer based in Stoke-on-Trent, United Kingdom, specializing in hand-decorated pottery and a diverse range of home products. Established in 1984, the company creates kitchenware that includes mugs, jugs, plates, bowls, teapots, and cutlery. In addition to kitchen products, Emma Bridgewater offers living items such as vases, candles, doormats, blinds, and curtains, along with toiletries, bedding, and stationery, which encompasses greeting cards and shopping bags. The company's products are available for purchase through its online platform, retail stores, and wholesale outlets, catering to various customer needs with an emphasis on personalized gifts and distinctive homeware.

Trouva

Venture Round in 2019
Trouva is an online marketplace that connects customers with unique homeware, fashion, and lifestyle items sourced from independent boutiques across Europe. The platform enables brick-and-mortar stores to extend their reach by offering a curated selection of distinctive, high-quality products that are not readily available through larger online retailers. Customers can discover and purchase items directly from these boutiques, supporting local businesses while enjoying a diverse range of offerings, from home décor to clothing. Trouva's model not only facilitates online sales for independent stores but also enhances the shopping experience for consumers seeking exclusive products.

Uform

Venture Round in 2019
Uform Ltd is a manufacturer and distributor of kitchen doors and accessories, operating under the Kitchen Stori brand. Established in 1993, the company offers a wide range of door styles including true handleless, in-frame, shaker, slab, raised panel, and J-pull doors, along with door handles and lighting products. Uform Ltd serves retailers across the United Kingdom and Ireland.

Seasalt

Venture Round in 2018
Seasalt Limited is a manufacturer and retailer based in Falmouth, United Kingdom, specializing in clothing and homeware. Founded in 1981, the company offers a wide range of products, including dresses, tunics, coats, knitwear, tops, trousers, and footwear for men and women. Additionally, Seasalt provides accessories such as leather goods, scarves, hats, and bags, as well as home products like bed linen, blankets, and kitchen textiles. The company also features a selection of gifts and stationery. Seasalt operates both physical stores across various locations in the UK and an online store, catering to a diverse customer base while promoting sustainable practices in its manufacturing processes. It is a subsidiary of Chadwick Brothers Ltd.

Trouva

Series A in 2017
Trouva is an online marketplace that connects customers with unique homeware, fashion, and lifestyle items sourced from independent boutiques across Europe. The platform enables brick-and-mortar stores to extend their reach by offering a curated selection of distinctive, high-quality products that are not readily available through larger online retailers. Customers can discover and purchase items directly from these boutiques, supporting local businesses while enjoying a diverse range of offerings, from home décor to clothing. Trouva's model not only facilitates online sales for independent stores but also enhances the shopping experience for consumers seeking exclusive products.

Chesney's

Venture Round in 2017
Chesney's Limited is a distinguished supplier of luxury fireplaces, stoves, and accessories, recognized for its exceptional craftsmanship and innovative design. Founded in 1977 and based in London, the company offers a diverse range of products, including period fireplaces that replicate antique originals, contemporary designs from leading designers, and energy-efficient heating appliances. Chesney's commitment to quality is evident in its use of traditional manufacturing techniques, such as hand-carved marble chimneypieces and forged steel components. The company has received accolades for its intelligent engineering, particularly in its range of wood-burning stoves and high-efficiency gas fires, developed in its in-house research and development facility. Chesney's operates showrooms in London and New York and distributes its products through authorized dealerships across Europe, the Middle and Far East, and the Americas. The company prioritizes customer service and aims to set industry benchmarks with new product collections launched annually.

Ultra Finishing

Venture Round in 2017
Ultra Finishing Limited is a designer, manufacturer, and distributor of a diverse range of bathroom products, including basins, baths, taps, towel rails, showers, enclosures, furniture, mirrors, designer radiators, and accessories. Established in 1982, the company is headquartered in Halifax, United Kingdom, and operates factories both domestically and internationally. Ultra Finishing Limited supplies its products to online retailers, as well as small to medium distributors throughout the UK. The company features several brands, including Hudson Reed, Old London, Premier, Ultra, and Downton Abbey. As a subsidiary of Ultra Finishing Group Ltd, it emphasizes quality and design in its product offerings to meet the needs of trade partners, builders, and consumers.

