CDK Global, Inc. provides software and technology solutions for automotive retailers across the United States, Europe, Canada, and other regions. The company specializes in Dealer Management Systems (DMS) that encompass a range of applications and services aimed at facilitating the acquisition, sale, financing, insuring, parts supply, and maintenance of vehicles. CDK Global also extends its offerings to retailers and manufacturers of heavy trucks, construction and agricultural equipment, motorcycles, boats, and recreational vehicles. Its product suite includes digital tools such as Connected Store, which streamlines the vehicle sales process, and Elead CRM, a platform for lead generation. Additionally, the company provides professional services, including consulting, custom programming, implementation, training, and ongoing customer support. With approximately 30,000 retail locations and OEMs in its network, CDK Global is focused on enhancing the efficiency and profitability of automotive businesses while improving the overall purchasing experience for consumers. Founded in 2014 and headquartered in Hoffman Estates, Illinois, CDK Global continues the legacy of its predecessor, ADP Dealer Services, which began in 1972.
Salty Dot, Inc. is the Embedded Insurance® technology company. Salty removes existing consumer impediments to buying the right policy and having the proper coverage. The company’s platform is a proprietary Software-as-a-Service (SaaS) solution that enables carriers and distribution partners to offer a customized policy to insure a product or service in real-time during the purchase process. Salty uses artificial intelligence and machine learning to analyze unique data sources about the buyer and the purchase. It then sorts through multiple carriers to seamlessly offer the right insurance. Salty is licensed in all 50 states. For more information, please visit the company’s website at www.wearesalty.com.
Roadster
Acquisition in 2021
Roadster is a developer of an automotive e-commerce platform that simplifies the car buying process for consumers and dealerships alike. Its proprietary technology enables dealerships to create digital storefronts on their websites, facilitating a seamless experience whether customers are shopping in-store, online, or on the go. The platform integrates essential features such as car pricing, trade-in values, and financing options, allowing dealers to adopt a multichannel sales approach. This innovation enhances customer satisfaction, increases sales close rates, and reduces the time required for the sales process, ultimately lowering sales costs for dealerships.
Square Root
Acquisition in 2021
Square Root is a provider of store relationship management software for managing corporate, store, and field operations data. They help our customers THRIVE by building a platform that gives them more time to focus on projects that matter. They invest our time and resources in solving the problems that will impact your bottom line. Our software is the definition of BE CUSTOMER INSPIRED, as the first iteration of store relationship management was developed to solve a specific customer problem.
Ripcord
Series B in 2020
Ripcord, Inc. is a robotic digitization company founded in 2014 and headquartered in Los Angeles, California. The company specializes in creating a platform for paperless document management, utilizing advanced technologies such as artificial intelligence, machine learning, and vision-guided robotics. Their primary product, Canopy, employs automation software to capture, enrich, and organize essential content, effectively creating a digital twin of information. By integrating sensors and software automation, Ripcord enables enterprises to enhance their business processes, improving speed, quality, and accuracy in managing important documents. The company, originally known as Ripcord Digital, Inc., rebranded in June 2017 to reflect its focus on innovative digitization solutions.
Elead1One
Acquisition in 2018
Elead1One is a provider of integrated CRM software solutions tailored for automotive dealers, supporting approximately 4,000 dealerships across North America. The Elead1One platform enhances customer experience by unifying sales, marketing, contact center, and service capabilities within a single dashboard. Established to serve the automotive industry, Elead1One has built a reputation for delivering user-friendly and effective software solutions that meet the unique needs of automotive dealers.
Progressus
Acquisition in 2018
Progressus is a mobile first, technology connected media company. Our API powered platform enables partners to engage new audiences with scale, automation, and real-time data. Automotive is Progressus' largest vertical. Each day, our platform serves 145,000 automotive shoppers and generates over 11,000 direct customer inquiries in the US and Canada. Progressus was founded in 2012 and is headquartered in Chicago’s River West neighborhood.
Dashboard Dealership Enterprises
Acquisition in 2017
Dashboard Dealership Enterprises provides reporting solutions for auto dealers. Dashboard was founded in 1996, and has successfully built and sold several reporting solutions to Reynolds & Reynolds, ADP and many of the largest dealer groups in the USA.
NewCarIQ
Acquisition in 2016
A dramatic shift is underway in the new car industry: Pricing Transparency! If a dealer is simply pricing his new car inventory at MSRP or using manual pricing strategies, he will soon start to lose market share. You must have tools that solve the complex puzzle of new car pricing by automating incentive integration; auto compiling vehicle competitive sets to trim and color and calculating the real-time True Market Value of each and every new car. We’ve been working for years with the most experienced developers and thought leaders in the industry to try and solve these problems. New Car IQ™ is our answer. It is a truly comprehensive solution meant to streamline and optimize every element of a dealer’s new car inventory management. Product capabilities include: • The Future of Pricing: Dynamically price all new car inventory to market with integrated incentives and rebates from one intuitive page. • Stocking Advice: Know exactly what to stock down to manufacturer, model, packages and colors, along with seasonally adjusted forecasting • Reporting and Tracking: Powerful tools to understand F&I cycle times, grounded and in-transit units, days supply, turn times, and much more • Group Optimized: Group trading tools and reporting allow for complete enterprise inventory optimization • Your data, your way: Unparalleled reporting and dashboard customization with our new slice and dice tool. • Floor Plan Credit Management & Control: OEM Credit Management - Interest Expense By Day/Month/Year. Units Approaching Credit Expiration
Automatic
Series A in 2013
Automatic's mission is to empower drivers with knowledge about themselves and their cars so they can be safer and drive smarter. Automatic believes that drivers should not have to buy a new car to have a better driving experience, and that the phone in their pocket can bring the future of driving to today's automobiles. Automatic is based in San Francisco, California, but its team comes from every corner of the world. The team obsesses about creating beautiful and well-engineered products that make a real difference in people's lives. Its members are big on ideas, low on ego, and love working together.
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