Baring Vostok Capital Partners

Kodland is an Online programming school for children 8-17 years old.

Mindbox is an integrated marketing platform.

ivi.ru Media Ltd. operates an online video and cinema platform in Russia, offering a wide range of content including movies, television series, shows, cartoons, and music videos. Founded in 2007 and based in Moscow, the platform allows users to access traditional television experiences online through a secure and flexible video player. It supports both desktop and independent content producers in creating live streaming channels, while also providing mainstream broadcasters with opportunities to reach new audiences and generate additional revenue. The platform is designed to be accessible from any internet-connected device, enhancing its usability for viewers.

Smart City implements a software package for taxis and drivers working with the largest aggregators allowing them increase profits by 20% and cut costs. It also provides 24-hour dispatch service, monitoring the activity of drivers, the situation in the city, the concentration of orders.

Skyeng is an online language school based in Cheboksary, Russia, specializing in English language education. Founded in 2012, the company provides virtual classrooms that aim to make language learning convenient, efficient, and engaging. Skyeng focuses on helping students establish and achieve specific life goals through its interactive learning approach. The school emphasizes the importance of a dedicated team, where each member plays a vital role in the institution's development and success.

Sravni.ru OOO is an online platform based in Moscow, Russia, that enables users to compare financial offers from banks and insurance companies. Established in 2008, the company focuses on assisting individuals in making informed decisions regarding various financial products, including deposits, loans, credit cards, and insurance options. By providing comprehensive comparisons and expert advice, Sravni.ru aims to help users achieve their financial objectives, such as purchasing an apartment or making investments for their future. The platform serves as a valuable resource for consumers seeking to navigate the financial landscape effectively.

Synergetic provides household chemicals. The company offers products in various categories, such as toothpaste, dishes, dishwasher, washing, air conditioning, bleach, stain remover, liquid soap, plates, plumbing, the floor, glass, pipes, and sets. The company is based in Nizhny Novgorod, Russia.

Ozon Ltd. is a prominent e-commerce platform based in Moscow, Russia, and is recognized as one of the country's earliest online retailers. Initially founded as an online bookstore in 1998, Ozon has evolved into a comprehensive marketplace offering over 6.2 million products across 24 categories, including clothing, electronics, household goods, beauty products, and more. The company facilitates more than 150,000 daily deliveries and has developed extensive fulfillment capabilities with around 200,000 square meters of warehouse space, over 2,500 couriers, and more than 11,000 pick-up points. Ozon's marketplace supports various businesses, from small enterprises to large brands, enabling them to reach a broader audience. Additionally, Ozon has invested in technology to enhance its services, employing over 1,000 IT specialists. The company also introduced financial services to support merchants and offers customer incentives through cashback programs. With a significant share of the Russian market and a commitment to improving the shopping experience, Ozon aims to make online purchasing more convenient and affordable for consumers.

CarPrice is an online platform based in Russia that specializes in the auction of second-hand cars. It offers sellers instant online valuations and connects them with a network of over 4,000 dealers who participate in competitive bidding. The auction process typically lasts around 30 minutes, allowing dealers to determine the best price for vehicles. CarPrice has rapidly established itself as a leading player in the Russian used car market, ranking among the top three sellers within its first year of operation. The company operates from more than 20 locations, including major cities like Moscow and St. Petersburg. Despite a challenging economic environment that saw a significant decline in new car sales, CarPrice has continued to grow, aiming to increase its monthly auction volume from 4,000 to 10,000. The platform's services not only streamline the selling process but also help buyers access fair market prices for used vehicles.

Digital on-demand platform for shippers, carriers, and drivers with a wide range of services within one ecosystem. We help carriers with hassle-free orders and shippers with easy money-back tenders as well as provide fast payment and mailing services. Day-to-day we make our carriers and drivers more efficient with fuel and HoReCa programs. We ship responsibly.