Direct Online Services

Venture Round in 2016
Direct Online Services Limited, established in 2008 and headquartered in Gloucester, UK, is an e-commerce retailer specializing in kitchen furniture. Its product portfolio comprises wooden worktops, cabinetry in various styles and finishes, solid oak cabinets and accessories, along with clearance stock from diverse sources. The company also caters to professional tradesmen and DIY enthusiasts by offering worktop jigs and additional fitting products. As of May 1, 2020, Direct Online Services operates as a subsidiary of Broadview Holding B.V., serving customers across the UK and Germany through its online platforms and physical shops.

Better Bathrooms

Venture Round in 2016
Better Bathrooms is a retailer based in Huddersfield, United Kingdom, specializing in a wide range of bathroom and homeware products. The company designs its own products while also incorporating the latest styles and designs from around the world. With a presence that includes two showrooms and twelve large bathroom and tile showrooms, along with two customer and trade collection points strategically located across the UK, Better Bathrooms provides customers the opportunity to view its extensive selection before making a purchase. Their product offerings include digital showers, contemporary complete bathroom suites, waterfall taps, and other sophisticated bathroom items, catering to diverse aesthetic preferences and functional needs.

Sofology

Venture Round in 2016
Sofology Limited is a United Kingdom-based retailer specializing in sofas. Established in 1983 and headquartered in Golborne, the company offers a variety of products including leather sofas, fabric sofas, recliner sofas, corner sofas, and sofa beds. Sofology operates multiple stores across the UK and also sells through an online platform. The company was previously known as Sofaworks Limited before changing its name in July 2015. As of December 1, 2017, it became a subsidiary of DFS Furniture plc.

Victoria

Post in 2014
Victoria PLC is a prominent company based in Kidderminster, United Kingdom, that specializes in the design, manufacture, and distribution of a diverse range of flooring products. Established in 1895, Victoria PLC serves both the residential and commercial markets, offering wool and synthetic carpets, flooring underlays, luxury vinyl tiles (LVT), hardwood flooring, artificial grass, carpet tiles, and various flooring accessories. The company primarily operates in the United Kingdom, Spain, Italy, and Australia, generating substantial revenue from its soft flooring segment, which includes operations across the UK, Republic of Ireland, the Netherlands, and Belgium. Additionally, Victoria PLC provides logistics services to support its distribution efforts, further enhancing its capability to deliver innovative flooring solutions to its customers.

Canburg

Venture Round in 2014
Canburg is a luxury design-based manufacturing company that specializes in high-end, bespoke furniture. It owns two renowned brands, Smallbone of Devizes and Mark Wilkinson Furniture, which are celebrated for their craftsmanship and distinctive designs. Canburg produces a wide array of furniture and fittings for various spaces, including kitchens, bedrooms, bathrooms, dressing rooms, libraries, media rooms, and study rooms. Its portfolio encompasses a diverse range of design aesthetics, from traditional to contemporary styles, ensuring that it can meet the needs of different clients and projects. The company is committed to handcrafting furniture that is suitable for various scales of rooms and developments, maintaining a focus on quality and elegance.

Furniture Village

Venture Round in 2014
Furniture Village Limited is a UK-based retailer specializing in a wide range of furniture and home accessories. Established in 1988 and headquartered in Slough, the company provides an extensive selection of products, including sofas, armchairs, beds, dining tables, and storage solutions. Additionally, it offers soft furnishings, garden furniture, mattresses, and various home accessories such as lighting and decorative items. Furniture Village caters to both in-store and online customers, ensuring a comprehensive shopping experience for those looking to enhance their living spaces. With a focus on quality and customer satisfaction, the company has become a prominent name in the UK furniture retail market.

Better Bathrooms

Private Equity Round in 2013
Better Bathrooms is a retailer based in Huddersfield, United Kingdom, specializing in a wide range of bathroom and homeware products. The company designs its own products while also incorporating the latest styles and designs from around the world. With a presence that includes two showrooms and twelve large bathroom and tile showrooms, along with two customer and trade collection points strategically located across the UK, Better Bathrooms provides customers the opportunity to view its extensive selection before making a purchase. Their product offerings include digital showers, contemporary complete bathroom suites, waterfall taps, and other sophisticated bathroom items, catering to diverse aesthetic preferences and functional needs.

Primrose

Venture Round in 2012
Primrose is an online retailer specializing in garden products. Its offerings include water features, planters, garden screening products, plants, garden furniture, awnings, greenhouses, outdoor heating products, shade sails, pest control products, marquees, outdoor clocks, and willow/hazel hurdles.
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