CAVU Consumer Partners

CAVU Venture Partners, LLC is a venture capital and private equity firm established in 2015, with offices in New York, New York, and Austin, Texas. The firm specializes in investing in early to mid-stage and mature brands within the food and beverage, pet care, and personal care sectors. CAVU focuses on companies with revenues of $50 million or less, seeking to partner with passionate entrepreneurs who have innovative ideas aimed at improving the consumer experience. With a strong background in brand building and consumer products, CAVU aims to create optimal conditions for companies to reach their full potential and support entrepreneurs in realizing their visions.

Bader Alam

Principal

Alexandre Cohen

Operating Partner

John Copses

Associate

Jenna Jackson

Partner

Jared Jacobs

Principal

Rohan Oza

Managing Partner and Co-Founder

Brett Thomas

Co-Founder and Managing Partner

Past deals in Beverages

Once Upon a Farm

Series D in 2022
Once Upon a Farm Kiddo Meals are processed using High Pressure Processing, which uses pressure instead of heat to kill off any potential harmful ingredients. This process also allows for a more nutrient dense food. Further, the brands that are currently on the shelves usually contain a large percentage of water, fillers, sugars and preservatives, which take away from the natural state of the food. This in turn takes away from optimal nutrition for babies, since optimal absorption of nutrients occurs when food is in its most natural state.

BulletProof

Venture Round in 2020
Bulletproof 360, Inc. is a company based in Seattle, Washington, that specializes in the manufacture and sale of coffee, tea products, and dietary supplements. Its diverse product range includes cacao tea, chocolate powders, coconut charcoal capsules, protein products, MCT oils, and various accessories aimed at enhancing mental and physical performance. Bulletproof focuses on providing high-quality, ethically sourced products designed to help individuals achieve their full potential. The company emphasizes a blend of ancient knowledge and modern science, leveraging insights from customers, athletes, and medical professionals to inform its offerings. Bulletproof distributes its products through retail channels in the United States and internationally, as well as via online sales. Established in 2013, Bulletproof is committed to sustainability and creating a positive impact for future generations.

Health-Ade

Venture Round in 2019
Health-Ade, LLC is a producer of kombucha, a fermented tea known for its probiotics and health benefits. Founded in 2012 and based in Los Angeles, California, the company offers a diverse range of flavors, including original, apple, ginger lemon, plum, grape, cayenne cleanse, beet, carrot, and pomegranate. Health-Ade focuses on creating organic, non-GMO, kosher, vegan, raw, and gluten-free beverages, which are marketed for their gut-health advantages. The kombucha is made through a two-step fermentation process that significantly reduces sugar content. Despite high consumer demand, the company faces challenges in meeting production needs and has the potential to increase sales substantially if brewing capacity is expanded. Products are distributed through various retail locations and restaurants.

Kite Hill

Venture Round in 2018
Kite Hill is a brand dedicated to producing plant-based food products that aim to replicate the qualities of artisan dairy cheeses while promoting animal welfare and sustainability. The company uses natural ingredients and innovative methods, combining traditional cheese-making techniques with patented biochemistry to create a diverse range of alternative dairy offerings. These include nut milk yogurts, cream cheese style spreads, entrées, and desserts, appealing to both plant-based consumers and those seeking healthier lifestyle choices. Kite Hill's mission is to make high-quality, delicious products that invite a wide audience to enjoy the pleasures of communal dining without relying on industrial animal agriculture.

Once Upon a Farm

Series B in 2018
Once Upon a Farm Kiddo Meals are processed using High Pressure Processing, which uses pressure instead of heat to kill off any potential harmful ingredients. This process also allows for a more nutrient dense food. Further, the brands that are currently on the shelves usually contain a large percentage of water, fillers, sugars and preservatives, which take away from the natural state of the food. This in turn takes away from optimal nutrition for babies, since optimal absorption of nutrients occurs when food is in its most natural state.