Ozon Ltd. is a prominent e-commerce platform based in Moscow, Russia, and is recognized as one of the country's earliest online retailers. Initially founded as an online bookstore in 1998, Ozon has evolved into a comprehensive marketplace offering over 6.2 million products across 24 categories, including clothing, electronics, household goods, beauty products, and more. The company facilitates more than 150,000 daily deliveries and has developed extensive fulfillment capabilities with around 200,000 square meters of warehouse space, over 2,500 couriers, and more than 11,000 pick-up points. Ozon's marketplace supports various businesses, from small enterprises to large brands, enabling them to reach a broader audience. Additionally, Ozon has invested in technology to enhance its services, employing over 1,000 IT specialists. The company also introduced financial services to support merchants and offers customer incentives through cashback programs. With a significant share of the Russian market and a commitment to improving the shopping experience, Ozon aims to make online purchasing more convenient and affordable for consumers.

Tealsy is a Moscow-based startup that brings together e-shoppers, retail networks, and suppliers by providing a single online platform where they can meet one another to trade food products.

ivi.ru Media Ltd. operates an online video and cinema platform in Russia, offering a wide range of content including movies, television series, shows, cartoons, and music videos. Founded in 2007 and based in Moscow, the platform allows users to access traditional television experiences online through a secure and flexible video player. It supports both desktop and independent content producers in creating live streaming channels, while also providing mainstream broadcasters with opportunities to reach new audiences and generate additional revenue. The platform is designed to be accessible from any internet-connected device, enhancing its usability for viewers.

Ozon Ltd. is a prominent e-commerce platform based in Moscow, Russia, and is recognized as one of the country's earliest online retailers. Initially founded as an online bookstore in 1998, Ozon has evolved into a comprehensive marketplace offering over 6.2 million products across 24 categories, including clothing, electronics, household goods, beauty products, and more. The company facilitates more than 150,000 daily deliveries and has developed extensive fulfillment capabilities with around 200,000 square meters of warehouse space, over 2,500 couriers, and more than 11,000 pick-up points. Ozon's marketplace supports various businesses, from small enterprises to large brands, enabling them to reach a broader audience. Additionally, Ozon has invested in technology to enhance its services, employing over 1,000 IT specialists. The company also introduced financial services to support merchants and offers customer incentives through cashback programs. With a significant share of the Russian market and a commitment to improving the shopping experience, Ozon aims to make online purchasing more convenient and affordable for consumers.

DOC+ is a healthcare technology company based in Moscow, Russia, founded in 2015. Initially established as a doctor-house-call service, it has evolved into the first mobile clinic in the Russian market, offering a variety of medical services designed to make healthcare more accessible and affordable. The company provides on-demand doctor visits, teleconsultations, and electronic health records, among other services. With a focus on convenience, DOC+ allows users to order home visits with a single tap, access instant consultations via chat or phone, and manage their health records digitally. Additionally, the platform facilitates the delivery of prescribed medications and offers a subscription service for access to personal doctors and a network of verified medical partners. DOC+ aims to revolutionize healthcare in Russia by leveraging telemedicine and advanced technologies, enhancing the patient experience while optimizing healthcare delivery and costs.

Gett, Inc. is a technology company that specializes in providing on-demand black car services through a SaaS-based platform tailored for corporate transportation. Founded in 2006 and headquartered in New York, with additional offices in London, Moscow, and Tel Aviv, Gett facilitates taxi bookings via its mobile application across several countries, including the United States, the United Kingdom, and Israel. The platform integrates various ride-hailing options, allowing businesses to optimize their ground travel experience, which includes features such as automatic invoicing and analytics. Gett aims to streamline corporate travel and has demonstrated its effectiveness by helping clients reduce their global ground travel costs by approximately 25%. The company has established a strategic partnership with Volkswagen Group and serves a diverse clientele, including a significant number of Fortune 500 companies.

Revo Technologies is a leading fintech company in Russia and Central Europe. Revo specializes in onmni-channel store financing solutions for leading merchants in the region, making it easy and convenient for millions of shoppers to buy now pay later.

Ozon Ltd. is a prominent e-commerce platform based in Moscow, Russia, and is recognized as one of the country's earliest online retailers. Initially founded as an online bookstore in 1998, Ozon has evolved into a comprehensive marketplace offering over 6.2 million products across 24 categories, including clothing, electronics, household goods, beauty products, and more. The company facilitates more than 150,000 daily deliveries and has developed extensive fulfillment capabilities with around 200,000 square meters of warehouse space, over 2,500 couriers, and more than 11,000 pick-up points. Ozon's marketplace supports various businesses, from small enterprises to large brands, enabling them to reach a broader audience. Additionally, Ozon has invested in technology to enhance its services, employing over 1,000 IT specialists. The company also introduced financial services to support merchants and offers customer incentives through cashback programs. With a significant share of the Russian market and a commitment to improving the shopping experience, Ozon aims to make online purchasing more convenient and affordable for consumers.

