Certain

Certain is a developer of enterprise event automation software that serves Fortune 1000 companies, including major players such as Microsoft, Oracle, CA Technologies, and Disney. Founded in 1994 and headquartered in San Francisco, California, Certain's software platform enables data-driven marketers and event professionals to capture and integrate valuable buying signals and attendee insights. This functionality enhances omnichannel marketing campaigns, ultimately improving sales and marketing outcomes while delivering measurable return on investment for events. The platform personalizes event experiences and facilitates meaningful connections, allowing marketers to seamlessly integrate with marketing automation and CRM systems to effectively advance prospects through the buying cycle.

Sandeep Nadakuduru

Director, Product Management

Vishal Singhania

Director, Product Management

3 past transactions

Gather Digital

Acquisition in 2017
Gather Digital is a developer of mobile event applications and content management systems, established in 2009. The company has successfully built apps for hundreds of events, catering to the needs of an extensive client base that includes major financial institutions, large technology firms, state associations, and smaller member organizations. Gather Digital's mobile app suite features an intuitive dashboard that allows clients to view, edit, and manage event content, offering a variety of layout and color theming options. The company emphasizes security, subjecting its applications to annual security audits to ensure client data protection. Jon Phillips, the CEO, has over 20 years of experience in interactive technology, having previously worked at a prominent digital agency where he contributed to the web presence of notable companies. Under his leadership, Gather Digital has demonstrated that successful technology firms can thrive outside of traditional tech hubs like Silicon Valley.

Amlink Technologies

Acquisition in 2008
Amlink Technologies is a global software developer specializing in event management solutions. Following its merger with Certain Software Inc. in April 2008, Amlink significantly expanded its offerings in the meetings and events industries worldwide. The company provides advanced software products, including eventsPro and eventsInteractive, which cater to a diverse clientele, such as meeting planners, event organizers, educational institutions, government entities, and associations. Amlink's award-winning enterprise software, events Enterprise, and the subscription-based events on-demand service offer real-time, online event management capabilities tailored for both small and large-scale operations. Through its innovative technology services, Amlink Technologies aims to streamline the event planning process and enhance the overall experience for users across the globe.
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