TruStage Ventures, established in 2016 and based in Madison, Wisconsin, is the venture capital arm of CUNA Mutual Group. The firm focuses on advancing financial and insurance solutions through strategic investments and innovation aimed at enhancing financial security for consumers and financial institutions. TruStage Ventures targets early-stage companies, particularly those founded by underrepresented entrepreneurs, and invests in sectors such as financial technology, insurtech, education technology, data analytics, and digital channels. By fostering innovation in these areas, TruStage Ventures seeks to promote financial inclusion and empower credit unions and hardworking Americans.
Arkatechture is a data analytics company based in Portland, Maine, established in 2012. It specializes in providing Software as a Service (SaaS) business intelligence solutions that integrate various data sources into a comprehensive platform. The company offers a suite of services including business intelligence, advanced analytics, and Tableau consulting, aimed at helping organizations improve their decision-making processes and performance metrics. Arkatechture focuses on enhancing data quality, visualization, and management to address data challenges, enabling businesses to effectively leverage their data. Additionally, the firm assists clients in identifying new member segments and increasing engagement with existing members, ultimately helping organizations to optimize their data utilization and drive growth.
Debbie
Seed Round in 2025
Debbie is a mobile platform that incentivizes consumers to achieve their financial goals by rewarding positive financial behaviors rather than spending. Unlike traditional financial systems that focus on rewarding spending through credit card points, Debbie encourages users to save, pay off debt, and improve their financial health. The platform allows users to visualize their debt payoff progress and track various financial accounts, including credit cards and mortgages. Founded by experts in personal finance and lending, Debbie has successfully assisted over 10,000 individuals in paying off $1 million in debt and saving more than $10 million. By providing positive reinforcement and financial incentives, Debbie aims to address the root causes of financial insecurity.
Clutch
Series B in 2025
Clutch provides solutions for transforming Credit Unions into modern FinTechs, focusing on loan and deposit onboarding. The company addresses inefficiencies in traditional banking by offering tailored digital experiences that improve member satisfaction and operational efficiency.
Uprise
Seed Round in 2024
Uprise is building wealth management for all - bringing the tools and the tricks of the 1% to everyone :). The company was founded by Chris Goodmacher and Jessica Chen Riolfi.
Ascent Platform
Venture Round in 2024
Ascent Platform develops and creates software and online tools to develop infrastructure of data storage. It is based in New York, USA.
Pulsate
Series A in 2024
Pulsate is a marketing communication software company that specializes in enhancing customer engagement for businesses, particularly in the financial sector. The platform allows clients to send personalized campaigns based on customers' locations, contexts, interests, and behaviors, facilitating direct communication and dialogue. By enabling the design and delivery of rich media content to customers' devices, Pulsate fosters stronger relationships and encourages user feedback while keeping complaints off social media. The company also utilizes iBeacons technology to provide precise insights into indoor customer locations and contexts, allowing businesses to optimize their marketing strategies. Through its cloud platform, Pulsate simplifies the management of iBeacon deployment and configuration, helping clients maximize foot traffic and improve campaign effectiveness.
Happy Money
Venture Round in 2023
Happy Money, Inc. is a financial services company that focuses on helping individuals pay off credit card debt and build savings. The company offers a range of products, including Payoff, which provides loans specifically for credit card repayment, and Joy, a mobile application that utilizes robotic Money Coaches to assist users in spending wisely and enhancing their savings. Additionally, Happy Money Score leverages psychological insights to guide users in making informed financial decisions. Established in 2009 in Costa Mesa, California, Happy Money was originally known as Payoff, Inc. before rebranding in March 2020. The company emphasizes a mission-driven approach to finance, aiming to transform the traditional banking model by promoting financial wellness and encouraging users to shift from borrowing to saving.
DataVisor
Venture Round in 2023
DataVisor Inc. is a company specializing in fraud and financial crime detection solutions, established in 2013 and located in Mountain View, California. The firm employs advanced unsupervised machine learning technology to predict and identify attack vectors, effectively protecting large consumer-facing organizations from various digital threats. Its key products include dCube, which enables proactive fraud detection and prevention, and dVector, which enhances fraud management through accurate signal analysis. Additionally, dEdge collects real-time intelligence from connected devices to safeguard mobile and web applications against sophisticated attacks. DataVisor addresses a wide range of fraud types, including account takeovers, fake account creations, money laundering, and promotional abuse, serving industries such as financial services, retail, e-commerce, social platforms, and telecommunications. The company's innovative approach enables organizations to respond to rapidly evolving fraud tactics and mitigate risks in real time.