Kettle & Fire

Series A in 2018
Kettle & Fire Inc. is a food and beverage company based in Austin, Texas, specializing in the production and distribution of high-quality bone broth. Founded in 2013, the company combines marrow bones from grass-fed, organic cattle and pasture-raised chickens with organic vegetables and filtered water, slow-simmering the mixture for 20 to 24 hours to extract nutrients, collagen, and amino acids. Kettle & Fire emphasizes humane animal husbandry, ensuring that all animals are raised without antibiotics or hormones. The product line includes beef and chicken bone broths, enriched with organic ingredients such as carrots, celery, and various peppers. Kettle & Fire distributes its offerings through retail stores, wholesalers, and online channels while also maintaining sustainable packaging practices.

Waterloo Sparkling Water

Convertible Note in 2018
Waterloo Sparkling Water Corp. produces sparkling water. It offers 12-ounce cans in flavors, including original, black cherry, watermelon, coconut, lemon, lime, and grapefruit. The company was founded in 2017 and is based in Austin, Texas.

Rebbl

Venture Round in 2018
Rebbl Inc. is a company based in Emeryville, California, founded in 2011, that specializes in producing and selling plant-based beverages, particularly elixirs and tonics. The brand name, Rebbl, stands for roots, extracts, berries, bark, and leaves, reflecting the diverse plant constituents used in their products. The company focuses on crafting high-quality super herb beverages that incorporate traditional wellness plants and adaptogens, aiming to promote balance and wellness. Rebbl offers a variety of flavors, including dark chocolate, vanilla, hazelnut chocolate spiced pumpkin pie, salted caramel, oatmeal cookie, and chocolate peanut butter banana, catering to consumers seeking organic and vegan options that nourish the body. The products are available through various retail outlets.

Vital Proteins

Venture Round in 2017
Vital Proteins, LLC is a manufacturer and seller of whole food-based nutrition products, primarily focusing on collagen. The company's offerings include collagen supplements, collagen creamers, beauty waters, bone broths, and various greens and veggies products, all aimed at promoting health, fitness, and natural beauty. Vital Proteins emphasizes the use of sustainably-sourced ingredients, with its collagen derived from pasture-raised Brazilian bovine hides. The company operates out of Elk Grove Village, Illinois, and provides its products through online sales channels. As of July 2020, it functions as a subsidiary of Nestlé Health Science S.A., further expanding its reach in the health supplement market.

High Brew Coffee

Series B in 2017
High Brew Coffee, Inc. is a producer of cold-brewed coffee beverages based in Austin, Texas. Founded in 2013, the company offers ready-to-drink coffee made from Arabica beans that undergo a slow brewing process, resulting in a naturally sweeter product with higher antioxidant levels, increased caffeine, and lower acidity. This approach allows consumers to enjoy a refreshing coffee experience with less sugar. High Brew Coffee engages in direct trade partnerships, which enable the company to purchase coffee from sustainable sources while supporting farmers in achieving greater profitability and minimizing environmental impact. The company serves its customers through retail locations and online sales.

BulletProof

Series B in 2017
Bulletproof 360, Inc. is a company based in Seattle, Washington, that specializes in the manufacture and sale of coffee, tea products, and dietary supplements. Its diverse product range includes cacao tea, chocolate powders, coconut charcoal capsules, protein products, MCT oils, and various accessories aimed at enhancing mental and physical performance. Bulletproof focuses on providing high-quality, ethically sourced products designed to help individuals achieve their full potential. The company emphasizes a blend of ancient knowledge and modern science, leveraging insights from customers, athletes, and medical professionals to inform its offerings. Bulletproof distributes its products through retail channels in the United States and internationally, as well as via online sales. Established in 2013, Bulletproof is committed to sustainability and creating a positive impact for future generations.

ONE Brands

Venture Round in 2017
ONE Brands, LLC produces and markets a line of low sugar and nutritional snack bars. The company sells its products through retail partners across the United States, as well as through online stores. ONE Brands, LLC formerly known as Oh Yeah! Nutrition. The company was founded in 1999 and is headquartered in Charlotte, North Carolina. As of September 23, 2019, ONE Brands, LLC operates as a subsidiary of The Hershey Company.