Skyeng is an online language school based in Cheboksary, Russia, specializing in English language education. Founded in 2012, the company provides virtual classrooms that aim to make language learning convenient, efficient, and engaging. Skyeng focuses on helping students establish and achieve specific life goals through its interactive learning approach. The school emphasizes the importance of a dedicated team, where each member plays a vital role in the institution's development and success.

DOC+ is a healthcare technology company based in Moscow, Russia, founded in 2015. Initially established as a doctor-house-call service, it has evolved into the first mobile clinic in the Russian market, offering a variety of medical services designed to make healthcare more accessible and affordable. The company provides on-demand doctor visits, teleconsultations, and electronic health records, among other services. With a focus on convenience, DOC+ allows users to order home visits with a single tap, access instant consultations via chat or phone, and manage their health records digitally. Additionally, the platform facilitates the delivery of prescribed medications and offers a subscription service for access to personal doctors and a network of verified medical partners. DOC+ aims to revolutionize healthcare in Russia by leveraging telemedicine and advanced technologies, enhancing the patient experience while optimizing healthcare delivery and costs.

Revo Technologies is a leading fintech company in Russia and Central Europe. Revo specializes in onmni-channel store financing solutions for leading merchants in the region, making it easy and convenient for millions of shoppers to buy now pay later.

Sorsdata OOO offers consumer marketing and analytics. It combines proprietary data with analytics capabilities to work with Russian merchants to improve their customer communication, loyalty, and store performance. Sorsdata OOO is based in Moscow, Russia.

BlaBlaCar is the world's leading long-distance carpooling platform, designed to connect drivers with empty seats to passengers seeking rides. By allowing members to share travel expenses, the service promotes a cost-effective way to travel long distances. The platform emphasizes security and trust by requiring detailed member profiles and verified identities, fostering a reliable community. Users can indicate their preferred level of conversation during trips, ranging from "Bla" to "BlaBlaBla," which reflects the platform's focus on personalization. Operating in 22 countries, including regions in Europe, Russia, Turkey, Mexico, Brazil, and India, BlaBlaCar aims to create a global network of drivers and passengers. The company is headquartered in Paris and features a user-friendly website and mobile applications that facilitate easy connections between travelers.

DOC+ is a healthcare technology company based in Moscow, Russia, founded in 2015. Initially established as a doctor-house-call service, it has evolved into the first mobile clinic in the Russian market, offering a variety of medical services designed to make healthcare more accessible and affordable. The company provides on-demand doctor visits, teleconsultations, and electronic health records, among other services. With a focus on convenience, DOC+ allows users to order home visits with a single tap, access instant consultations via chat or phone, and manage their health records digitally. Additionally, the platform facilitates the delivery of prescribed medications and offers a subscription service for access to personal doctors and a network of verified medical partners. DOC+ aims to revolutionize healthcare in Russia by leveraging telemedicine and advanced technologies, enhancing the patient experience while optimizing healthcare delivery and costs.

profi.ru operates an online marketplace that allows users to find freelancers and professionals in categories such as tutors, doctors, beauty masters, artists and musicians, handymen, personal trainers, and driving instructors. The company was founded in 2005 and is based in Moscow, Russia.

2GIS is an international technology company that develops services for a comfortable life in the city. 2GIS’s mission is to help people to live in the city. One of the ten most expensive companies of the Russian Internet according to Forbes (2018). The main product of the company is the city information service 2GIS that brings together map, navigator and business directory and has over 42 million monthly active users. The service covers more than 350 cities in 9 countries. 2GIS is available for free on 2gis.com and in the mobile applications for iOS, Android.

CarPrice is an online platform based in Russia that specializes in the auction of second-hand cars. It offers sellers instant online valuations and connects them with a network of over 4,000 dealers who participate in competitive bidding. The auction process typically lasts around 30 minutes, allowing dealers to determine the best price for vehicles. CarPrice has rapidly established itself as a leading player in the Russian used car market, ranking among the top three sellers within its first year of operation. The company operates from more than 20 locations, including major cities like Moscow and St. Petersburg. Despite a challenging economic environment that saw a significant decline in new car sales, CarPrice has continued to grow, aiming to increase its monthly auction volume from 4,000 to 10,000. The platform's services not only streamline the selling process but also help buyers access fair market prices for used vehicles.

profi.ru operates an online marketplace that allows users to find freelancers and professionals in categories such as tutors, doctors, beauty masters, artists and musicians, handymen, personal trainers, and driving instructors. The company was founded in 2005 and is based in Moscow, Russia.

