CDK Global, Inc. provides software and technology solutions for automotive retailers across the United States, Europe, Canada, and other regions. The company specializes in Dealer Management Systems (DMS) that encompass a range of applications and services aimed at facilitating the acquisition, sale, financing, insuring, parts supply, and maintenance of vehicles. CDK Global also extends its offerings to retailers and manufacturers of heavy trucks, construction and agricultural equipment, motorcycles, boats, and recreational vehicles. Its product suite includes digital tools such as Connected Store, which streamlines the vehicle sales process, and Elead CRM, a platform for lead generation. Additionally, the company provides professional services, including consulting, custom programming, implementation, training, and ongoing customer support. With approximately 30,000 retail locations and OEMs in its network, CDK Global is focused on enhancing the efficiency and profitability of automotive businesses while improving the overall purchasing experience for consumers. Founded in 2014 and headquartered in Hoffman Estates, Illinois, CDK Global continues the legacy of its predecessor, ADP Dealer Services, which began in 1972.
Computerized Vehicle Registration is a service provider that specializes in certified electronic vehicle registration and titling for automotive dealers. The company offers a range of solutions, including electronic registration, vehicle history reporting, and software tailored for dealer and fleet managers. By streamlining the registration process, Computerized Vehicle Registration ensures fast and secure services, enhancing operational efficiency for automotive dealers. This focus on electronic solutions positions the company as a key player in facilitating the vehicle lifecycle, ultimately improving the customer experience in vehicle registration and titling.
Salty.
Acquisition in 2021
Salty Dot, Inc. is the Embedded Insurance® technology company. Salty removes existing consumer impediments to buying the right policy and having the proper coverage. The company’s platform is a proprietary Software-as-a-Service (SaaS) solution that enables carriers and distribution partners to offer a customized policy to insure a product or service in real-time during the purchase process. Salty uses artificial intelligence and machine learning to analyze unique data sources about the buyer and the purchase. It then sorts through multiple carriers to seamlessly offer the right insurance. Salty is licensed in all 50 states. For more information, please visit the company’s website at www.wearesalty.com.
Roadster
Acquisition in 2021
Roadster is a developer of an automotive e-commerce platform that simplifies the car buying process for consumers and dealerships alike. Its proprietary technology enables dealerships to create digital storefronts on their websites, facilitating a seamless experience whether customers are shopping in-store, online, or on the go. The platform integrates essential features such as car pricing, trade-in values, and financing options, allowing dealers to adopt a multichannel sales approach. This innovation enhances customer satisfaction, increases sales close rates, and reduces the time required for the sales process, ultimately lowering sales costs for dealerships.
Square Root
Acquisition in 2021
Square Root is a provider of store relationship management software that focuses on managing corporate, store, and field operations data. Based in Austin, Texas, the company offers a SaaS-based data management platform designed to enhance decision-making and improve operational efficiency for large, complex businesses. Their software aims to provide customers with the clarity and alignment needed to optimize processes and address specific operational challenges. By emphasizing collaboration and a deep understanding of client needs, Square Root fosters strong partnerships that enhance their customers' performance. The company's commitment to agile development ensures that their solutions continuously evolve to meet the demands of the market.
Ripcord
Series B in 2020
Ripcord, Inc. is a robotic digitization company that specializes in automating the management of paper records. Founded in 2014 and headquartered in Los Angeles, California, Ripcord develops a platform that utilizes advanced technologies, including artificial intelligence, machine learning, and vision-guided robotics, to create digital twins of physical documents. Its flagship solution, Canopy, captures, enriches, and organizes critical content, allowing enterprises to enhance their business processes with improved speed, quality, and accuracy. Formerly known as Ripcord Digital, Inc., the company rebranded in June 2017 to reflect its focus on innovative digitization solutions.
Elead1One
Acquisition in 2018
Elead1One is a provider of integrated CRM software solutions tailored for automotive dealers, supporting approximately 4,000 dealerships across North America. The Elead1One platform enhances customer experience by unifying sales, marketing, contact center, and service capabilities within a single dashboard. Established to serve the automotive industry, Elead1One has built a reputation for delivering user-friendly and effective software solutions that meet the unique needs of automotive dealers.
Progressus
Acquisition in 2018
Progressus is a mobile first, technology connected media company. Our API powered platform enables partners to engage new audiences with scale, automation, and real-time data. Automotive is Progressus' largest vertical. Each day, our platform serves 145,000 automotive shoppers and generates over 11,000 direct customer inquiries in the US and Canada. Progressus was founded in 2012 and is headquartered in Chicago’s River West neighborhood.
Dashboard Dealership Enterprises
Acquisition in 2017
Dashboard Dealership Enterprises Inc. is a company that specializes in developing online reporting solutions for automobile dealers. Founded in 1996 and headquartered in Pleasanton, California, the company provides a data analytics and business intelligence platform tailored for the automotive industry. Its software enables dealers to monitor operational and accounting activities, offering insights into business performance through detailed analysis of transactions. Dashboard Dealership Enterprises has successfully partnered with major industry players, including Reynolds & Reynolds and ADP, to deliver its reporting solutions. Since October 2017, the company has operated as a subsidiary of CDK Global, Inc.
NewCarIQ
Acquisition in 2016
NewCarIQ offers advanced inventory management services specifically designed for the automotive retail sector. The company focuses on enhancing pricing transparency in the new car market by automating complex pricing strategies, including the integration of incentives and competitive analysis. Its comprehensive solution allows dealers to dynamically price their inventory, optimize stocking decisions based on detailed forecasting, and access robust reporting tools that track key metrics such as cycle times and inventory turnover. Additionally, NewCarIQ provides group trading capabilities for enterprise-level inventory optimization and customizable reporting options to meet individual dealer needs. By streamlining the management of new car inventories, NewCarIQ aims to help automotive retailers maintain a competitive edge in an evolving marketplace.
RedBumper
Acquisition in 2016
RedBumper is an innovative automotive inventory management company founded by Bruce Thompson, who is recognized for his contributions to modern inventory management since 2001. The company offers a next-generation system that leverages automation technology and appraisal tools, designed to enhance the efficiency of inventory management in the automotive sector. Its platform is flexible and smartphone-centric, catering to the needs of users who require accessible and effective inventory solutions.
Automatic
Series A in 2013
Automatic's mission is to empower drivers with knowledge about themselves and their cars so they can be safer and drive smarter. Automatic believes that drivers should not have to buy a new car to have a better driving experience, and that the phone in their pocket can bring the future of driving to today's automobiles. Automatic is based in San Francisco, California, but its team comes from every corner of the world. The team obsesses about creating beautiful and well-engineered products that make a real difference in people's lives. Its members are big on ideas, low on ego, and love working together.
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