Columbia Lake Partners

Marshmallow Financial Services Limited, known as Marshmallow, is an insurtech company based in London, United Kingdom, founded in 2017. It specializes in motor vehicle insurance, specifically catering to residents who are moving to the UK. Marshmallow offers a comprehensive insurance platform that emphasizes affordability and inclusivity, providing features such as instant policy management, personal support, and streamlined detail verification without administrative fees. By controlling the entire value chain—from sign-up and pricing to claims—Marshmallow aims to enhance the customer experience in an industry traditionally known for its inefficiencies. The company plans to expand its offerings beyond car insurance to include multiple insurance products across various geographies, all driven by technology.

Sidekick is a wealth management firm that specializes in providing investment management services to the mass affluent customer segment. The company operates an investment platform that offers actively managed baskets of public equities and alternative investments, including stocks and cryptocurrency. In addition to investment options, Sidekick allows clients to borrow against their portfolios, enhancing their financial flexibility. The firm's investment team regularly updates customers on portfolio performance and shares educational content to help enhance their investment knowledge. By offering these services, Sidekick aims to democratize access to wealth-building products that were previously available primarily to high-net-worth individuals.

Mews is a cloud-based hotel property management system designed to streamline hotel operations and enhance guest experiences. Founded by former hoteliers, Mews provides a next-generation hospitality platform suitable for hotels, hostels, and apartments. Its innovative features include smart automation for online check-ins, payment processing, booking management, and staff training, allowing property owners to improve both operational efficiency and guest satisfaction. Serving over 5,000 properties across more than 85 countries, Mews stands out for its extensive range of integrations with various hospitality technology providers, making it a comprehensive solution in the industry. In recognition of its capabilities, Mews was awarded Best Property Management System at the 2024 HotelTechAwards.

Giraffe360 Limited is a technology company based in London, United Kingdom, specializing in the manufacture of robotic cameras for the real estate industry. Founded in 2016, Giraffe360 produces a camera that enables 360° photography, virtual tours, and precise floor plans, enhancing the property buying experience through realistic online representations. The company's offerings also include cloud processing services, data storage, and a content management system for effective file management and analytics. Giraffe360 aims to streamline the property scanning process, allowing real estate agents to create high-quality listing content, simplify viewings, and improve overall efficiency in selling properties.

Tranch is a fintech company based in New York City, founded in 2021 by Beau Allison and Philip Kelvin. It focuses on providing businesses with flexible payment solutions to manage their invoices, particularly for large expenses. The company's platform allows enterprises, especially in the SaaS and service sectors, to control their cash flow by offering innovative payment options that prioritize growth. By simplifying the accounts receivable process, Tranch enables businesses to pay invoices upfront while also giving their customers the flexibility to choose how they want to manage their payments.

Goodlord is a London-based technology company established in 2014, specializing in cloud-based software for the rental industry. Its platform streamlines tenancy processes by enabling tenants to pay holding deposits, complete references, and sign agreements online, while landlords and estate agents can manage and sign tenancy agreements digitally. Additionally, Goodlord offers a shop-front for agents to provide value-added services such as insurance and utility services. The company's software aims to reduce administrative burdens and enhance the tenant and landlord experience.

Thinksurance GmbH is a prominent insurance brokerage and technology platform based in Frankfurt am Main, Germany, specializing in commercial insurance services for small and medium-sized enterprises. Founded in 2014, the company connects insurers, distributors, and business customers through its innovative platform, facilitating the search, comparison, and acquisition of suitable insurance coverage. Thinksurance offers a wide range of insurance products, including basic and extended protection, craft insurance, trade insurance, and professional liability for founders. Additionally, the platform provides consulting services such as needs analysis and damage reporting. With its proprietary technology, including APIs that integrate with various distributors' and insurers' systems, Thinksurance enhances the efficiency of the insurance distribution process. The company also operates an online brokerage portal, Gewerbeversicherung24, which enables direct feedback from businesses to continuously improve services for its partners.

Ometria, established in 2013 and headquartered in London, UK, specializes in a SaaS-based ecommerce intelligence platform. This platform enables retailers to make data-driven decisions by providing advanced customer segmentation, product merchandising, marketing, and on-site customer experience insights. The company's mission is to serve as the "brain" that facilitates relevant and personalized communication between retailers and their customers, thereby enhancing engagement and driving revenue growth. Ometria's platform unifies data and offers a customer data platform (CDP) for cross-channel marketing and experience, assisting retailers in creating personalized, cross-channel marketing experiences and fostering customer loyalty. The company was founded by four entrepreneurs with expertise in e-commerce, computer science, mathematics, and SaaS, and is backed by prominent London investors. It caters to top retailers across the UK, Europe, and globally.

