KoRo is a food and beverage brand that focuses on providing a diverse range of healthy snacks and natural foods. The company specializes in superfoods, dried fruits, nuts, seeds, cereals, and various types of butters, along with supplements, organic drinks, juices, and protein bars. By utilizing simple packaging and eliminating supply chain intermediaries, KoRo aims to offer its products at affordable prices to the mass market. In addition to its food offerings, the company also provides kitchen utensils and cooking accessories, ensuring a comprehensive selection for health-conscious consumers.
ZOE is a personalized nutrition company that focuses on improving individual health through a comprehensive understanding of the complex relationships between food, lifestyle, and health. It operates the world's largest nutrition-science study, as well as the ZOE Health Study, which initially addressed the impacts of COVID-19. The company offers at-home testing kits that assess gut health, blood fat, and blood sugar responses, providing personalized dietary recommendations based on individual reactions to food. Users receive tailored advice through an integrated mobile application, which includes food scores and guidance for making healthier dietary choices over a four-week period. ZOE's research is grounded in the understanding that gut bacteria significantly influence health, and its findings have been published in prestigious peer-reviewed journals. Through its innovative approach, ZOE aims to empower individuals to enhance their well-being and adopt healthier lifestyles.
Kate Farms
Series C in 2022
Kate Farms, Inc. is a company that specializes in producing vegan meal replacement shakes and tube feeding solutions for both adults and children. Founded in 2011 and headquartered in Santa Barbara, California, with an additional office in Waltham, Massachusetts, the company focuses on developing plant-based formulas that are easy to digest and made from organic ingredients. These products are designed to provide nutrition without common allergens or synthetic additives, making them suitable for individuals with various dietary restrictions and medical conditions. Kate Farms' offerings are available through both prescription and over-the-counter channels, and the company serves a wide range of patients, from those with severe chronic diseases to those with less serious health issues. Its products are distributed through a network of retail stores across the United States and online.
Magic Spoon
Series B in 2022
Magic Spoon Inc. is a food company that specializes in producing and selling low-carbohydrate, keto-friendly cereals targeted towards adult consumers. Established in 2019 and based in Brooklyn, New York, Magic Spoon offers a variety of flavors including fruity, cinnamon, cocoa, and frosted. The cereals are designed to be nutritious, incorporating ingredients such as protein while avoiding gluten, grain, wheat, soy, and artificial sweeteners. Instead, they utilize natural sweeteners like allulose, which has no glycemic impact, along with stevia and monk fruit. The company primarily sells its products online, catering to health-conscious individuals seeking a convenient and enjoyable breakfast option.
Magic Spoon
Venture Round in 2020
Magic Spoon Inc. is a food company that specializes in producing and selling low-carbohydrate, keto-friendly cereals targeted towards adult consumers. Established in 2019 and based in Brooklyn, New York, Magic Spoon offers a variety of flavors including fruity, cinnamon, cocoa, and frosted. The cereals are designed to be nutritious, incorporating ingredients such as protein while avoiding gluten, grain, wheat, soy, and artificial sweeteners. Instead, they utilize natural sweeteners like allulose, which has no glycemic impact, along with stevia and monk fruit. The company primarily sells its products online, catering to health-conscious individuals seeking a convenient and enjoyable breakfast option.
Hydrant, Inc. is a wellness brand that specializes in producing hydration drink mixes, offering flavors such as lime and lemon. The company provides a balanced blend of electrolytes, minerals, and vitamins designed for quick hydration, utilizing ingredients that include real fruit juice powder and lower sugar content compared to traditional sports drinks. Founded in 2017 and headquartered in New York, Hydrant's product line includes both rapid and caffeinated hydration mixes. The company markets its offerings through an e-commerce platform, which features a subscription option, and also sells branded merchandise like water bottles and tote bags. Hydrant aims to empower individuals to lead healthier lives by delivering effective, science-driven hydration solutions.
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