Grin Technologies
Grin Technologies is a Sacramento-based influencer marketing software company that provides the GRIN platform for brands to discover, recruit, and manage relationships with influencers. The platform covers discovery and outreach, relationship management, campaign execution, product seeding, content and rights management, payments, and analytics, offering reporting, tracking, and performance insights. It supports discount codes and affiliate links and helps manage influencer payments and rights across campaigns. Founded in 2014 and headquartered in Sacramento, California, Grin Technologies serves direct-to-consumer brands seeking authentic influencer collaborations and data-driven marketing outcomes.
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Wearaway
Acquisition in 2019
WearAway, Inc. is a New York-based company that operates an online wardrobe rental portal specifically designed for professionals in the film, television, music, and advertising industries. Founded in 2014, WearAway facilitates a business-to-business rental marketplace, focusing on wardrobe rentals that cater to production needs. The platform serves as a rental marketplace and online showroom, enabling influencers to borrow designer apparel and accessories for their projects. Additionally, WearAway's software supports direct-to-consumer brands in managing influencer programs by automating processes such as recruitment, product fulfillment, revenue tracking, and influencer management. As of early 2019, WearAway operates as a subsidiary of Grin, Inc.
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