Gett, Inc. is a technology company that specializes in providing on-demand black car services through a SaaS-based platform tailored for corporate transportation. Founded in 2006 and headquartered in New York, with additional offices in London, Moscow, and Tel Aviv, Gett facilitates taxi bookings via its mobile application across several countries, including the United States, the United Kingdom, and Israel. The platform integrates various ride-hailing options, allowing businesses to optimize their ground travel experience, which includes features such as automatic invoicing and analytics. Gett aims to streamline corporate travel and has demonstrated its effectiveness by helping clients reduce their global ground travel costs by approximately 25%. The company has established a strategic partnership with Volkswagen Group and serves a diverse clientele, including a significant number of Fortune 500 companies.

Mamsy operates as an online shopping portal for moms, kids, and babies. The company offers clothing for babies and girls that includes dresses and skirts, body and sandpipers, pajamas, outwears, and shorts and trousers. It also offers clothing for newborns, boys, adults, and pregnant women. Additionally, the company provides household products, shoes and accessories, games and toys, care and hygiene products. The company sells its products through its online platform. Mamsy was founded in 2011 and is based in Moscow, Russia.

Kolesa is an online automotive and real estate classifieds projects in Kazakhstan.

KARO Film Management OOO is a prominent provider of motion picture exhibition services in Russia, operating a network of 31 modern cinemas with a total of 235 screens. Founded in 1997 and based in Moscow, the company manages multiplexes across several key cities, including Moscow, St. Petersburg, Samara, Kazan, Kaliningrad, Yekaterinburg, and Surgut. Through its extensive operations, KARO Film enhances the cinematic experience for audiences in these regions.

ivi.ru Media Ltd. operates an online video and cinema platform in Russia, offering a wide range of content including movies, television series, shows, cartoons, and music videos. Founded in 2007 and based in Moscow, the platform allows users to access traditional television experiences online through a secure and flexible video player. It supports both desktop and independent content producers in creating live streaming channels, while also providing mainstream broadcasters with opportunities to reach new audiences and generate additional revenue. The platform is designed to be accessible from any internet-connected device, enhancing its usability for viewers.

Avito operates the online trading community Avito.ru. It provides advertising and marketing services. Avito offers a web based platform for free online classified advertisements in Russia. Buyers and sellers use its line of business for the exchange of products and services such as coins, collectibles, computers, memorabilia, stamps and toys, as well as concert and sporting tickets. Jonas Nordlanderr and Filip Engelbert founded Avito in 2007. Its headquarters is in Moscow in the Russian Federation.

Tinkoff Bank is a prominent online retail financial service provider in Russia, founded in 2006 by entrepreneur Oleg Tinkov. The bank operates a branchless model, offering a wide range of products including transactional and savings accounts, credit cards, consumer loans, insurance policies, and investment services. It also provides payment and money transfer services, catering to both individual clients and small and medium-sized enterprises. Tinkoff Bank distinguishes itself through its advanced online and mobile banking platforms, serving customers primarily via digital channels and a call center, and maintains a network of around 2,500 representatives. The bank's innovative approach has enabled it to issue millions of credit cards, capturing a significant share of the market. Tinkoff Bank is a subsidiary of TCS Group Holding PLC and continues to expand its offerings in the evolving financial technology landscape.

Novomet-Perm JSC, founded in 1991 and based in Katy, Texas, specializes in designing, engineering, and manufacturing electrical submersible pumps for the oil and gas industry. The company has established itself as a key player in the global market, with a significant share of 25% in Russia and 3% internationally for submersible extractive equipment. Novomet focuses on producing high-capacity oil production equipment capable of operating under challenging conditions, employing advanced technologies such as nanostructured protective coatings made from materials like tungsten carbide and titanium oxide. The company is also committed to developing a global service network that provides comprehensive maintenance solutions for electric centrifugal pumps, ensuring clients receive tailored support for their specific operational needs.