Clerkie
Series A in 2023
Clerkie is an AI-driven financial planning platform designed to assist Americans in managing their debt and enhancing their financial literacy. The company utilizes a proprietary financial automation system that incorporates conversational AI to create detailed financial knowledge graphs. This technology allows users to easily understand their financial situations and take actionable steps toward debt management. By combining expert financial advice with automated solutions, Clerkie aims to simplify the process of addressing debt burdens, making it more accessible for individuals to implement effective financial strategies.
Daylight
Series A in 2022
Daylight is a digital banking platform based in West Hollywood, California, specifically designed for the LGBT+ community. Founded in 2020, Daylight provides a range of financial services, including prepaid cards and an app that offers tools, advice, and cashback for spending at queer bars and allied businesses. The platform aims to empower its members by helping them navigate the financial system, develop smarter financial habits, and connect with a supportive community. By focusing on the unique needs of the LGBT+ population, Daylight fosters financial literacy and encourages users to build a future that aligns with their values.
Zest AI
Venture Round in 2022
Zest AI develops an artificial intelligence-based platform aimed at improving credit underwriting processes. Founded in 2009 and based in Burbank, California, the company utilizes advanced machine learning techniques to analyze large volumes of credit data, enhancing approval rates while minimizing the risk of erroneous credit decisions. By providing a transparent and fair approach to credit, Zest AI enables lenders to make informed decisions, ultimately expanding access to credit for a broader range of consumers. The platform also includes features that help lenders comply with regulatory standards by explaining data modeling results and measuring business impact. Through its technology, Zest AI helps clients offer better loans at lower prices, thereby increasing revenue and automating compliance efforts.
Union Credit
Venture Round in 2022
Union Credit is a fintech company that operates a credit union platform focused on providing consumers with Perpetual Credit Approval and streamlined loan activation through a one-click process. This embedded lending marketplace is designed to integrate seamlessly into daily transactions and activities, allowing qualified consumers to access loans conveniently. By facilitating the purchasing and financing lifecycle, Union Credit enables publishers to engage with consumers at optimal moments, enhancing the overall lending experience.
Hello Divorce
Seed Round in 2022
Hello Divorce is an online platform designed to streamline the divorce process by offering self-service tools and integrated expert assistance. The platform utilizes artificial intelligence and conditional logic to guide individuals through their divorce, enabling them to complete the process in approximately one-third of the time and at a fraction of the typical cost. Clients benefit from personalized divorce plans, strategy sessions with divorce lawyers, and maneuvering sessions, all aimed at providing a quicker, more equitable, and less stressful experience. By combining technology with accessible legal and financial services, Hello Divorce seeks to address the inefficiencies and high costs traditionally associated with divorce proceedings.
Momnt
Series B in 2022
Momnt is a provider of embedded financial services that specializes in modern lending solutions, enabling businesses to offer affordable financing at the point of need. Utilizing an API-based platform, Momnt leverages alternative data and advanced technologies like machine learning and artificial intelligence to deliver real-time, customized loan offers to borrowers. This approach ensures compliance with existing financial regulations while creating a transparent borrowing experience for consumers. By streamlining digital lending and payment processes, Momnt not only supports individual borrowers but also provides merchants with opportunities for business growth, all while maintaining the essential role of financial institutions in the lending landscape.
Caribou
Series C in 2022
Caribou is a company that specializes in automotive refinancing services, aimed at providing customers with better rates and lower monthly payments. By partnering with trusted lenders, Caribou enables drivers to take control of their auto finances, helping them save an average of over $115 per month on car payments. The company's offerings include auto refinances, auto insurance, total loss protection, guaranteed asset protection, key replacement coverage, and cosmetic care packages. These services are designed to not only reduce monthly payments but also to help customers save on interest and protect their automotive investments.
