Baozun Commerce

Baozun Commerce is a leading provider of brand management and e-commerce solutions in China, established in 2007. The company assists brands and retailers in successfully navigating the Chinese market by offering a comprehensive suite of services that includes website design, development, and hosting, as well as IT infrastructure, customer service, warehousing, and logistics. Baozun also delivers digital marketing solutions to enhance brand visibility and engagement with consumers. By leveraging local expertise and advanced e-commerce supply chain technology, Baozun aims to protect and elevate brands' online presence while driving sales and profitability. The company operates through two main segments: E-Commerce and Brand Management.

Qing Yu Zhang

Co-Founder

7 past transactions

Lanvin Group

Post in 2022
Lanvin group is a fashion industry that oversees the labels lanvin, caruso, wolford, sergio rossi, and st. John knits. It is offering this assistance along with in-depth information about and connection to the fashion markets.

Gap Greater China

Acquisition in 2022
Gap Greater China is a clothing brand that offers iconic comfort-casual wear, accessories, and personal care products.

NOBADAY

Series A in 2021
NOBADAY specializes in ski sports fashion, offering a wide range of clothing and accessories tailored for snow sports enthusiasts. Their product lineup includes snowboards, bindings, boots, jackets, pants, hoodies, sweaters, and various protective gear, as well as essential accessories like goggles, mittens, and bags. In addition to their apparel and equipment, NOBADAY operates a ski content platform, enhancing the customer experience by providing valuable information and resources for enjoying snow sports. Overall, NOBADAY aims to equip customers with everything they need for an engaging and stylish experience on the slopes.

eFashion China

Acquisition in 2021
eFashion China is an e-commerce platform that enables men and women to purchase luxury clothing and apparel. provides one-stop e-commerce solutions, including brand consulting, store operation, digital marketing, IT solutions, and customer service.

Full Jet

Acquisition in 2021
Full Jet is a strategic and brand-focused industry that specializes in developing go-to-market strategies for high-end and luxury brands. It developed its operational services starting with offline distribution assistance, brand management, and finally online e-commerce solutions. Leveraging its international perspective tailored for China, it has demonstrated its strengths in pitching and communicating with foreign premium and luxury brands entering China or developing their China business.

ZHONGZHIHUI

Series A in 2019
ZHONGZHIHUI is a supply chain empowerment platform.

Aiyoyouxing

Angel Round in 2016
Aiyoyouxing is an e-commerce app that sells clothing, shoes, accessories, digital goods, home accessories, categories of goods, bags, and more.
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