Ipsos
Ipsos is a global market research company founded in 1975 and headquartered in New York City. It specializes in various research areas, including advertising, loyalty, marketing, media, and public affairs. The firm provides comprehensive advertising research solutions that encompass equity, strategy, execution, and in-market assessments, alongside forecasting, modeling, and consulting services. Ipsos serves a diverse clientele, including industries such as financial services, healthcare, pharmaceuticals, technology, and public affairs, as well as non-profit organizations and government sectors. The company has a significant presence across North America, with offices in multiple cities, and it also operates in Latin America, Europe, and Asia. Ipsos utilizes opinion polls, surveys, and customer relationship management tools to gather and analyze data, enabling clients to measure the effectiveness of their marketing strategies and business activities.
41 past transactions
Ipec
Acquisition in 2025
Ipec provides quantitative and qualitative research and studies for both offline and online corporate and public sectors, emphasizing methodological rigor and quality. It possesses technological, methodological, and operational capabilities.
Whereto
Acquisition in 2025
Whereto is Australia’s most effective research-based consultancy.
GoldVIP Technology Solutions (Crown-it)
Acquisition in 2024
Crown It is a mobile app which is set to revolutionize retail business in India. It’s a customer club through which customers get cash back each time they visit and spend on retail outlets.
Jarmany
Acquisition in 2024
Jarmany is an analytics and insights agency that specializes in data analytics, big data, consultancy, data management, and data science services. The agency focuses on assisting businesses in transforming their data management and utilization practices. By harnessing and analyzing sales and marketing data, Jarmany aims to enhance business engagement and deliver valuable business intelligence. The agency employs advanced Microsoft Business Intelligence software, including Office 365, Power BI, Azure, and SQL Server, to provide its clients with effective data solutions.
I&O Research
Acquisition in 2024
I&O Research is a research agency focused on the public sector, providing a range of policy and market research services. The agency specializes in benchmark research, youth research, and analysis of values and behaviors. Additionally, I&O Research conducts policy evaluations and audits, offering communication support and various research projects tailored to meet the needs of different societal fields.
Behaviour and Attitudes
Acquisition in 2023
Behaviour & Attitudes is an independent market research agency based in Ireland. It provides a wide range of qualitative and quantitative consumer and B2B research services to both local and international clients. The company's offerings include market research techniques, models, sector-specific insights, and access to its proprietary consumer panel.
New Vehicle Customer Study
Acquisition in 2023
New Vehicle Customer Study (NVCS) is a syndicated automobile program in North America.
Omedia Group
Acquisition in 2023
Omedia Group is a market research firm headquartered in Senegal, with operations in Ivory Coast and Mali. It specializes in providing marketing and advertising research services, including surveys, market analysis, and audience measurement, primarily catering to French-speaking organizations.
Xperiti
Acquisition in 2023
Xperiti is an innovative online platform that facilitates the connection between users and experts using artificial intelligence and natural language processing. Founded in 2017, the company operates from Herzliya, Israel, and was later established in New York, USA. The platform allows users to conduct expert searches by simply entering free text, which triggers a comprehensive search across the web. This process identifies and onboards experts while ensuring compliance in real-time. Users can access expert profiles and schedule consultations, streamlining the process of engaging with knowledgeable professionals. Xperiti's technology serves as a finance research operating system, providing valuable insights for business decision-making through text analysis and analytics.
Karian and Box
Acquisition in 2021
Karian and Box is an employee engagement agency that specializes in employee research, employer brand strategy, and organizational culture diagnostics. The company aims to foster environments where both individuals and businesses can thrive by providing insights that inform effective engagement strategies and actions. Its services include behavior change programs designed to facilitate data-driven improvements in workplace culture and employee experience. By focusing on the relationship between employees and organizations, Karian and Box helps clients create a more engaged and productive workforce.
Infotools
Acquisition in 2021
Infotools is a software and services provider company that specializes in processing, analyzing, and sharing market research data.