Cushion
Series A in 2022
Cushion is a venture-backed FinTech startup that is changing the way consumers pay their recurring bills. Our goal is to help Americans pay all of their bills in full and on time while avoiding nasty fees and penalties. To bring this vision to life, we are reimagining the experience from the ground up and looking for the best of the best people to join our team as we bring our game-changing bill pay solution to the tens of millions of Americans who need it: https://angel.co/company/cushion_ai/jobs
Posh AI
Series A in 2022
Posh develops a conversational AI platform for the banking industry. Its platform creates AI assistants that help frontline staff and customer interactions. Purpose-built for financial services, Posh’s AI spans voice, digital, and knowledge channels, offering conversational customer service, 24/7 self-service, and increased employee efficiency.
RenoFi
Series A in 2022
RenoFi operates a renovation financing marketplace that connects homeowners with local banks to facilitate home improvement loans. By utilizing a unique approach, RenoFi allows homeowners to borrow against the after renovation value of their properties rather than their current market value, which helps them access larger loan amounts at lower interest rates. The company partners with various lenders who use its technology platform to offer these specialized renovation loans and related home valuation services. This innovative model enables homeowners to secure instant financing for renovations, ultimately increasing the mortgage value of their homes.
Happy Money
Series D in 2022
Happy Money, Inc. is a financial services company that focuses on helping individuals pay off credit card debt and build savings. The company offers a range of products, including Payoff, which provides loans specifically for credit card repayment, and Joy, a mobile application that utilizes robotic Money Coaches to assist users in spending wisely and enhancing their savings. Additionally, Happy Money Score leverages psychological insights to guide users in making informed financial decisions. Established in 2009 in Costa Mesa, California, Happy Money was originally known as Payoff, Inc. before rebranding in March 2020. The company emphasizes a mission-driven approach to finance, aiming to transform the traditional banking model by promoting financial wellness and encouraging users to shift from borrowing to saving.
Finch
Seed Round in 2022
Finch is a financial technology company based in Boston, Massachusetts, that provides an innovative online trading platform designed to simplify investing. Founded in 2019, Finch allows users to earn investment returns by automatically investing their cash balances into a diversified portfolio of exchange-traded funds (ETFs) tailored to their individual risk profiles. This unique approach ensures that users’ entire balance is actively working for them from the outset. Additionally, Finch offers instant access to funds, including those that are invested, enhancing liquidity for users. The platform also features a rewards card that enables customers to earn cash back on purchases, which can be automatically reinvested to foster financial growth. Through these services, Finch aims to make investing accessible and straightforward for its users.
Posh
Series A in 2021
Posh is a conversational AI and NLP technology development company that enables developers to deliver a new way to interact with users. With Posh, website actions that takes minutes to complete can be sped up to just seconds with a simple message from bots. Companies in finanical services, healthcare, utilities, and beyond are using the Posh platform to re-create call centers and automate routine requests for both customers and staff while saving time and money. The company wants to make the internet experience easier and more enjoyable. Posh was launched on 2015 and is based in Boston, Massachusetts.
Tred
Series B in 2021
TRED operates a car trade platform focused on facilitating the buying and selling of pre-owned vehicles. By merging the reliability of dealership transactions with the advantages of private market sales, TRED offers a safe and efficient experience for both buyers and sellers. The platform enables users to control listing prices and monitor interest through page views. Additionally, it provides advanced technology and financing options, allowing buyers to test drive and purchase cars conveniently from their own driveways. With a large network of trusted participants, TRED aims to simplify the car trading process while ensuring transparency and security.
Home Lending Pal
Seed Round in 2021
Home Lending Pal is a developer of innovative lending software that utilizes artificial intelligence to provide mortgage advisory services. The company's platform predicts the likelihood of mortgage approval and reveals hidden ownership costs, thereby empowering consumers to make informed home-buying decisions. Home Lending Pal also offers solutions to lenders, charging monthly fees for software and marketing services aimed at enhancing fairness and compliance within the mortgage industry. By challenging the misconception that increased fairness leads to reduced profits, the company fosters trust and engagement with marginalized communities. Its customer success teams focus on optimizing marketing efforts to boost application volumes and approval rates, ultimately enhancing the overall efficiency and readiness of lending institutions.
Sunny Day Fund
Seed Round in 2021
Sunny Day Fund offers banking and emergency savings services. They help workers save for brighter days ahead and grow with resiliency. Their solutions include employer-funded emergency savings and a financial well-being diagnostic. An online inquiry form is available on their website.
