Vivoom, Inc. operates an online platform that allows users to shoot, enhance, and share videos with effects inspired by movies, music videos, and TV shows. Founded in 2012 and based in Cambridge, Massachusetts, Vivoom’s technology enables users to record live action, apply a variety of effects, and share their creations on social media or save them to their devices. The company serves as a Consumer Activation Platform, helping brands engage their consumers as authentic influencers. Vivoom enhances existing marketing strategies for clients such as Capital One, L’Oreal, and Microsoft, facilitating customer participation in campaigns and fostering direct relationships with consumers. Additionally, it operates as a subsidiary of GenArts, Inc.
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