Factorial is a human resources company founded in 2016 by Bernat Farrero and Jordi Romero in Barcelona, Catalonia. It specializes in providing an HR management platform tailored for small and medium-sized businesses. The company's software streamlines various HR processes, including holiday management, payroll, document management, and employee benefits. By automating these tasks, Factorial helps organizations minimize errors and enhance visibility into their HR data, allowing managers to efficiently oversee employee leave and compensation plans.

Scoro is a comprehensive business management solution tailored for creative and professional services. The company specializes in work management software that aids collaborative teams in streamlining workflows and optimizing operations. By consolidating planning, resourcing, and delivery into a unified system, Scoro eliminates the need for spreadsheets and manual data entry. This integration provides users with a clear and comprehensive view of their business, enhancing transparency across projects, teams, and clients. Additionally, Scoro offers valuable insights into projected revenue, allowing businesses to better understand their financial health and improve efficiency from sales through to billing.

Kandou Bus SA is a Swiss company focused on designing high-speed, energy-efficient chip-to-chip links and associated technologies. Founded in 2011 and based in Lausanne, Kandou specializes in creating serial links that enhance data transfer speeds while minimizing power consumption across various applications, including DRAM, graphics cards, server backplanes, mobile devices, game consoles, routers, and FPGAs. The company's innovative approach allows for increased bit rates and extended reach in physical communications, enabling more efficient data transmission. By reducing energy requirements, Kandou's technology supports longer battery life and smaller device footprints, making it a vital player in the evolving landscape of electronics. The team comprises skilled scientists and engineers operating in Switzerland, the UK, and the US, dedicated to advancing the capabilities of serial link design.

Amplience is a technology company that specializes in AI-driven content creation for retailers. It combines data, performance insights, and generative AI to deliver persuasive content tailored to each shopping context, enhancing customer experiences and driving conversions. The company's headless CMS enables businesses to create, manage, and deliver dynamic, highly visual, and customizable content, with a particular focus on eCommerce applications.

Kandou Bus SA is a Swiss company focused on designing high-speed, energy-efficient chip-to-chip links and associated technologies. Founded in 2011 and based in Lausanne, Kandou specializes in creating serial links that enhance data transfer speeds while minimizing power consumption across various applications, including DRAM, graphics cards, server backplanes, mobile devices, game consoles, routers, and FPGAs. The company's innovative approach allows for increased bit rates and extended reach in physical communications, enabling more efficient data transmission. By reducing energy requirements, Kandou's technology supports longer battery life and smaller device footprints, making it a vital player in the evolving landscape of electronics. The team comprises skilled scientists and engineers operating in Switzerland, the UK, and the US, dedicated to advancing the capabilities of serial link design.

Zuto Limited is a car finance brokerage based in Macclesfield, United Kingdom, specializing in providing a range of car finance options for new and used vehicles. Founded in 2006 and previously known as Car Loan 4U Limited until its rebranding in May 2015, Zuto offers a web-based platform that connects users with various lenders, facilitating the car-buying process. The company provides personalized support to help customers make informed purchasing decisions and navigate the financing landscape. In addition to car loans, Zuto assists users in obtaining insurance products, including motor, GAP, and mechanical breakdown coverage. Its platform enables users from diverse financial backgrounds to access essential tools such as vehicle history reports and valuation checks, streamlining the application process for car financing.

Whisbi is a provider of a mobile-first conversational sales and marketing platform tailored for B2C enterprises. The company's innovative solution enhances sales conversion and live engagement by integrating multiple communication channels, including video calls, chat, chatbots, and traditional phone calls, into a centralized, data-driven user interface. This approach allows for a seamless omnichannel customer experience, significantly improving online conversion rates. Whisbi's platform is designed to easily integrate with existing infrastructures, such as call centers and physical stores, creating a cohesive online presence. The company leverages its extensive experience in industries like telecommunications, automotive, travel, and banking to offer tailored insights and expertise, ultimately facilitating a human-assisted sales experience that optimizes online marketing investments.

Amplience is a technology company that specializes in AI-driven content creation for retailers. It combines data, performance insights, and generative AI to deliver persuasive content tailored to each shopping context, enhancing customer experiences and driving conversions. The company's headless CMS enables businesses to create, manage, and deliver dynamic, highly visual, and customizable content, with a particular focus on eCommerce applications.

