Comcast NBCUniversal SportsTech

Comcast NBCUniversal SportsTech is a 24-week accelerator program launched in 2020, based in Atlanta, Georgia. It supports sports tech startups by providing resources and industry connections to facilitate pilots and commercial deals with prominent sports organizations worldwide.

Jenna Kurath

Head of SportsTech and Vice President of Startup Partnerships

Past deals in Sports

KYMIRA

Seed Round in 2024
KYMIRA is an e-commerce company specializing in smart garments and textiles designed to enhance athletic performance and recovery. The company develops innovative textiles that incorporate compression fabric, infrared technology, and sensors, which harness and recycle the energy of athletes. These products aim to improve performance, address chronic health issues, reduce injury risks, and enhance sleep quality. By providing data insights, KYMIRA enables athletes and sports enthusiasts to optimize their training and recovery processes.

ZATAP

Seed Round in 2024
ZATAP is a sports tech company headquartered in Switzerland that specializes in connecting physical products to the digital realm, creating a unique "phygital" experience for customers. The company offers a smartphone-based product authentication platform that utilizes blockchain technology and non-fungible tokens to verify the authenticity of products. This innovative approach allows customers to interact with their favorite teams and brands while ensuring product legitimacy. By integrating tags with secure, encrypted tokens, ZATAP enables brands to track individual transactions, engage with customers, and unlock new revenue streams. The company collaborates with brands and teams on a global scale, providing valuable first-party data that enhances customer relationships and drives growth.

Aquimo Sports

Seed Round in 2024
Founded in 2012, Aquimo Sports specializes in skill-based sports games for fan engagement. Its platform, Play Live, is accessible via team apps, social media links, or live streams/TV broadcasts. Backed by 40 patents, the company uses device motion sensors to analyze gestures for gameplay.

FanSaves

Private Equity Round in 2023
FanSaves is a B2B SaaS platform that serves as a digital coupon book for sports teams and organizations. It connects fans with exclusive discounts, deals, and promotions from sponsors and affiliated businesses, while tracking customer data and return on investment (ROI) for both parties.

Meetlete

Pre Seed Round in 2022
Meetlete is a fan engagement platform that facilitates direct, one-on-one video calls between athletes and their fans. The platform allows users to engage in genuine conversations with their favorite athletes, eliminating the use of prerecorded or generic messages. This personal interaction aims to create lasting memories for fans while simultaneously supporting charitable causes, as each video call contributes to a charity chosen by the athlete. By prioritizing safety and security, Meetlete ensures a positive experience for both athletes and fans.

MOVRS

Pre Seed Round in 2022
MOVRS is at the forefront of transforming the sports and entertainment industries by harnessing cutting-edge technologies to create immersive, real-time 3D digital twins of live sporting events. Founded in 2020, MOVRS utilizes advanced computer vision, artificial intelligence, and real-time production techniques to revolutionize how fans engage with sports within video games and mixed reality environments.

Bookseats

Seed Round in 2022
BookSeats.com is an events and travel management platform designed to simplify the planning of attendance at sports and entertainment events. It allows customers to customize their experience by integrating ticket purchases with flight and hotel bookings. By offering these services under one roof, BookSeats.com addresses the need for a comprehensive solution that connects various components of event attendance, which were traditionally provided by separate vendors. This streamlined approach enhances the convenience for fans looking to attend events while managing their travel logistics efficiently.

Local Sports Network

Pre Seed Round in 2022
Local Sports Network is a digital platform dedicated to enhancing the connections between sports fans, high schools, and student-athletes. The company offers tools that facilitate interactions among fans, coaches, and athletes, fostering a vibrant community centered around high school sports. Its platform simplifies the experience of engaging with various sports events by providing features such as game streaming and social networking. Additionally, Local Sports Network creates opportunities for users to participate in competitions and earn community points, further encouraging active involvement in local sports activities. By promoting these interactions, the company not only enriches the sports experience but also helps generate funding for academic and athletic programs.

Uru Sports

Venture Round in 2022
Founded in 2015, Uru Sports operates an online platform connecting field hockey players, coaches, and teams globally. Its platform facilitates job searches for athletes and coaches overseas, while enabling teams to discover talent efficiently.

HeadVantage

Venture Round in 2022
HeadVantage specializes in developing innovative sports technology. Its core product is a platform called WIN (Wearable Interactive Network), designed to capture and live stream first-person perspective content from athletes during sporting events. This platform combines visual footage with biometric and performance data, providing unique insights into the athlete's experience.

Audazzio

Seed Round in 2021
Audazzio is a communication platform designed to enhance fan engagement for sports teams and broadcasters, both in-venue and at home. The company utilizes proprietary ultrasonic tone technology to transmit data and messages between devices, overcoming the limitations of traditional wireless communications in environments with inadequate internet infrastructure. This innovative approach allows for the creation of valuable second-screen opportunities on viewers' phones and tablets, benefiting broadcasters, sponsors, and consumers by facilitating real-time interactions and engagement.

nVenue

Seed Round in 2021
nVenue develops a predictive sports platform that uses machine learning and artificial intelligence to generate probabilities for various outcomes in basketball, baseball, motorsports, and football. It offers live betting experiences and entertaining content for fans.

Orreco

Orreco specializes in sports analytics, delivering actionable insights through biomarker analysis and data science. It optimizes athlete performance by providing customized indicators for injury risk, training load, and recovery strategies. The company offers blood profile testing services, along with applied physiology support.

LiveLike

LiveLike Inc. is a company that specializes in providing a live streaming platform designed to enhance audience engagement for broadcasters and media companies. Founded in 2015 and headquartered in New York, with an additional office in Gurugram, India, LiveLike offers a dynamic sports viewing platform that allows users to experience live sports through interactive features such as replay options, sports statistics, and watch parties. The company's innovative gamification engine transforms digital streaming into engaging experiences, ultimately fostering deeper connections between fans and content. By focusing on customized interactions, LiveLike aims to improve retention and monetization opportunities for its clients, particularly in attracting younger audiences and enriching the overall fan experience.

OZ, US

OZ is an internet-based video platform that provides a comprehensive solution for fans to access live HD streaming and videos. By facilitating the creation of video-focused fan clubs, OZ enhances the experience of live events and sports. This platform not only delivers content but also offers monetization opportunities for rights holders, catering to both untapped markets and existing broadcast licensing agreements. Through its innovative approach, OZ enables customers to stay informed about sports updates while energizing the entertainment and sports sectors.
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