Intrasonics
Acquisition in 2021
Intrasonics is a global provider of audio watermarking technology designed for various applications, including audience research, advertising measurement, synchronized apps, interactive toys, and wearable technology. The company supplies its patented technology to a diverse clientele, including research firms, advertising agencies, app developers, broadcasters, and TV production companies worldwide. Intrasonics offers a Software Development Kit for iOS and Android, allowing app publishers to easily integrate audio watermark detection into their applications. Additionally, it provides tools for content owners to embed unique audio watermarks in their media and manage app interactions with this hidden data. Furthermore, Intrasonics supplies broadcasters with real-time encoding equipment for directly inserting audio watermarks into TV and radio broadcasts, which is utilized for national audience research and audience engagement in live sports events.
MGE Data
Acquisition in 2021
MGE DATA specializes in providing software solutions for market and media research, alongside data mining services. The company also manufactures hardware equipment tailored for the mobility, geomarketing, and media research sectors. MGE DATA collaborates with software companies, research organizations, and analytical agencies globally, facilitating the acquisition and management of mobile positioning data to enhance their offerings.
Dotmetrics
Acquisition in 2021
Dotmetrics is a Croatian company specializing in website traffic measurement and data analysis. Based in Zagreb, it offers a comprehensive Big Data audience measurement solution, enabling businesses to gather insights about their online visitors. By providing tools for tracking and analyzing web traffic, Dotmetrics helps organizations make informed decisions based on user behavior and engagement metrics.
DataStory
Series B in 2020
DataStory is a big data and AI intelligent business application provider.
Askia
Acquisition in 2020
Askia is the technology partner of choice for visionary market research agencies.
Data Liberation
Acquisition in 2019
Data Liberation is a London-based provider of market research and reporting services. The company specializes in delivering comprehensive market research results, offering both static and online reporting solutions. In addition to these services, Data Liberation develops fully-featured reporting portals and dashboards tailored to meet the specific needs of its clients. Through its focus on clarity and accessibility, the company aims to enhance the usability of market data for informed decision-making.
Persona是
Angel Round in 2019
Persona is a user value management system that focuses on customers who use a cross-channel collection of user behavior big data and real-time tags to provide value management services.
iSmartGo
Funding Round in 2019
iSmartGo is a technology company focused on enhancing the shopping experience through its innovative marketing solutions. The company has developed a retail marketing and customer loyalty app that allows consumers to discover promotions at nearby retailers tailored to their shopping history. This app not only facilitates the discovery of relevant deals but also enables users to earn rewards for their purchases, thus driving customer engagement. By integrating data-driven digital shopper marketing services with product and sales information, iSmartGo aims to reshape how brands and retailers connect with consumers in the digital age.
Synthesio, an Ipsos Company
Acquisition in 2018
Synthesio, named the Global Leader by an Independent Research Firm in two reports, provides brands and agencies around the world with the social listening tools and audience insights they need to measure the impact of social and mainstream media conversations. Synthesio’s Social Intelligence Suite surfaces strategic insights from the most extensive collection of customer data on the market and can visualize qualitative and quantitative data in an array of formats. Teams across the enterprise can leverage dashboards, pre-built personas, customizable reports, and social media command center displays to extend the benefits of Social Intelligence throughout an organization. Synthesio has offices in New York, Paris, London, Singapore, and Brussels.
Big Sofa Technologies
Post in 2018
Big Sofa Technologies Group PLC is a London-based company that specializes in video analytics for brand owners and market research agencies globally. The company provides a comprehensive platform that allows users to ingest, manage, and analyze video, images, and audio content. Additionally, Big Sofa enables consumers to upload unstructured video content to its proprietary analytics system. By integrating expertise in digital programming, user experience, market research, and management consulting, Big Sofa adopts a unique approach that emphasizes human interaction within its technological framework. This combination of capabilities positions the company as an innovative player in the field of digital analytics.
Weiyuan
Series A in 2018
Weiyuan is a picture voting platform for the community.
Big Sofa Technologies
Post in 2018
Big Sofa Technologies Group PLC is a London-based company that specializes in video analytics for brand owners and market research agencies globally. The company provides a comprehensive platform that allows users to ingest, manage, and analyze video, images, and audio content. Additionally, Big Sofa enables consumers to upload unstructured video content to its proprietary analytics system. By integrating expertise in digital programming, user experience, market research, and management consulting, Big Sofa adopts a unique approach that emphasizes human interaction within its technological framework. This combination of capabilities positions the company as an innovative player in the field of digital analytics.
