Affinity

Affinity, Inc. is a technology company that specializes in relationship intelligence solutions, enhancing traditional customer relationship management (CRM) systems. Founded in 2014 and based in Redwood City, California, Affinity leverages artificial intelligence and natural language processing to help enterprises optimize their networks and improve deal flow. The platform allows teams to visualize their relationship graphs, facilitating access to crucial introductions with decision-makers and streamlining pipeline management. Affinity's features include automatic data capture, email detection, collaboration tools, and reminders, all designed to simplify contact management and enhance team productivity. By reducing reliance on spreadsheets and providing real-time updates, Affinity aims to maximize the value of networks for both startups and investors. The company has secured significant funding to support its growth and development.

Drew Oetting

Co-Founder, Director

Charles Svirk

Investor

1 past transactions

Nudge.ai

Acquisition in 2020
Nudge.ai is a relationship intelligence platform that aims to enhance business growth by fostering trusted connections with customers. Founded in January 2014 and headquartered in Toronto, Canada, Nudge integrates with email, calendar, and social media to consolidate a user's professional network and assess the strength of these relationships. The platform identifies key prospects, customers, and influencers, offering insights into optimal engagement strategies to drive business expansion. By utilizing a comprehensive account-level dataset and artificial intelligence, Nudge helps businesses pinpoint gaps in stakeholder relationships that may lead to unexpected declines in sales pipelines. Additionally, it facilitates warm introductions through existing network connections, enabling more effective outreach to target accounts.
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