Momnt
Seed Round in 2021
Momnt is a provider of embedded financial services that specializes in modern lending solutions, enabling businesses to offer affordable financing at the point of need. Utilizing an API-based platform, Momnt leverages alternative data and advanced technologies like machine learning and artificial intelligence to deliver real-time, customized loan offers to borrowers. This approach ensures compliance with existing financial regulations while creating a transparent borrowing experience for consumers. By streamlining digital lending and payment processes, Momnt not only supports individual borrowers but also provides merchants with opportunities for business growth, all while maintaining the essential role of financial institutions in the lending landscape.
SmartAsset
Series D in 2021
SmartAsset is an online platform that provides consumer-focused financial information and advice, facilitating connections between consumers and financial advisors through its SmartAdvisor marketplace. The company reaches approximately 75 million individuals monthly with its educational content, personalized calculators, and financial tools designed to guide users in making informed personal finance decisions related to home buying, retirement, and taxes. SmartAsset has garnered recognition for its rapid growth and innovation, being named one of the fastest-growing private companies and receiving accolades for its financial planning technology. The company recently completed a significant funding round, further solidifying its valuation and position in the financial technology sector.
Splash Financial
Series B in 2021
Splash Financial, Inc. is a student loan refinancing company based in Cleveland, Ohio, founded in 2013. The company specializes in providing online lending solutions that assist college graduates in consolidating and refinancing both federal and private student loan debt. Splash Financial operates a unique hybrid marketplace model, enabling borrowers to shop and compare financial products offered by a network of credit unions and bank partners. Through its automated underwriting platform, the company has facilitated significant savings for individuals refinancing their student loans. Splash Financial has attracted over $60 million in venture capital from prominent investors, reflecting its commitment to empowering borrowers to manage their debt effectively.
Eltropy
Venture Round in 2021
Eltropy India is a digital communications platform designed to enhance engagement and revenue for financial service institutions. The company enables secure and compliant digital interactions through various channels, including text, video, audio, secure chat, and social messaging. Its platform serves a diverse range of clients, including credit unions, banks, debt collectors, insurance companies, lenders, and fintech firms, helping them improve operations and productivity. Eltropy also offers integration with IT systems such as Symitar and Corelation, along with analytics tools that provide valuable insights into customer engagement.
Caribou
Series B in 2021
Caribou is a company that specializes in automotive refinancing services, aimed at providing customers with better rates and lower monthly payments. By partnering with trusted lenders, Caribou enables drivers to take control of their auto finances, helping them save an average of over $115 per month on car payments. The company's offerings include auto refinances, auto insurance, total loss protection, guaranteed asset protection, key replacement coverage, and cosmetic care packages. These services are designed to not only reduce monthly payments but also to help customers save on interest and protect their automotive investments.
Beem
Pre Seed Round in 2021
Beem is an instant cash application designed to assist working-class Americans in accessing immediate funds without incurring interest. It addresses the financial challenges faced by individuals earning below the 80th income percentile, many of whom experience a timing mismatch between when they receive income and when they need to pay for everyday expenses. This issue is particularly acute for those without credit cards or surplus income, as essential services can cost over $1,400 monthly. By leveraging artificial intelligence, Beem aims to bridge this financial gap and significantly reduce costs for crucial services by up to 90%. The app is inclusive, serving a diverse range of users, including immigrants, gig workers, and seasonal earners. Furthermore, Beem seeks to integrate a substantial portion of the informal economy into the formal economy, promoting economic benefits for both individuals and the broader nation. Currently operational in the U.S., Beem plans to expand its services globally, with India as the next target market, where a significant amount of wealth remains in the informal sector.
Steady
Series B in 2020
Steady removes barriers to earn through its income intelligence that supports over 3 million hourly, 1099 and mixed-earners in earning more, an average of over $5,500 per year. Steady's view of income also applies its technology for purposes of income measurement that fills the wage data gap for public and private sector entities that service this worker population in areas such as the administration of public sector benefits. Steady was founded in 2017.
