Columbia Lake Partners

Marshmallow Financial Services Limited, known as Marshmallow, is a London-based insurtech company that specializes in motor vehicle insurance. Founded in 2017, it focuses on providing car insurance products for residents relocating to the United Kingdom. Marshmallow aims to simplify the insurance process through technology, offering features such as instant policy management, personal support, and no administrative fees. The company controls the entire value chain, from sign-up and pricing to claims, which enhances the customer experience. While it began with car insurance, Marshmallow plans to expand its offerings to include various insurance products across multiple regions.

Sidekick is a wealth management firm that specializes in providing investment management services to the mass affluent customer segment. The company operates an investment platform that offers actively managed baskets of public equities and alternative investments, including stocks and cryptocurrency. In addition to investment options, Sidekick allows clients to borrow against their portfolios, enhancing their financial flexibility. The firm's investment team regularly updates customers on portfolio performance and shares educational content to help enhance their investment knowledge. By offering these services, Sidekick aims to democratize access to wealth-building products that were previously available primarily to high-net-worth individuals.

Mews is a cloud-based hotel property management system designed to streamline hotel operations and enhance guest experiences. Founded by former hoteliers, Mews provides a next-generation hospitality platform suitable for hotels, hostels, and apartments. Its innovative features include smart automation for online check-ins, payment processing, booking management, and staff training, allowing property owners to improve both operational efficiency and guest satisfaction. Serving over 5,000 properties across more than 85 countries, Mews stands out for its extensive range of integrations with various hospitality technology providers, making it a comprehensive solution in the industry. In recognition of its capabilities, Mews was awarded Best Property Management System at the 2024 HotelTechAwards.

Giraffe360 Limited is a London-based company that specializes in manufacturing robotic cameras for the real estate industry. Founded in 2016, Giraffe360 has developed a 360° photography camera that facilitates seamless property scans, enhancing the online experience for potential buyers. The camera captures virtual tours, wide-angle photographs, and detailed floor plans, which can be downloaded to support property listings. In addition to its camera technology, Giraffe360 offers cloud processing services, data storage, and a content management system for file management and analytics review. This combination of innovative hardware and software allows real estate agents to present properties more effectively, streamline the marketing process, and improve overall client engagement.

Tranch is a fintech company based in New York City, founded in 2021 by Beau Allison and Philip Kelvin. The company specializes in providing flexible payment solutions for businesses, enabling them to manage large invoices more effectively. By offering innovative expense financing services, Tranch allows fast-growing businesses, particularly in the SaaS and service sectors, to enhance their cash flow management. This approach prioritizes spending on growth by enabling companies to pay upfront for significant expenses while offering their customers flexible payment options. Tranch aims to simplify and accelerate accounts receivable processes through its advanced payment infrastructure.

Goodlord is a London-based technology company established in 2014, specializing in cloud-based software for the rental industry. Its platform streamlines tenancy processes by enabling tenants to pay holding deposits, complete references, and sign agreements online, while landlords and estate agents can manage and sign tenancy agreements digitally. Additionally, Goodlord offers a shop-front for agents to provide value-added services such as insurance and utility services. The company's software aims to reduce administrative burdens and enhance the tenant and landlord experience.

Thinksurance GmbH is a technology-driven insurance brokerage based in Frankfurt am Main, Germany, specializing in commercial insurance for small and medium-sized enterprises. Founded in 2014, the company offers a comprehensive range of insurance products, including various forms of craft and trade insurance, as well as specialized coverage for founders and freelancers. Thinksurance operates an online platform that connects insurers, brokers, and business customers, facilitating the comparison and procurement of suitable insurance policies. The platform is designed to streamline the distribution process through the use of proprietary technology and APIs that integrate with the systems of insurers and distributors. Additionally, Thinksurance provides consulting services, data analytics, and other support to enhance the effectiveness of insurance distribution. The company also runs an online brokerage portal, Gewerbeversicherung24, to gather direct feedback from businesses, helping to refine and improve the services offered to its partners.

