Cardinal Sports Capital

Cardinal Sports Capital is a financing advisory firm based in Toronto, Canada, established in 2020. The firm specializes in providing a range of financial services tailored for the sports and entertainment sectors. Its offerings include private equity financing, mergers and acquisitions, debt restructuring, and advisory services focused on marketing strategies, brand positioning, and strategic partnerships. Cardinal Sports Capital aims to support both emerging and established companies in navigating the complexities of the market while enhancing their growth potential.
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Scott Secord

Partner

5 past transactions

Blok Sports

Seed Round in 2023
Blok Sports, LLC is a social sports betting platform based in Manhattan Beach, California, founded in 2019. The company develops a peer-to-peer betting exchange that utilizes blockchain technology to enhance the gaming experience by ensuring security and transparency. Blok Sports' platform eliminates the traditional house model, allowing users to engage in betting without intermediaries, thus reducing fraud and promoting fairness. The offerings include a decentralized betting exchange, free-to-play games, and token-based predictive gaming options, along with tools for social interaction and fan engagement. This innovative approach enables users to place bets instantly and reliably, fostering a secure environment for sports betting enthusiasts.

WagerWire

Seed Round in 2022
WagerWire operates a secondary marketplace that allows sports bettors to buy and sell active sports bets and fantasy entries, offering innovative ways to speculate, realize profits, and mitigate losses. This platform transforms traditional betting by enabling participants to engage with their wagers throughout games and seasons, rather than simply waiting for a win or loss. WagerWire partners with sportsbook and fantasy operators to integrate its trading capabilities into their applications, thereby enhancing user engagement and increasing betting activity. This model not only creates a differentiated and social experience but also improves customer lifetime value and reduces customer acquisition costs for its partners. By facilitating a vibrant secondary market, WagerWire fosters a more active and passionate betting community, ultimately enriching the overall sports gaming landscape.

low6

Funding Round in 2022
We produce innovative iGames for sports franchises, betting operators and media outlets to best engage with customers. Whether you are seeking a new platform for acquisition, driving greater conversion or improving your site and app stickiness, we’ve got a game for that. Our UltimateFan fantasy game has already gone on to achieve over 150,000 Installs across our different partner games, ranked No.1 Top Grossing App on the App Store as well as achieving “Best Fantasy Product” and “Innovation of the Year” at the EGR Awards. Learn how our next generation gamification engine is navigating the world of NFTs and the Metaverse.

ThriveFantasy

Series A in 2021
ThriveFantasy is a daily fantasy sports and esports platform established in 2016 and based in New York, United States. The company focuses on top-tier athletes across various sports, aiming to enhance the fantasy sports experience for casual users. ThriveFantasy offers a unique platform centered on prop bets, allowing users to engage with questionnaires related to athletes' performances. Based on the answers provided, users can place bets, creating an interactive environment that combines gameplay with the potential for awards. The company's mission is to democratize fantasy sports, making it more accessible and enjoyable for a broader audience.

Quarter4

Seed Round in 2021
Quarter4 Inc. is a Canadian company that specializes in developing an online predictive sports platform, which utilizes artificial intelligence to generate over 2 million sports predictions daily. Founded in 2018 and based in Guelph, the company provides a wide array of data services, including real-time sports data, betting predictions, game schedules, performance profiles for athletes and teams, and injury reports. Its proprietary algorithms analyze various aspects of sports performance to assess the probability of winning, as well as player versus player outcomes. Quarter4's offerings include access to APIs that deliver insights on player prop forecasts and team performance predictions. This data is leveraged by media, daily fantasy sports platforms, sportsbooks, and sports leagues to enhance fan engagement and improve betting market analysis.
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