Weiyuan
Series A in 2017
Weiyuan is a picture voting platform for the community.
LT Participations SA
Acquisition in 2016
LT Participations SA collects, processes, and delivers survey data for brands, companies, and institutions.
Research Data Analysis
Acquisition in 2015
Research Data Analysis, Inc., also known as RDA Group, offers comprehensive market research and consulting services. The company specializes in various methodologies, including mailing, telephone interviewing, data processing, and statistical analysis. Its extensive service offerings encompass brand value studies, customer satisfaction studies, predictive modeling, employee satisfaction surveys, focus groups, and new product development and testing. RDA Group also features e-Surveys, marketing promotions, and training programs, such as the Six Sigma-VOC Boot Camp, which provides interactive learning opportunities. The firm caters to a wide range of industries across multiple regions, including North America, Europe, Asia, and Africa. Founded in 1969 and headquartered in Bloomfield Hills, Michigan, Research Data Analysis, Inc. has established itself as a key player in the market research field and operates as a subsidiary of Ipsos SA.
Ipsos OTX Corp.
Acquisition in 2013
Ipsos OTX Corp., is a market research company, provides brand, research, and social solutions.
Synovate
Acquisition in 2011
Synovate is a global market research company that specializes in providing a wide range of market research services. The firm offers custom market research, brand and communications research, as well as product testing and development. By focusing on these areas, Synovate helps businesses gain valuable insights into consumer behavior and market trends, enabling them to make informed decisions and enhance their product offerings.
Ipsos Healthcare
Acquisition in 2011
Ipsos Healthcare is among the top market research agencies, servicing clients across consumer products, automotive.
Ipsos MRBI
Acquisition in 2009
Ipsos MRBI, Ltd. operates as a full service market research company.
StatSystem Consultoria
Acquisition in 2008
StatSystem Consultoria operates in the market research sector.
Livra Panels
Acquisition in 2008
Livra Panels, established in 2000 in Buenos Aires, is a leading online market research company specializing in online research services for Latin America. Founded by Martin Anazco and Diego Meller, the company initially operated as a comparison shopping website before pivoting to sell online panel services in 2002. By 2007, Livra Panels had become the dominant player in online research services for Spanish and Portuguese-speaking markets. In 2008, the company expanded its offerings to include social networking features and a "Picks" survey tool. Today, Livra Panels operates as an independent business unit within the Ipsos Group, providing access to diverse consumer groups through its online platform.
Ipsos Mendelsohn
Acquisition in 2008
Ipsos Mendelsohn is a full-service marketing and media research company that specializes in providing comprehensive marketing consulting and research services. The firm conducts marketing research surveys and offers communications planning to help clients understand market dynamics and consumer behavior. With a focus on delivering actionable insights, Ipsos Mendelsohn supports businesses in making informed decisions to enhance their marketing strategies and overall performance.
Indica Research Pvt
Acquisition in 2007
Indica Research Pvt Ltd provides marketing and advertising research and research for customer relationship management.
Ipsos-Apoyo Opinion y Mercado S.A.
Acquisition in 2007
Ipsos-Apoyo Opinion y Mercado S.A. operates in the fields of market research and public opinion studies.
Ipsos MORI
Acquisition in 2005
Ipsos MORI is a prominent market research company that operates globally and is part of the Ipsos Group. It specializes in a variety of research services, including advertising, brand equity, and communications analysis. The company also focuses on loyalty research, which encompasses both customer and employee relationship management. In addition, Ipsos MORI conducts extensive studies in marketing, covering areas such as consumer behavior, retail, shopper insights, and healthcare. Furthermore, the firm is involved in media communication technology research, along with social and political research, and reputation analysis, making it a comprehensive provider of insights across multiple sectors.
Intervjubolaget Imri
Acquisition in 2002
Intervjubolaget Imri has supplies data for market researchers.
ACNielsen Vantis
Acquisition in 2002
ACNielsen Vantis is astrategic marketing research and product development consultancy.
Novaction group
Acquisition in 2001
Novaction group is a specialized in marketing consultancy and market research.
Demoskop
Acquisition in 2001
Demoskop is carries over social investigations and market research.
Ipsos Reid Corp.
Acquisition in 2000
Ipsos Reid Corp provides marketing research services.
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