Baozun Commerce

Baozun Commerce is a leading e-commerce service partner based in China, established in 2007. The company specializes in brand management solutions, assisting brands and retailers in successfully navigating the Chinese market. Baozun offers a comprehensive suite of end-to-end services, including website design, IT infrastructure, customer service, warehousing, logistics, and digital marketing. By leveraging local expertise and advanced supply chain technology, Baozun effectively connects brands with consumers, enhancing brand visibility and engagement while driving sales. The company operates through two main segments: E-Commerce, which includes direct sales to consumers and support services for e-commerce operations, and Brand Management, focusing on strengthening brand presence in the digital landscape.

Qing Yu Zhang

Co-Founder

7 past transactions

Lanvin Group

Post in 2022
Lanvin Group is a prominent player in the fashion industry, managing a diverse portfolio of brands that includes Lanvin, Wolford, Sergio Rossi, St. John, and Caruso. The company offers a wide range of products, encompassing apparel, leather goods, footwear, and accessories. Among its brands, Wolford generates the majority of the group’s revenue. Lanvin Group provides valuable insights and connections within the fashion market, positioning itself as a significant entity in the sector.

Gap Greater China

Acquisition in 2022
Gap Greater China is a clothing brand that offers iconic comfort-casual wear, accessories, and personal care products.

NOBADAY

Series A in 2021
NOBADAY specializes in ski sports fashion, offering a wide range of clothing and accessories tailored for snow sports enthusiasts. Their product lineup includes snowboards, bindings, boots, jackets, pants, hoodies, sweaters, and various protective gear, as well as essential accessories like goggles, mittens, and bags. In addition to their apparel and equipment, NOBADAY operates a ski content platform, enhancing the customer experience by providing valuable information and resources for enjoying snow sports. Overall, NOBADAY aims to equip customers with everything they need for an engaging and stylish experience on the slopes.

eFashion China

Acquisition in 2021
eFashion China is an e-commerce platform that enables men and women to purchase luxury clothing and apparel. provides one-stop e-commerce solutions, including brand consulting, store operation, digital marketing, IT solutions, and customer service.

Full Jet

Acquisition in 2021
Full Jet is a strategic and brand-focused industry that specializes in developing go-to-market strategies for high-end and luxury brands. It developed its operational services starting with offline distribution assistance, brand management, and finally online e-commerce solutions. Leveraging its international perspective tailored for China, it has demonstrated its strengths in pitching and communicating with foreign premium and luxury brands entering China or developing their China business.

ZHONGZHIHUI

Series A in 2019
ZHONGZHIHUI is a supply chain empowerment platform.

Aiyoyouxing

Angel Round in 2016
Aiyoyouxing is an e-commerce app that sells clothing, shoes, accessories, digital goods, home accessories, categories of goods, bags, and more.
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