Splash Financial
Series A in 2020
Splash Financial, Inc. is a student loan refinancing company based in Cleveland, Ohio, founded in 2013. The company specializes in providing online lending solutions that assist college graduates in consolidating and refinancing both federal and private student loan debt. Splash Financial operates a unique hybrid marketplace model, enabling borrowers to shop and compare financial products offered by a network of credit unions and bank partners. Through its automated underwriting platform, the company has facilitated significant savings for individuals refinancing their student loans. Splash Financial has attracted over $60 million in venture capital from prominent investors, reflecting its commitment to empowering borrowers to manage their debt effectively.
Jenny Life
Series A in 2020
Jenny Life, Inc. is an insurance technology company based in Seattle, Washington, that specializes in providing a mobile application for purchasing life insurance. Founded in 2018, the company aims to streamline the traditionally lengthy life insurance process, which can take 4-7 weeks, by offering a platform that allows users to quickly obtain quotes, apply without the need for a health exam, and purchase policies significantly faster—typically ten times quicker than conventional methods. Jenny Life primarily targets women, mothers, and underrepresented groups, focusing on addressing the mortality protection gap. The company's innovative approach includes the development of native mobile applications and a web app to enhance accessibility and efficiency in buying life insurance.
Caribou
Series A in 2020
Caribou is a company that specializes in automotive refinancing services, aimed at providing customers with better rates and lower monthly payments. By partnering with trusted lenders, Caribou enables drivers to take control of their auto finances, helping them save an average of over $115 per month on car payments. The company's offerings include auto refinances, auto insurance, total loss protection, guaranteed asset protection, key replacement coverage, and cosmetic care packages. These services are designed to not only reduce monthly payments but also to help customers save on interest and protect their automotive investments.
Gabi
Series B in 2020
Gabi Personal Insurance Agency, Inc. is an online insurance broker founded in 2016 and headquartered in San Francisco, California. The company offers a free digital tool that allows consumers to compare auto and home insurance rates from various providers, including both established companies and newer entrants in the market. Gabi's technology continuously monitors insurance rates, providing unbiased advice to help customers find optimal coverage at the lowest prices. By connecting to a customer's existing insurance accounts, Gabi's application utilizes intelligent algorithms to streamline the process of comparing policies and facilitates easy switching between providers. This approach saves consumers time and money while ensuring they receive the best possible insurance products tailored to their needs.
BankBI
Series A in 2019
BankBI specializes in providing business intelligence and analytics solutions tailored for financial institutions. The company offers enterprise-quality software that significantly reduces setup and operational costs. With a focus on delivering accurate and timely information, BankBI's cloud-based technology enables financial institutions to perform comprehensive analyses of their financial, loan, and deposit performance, with daily reporting cycles. By leveraging extensive expertise in banking and software development, BankBI aims to enhance its clients' business intelligence capabilities, facilitating improved insight and analysis of key performance metrics. The company's commitment to affordability and efficiency positions it as a valuable partner for financial institutions seeking to optimize their reporting and performance management processes.
Current
Series B in 2019
Current is a consumer fintech banking platform dedicated to enhancing financial access for everyday Americans. The company focuses on developing integrated solutions that address the barriers preventing individuals from achieving their financial goals. By simplifying banking processes and providing user-friendly tools, Current aims to empower users to build a secure financial future. With backing from prominent investors, Current continues to innovate in the financial technology space, striving to meet the diverse needs of its customer base through modern banking solutions.
Happy Money
Series D in 2019
Happy Money, Inc. is a financial services company that focuses on helping individuals pay off credit card debt and build savings. The company offers a range of products, including Payoff, which provides loans specifically for credit card repayment, and Joy, a mobile application that utilizes robotic Money Coaches to assist users in spending wisely and enhancing their savings. Additionally, Happy Money Score leverages psychological insights to guide users in making informed financial decisions. Established in 2009 in Costa Mesa, California, Happy Money was originally known as Payoff, Inc. before rebranding in March 2020. The company emphasizes a mission-driven approach to finance, aiming to transform the traditional banking model by promoting financial wellness and encouraging users to shift from borrowing to saving.
Vault
Seed Round in 2018
Vault is a technology company based in Austin, Texas, that specializes in a comprehensive platform designed to address the challenges of student loan management. Founded in 2013, Vault offers an intuitive web-based tool that provides a secure experience for employees, helping them navigate their student loan debt and achieve financial freedom. The platform allows employers to contribute to their employees' debt repayment, enhancing talent acquisition and retention strategies. By simplifying repayment scenarios and assisting in the identification of suitable plans, Vault empowers both employers and employees to foster enduring relationships. Additionally, the company supports employees in managing their student debt while simultaneously building their retirement savings.