Beyond Meat

Venture Round in 2017
Beyond Meat, Inc. is a food company that specializes in the production and sale of plant-based meat alternatives, providing consumers with options that mimic the taste and texture of traditional animal-based products. Founded in 2009 and headquartered in El Segundo, California, the company offers a diverse range of products, including burgers, sausages, ground beef, jerky, meatballs, and chicken. Beyond Meat's offerings are designed to address key global challenges such as human health, climate change, resource constraints, and animal welfare. The products are made using simple, non-GMO ingredients and provide comparable or superior protein levels to animal meat, while being free from cholesterol, antibiotics, and hormones. The company distributes its products through various channels, including grocery stores, mass merchandisers, restaurants, and foodservice outlets, both domestically and internationally. Beyond Meat was previously known as Savage River, Inc. before rebranding in September 2018.

Kite Hill

Series B in 2016
Kite Hill is a brand dedicated to producing plant-based food products that aim to replicate the qualities of artisan dairy cheeses while promoting animal welfare and sustainability. The company uses natural ingredients and innovative methods, combining traditional cheese-making techniques with patented biochemistry to create a diverse range of alternative dairy offerings. These include nut milk yogurts, cream cheese style spreads, entrées, and desserts, appealing to both plant-based consumers and those seeking healthier lifestyle choices. Kite Hill's mission is to make high-quality, delicious products that invite a wide audience to enjoy the pleasures of communal dining without relying on industrial animal agriculture.

Wtrmln Wtr

Seed Round in 2016
Wtrmln Wtr is a New York-based company specializing in the production of cold-pressed watermelon water. The company sources the ripest, conscientiously grown watermelons, which are hand-selected and cold-pressed to retain their natural nutrients. This process involves using both the rind and flesh of the melon, followed by a short nutrient-preserving treatment and refrigeration in BPA-free plastic bottles until consumption. Wtrmln Wtr's products are all-natural, gluten-free, non-GMO, vegan, and kosher, often sweetened with a hint of organic lemon juice. The company emphasizes the health benefits of its watermelon water, promoting faster hydration and more efficient recovery compared to regular water, making it a nutritious and refreshing choice for consumers seeking sustainable beverage options.

Health-Ade

Venture Round in 2016
Health-Ade, LLC is a producer of kombucha, a fermented tea known for its probiotics and health benefits. Founded in 2012 and based in Los Angeles, California, the company offers a diverse range of flavors, including original, apple, ginger lemon, plum, grape, cayenne cleanse, beet, carrot, and pomegranate. Health-Ade focuses on creating organic, non-GMO, kosher, vegan, raw, and gluten-free beverages, which are marketed for their gut-health advantages. The kombucha is made through a two-step fermentation process that significantly reduces sugar content. Despite high consumer demand, the company faces challenges in meeting production needs and has the potential to increase sales substantially if brewing capacity is expanded. Products are distributed through various retail locations and restaurants.

Bai

Venture Round in 2016
Bai Brands LLC, founded in 2009 and based in Hamilton, New Jersey, specializes in producing antioxidant-infused beverages. The company offers a diverse range of drinks, including Bai and Bai Bubbles, which are characterized by fresh fruit flavors, low calories, and minimal sugar content. Bai's product lineup features a variety of flavors, such as blueberry, watermelon, pomegranate, and coconut, along with the unique Antiwater, a super-purified bottled water infused with antioxidants. Bai's beverages are available for purchase online and through various retailers. The company has experienced rapid growth and recognition, being named one of the fastest-growing private companies by Inc. in 2014 and one of America's 20 Most Promising Companies by Forbes in 2015. As of early 2017, Bai operates as a subsidiary of Mott's, LLP, and its products are distributed by major companies like Dr. Pepper Snapple Group.
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