Rival IQ
Acquisition in 2021
Rival IQ Corporation is a Seattle-based Software as a Service company that specializes in digital marketing analytics solutions. Founded in 2013, it offers a comprehensive platform that consolidates insightful analytics and reports for social media performance, SEO keyword rankings, and website content. Rival IQ empowers marketers by providing on-demand analytics that enables them to monitor competitor activities and assess their own digital marketing strategies. The company's tools help businesses enhance their performance, strengthen their marketing strategies, and demonstrate the effectiveness of their initiatives. With a team composed of experienced software entrepreneurs, developers, and marketing professionals, Rival IQ aims to simplify the complex landscape of digital marketing, allowing users to make informed decisions and achieve greater impact in their marketing efforts.
Quid, Inc. is a technology company based in San Francisco, California, with additional offices in New York and London. Founded in 2006, Quid develops a platform that enables users to search, analyze, and visualize collective intelligence derived from written language. Its software specializes in text-based data analysis, utilizing artificial intelligence and natural language processing to uncover insights from vast datasets, including patents, news articles, and blog posts. Quid's proprietary algorithms facilitate the identification of patterns and connections, allowing non-technical users in various sectors, such as marketing, consulting, technology, healthcare, and finance, to independently access and derive meaningful insights from high-value information. In January 2020, Quid merged with NetBase Solutions, forming a combined entity known as Netbase Quid.
NetBase Solutions
Acquisition in 2020
NetBase Solutions, Inc. specializes in social media analytics, providing a comprehensive platform that processes billions of social media posts daily to deliver actionable insights for various business functions, including marketing, research, and customer service. The company’s offerings include the NetBase LIVE Pulse Product Suite, which allows users to monitor brand and campaign performance and competitive movements. Key tools within their platform include real-time monitoring solutions, natural language processing capabilities for understanding social media content, and audience segmentation tools that help brands gain deeper insights into their customers. NetBase's services span multiple areas, such as social TV analytics, campaign tracking, brand analysis, and crisis management, catering to a diverse range of industries from financial services to telecommunications. Founded in 2003 and headquartered in Mountain View, California, NetBase also has offices in London, Paris, and Heidelberg. The company was previously known as Accelovation, Inc. until its rebranding in 2008.