ForeverCar
Debt Financing in 2017
ForeverCar is a digital platform that specializes in managing car repair experiences for consumers by offering vehicle service plans and a comprehensive concierge service. The platform allows users to compare various vehicle service protection plans, obtain transparent quotes detailing coverage options, and select plans tailored to their needs and budgets. ForeverCar's distribution strategy includes direct consumer sales through its website, as well as partnerships with organizations like Liberty Mutual and CUNA Mutual Group. The company is vertically integrated, overseeing all aspects of the customer experience, from shopping and purchasing to claim submission and tracking. With an A+ rating from the Better Business Bureau and numerous positive reviews, ForeverCar aims to simplify the car repair process and enhance consumer confidence in vehicle service contracts.
MortgageHippo
Seed Round in 2017
MortgageHippo, Inc. is a financial technology company based in Chicago, Illinois, that operates a digital lending platform tailored for banks, credit unions, and mortgage lenders. The company provides a range of web and mobile-ready products designed to enhance the borrowing experience. Key offerings include a loan dashboard that guides borrowers through pre-approval and mortgage applications, a borrower portal for managing the mortgage process, and a lender portal that allows loan officers and processors to manage borrower files and communicate effectively. Established in 2012 and formerly known as Hippoteq, Inc., MortgageHippo aims to create an intuitive and efficient experience for both borrowers and lenders.
Rippleshot
Venture Round in 2017
Rippleshot, Inc. is a Chicago-based company that specializes in cloud-based predictive technology solutions designed to detect payment card data breaches. Founded in 2012, Rippleshot provides a range of services aimed at helping card issuers, processors, and merchants monitor suspicious activities and manage fraud risk effectively. Its offerings include Rippleshot Community, which assists credit unions and banks in identifying local and national breaches; Rippleshot National, a tool for fraud analysts to enhance card re-issuing strategies; Rippleshot Merchant, which allows store owners to track and assess data breaches through a user-friendly portal; and Rippleshot ISO, which helps acquirers monitor merchant data breach threats daily. The company’s technology leverages big data analytics and machine learning to reduce fraud losses significantly, ensuring timely detection of breaches and protection of consumer payment experiences.
CuneXus
Series A in 2017
CuneXus was founded by financial services veterans determined to transform consumer lending by making it simple for lenders to deliver the personalized, mobile, always-on customer experience consumers have come to expect, while helping institutions grow loan volume and revenue by being with their customers as they shop. Our cplXpress lending automation platform enables lenders to provide their customers with “perpetual loan approval.” This unique and timely solution utilizes advanced data analysis to completely eliminate the loan application process, granting consumers total transparency into their personal borrowing power and “1-click” access to highly-personalized, pre-approved loans at every banking touchpoint. As of 2019, the company serves a client roster of over 100 U.S. financial institutions, representing over $350 billion in combined assets and over 13 million consumers. The platform averages over $10 million in daily loan requests, and has generated billions in loan volume since its 2014 debut. Among its numerous accolades, CuneXus was recognized on KPMG’s global report of “The 50 Best Fintech Innovators”; was named one of 20 FinTech Forward “Companies to Watch” by American Banker and BAI; won the 2019 Callahan and CreditUnions.com award for “Innovation in Lending”; and was named the “Top Enterprise Technology Company” at the 2019 Lendit Fintech Industry Awards.
ForeverCar
Series A in 2016
ForeverCar is a digital platform that specializes in managing car repair experiences for consumers by offering vehicle service plans and a comprehensive concierge service. The platform allows users to compare various vehicle service protection plans, obtain transparent quotes detailing coverage options, and select plans tailored to their needs and budgets. ForeverCar's distribution strategy includes direct consumer sales through its website, as well as partnerships with organizations like Liberty Mutual and CUNA Mutual Group. The company is vertically integrated, overseeing all aspects of the customer experience, from shopping and purchasing to claim submission and tracking. With an A+ rating from the Better Business Bureau and numerous positive reviews, ForeverCar aims to simplify the car repair process and enhance consumer confidence in vehicle service contracts.
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