Ometria, established in 2013 and headquartered in London, UK, specializes in a SaaS-based ecommerce intelligence platform. This platform enables retailers to make data-driven decisions by providing advanced customer segmentation, product merchandising, marketing, and on-site customer experience insights. The company's mission is to serve as the "brain" that facilitates relevant and personalized communication between retailers and their customers, thereby enhancing engagement and driving revenue growth. Ometria's platform unifies data and offers a customer data platform (CDP) for cross-channel marketing and experience, assisting retailers in creating personalized, cross-channel marketing experiences and fostering customer loyalty. The company was founded by four entrepreneurs with expertise in e-commerce, computer science, mathematics, and SaaS, and is backed by prominent London investors. It caters to top retailers across the UK, Europe, and globally.

Factorial is a human resources company founded in 2016 by Bernat Farrero and Jordi Romero in Barcelona, Catalonia. It specializes in providing an HR management platform tailored for small and medium-sized businesses. The company's software streamlines various HR processes, including holiday management, payroll, document management, and employee benefits. By automating these tasks, Factorial helps organizations minimize errors and enhance visibility into their HR data, allowing managers to efficiently oversee employee leave and compensation plans.

Scoro is a comprehensive business management solution specifically tailored for creative and professional services. The software is designed to streamline workflows and eliminate routine tasks, enhancing overall efficiency from sales to billing. By consolidating planning, resourcing, and delivery in a single system, Scoro enables collaborative teams to break free from the limitations of spreadsheets and manual data entry. This integration fosters transparency across projects, teams, and clients, allowing users to gain valuable insights into projected revenue and a clearer understanding of their financial health.

Kandou Bus SA is a company that specializes in designing high-speed, energy-efficient chip-to-chip links and associated technologies. Founded in 2011 and based in Lausanne, Switzerland, Kandou has developed a unique approach to serial link design that enhances data transfer speeds while minimizing power consumption. Their technology is utilized across various electronic devices, including DRAM, graphics cards, server backplanes, mobile devices, and game consoles, effectively increasing data throughput and extending battery life. Additionally, Kandou's solutions address the growing demand for bandwidth in applications such as routers and FPGAs, where they improve performance while reducing pin counts and overall energy usage. The company operates with a team of skilled scientists and engineers across Switzerland, the UK, and the US, focusing on advancing the capabilities of serial links to support innovative electronic designs.

Amplience is a technology company that specializes in AI-driven content creation for retailers. It combines data, performance insights, and generative AI to deliver persuasive content tailored to each shopping context, enhancing customer experiences and driving conversions. The company's headless CMS enables businesses to create, manage, and deliver dynamic, highly visual content effectively, with a particular focus on eCommerce applications.

Kandou Bus SA is a company that specializes in designing high-speed, energy-efficient chip-to-chip links and associated technologies. Founded in 2011 and based in Lausanne, Switzerland, Kandou has developed a unique approach to serial link design that enhances data transfer speeds while minimizing power consumption. Their technology is utilized across various electronic devices, including DRAM, graphics cards, server backplanes, mobile devices, and game consoles, effectively increasing data throughput and extending battery life. Additionally, Kandou's solutions address the growing demand for bandwidth in applications such as routers and FPGAs, where they improve performance while reducing pin counts and overall energy usage. The company operates with a team of skilled scientists and engineers across Switzerland, the UK, and the US, focusing on advancing the capabilities of serial links to support innovative electronic designs.

Zuto Limited is a car finance brokerage based in Macclesfield, United Kingdom, that specializes in providing a range of financing options for purchasing new and used vehicles. Founded in 2006 and formerly known as Car Loan 4U Limited, Zuto offers advice and guidance to customers, helping them navigate the car-buying process. The company connects users with various lenders, facilitating access to car loans while eliminating the need for traditional brokers. Zuto's platform includes one-on-one support, tools for selecting suitable vehicles, and free resources such as vehicle history reports and valuation checks. Additionally, it assists customers with related products, including motor, GAP, and mechanical breakdown insurance. By streamlining the application process and ensuring secure online transactions, Zuto aims to enhance the car financing experience for individuals from diverse financial backgrounds.

