Mecox Lane Limited provides health, beauty, and lifestyle products in the People’s Republic of China. The company offers health products, including skincare beauty supplements, foundation and functional nutrition, and weight management products under Maxicare brand; and beauty products, such as skin care and personal care products under the La Celler and Skin Fairy brands. It also provides lifestyle products comprising mattresses, air purifiers, and home furnishing products, as well as third-party branded products. The company offers its products through its online store, WM18.com; and other e-commerce channels, such as third party e-commerce Websites, mobile platforms, WeChat, and other social media networks, as well as through call center. The company was founded in 1996 and is headquartered in Shanghai, the People’s Republic of China. As of April 14, 2016, Mecox Lane Limited is a subsidiary of Cnshangquan E-Commerce Co., Ltd.