Quantemplate Limited, operating as Quantemplate Technologies Limited, is a technology company based in London, with additional offices in New York and Gibraltar. Established in 2012, it specializes in developing a machine learning-based data transformation and analytics platform tailored for the insurance industry. The platform empowers business users to cleanse and harmonize raw data sources, facilitating data integration, mapping, and analysis. By leveraging advanced machine learning capabilities, Quantemplate enables critical operations such as catastrophe modeling, pricing, bordereaux management, and performance analysis. Its tools automate various processes, allowing users to derive proprietary insights that enhance competitive advantage. Recognized as a notable player in the FinTech and InsurTech sectors, Quantemplate serves leading insurance businesses aiming to optimize costs and support digital transformation initiatives.

Artesian Solutions Limited is a technology company that specializes in web-based market intelligence and sales surveillance software for businesses. Founded in 2006 and headquartered in Winnersh, United Kingdom, with an additional office in Boston, Massachusetts, Artesian provides tools that gather and analyze information about customers, prospects, and competitors from a multitude of online sources. By transforming this data into actionable insights, the company enables clients to engage in meaningful B2B relationships and drive revenue growth. Artesian's software combines real-time analysis of news, social media, and verified corporate data to enhance sales strategies, create quality lead lists, and facilitate connections through various communication channels. The company also offers a Risk and Compliance Hub, which helps organizations in regulated industries monitor credit risk and compliance data in real-time, ensuring adherence to internal policies. Artesian's innovative solutions are designed to support sales teams, account managers, and marketing professionals in building and maintaining strong customer relationships.

Verve Events is a prominent player in the live entertainment industry, specializing in word-of-mouth sales. The company leverages networks of advocates to promote and sell events and experiences, incentivizing these advocates with rewards such as free tickets and backstage passes. Trusted by more than 500 events globally across over 40 countries, Verve effectively enhances event visibility and attendance through its unique marketing approach. The company collaborates with major ticketing platforms like Ticketmaster, Eventbrite, Paylogic, and Front Gate Tickets to streamline the sales process and enhance customer engagement.

Opun Limited was a London-based company that provided a digital platform for home improvement services, operational from 2014 until its dissolution in February 2020. The platform streamlined the home improvement process by managing various aspects, including design, planning permission, pricing, logistics, execution, and financing. Opun aimed to enhance efficiency and reliability in home renovations by connecting clients with expert designers, its own building team, and vetted trade partners. Users could book services online, approve completed work, and make payments through the platform. Opun was focused on simplifying home improvements, aiming to alleviate the challenges often associated with remodeling projects.

StitcherAds is a specialized advertising platform that optimizes social media campaigns for performance marketers, particularly on Facebook and Instagram. The company provides tools to create automated, data-driven campaigns aimed at enhancing scalability for online and in-store performance. Focusing on direct response marketing for sectors such as retail, eCommerce, travel, and real estate, StitcherAds stands out with its unique omnichannel capabilities. It offers comprehensive solutions that include pre-to-post campaign optimization, creative automation, and customizable reporting features. Leading brands like Hudson's Bay Company and Hotels.com utilize StitcherAds to achieve effective full-funnel performance with minimal effort, seamlessly bridging social discovery and consumer action.

Skipjaq is a technology company that specializes in enhancing website performance through its advanced machine learning engine. This innovative engine is designed to automatically and efficiently tune server settings, resulting in significant improvements in website speed. By leveraging machine learning and automation, Skipjaq enables enterprises to optimize the performance of their applications across various cloud platforms, streamlining operations and enhancing user experience.

Algomi Ltd. is a software company specializing in solutions for the fixed-income market, targeting banks, institutional investors, inter-dealer brokers, and exchanges. Founded in 2012 and headquartered in London, with additional offices in Hong Kong and New York, Algomi focuses on enhancing workflow and liquidity for financial market participants through data aggregation and pre-trade information analysis. The company provides a market-neutral platform that facilitates trading connections by enabling users to efficiently navigate complex data systems, thus improving trading speed and reducing costs. Algomi's technology creates a secure network that matches trades and suggests alternatives, effectively maximizing relationships among salespeople, traders, and investors. As a subsidiary of BGC Partners, Algomi benefits from a robust financial backing that includes investments from notable firms such as AllianceBernstein and Euroclear.

