Ipsos

Ipsos is a global market research company founded in 1975 and headquartered in New York City. It specializes in various research areas, including advertising, loyalty, marketing, media, and public affairs. The firm provides comprehensive advertising research solutions that encompass equity, strategy, execution, and in-market assessments, alongside forecasting, modeling, and consulting services. Ipsos serves a diverse clientele, including industries such as financial services, healthcare, pharmaceuticals, technology, and public affairs, as well as non-profit organizations and government sectors. The company has a significant presence across North America, with offices in multiple cities, and it also operates in Latin America, Europe, and Asia. Ipsos utilizes opinion polls, surveys, and customer relationship management tools to gather and analyze data, enabling clients to measure the effectiveness of their marketing strategies and business activities.

Dan Lévy

Group CFO and Member of Executive Committee

41 past transactions

Ipec

Acquisition in 2025
Ipec provides quantitative and qualitative research and studies for both offline and online corporate and public sectors, emphasizing methodological rigor and quality. It possesses technological, methodological, and operational capabilities.

Whereto

Acquisition in 2025
Whereto is Australia’s most effective research-based consultancy.

GoldVIP Technology Solutions (Crown-it)

Acquisition in 2024
Crown It is a mobile app which is set to revolutionize retail business in India. It’s a customer club through which customers get cash back each time they visit and spend on retail outlets.

Jarmany

Acquisition in 2024
Jarmany is a company that specializes in providing data analytics, big data management, consultancy, and data science services. The firm operates as an analytics and insights agency, assisting businesses in transforming their approach to managing and utilizing data. Jarmany helps clients harness, analyze, and model sales and marketing data to improve business engagement and deliver actionable intelligence. The company employs the latest Microsoft BI software, including Office 365, Power BI, Azure, and SQL server, to achieve these goals.

I&O Research

Acquisition in 2024
I&O Research is a research agency specializing in the public sector, providing a range of policy and market research services. The company focuses on delivering benchmark research, youth research, and analysis of values and behaviors. Additionally, I&O Research offers policy evaluation and audit services, along with communication support and various research projects. By serving diverse fields in society, the agency aims to inform and enhance decision-making processes in the public domain.

Behaviour and Attitudes

Acquisition in 2023
Behaviour & Attitudes is an independent market research agency based in Ireland, specializing in delivering high-quality qualitative and quantitative research services to both local and international clients. The agency provides a diverse range of market research techniques and insights, focusing on consumer behavior and business-to-business dynamics. Its offerings include comprehensive models and sector analysis, as well as access to a panel of market information. By combining rigorous research methodologies with a deep understanding of various industries, Behaviour & Attitudes serves to enhance decision-making for its clients across multiple sectors.

New Vehicle Customer Study

Acquisition in 2023
New Vehicle Customer Study (NVCS) is a syndicated automobile program in North America.

Omedia Group

Acquisition in 2023
Omedia Group is a market research firm headquartered in Senegal, with operations in Ivory Coast and Mali. It specializes in providing marketing and advertising research services, including surveys, market analysis, and audience measurement, primarily catering to French-speaking organizations.

Xperiti

Acquisition in 2023
Xperiti is an innovative company that operates an AI-driven online platform designed to streamline the process of connecting users with experts. Founded in 2018 and based in New York, the platform utilizes natural language processing to facilitate expert searches, allowing users to interact with the system using free text. This approach simplifies the identification, onboarding, and engagement of experts while ensuring compliance through a real-time framework. Users can easily browse expert profiles and schedule calls, making it an efficient tool for business decision-making. Xperiti’s platform also incorporates features for finance research and business intelligence, enabling organizations to leverage advanced text analysis and analytics for enhanced knowledge management.

Karian and Box

Acquisition in 2021
Karian and Box is an employee engagement agency that specializes in employee relationship management services. The company focuses on creating environments conducive to both individual and organizational success. It provides a range of services, including employee research, employer brand strategy, and organizational culture diagnostics. Additionally, Karian and Box offers behavior change programs designed to help clients implement data-driven actions that enhance workplace culture and employee experience. Through its comprehensive approach, the agency aims to inform effective engagement strategies that foster positive relationships within organizations.

Infotools

Acquisition in 2021
Infotools is a software and services provider company that specializes in processing, analyzing, and sharing market research data.

Intrasonics

Acquisition in 2021
Intrasonics is a global provider of audio watermarking technology, focusing on applications in audience research, advertising measurement, and interactive media. The company offers its multi-patented technology to a diverse range of clients, including research firms, advertising agencies, app developers, and broadcasters worldwide. Intrasonics provides a Software Development Kit for iOS and Android, allowing app publishers to easily integrate audio watermark detection into their applications. Additionally, it supplies audio watermark encoding tools that enable content owners to embed unique audio watermarks in their media and manage which apps can interact with the encoded data. Intrasonics also develops real-time encoding equipment for broadcasters, facilitating the direct insertion of audio watermarks into television and radio broadcasts for purposes such as audience research and live sports engagement.

