Marin Software
Marin Software Inc. is a cloud-based provider of digital advertising management solutions, focusing on search, display, social, and mobile advertising channels. The company offers MarinOne, an integrated software-as-a-service platform that enables advertisers and agencies to optimize their paid marketing programs, enhance financial performance, and achieve greater efficiencies. Headquartered in San Francisco, Marin Software's solutions empower digital marketers to effectively measure the success of their advertising campaigns through advanced reporting and analytics, as well as to manage and execute these campaigns via a user-friendly interface. With a global presence, Marin Software aims to assist its clients in reaching targeted audiences, acquiring new customers, and making informed marketing decisions.
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3 past transactions
Social Moov
Acquisition in 2015
Social Moov SAS is a Paris-based company that specializes in social media marketing solutions for agencies and advertisers. Founded in 2011, the firm offers a platform designed to enhance return on investment for social media campaigns, primarily focusing on Facebook, Twitter, and LinkedIn. Social Moov's tools enable clients to optimize their advertising strategies, effectively recruit fans, generate leads, and drive sales for e-commerce websites. The company operates as a subsidiary of Marin Software Incorporated, further extending its capabilities in the online advertising management sector.
Perfect Audience
Acquisition in 2014
Perfect Audience is a retargeting platform that specializes in helping businesses reconnect with lost customers and boost sales through targeted advertising. The company provides a user-friendly software-as-a-service (SaaS) application that enables advertisers to effectively retarget audiences across various online channels, including websites, Facebook, and Twitter. In addition to retargeting capabilities, the platform measures the impact of ad views and clicks on conversions and revenue, allowing clients to assess the effectiveness of their advertising efforts. By integrating with popular applications such as Facebook and Shopify, Perfect Audience empowers businesses to enhance their marketing strategies and ultimately increase revenue.
NowSpots
Acquisition in 2014
NowSpots is a digital media agency that provides advertising tools and operates a social news site aimed at delivering solutions for client engagement.
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