Cardlytics

Cardlytics, Inc. is an advertising technology company that operates a platform integrated within the digital channels of financial institutions, such as online and mobile banking. Founded in 2008 and headquartered in Atlanta, Georgia, the company partners with over 1,500 financial institutions, including major banks, to enhance customer loyalty through banking rewards programs. Cardlytics utilizes purchase-based intelligence to provide marketers with insights into consumer spending behavior, allowing them to effectively target and influence potential buyers. Its primary offering, the Cardlytics Direct solution, serves as a native advertising channel that enables marketers to engage with consumers in a trusted environment. Additionally, Cardlytics offers other platform solutions that extend the reach of marketing efforts beyond banking channels. The company's operations also include a second segment, the Bridg platform, which provides cloud-based customer data solutions and professional services. With offices in key cities including London, New York, Chicago, and San Francisco, Cardlytics aims to make marketing more relevant and measurable.