Falcon.io is a Danish company that provides a unified Software as a Service (SaaS) platform for social media listening, engagement, publishing, and customer data management. Its global client base, which includes prominent brands like Carlsberg, Coca-Cola, and Columbia University, leverages the platform to optimize their digital marketing efforts by managing multiple customer touchpoints from a single interface.

Brightpearl is a cloud-based retail management platform designed specifically for e-commerce, multichannel retail brands, and wholesalers. The company offers an integrated solution that combines order management, inventory control, customer data, accounting, and reporting in a single system. Its platform automates back-office operations, allowing retailers to efficiently manage their sales and supply chain functions across both online and offline channels. Brightpearl's focus on the retail sector enables it to deliver solutions in half the time of traditional enterprise resource planning systems. By providing real-time accounting and comprehensive inventory management, Brightpearl facilitates seamless operations for today's omnichannel brands, enhancing their ability to serve customers effectively.

Global Savings Group GmbH, based in Munich, Germany, is a prominent shopping rewards company in Europe, founded in 2012. The company operates savings platforms that enable consumers to shop more efficiently by providing access to exclusive deals across various sectors, including fashion, electronics, beauty, and wellness. With a robust portfolio of consumer engagement platforms, GSG assists over 350 million shoppers annually in making informed purchasing decisions. The company employs a team of over 500 professionals and utilizes an advanced technology stack to facilitate more than 2 million transactions each month. By fostering partnerships with leading publishers, Global Savings Group enhances customer loyalty and engagement for major advertising brands, while also allowing publishers to monetize their content through product recommendations and discounts.

Amplience is a technology company that specializes in AI-driven content creation for retailers. It combines data, performance insights, and generative AI to deliver persuasive content tailored to each shopping context, enhancing customer experiences and driving conversions. The company's headless CMS enables businesses to create, manage, and deliver dynamic, highly visual, and customizable content, with a particular focus on eCommerce applications.

Showpad is a sales enablement platform that enhances the buyer experience by providing marketing and sales teams with the tools needed to prepare sellers, engage buyers, and optimize performance. Founded in 2011, the company has developed a comprehensive and flexible solution that allows users to discover and share relevant content, deliver training and coaching, and enhance seller productivity. With a unified user experience, Showpad facilitates personalized and impactful interactions between sales teams and their prospects. The platform is trusted by over 1,200 customers, including GE Healthcare, Bridgestone, Honeywell, and Merck, and is utilized across more than 50 countries. Headquartered in Ghent and Chicago, Showpad employs over 450 people and has expanded its presence with regional offices in various cities, including Brussels, London, and Munich. The company has experienced significant growth in recent years and has raised a total of $185 million in funding.

Clavis Insight is a leading provider of online store analytics, specializing in digital analytics services that help consumer goods brands optimize their presence on the digital shelf. Based in Dublin, Ireland, the company offers solutions that analyze all aspects of what consumers encounter in online retail environments. This analysis enables brands to quickly identify necessary actions to drive profitable eCommerce growth, safeguard their brand integrity, and outpace competitors in the online marketplace. Clavis Insight is utilized by many of the world's foremost Consumer Packaged Goods companies, including major names such as Unilever, Procter & Gamble, and Nestlé, to enhance their online performance and strategy.

ZeroLight Limited specializes in developing real-time 3D visualization software, primarily for the automotive industry, but also applicable to other sectors such as retail and exhibition. Founded in 2014 and headquartered in Newcastle upon Tyne, United Kingdom, with additional offices in Chengdu, Munich, San Jose, and Minneapolis, ZeroLight creates virtual showrooms that allow customers to interactively explore and customize complex products, including cars and industrial equipment. The company integrates advanced technologies such as virtual reality, augmented reality, and cloud computing to enhance customer engagement and facilitate omnichannel marketing. By collaborating with major automotive brands, ZeroLight has established itself as a leader in digital visualization, earning recognition through various awards for its innovative solutions that drive customer experience and sales.

Conversocial is a customer experience platform focused on enhancing communication between brands and their customers through messaging channels. The platform integrates human agents and bots to provide seamless customer experiences throughout the customer lifecycle, thereby fostering customer loyalty and driving revenue at scale. It enables businesses to engage with customers over persistent and asynchronous messaging channels, utilizing automation and artificial intelligence for effective routing, proactive notifications, and self-service options. Trusted by prominent brands such as Google, Sephora, British Airways, and Facebook, Conversocial operates offices in New York City, London, and San Francisco, with a dedicated global team committed to helping brands build and maintain meaningful relationships with their customers.

AscendX supports Salesforce ISVs with go-to-market, product, and financial solutions.