Code and Theory

Code and Theory is a creatively-led agency that creates products, content and campaigns across physical and digital worlds. The agency has been helping brands tell stories and designing the systems that carry them since 2001. From redefining the publishing industry with clients like Los Angeles Times, Vogue, and Mashable, to creating award-winning marketing programs for brands like Burger King, Dr Pepper and Maybelline New York, to making physical products for startups like Prong and Outernet, Code and Theory is the creative agency for the new age.

Larry Muller

COO

2 past transactions

Kettle

Acquisition in 2021
Kettle is a New York-based digital creative agency that focuses on digital strategy, advertising, social media marketing, and product design. The agency prides itself on delivering innovative marketing solutions while adhering to best practices in user interface design and technical development. Kettle is recognized for creating TheyMakeApps, a comprehensive online directory of mobile application developers, which won a Webby Award in 2010 and received a nomination for Best Navigation/Structure. In the same year, Kettle also earned the SxSW Interactive Web Award in the business category for this project. Additionally, the agency developed HeyWalkies, an iPhone application for dog owners in New York City, which gained prominence when featured in an Apple commercial. Kettle's work exemplifies a commitment to creativity and excellence in the digital landscape.

Mediacurrent

Acquisition in 2015
Mediacurrent helps organizations architect highly impactful Drupal websites. They are home to an elite team of web specialists, who are recognized thought leaders in their profession. Mediacurrent has a successful track record of helping some of the most name recognizable brands in the world adopt Drupal. Mediacurrent's service offerings allow us to be a single source partner for Drupal development, design, digital strategy, and training. They also offer on-going Drupal support and maintenance options. The quality of our work allows organizations to save significant money over time.
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