Whisbi is a provider of a mobile-first conversational sales and marketing platform tailored for B2C enterprises. Their innovative solution enhances sales conversion and customer engagement by consolidating various communication channels—such as video calls, chat, and voice—into a user-friendly interface. By integrating seamlessly with existing systems, including call centers and physical stores, Whisbi enables businesses to create a cohesive omnichannel experience that boosts online conversion rates. Their platform is supported by a business intelligence engine that ensures the optimal communication channel is utilized for each customer interaction. Whisbi's expertise spans multiple industries, including telecommunications, automotive, travel, and banking, allowing them to offer valuable insights and a robust conversational platform for sales and marketing efforts.

Amplience is a technology company that specializes in AI-driven content creation for retailers. It combines data, performance insights, and generative AI to deliver persuasive content tailored to each shopping context, enhancing customer experiences and driving conversions. The company's headless CMS enables businesses to create, manage, and deliver dynamic, highly visual content effectively, with a particular focus on eCommerce applications.

Quantemplate is a technology company that specializes in developing a machine learning data transformation and analytics platform specifically for the insurance industry. Founded in 2012 and headquartered in London, with additional offices in New York and Gibraltar, Quantemplate's platform enables business users to cleanse and harmonize raw data sources using advanced machine learning tools. The platform facilitates various functions such as data integration, mapping, and performance analysis, ultimately allowing users to automate operational processes. By leveraging this technology, leading insurance businesses can enhance their competitive advantage, reduce costs, and support digital transformation initiatives. Quantemplate has been recognized as a notable player in the industry, having been named a European FinTech Top50 company and a Global InsurTech Top21.

Artesian Solutions Limited specializes in developing web-based market intelligence and sales surveillance software tailored for businesses. The company gathers and analyzes data from a wide range of online sources, transforming this information into actionable insights relevant to users' specific industries and companies. Its sales solutions incorporate real-time analysis of news, blogs, and social media alongside verified corporate data, enabling users to identify quality leads and engage effectively with prospects. Artesian's platform aims to enhance B2B relationships by providing tools that facilitate meaningful customer interactions and support revenue growth. Additionally, for organizations in regulated sectors, Artesian offers the Risk and Compliance Hub (ARCH), which monitors credit risk and KYC data in real-time, ensuring compliance with internal policies. Founded in 2006, Artesian is headquartered in Winnersh, United Kingdom, with an office in Boston, Massachusetts.

Verve Events is a prominent player in the live entertainment industry, specializing in word-of-mouth sales. The company leverages networks of advocates to promote and sell events and experiences, incentivizing these advocates with rewards such as free tickets and backstage passes. Trusted by more than 500 events globally across over 40 countries, Verve effectively enhances event visibility and attendance through its unique marketing approach. The company collaborates with major ticketing platforms like Ticketmaster, Eventbrite, Paylogic, and Front Gate Tickets to streamline the sales process and enhance customer engagement.

Opun Limited, established in 2014 and based in London, streamlined the home improvement process through its digital platform. It offered end-to-end services, from design and planning to execution and finance, ensuring a seamless and efficient experience for users. Customers could book services, approve work, and make payments online. The company operated in London, Gatwick, and Stoke-on-Trent until its dissolution in February 2020.

StitcherAds is a specialized advertising platform that optimizes social media campaigns for performance marketers, particularly on Facebook and Instagram. The company provides tools to create automated, data-driven campaigns aimed at enhancing scalability for online and in-store performance. Focusing on direct response marketing for sectors such as retail, eCommerce, travel, and real estate, StitcherAds stands out with its unique omnichannel capabilities. It offers comprehensive solutions that include pre-to-post campaign optimization, creative automation, and customizable reporting features. Leading brands like Hudson's Bay Company and Hotels.com utilize StitcherAds to achieve effective full-funnel performance with minimal effort, seamlessly bridging social discovery and consumer action.

Skipjaq specializes in developing a machine learning engine that enhances website performance by optimizing server settings. The engine automates the tuning process, allowing enterprises to improve application speed across various cloud platforms efficiently. By leveraging machine learning and automation, Skipjaq enables businesses to optimize their digital infrastructure, ensuring faster and more reliable web experiences.

