Snyder's-Lance, Inc. is engaged in the manufacturing, distribution, marketing, and sale of a wide range of snack food products across North America and Europe. The company's diverse product portfolio includes pretzels, sandwich crackers, kettle-cooked chips, popcorn, nuts, and various other salty snacks, marketed under well-known brand names such as Snyder’s of Hanover, Lance, Cape Cod, and Kettle. Snyder's-Lance sells its products directly to retail customers and third-party distributors, utilizing a direct-store-delivery network for independent business owners. Founded in 1912 and headquartered in Charlotte, North Carolina, Snyder's-Lance has undergone several changes, including a name change from Lance, Inc. in 2010 and its acquisition by Campbell Soup Company in 2018.