Certain

Certain is a developer of enterprise event automation software that serves Fortune 1000 companies, including major players such as Microsoft, Oracle, CA Technologies, and Disney. Founded in 1994 and headquartered in San Francisco, California, Certain's software platform enables data-driven marketers and event professionals to capture and integrate valuable buying signals and attendee insights. This functionality enhances omnichannel marketing campaigns, ultimately improving sales and marketing outcomes while delivering measurable return on investment for events. The platform personalizes event experiences and facilitates meaningful connections, allowing marketers to seamlessly integrate with marketing automation and CRM systems to effectively advance prospects through the buying cycle.

Sandeep Nadakuduru

Director, Product Management

3 past transactions

Gather Digital

Acquisition in 2017
Gather Digital, founded in 2009, specializes in developing mobile event applications and content management systems. The company has successfully delivered apps for numerous events, serving a diverse clientele that includes major financial institutions, technology firms, state associations, and smaller member organizations. Their mobile application suite is designed to be flexible and customizable, featuring an intuitive dashboard for managing event content and various layout and color theming options. Gather Digital's commitment to security is evident, as their systems undergo annual security audits. The company is led by CEO Jon Phillips, who has over 20 years of experience in interactive technology and a strong background in web design and marketing. Jon's leadership reflects a belief that successful technology companies can thrive outside traditional hubs like Silicon Valley.

Amlink Technologies

Acquisition in 2008
Amlink Technologies is a global software developer specializing in event management solutions. Following its merger with Certain Software Inc. in April 2008, Amlink significantly expanded its offerings in this sector. The company provides a range of event management software, including its award-winning enterprise software, events Enterprise, and the newly introduced events on-demand, a fully hosted, subscription-based service. These solutions are designed to facilitate real-time, online event management for a diverse clientele, including small and large meeting planners, event organizers, educational institutions, government entities, and associations. Amlink Technologies focuses on delivering innovative technology services to enhance the efficiency and effectiveness of the meetings and events management industry worldwide.
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