Catalyst Romania

Catalyst Romania is a private equity investment firm established in 2012 and located in Bucharest. The firm specializes in providing early growth capital to small and medium-sized enterprises (SMEs) across various sectors, including technology and internet, media and communication, and technology-enabled services. By focusing on these sectors, Catalyst Romania aims to support and accelerate the growth of innovative businesses in the region.

Antonela Dragomir

Investment Manager

Alina Georgescu

Investment Manager

Marius Ghenea

Managing Partner

Marius Ghenea

Managing Partner

Alin Stanciu

Partner

13 past transactions

Footprints AI

Venture Round in 2025
Footprints AI is a cutting-edge retail media platform that leverages artificial intelligence to help physical retailers enhance their revenue streams. By transforming anonymous foot traffic into profitable, predictable audiences, Footprints enables retailers to effectively harness behavioral data and implement automated omnichannel retail media services. The company's technology facilitates the management of indoor shopping behavior, allowing retailers to launch and optimize retail media networks and provide personalized content to customers. Since its inception in 2017, Footprints has partnered with Tier 1 retailers to process billions of visits, searches, and purchases, resulting in a seamless shopping experience that drives customer engagement and boosts sales. As retail media increasingly becomes a priority for retailers, Footprints positions itself as a leader in the market, poised to capitalize on the anticipated growth of this sector.

.Lumen

Venture Round in 2025
Dotlumen is a research startup founded in 2020 and based in Cluj, Romania, focused on enhancing the quality of life for visually impaired individuals. The company develops innovative glasses equipped with a sensory and feedback system that aids users in navigating their environments. By leveraging advancements in artificial intelligence, robotics, and neuroscience, Dotlumen aims to empower blind individuals to better understand and interact with the world around them.

Adapta Robotics

Venture Round in 2024
Adapta Robotics specializes in developing adaptable robotic solutions tailored to address complex automation challenges in various environments. The company's primary product lines include MATT, a smart device testing robot, and ERIS, an intelligent retail scanning system. MATT enhances automation across the device testing process by performing tasks that traditional methods struggle with, such as testing touchscreens and buttons through physical interaction. Its AI and computer vision capabilities allow it to execute a broad spectrum of functionalities, supporting industries like automotive, medical, and consumer electronics. ERIS facilitates the digital transformation of retail environments by employing AI to tackle issues like price discrepancies and stock shortages, enabling real-time tracking and management of products. Adapta Robotics also offers custom robotics development services, leveraging its technology to create tailored solutions across various domains, including IoT applications and health monitoring devices. This combination of innovative product offerings and customizable services positions Adapta as a key player in advancing automation and efficiency across diverse industry sectors.

Leanpay

Series B in 2024
Leanpay is a technology company that offers an application for online purchases in installments, allowing consumers to arrange repayments without needing to visit a physical store. The platform provides various monthly finance installment products, enabling users to pay for their purchases through simple and flexible payment plans. By offering nominal interest rates, Leanpay facilitates easier access to goods and services, making it more convenient for consumers to manage their financial commitments.

ESX

Venture Round in 2023
ESX is a fitness subscription startup that provides a platform for users to access sports clubs in Romania. The company's services include tools for subscription renewal, cancellation, and upgrades, allowing users to manage their memberships conveniently. Additionally, ESX offers a home video training module along with various educational programs focused on training, nutrition, and motivation. This enables users to tailor their fitness experience according to their preferences and access a range of facilities and resources.

evoMAG

Venture Round in 2022
evoMAG is an e-commerce shopping platform specializing in a diverse array of electronic products. The company offers refurbished phones, portable speakers, electric scooters, refrigerators, computers, laptops, air conditioning units, and smartwatches. By showcasing real-time stock availability, evoMAG enhances the online shopping experience, allowing customers to select from high-quality electronic goods with the assurance of prompt delivery. The platform caters to a wide range of consumer needs, making it a versatile destination for electronics and home appliances.

Hunch

Venture Round in 2022
Hunch is a global leader in providing AI-driven dynamic creative solutions for social commerce marketing, empowering e-commerce companies to enhance their online presence through performance-driven creatives. Founded by a team of innovative technology experts in Los Angeles and Belgrade, Hunch offers an advertising automation platform that simplifies the campaign management process. This platform enables businesses to automate routine tasks, analyze and optimize ad performance, and focus on strategic and creative aspects of their marketing efforts. By leveraging data-driven and contextualized customer journeys, Hunch supports brands across Europe, the United States, Latin America, and Asia in driving growth and effectively engaging with customers in the digital landscape.

Adservio

Seed Round in 2022
Adservio is a digital platform that serves as a comprehensive solution for school management, centralizing and organizing essential information for students, parents, and teachers. The platform addresses various administrative tasks, including online grading, attendance management, and engagement analysis, while facilitating direct communication among all stakeholders. By automating these processes, Adservio enhances operational efficiency for both public and private schools. Additionally, it leverages big data collection to provide real-time insights, enabling schools to improve engagement and streamline their activities. Overall, Adservio aims to transform the educational experience by making school information easily accessible and actionable.

SeedBlink

Series A in 2021
SeedBlink is a crowdfunding platform based in Bucharest, Romania, founded in 2020. The company specializes in sourcing, vetting, financing, and scaling technology start-ups, positioning itself as a key player in the European investment landscape. By leveraging software and an exclusive network, SeedBlink aims to reduce barriers for both investors and founders, enabling access to venture capital opportunities. The platform serves a diverse range of sectors, including business products and services, energy, financial services, healthcare, consumer products, information technology, cleantech, oncology, mobile, cybersecurity, e-commerce, and health tech.

SmartDreamers

Venture Round in 2018
SmartDreamers is a business application platform focused on recruitment marketing automation, aiming to enhance the hiring process for companies. By streamlining the publication of job advertisements across various websites and social media channels, SmartDreamers enables organizations to connect more effectively with job seekers. The platform also offers advanced analytics to evaluate the performance of recruitment campaigns, helping companies identify and attract the right candidates. Through its innovative solutions, SmartDreamers positions companies as employers of choice, facilitating faster, more efficient, and cost-effective hiring.

Elefant.ro

Venture Round in 2016
Elefant.ro is a Romanian online retailer that provides products for children and adults, for home and garden. The company offers more than 100,000 items: books, eBooks, toys, movies, music, eReadere, tablets, clothing products, footwear, accessories, cosmetics and products for children.

Smart Bill

Seed Round in 2016
Smart Bill, founded in 2007 and headquartered in Sibiu, Romania, is a FinTech startup that specializes in providing billing solutions and software-as-a-service (SaaS) for small and medium-sized enterprises. The company develops comprehensive billing and management software that addresses various aspects of invoicing, inventory management, and online reporting. Its flagship product, Smart Bill Cloud, is an online billing program that allows users to manage their billing needs remotely from any internet-connected device. By streamlining the issuance, delivery, and receipt of bills and receipts, Smart Bill enhances the efficiency and speed of billing processes, enabling businesses to optimize their operations and focus on productivity.

Vector Watch

Venture Round in 2015
Vector Watch is a technology company established in 2013 by industry veterans, aiming to revolutionize the use of smartwatches and wearable tech. The company specializes in designing, developing, and selling software-enabled smartwatches featuring electronic ink-based liquid crystal display screens. Their products cater to both men and women, and are controlled via a mobile-based application. Vector Watch's innovative approach is supported by a team comprising former technology executives, young engineers, and award-winning designers.
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