Coefficient Capital

Coefficient Capital, established in 2018 and headquartered in New York, is a growth equity firm focusing on transformational consumer shifts. It invests in high-growth consumer brands that bridge the physical and digital worlds, providing capital, operational support, and a proprietary brand toolkit to help these businesses grow.

Andrew Goletka

Managing Partner

Franklin Isacson

Managing Partner

Caroline Lippman

Associate

Arpon Ray

Partner

Anna Whiteman

Partner

Past deals in FMCG

GORGIE

Series A in 2025
Gorgie is an energy drink startup that produces a variety of non-alcoholic beverages, aiming to provide consumers with healthier alternatives to traditional energy drinks. Their product range includes watermelon drinks, berry drinks, peace drinks, and other flavours, allowing customers to choose based on taste preference while still benefiting from the energy boost.

KoRo

Series C in 2024
KoRo is a food and beverage brand that focuses on providing a diverse range of healthy snacks and natural foods. The company specializes in superfoods, dried fruits, nuts, seeds, cereals, and various types of butters, along with supplements, organic drinks, juices, and protein bars. By utilizing simple packaging and eliminating supply chain intermediaries, KoRo aims to offer its products at affordable prices to the mass market. In addition to its food offerings, the company also provides kitchen utensils and cooking accessories, ensuring a comprehensive selection for health-conscious consumers.

Magic Spoon

Series B in 2022
Magic Spoon Inc. is a food company based in Brooklyn, New York, that specializes in producing and selling cereals designed for adult consumers seeking healthier breakfast options. Established in 2019, the company offers a variety of cereal flavors, including fruity, cinnamon, cocoa, and frosted. Its products are low in carbohydrates and cater to keto diets, being non-GMO and free from gluten, grains, wheat, soy, and artificial sweeteners. Magic Spoon uses natural sweeteners such as allulose, stevia, and monk fruit to enhance flavor without adding glycemic impact. The cereals are marketed as nutritious options that help consumers maintain a healthy lifestyle with ease. All products are sold online, reflecting the company's commitment to providing accessible healthy food choices.

Magic Spoon

Venture Round in 2020
Magic Spoon Inc. is a food company based in Brooklyn, New York, that specializes in producing and selling cereals designed for adult consumers seeking healthier breakfast options. Established in 2019, the company offers a variety of cereal flavors, including fruity, cinnamon, cocoa, and frosted. Its products are low in carbohydrates and cater to keto diets, being non-GMO and free from gluten, grains, wheat, soy, and artificial sweeteners. Magic Spoon uses natural sweeteners such as allulose, stevia, and monk fruit to enhance flavor without adding glycemic impact. The cereals are marketed as nutritious options that help consumers maintain a healthy lifestyle with ease. All products are sold online, reflecting the company's commitment to providing accessible healthy food choices.

Hydrant

Series A in 2020
Hydrant, Inc. is a wellness brand based in New York, specializing in hydration drink mixes that combine electrolytes, minerals, and vitamins. Founded in 2017, the company offers a range of products, including rapid and caffeinated hydration mixes, designed to provide optimal hydration using simple ingredients and lightly flavored with real fruit juice. Their formulations deliver up to three times the electrolytes of traditional sports drinks, promoting quick absorption and recovery with less sugar. Hydrant markets its products through an online store, which includes options for subscriptions, and also offers branded merchandise such as water bottles and apparel. The company's mission is to empower individuals to lead healthier lives by providing effective, science-driven hydration solutions.

JustSpices

Series B in 2020
Just Spices is a Düsseldorf-based brand that specializes in manufacturing and distributing a wide range of spice blends and pure spices. Founded in 2014, the company aims to inspire consumers to enhance their culinary creativity by offering over 200 different spice products through its online platform and in various supermarkets. In 2018, Just Spices introduced the "Just Spices IN MINUTES" category, which features meal preparation kits that include spice mixes and recipes for quick and easy meal solutions, requiring only a few additional fresh ingredients. With a growing selection of 27 "fix" recipes, Just Spices is redefining the convenience of modern cooking, making it accessible for both everyday home cooks and commercial clients. The brand also offers customizable jars designed to preserve the quality of spices, ensuring that customers can enjoy fresh and flavorful cooking experiences.
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