MGE Data

Acquisition in 2021
MGE Data is a provider of software solutions for market and media research, specializing in data mining expertise. It manufactures hardware equipment tailored to mobility, geomarketing, and media research sectors, serving software companies, research agencies globally, and facilitating the collection of mobile positioning data.

Dotmetrics

Acquisition in 2021
Dotmetrics is a pioneering company based in Zagreb, Croatia, specializing in the measurement of website traffic and the analysis of related data. As the first system of its kind in Croatia, Dotmetrics offers a comprehensive Big Data audience measurement solution that enables businesses to gain valuable insights into their online performance. By leveraging advanced analytics, the company helps clients understand user behavior and optimize their digital strategies, making it an essential partner for organizations looking to enhance their online presence and engagement.

DataStory

Series B in 2020
Guangzhou DataStory Information Technology Co., Ltd. specializes in cloud-based brand marketing and channel operation solutions. Founded in 2015 and headquartered in Guangzhou, China, with additional offices in Shenzhen, Beijing, Shanghai, and Chengdu, the company offers a range of products designed to support data-driven decision-making. Its Shuoshao Radar platform assists with marketing strategy by researching industry trends, brand positioning, consumer insights, and optimizing media resources. The Brand Radar platform focuses on consumer voice data from e-commerce platforms, while Innovative Radar manages the digital lifecycle of products. DataStory leverages big data and artificial intelligence to empower businesses with comprehensive analytics, enabling them to make informed decisions based on both internal and external data.

Askia

Acquisition in 2020
Askia is the technology partner of choice for visionary market research agencies.

Data Liberation

Acquisition in 2019
Data Liberation is a market research service provider based in London, England. The company specializes in delivering comprehensive market research results and offers a range of reporting services, including static and online reporting. Additionally, Data Liberation excels in creating fully-featured reporting portals and dashboards, enabling clients to effectively visualize and analyze their data. Through its focus on robust reporting solutions, the company aims to assist organizations in making informed decisions based on accurate market insights.

Persona是

Angel Round in 2019
Persona is a user value management system that focuses on customers who use a cross-channel collection of user behavior big data and real-time tags to provide value management services.

iSmartGo

Funding Round in 2019
iSmartGo is a technology company focused on enhancing the shopping experience through innovative marketing solutions. It has developed a proprietary marketing cloud platform that offers data-driven digital shopper marketing services, integrating product promotion and sales strategies for brands and retailers. Additionally, iSmartGo has created a retail marketing and customer loyalty app that allows consumers to discover promotions at nearby retail locations based on their shopping history. This app not only enables users to earn rewards for their purchases but also provides them with engaging promotional content, thereby fostering a more personalized and rewarding shopping experience.

Synthesio, an Ipsos Company

Acquisition in 2018
Synthesio, an Ipsos Company, specializes in social intelligence by offering a comprehensive platform designed for enterprises to measure the impact of social and mainstream media conversations. Founded in 2006 and headquartered in New York, Synthesio provides tools such as the Synthesio Dashboard for social listening, Synthesio Profiler for audience insights, and Synthesio Beam for social media command centers. The platform enables brands and agencies to monitor and analyze discussions across various channels, including social media, blogs, and consumer review sites. With a focus on delivering strategic insights, Synthesio allows teams to visualize both qualitative and quantitative data through customizable reports and dashboards. The company's global presence includes offices in major cities such as Paris, London, Singapore, and Brussels, ensuring accessibility to their services in public relations, customer experience, marketing, and research.

Big Sofa Technologies

Post in 2018
Big Sofa Technologies Group PLC is a London-based company that specializes in video analytics for brand owners and market research agencies globally. The company provides a comprehensive platform that allows users to ingest, manage, and analyze video, images, and audio content. Additionally, Big Sofa enables consumers to upload unstructured video content to its proprietary analytics system. By integrating expertise in digital programming, user experience, market research, and management consulting, Big Sofa adopts a unique approach that emphasizes human interaction within its technological framework. This combination of capabilities positions the company as an innovative player in the field of digital analytics.

Weiyuan

Series A in 2018
Weiyuan is a picture voting platform for the community.

Big Sofa Technologies

Post in 2018
Big Sofa Technologies Group PLC is a London-based company that specializes in video analytics for brand owners and market research agencies globally. The company provides a comprehensive platform that allows users to ingest, manage, and analyze video, images, and audio content. Additionally, Big Sofa enables consumers to upload unstructured video content to its proprietary analytics system. By integrating expertise in digital programming, user experience, market research, and management consulting, Big Sofa adopts a unique approach that emphasizes human interaction within its technological framework. This combination of capabilities positions the company as an innovative player in the field of digital analytics.