Founded in 1991 1C Company specializes in distribution, publishing, and development of mass-market software for the automation of various business processes. 1C has become the leading publisher and distributor of computer games in Eastern and Central Europe. At present more than 10 000 dealers from 600 cities of 25 countries cooperate with 1C. About 7500 teams constitute the 1C:Franchising partner network, which is the main channel of value-adding for 1C products. Service-partners provide regular information and tech support for 1C software customers. The network of authorized training centers is also operating. There are 280 1C:Multimedia software retail shops of the franchising chain, specialized in sales of home products. 1C is the official distributor of such world-famous vendors as Microsoft, Novell, Borland, Symantec, ABBYY, Kaspersky Lab, ProMT, Eset Software and over 100 other software vendors. 1C offers more than 10 000 titles of software for office and home use.

ER-Telecom provides telecom services to businesses and individuals in Russia. The company provides triple-play services, including broadband Internet access, cable and HD-television (TV), and landline communication. Its services include for individuals include home Internet, cable television, and home phone; and services for businesses include high-speed Internet access, video surveillance, video conferencing, videoconferencing, technological data transfer—telephony, and cable TV.

Yandex is a multinational technology company based in Russia, recognized for operating the country's leading search engine and the most visited website. It is one of the largest internet companies in Europe, commanding a significant share of the search market in Russia, where it generated over half of all search traffic as of September 2015. In addition to its core search engine services, Yandex offers a range of internet-related services and operates in several countries, including Ukraine, Kazakhstan, Belarus, and Turkey, contributing to its extensive regional presence.

Enforta Limited is a provider of fixed wireless Internet access solutions tailored for businesses in Russia. Founded in 2003 and headquartered in Moscow, the company offers a range of services, including fast wireless Internet, corporate networking, and virtual private networks (IP VPN) to connect multiple locations securely. Enforta also provides telephony solutions, video surveillance for remote monitoring, and virtual office communication systems that eliminate the need for physical equipment. With over 7,000 clients across 18 cities, the company aims to enhance communication and connectivity for its customers, using technologies such as WiMAX. Enforta's service packages, which encompass both voice and data solutions, are competitively priced, starting at $20 per month. As of October 2015, Enforta operates as a subsidiary of CJSC ER-Telecom Holding.

Ozon Ltd. is a prominent e-commerce platform based in Moscow, Russia, and is recognized as one of the country's earliest online retailers. Initially founded as an online bookstore in 1998, Ozon has evolved into a comprehensive marketplace offering over 6.2 million products across 24 categories, including clothing, electronics, household goods, beauty products, and more. The company facilitates more than 150,000 daily deliveries and has developed extensive fulfillment capabilities with around 200,000 square meters of warehouse space, over 2,500 couriers, and more than 11,000 pick-up points. Ozon's marketplace supports various businesses, from small enterprises to large brands, enabling them to reach a broader audience. Additionally, Ozon has invested in technology to enhance its services, employing over 1,000 IT specialists. The company also introduced financial services to support merchants and offers customer incentives through cashback programs. With a significant share of the Russian market and a commitment to improving the shopping experience, Ozon aims to make online purchasing more convenient and affordable for consumers.

Center of Financial Technologies, Inc. is a company that develops software solutions and platforms for the finance sector and other industries. Established in 1991 and headquartered in Novosibirsk, Russia, the company also maintains offices in Moscow, Yekaterinburg, St. Petersburg, Almaty, Kazakhstan, and Chisinau, Moldova. It specializes in creating and replicating high-tech solutions for credit and financial organizations, offering a variety of processing services and training programs for bank employees. Its clientele includes banks operating in Russia, the CIS countries, and various Russian retail networks.

Enforta Limited is a provider of fixed wireless Internet access solutions tailored for businesses in Russia. Founded in 2003 and headquartered in Moscow, the company offers a range of services, including fast wireless Internet, corporate networking, and virtual private networks (IP VPN) to connect multiple locations securely. Enforta also provides telephony solutions, video surveillance for remote monitoring, and virtual office communication systems that eliminate the need for physical equipment. With over 7,000 clients across 18 cities, the company aims to enhance communication and connectivity for its customers, using technologies such as WiMAX. Enforta's service packages, which encompass both voice and data solutions, are competitively priced, starting at $20 per month. As of October 2015, Enforta operates as a subsidiary of CJSC ER-Telecom Holding.

