Campfire Capital

Campfire Capital, founded in 2014 and based in Vancouver, Canada, is a venture capital firm that focuses on the consumer and retail sectors. The firm is financially supported by a network of over 30 former and current executives from lululemon, along with 20 other leaders from various consumer and retail industries across North America. This diverse investor group brings extensive operational expertise, averaging 15 years of experience in areas such as brand management, e-commerce operations, merchandising, and logistics. Their backgrounds include significant contributions to well-known global brands, enabling Campfire Capital to provide valuable operational support and strategic guidance to its portfolio companies. As a result, Campfire aims to enhance growth prospects and create value for all stakeholders involved.

Manica Gautam

Partner

5 past transactions

Cotopaxi

Venture Round in 2016
Cotopaxi is a direct-to-consumer outdoor gear and apparel company focused on social impact. Based in Salt Lake City, it links its products to humanitarian causes in developing countries, with each sale supporting education, clean water, or health projects. The company offers travel packs, activewear, outerwear, footwear, and water bottles made from responsibly sourced materials, and a portion of revenue is dedicated to charitable initiatives. The business emphasizes transparency about the impact of its donations.

FIGS

Series A in 2016
FIGS, Inc. is a healthcare apparel company specializing in the design and production of scrubs and related clothing for healthcare providers. Founded in 2013 by Heather Hasson and Trina Spear, the company is headquartered in Los Angeles, California. FIGS offers a range of products, including scrub tops, scrub pants, lab coats, underscrubs, outerwear, footwear, compression socks, and loungewear. The apparel is designed with features such as antimicrobial properties, wrinkle resistance, stain repellence, lint-free fabric, and four-way stretch to ensure comfort and functionality. The company's products are primarily sold through its online platforms, targeting customers across the United States.

Juicero

Series B in 2016
Juicero, Inc. is a company based in San Francisco, California, that specializes in developing cold-press juicing systems for producing raw and organic fruit and vegetable juices. Founded in 2013, Juicero offers an innovative home juicing system that allows users to create fresh juice with minimal effort, using a machine that combines advanced cold-pressing technology with an application designed to enhance the juicing experience. This application connects to the juicer, providing users with information about the sourcing of their ingredients, nutritional content, and managing juice pack deliveries. Juicero's product line includes various juice packs, featuring combinations like sweet greens, spicy greens, and root vegetables, aimed at encouraging healthier consumption of fresh produce.

Frank & Oak

Series C in 2015
Frank & Oak is an online menswear retailer offering premium threads through a curated monthly selection. It provides personalized style advice and an easy-to-use shopping platform.

Frank & Oak

Series B in 2014
Frank & Oak is an online menswear retailer offering premium threads through a curated monthly selection. It provides personalized style advice and an easy-to-use shopping platform.
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