Weiyuan

Series A in 2017
Weiyuan is a picture voting platform for the community.

LT Participations SA

Acquisition in 2016
LT Participations SA collects, processes, and delivers survey data for brands, companies, and institutions.

Research Data Analysis

Acquisition in 2015
Research Data Analysis, Inc., operating as RDA Group, specializes in market research and consulting services. Established in 1969 and headquartered in Bloomfield Hills, Michigan, the company offers a comprehensive range of services, including mailing, telephone interviewing, data processing, statistical analyses, and brand value studies. RDA Group conducts various studies focused on buyer behavior, customer satisfaction, and employee satisfaction, alongside advanced techniques such as predictive modeling and data mining. Its offerings extend to focus groups, loyalty measurement, economic consulting, and product development assessments. The company also provides online surveys, marketing promotions, and training programs, including Six Sigma workshops. Serving a diverse clientele across North America, Europe, South America, Asia, Australia, the Middle East, and Africa, RDA Group is dedicated to delivering insightful and actionable data-driven solutions. As of mid-2015, it operates as a subsidiary of Ipsos SA.

Ipsos OTX Corp.

Acquisition in 2013
Ipsos OTX Corp., is a market research company, provides brand, research, and social solutions.

Synovate

Acquisition in 2011
Synovate is a global market research company that specializes in providing a range of research services. The firm offers custom market research, brand and communications research, as well as product testing and development. By focusing on understanding consumer behavior and market trends, Synovate aids businesses in making informed decisions and enhancing their market strategies. With a commitment to delivering high-quality insights, the company plays a crucial role in helping clients navigate complex market landscapes.

Ipsos Healthcare

Acquisition in 2011
Ipsos Healthcare is among the top market research agencies, servicing clients across consumer products, automotive.

Ipsos MRBI

Acquisition in 2009
Ipsos MRBI, Ltd. operates as a full service market research company.

StatSystem Consultoria

Acquisition in 2008
StatSystem Consultoria operates in the market research sector.

Livra Panels

Acquisition in 2008
Livra Panels, established in 2000 in Buenos Aires, is a pioneering online market research company in Latin America. Initially a comparison shopping website, it transitioned in 2002 to selling online panel services, becoming the leading provider in Spanish and Portuguese-speaking markets by 2007. Livra Panels offers access to diverse consumer groups through its online community, enabling market research agencies to gather insights efficiently. In 2008, the company was acquired by Ipsos, a global leader in market research, and continues to operate as an independent business unit under the leadership of its founders, Martin Anazco and Diego Meller.

Ipsos Mendelsohn

Acquisition in 2008
Ipsos Mendelsohn is a full-service marketing and media research company that specializes in providing comprehensive marketing consulting and research services. The firm offers a range of solutions, including marketing research surveys and communications planning, aimed at helping clients understand market trends and consumer behavior. By leveraging data-driven insights, Ipsos Mendelsohn assists businesses in making informed decisions to enhance their marketing strategies and optimize their communication efforts. The company is recognized for its expertise in the marketing research field, serving a diverse clientele across various industries.

Indica Research Pvt

Acquisition in 2007
Indica Research Pvt Ltd provides marketing and advertising research and research for customer relationship management.

Ipsos-Apoyo Opinion y Mercado S.A.

Acquisition in 2007
Ipsos-Apoyo Opinion y Mercado S.A. operates in the fields of market research and public opinion studies.

Ipsos MORI

Acquisition in 2005
Ipsos MORI is a prominent research company that operates globally as part of the Ipsos Group. It specializes in a broad range of market research services, focusing on areas such as advertising, loyalty, marketing, media communication technology, social and political research, and reputation analysis. The company conducts in-depth studies on brand equity, communications, and consumer behavior, as well as offering insights into customer and employee relationship management. Ipsos MORI's expertise extends to various sectors, including retail, healthcare, and technology, providing clients with valuable data to inform their strategies and decision-making processes.

Intervjubolaget Imri

Acquisition in 2002
Intervjubolaget Imri has supplies data for market researchers.

ACNielsen Vantis

Acquisition in 2002
ACNielsen Vantis is astrategic marketing research and product development consultancy.

Novaction group

Acquisition in 2001
Novaction group is a specialized in marketing consultancy and market research.

Demoskop

Acquisition in 2001
Demoskop is carries over social investigations and market research.

Ipsos Reid Corp.

Acquisition in 2000
Ipsos Reid Corp provides marketing research services.
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