InfiNet Wireless Limited specializes in providing a range of fixed, nomadic, mobile, and public safety wireless connectivity solutions through broadband wireless access and WiMAX technologies. Founded in 2003 and headquartered in Moscow, the company offers various products, including point-to-point solutions, backhaul solutions with E1/T1 support, MESH topology systems with Wi-Fi functionality, and point-to-multipoint solutions. Its equipment is utilized across diverse sectors, such as video surveillance, government, telecommunications, and public safety, serving clients in regions including North America, Europe, and Asia. InfiNet Wireless is recognized as one of the largest privately owned developers and manufacturers in the Broadband Wireless Access industry, achieving consistent growth through innovation and a strong commitment to customer satisfaction. Through listening to client feedback and incorporating it into product development, the company has established itself as a reliable choice for organizations needing robust connectivity solutions.

Gallery Media Group is one of the largest outdoor advertising operators in Russia, offering a comprehensive range of advertising services. Founded in 1994 and based in Moscow, the company specializes in the creation, installation, and maintenance of various advertising structures, including billboards, street furniture, and large-format media. With over 50,000 advertising surfaces across 90 cities, Gallery Media Group provides extensive coverage for clients seeking to maximize their visibility. The company also offers media buying services, ensuring effective planning and execution of advertising campaigns. Additionally, it supports clients with address program design and maintenance of advertising installations. As a subsidiary of Media-One Holdings Ltd., Gallery Media Group has established itself as a key player in the Russian outdoor advertising market.

CTC Media is a prominent independent broadcasting company based in Moscow, Russia, with a significant presence in the television industry. The company operates several popular television channels, including CTC, Domashny, and Che, as well as the CTC Love channel and an international version of the Peretz channel. In Kazakhstan, it manages Channel 31. CTC Media boasts a vast audience reach, serving over 150 million viewers across various regions including North America, Europe, and the Middle East. Additionally, the company has a diverse portfolio of digital entertainment assets, such as its websites videomore.ru and ctc.ru, and owns production facilities through its subsidiary Story First Production. CTC Media aims to inspire its audience and evoke positive emotions through its engaging content.

Leading mobile operators in Russia

Yandex is a multinational technology company based in Russia, recognized for operating the country's leading search engine and the most visited website. It is one of the largest internet companies in Europe, commanding a significant share of the search market in Russia, where it generated over half of all search traffic as of September 2015. In addition to its core search engine services, Yandex offers a range of internet-related services and operates in several countries, including Ukraine, Kazakhstan, Belarus, and Turkey, contributing to its extensive regional presence.

Ozon Ltd. is a prominent e-commerce platform based in Moscow, Russia, and is recognized as one of the country's earliest online retailers. Initially founded as an online bookstore in 1998, Ozon has evolved into a comprehensive marketplace offering over 6.2 million products across 24 categories, including clothing, electronics, household goods, beauty products, and more. The company facilitates more than 150,000 daily deliveries and has developed extensive fulfillment capabilities with around 200,000 square meters of warehouse space, over 2,500 couriers, and more than 11,000 pick-up points. Ozon's marketplace supports various businesses, from small enterprises to large brands, enabling them to reach a broader audience. Additionally, Ozon has invested in technology to enhance its services, employing over 1,000 IT specialists. The company also introduced financial services to support merchants and offers customer incentives through cashback programs. With a significant share of the Russian market and a commitment to improving the shopping experience, Ozon aims to make online purchasing more convenient and affordable for consumers.

VEON Ltd. is an international telecommunications and technology company headquartered in Amsterdam, providing mobile and fixed-line services across 14 markets, including Russia, Ukraine, and Pakistan. The company serves over 200 million customers with a range of offerings that include voice, data, and broadband services, as well as digital solutions and mobile financial services. VEON operates under various brand names, such as Beeline, Kyivstar, Jazz, Djezzy, and banglalink. Its services encompass value-added options like multimedia messaging, mobile internet, national and international roaming, and machine-to-machine communication. In addition to consumer services, VEON also caters to corporate clients with fixed-line telephony, data transmission, and network access solutions. Founded in 1992, VEON has undergone significant transformation to enhance its digital capabilities and customer experience.