Algomi Ltd. is a software company specializing in solutions for the fixed-income market, targeting banks, institutional investors, inter-dealer brokers, and exchanges. Founded in 2012 and headquartered in London, with additional offices in Hong Kong and New York, Algomi focuses on enhancing workflow and liquidity for financial market participants through data aggregation and pre-trade information analysis. The company provides a market-neutral platform that facilitates trading connections by enabling users to efficiently navigate complex data systems, thus improving trading speed and reducing costs. Algomi's technology creates a secure network that matches trades and suggests alternatives, effectively maximizing relationships among salespeople, traders, and investors. As a subsidiary of BGC Partners, Algomi benefits from a robust financial backing that includes investments from notable firms such as AllianceBernstein and Euroclear.

Falcon.io is a Danish company that provides a unified Software as a Service (SaaS) platform for social media listening, engagement, publishing, and customer data management. Its global client base, which includes prominent brands like Carlsberg, Coca-Cola, and Columbia University, leverages the platform to optimize their digital marketing efforts by managing multiple customer touchpoints from a single interface.

Brightpearl is a cloud-based retail management platform designed specifically for e-commerce, multichannel retail brands, and wholesalers. The company offers an integrated solution that combines order management, inventory control, customer data, accounting, and reporting in a single system. Its platform automates back-office operations, allowing retailers to efficiently manage their sales and supply chain functions across both online and offline channels. Brightpearl's focus on the retail sector enables it to deliver solutions in half the time of traditional enterprise resource planning systems. By providing real-time accounting and comprehensive inventory management, Brightpearl facilitates seamless operations for today's omnichannel brands, enhancing their ability to serve customers effectively.

Atolls is the world’s largest shopping engagement platform, empowering millions of people to take smarter spending decisions. The company operates a network of digital shopping destinations, including coupon sites, cashback platforms, and shopping communities, that are trusted by hundreds of millions of shoppers each year. The company is active in more than 20 countries and counts over 1000 employees in its offices around the world.

Amplience is a technology company that specializes in AI-driven content creation for retailers. It combines data, performance insights, and generative AI to deliver persuasive content tailored to each shopping context, enhancing customer experiences and driving conversions. The company's headless CMS enables businesses to create, manage, and deliver dynamic, highly visual content effectively, with a particular focus on eCommerce applications.

Showpad is a sales enablement platform that enhances the buyer experience by providing marketing and sales teams with the tools needed to prepare sellers, engage buyers, and optimize performance. Founded in 2011, the company has developed a comprehensive and flexible solution that allows users to discover and share relevant content, deliver training and coaching, and enhance seller productivity. With a unified user experience, Showpad facilitates personalized and impactful interactions between sales teams and their prospects. The platform is trusted by over 1,200 customers, including GE Healthcare, Bridgestone, Honeywell, and Merck, and is utilized across more than 50 countries. Headquartered in Ghent and Chicago, Showpad employs over 450 people and has expanded its presence with regional offices in various cities, including Brussels, London, and Munich. The company has experienced significant growth in recent years and has raised a total of $185 million in funding.

Clavis Insight is a leader in online store analytics, providing data and analysis to help consumer goods brands enhance their digital presence and performance. Based in Dublin, Ireland, the company offers services that analyze consumer visibility within online retail environments, enabling brands to identify actionable strategies for achieving profitable eCommerce growth, safeguarding their brand reputation, and outperforming competitors. Many of the world's top Consumer Packaged Goods companies, including prominent names like Unilever and Procter & Gamble, rely on Clavis Insight's expertise to optimize their online sales channels.

ZeroLight Limited specializes in developing virtual showrooms and real-time 3D visualizations for various sectors, including automotive, retail, and exhibitions. Founded in 2014 and headquartered in Newcastle upon Tyne, UK, with additional offices in China, Germany, and the United States, the company offers solutions that allow customers to showcase complex products like cars and industrial equipment through interactive features, customizations, and product demonstrations. By integrating advanced technologies such as virtual reality, augmented reality, and cloud computing, ZeroLight enhances customer engagement and supports higher specification sales. The company's innovative platform has attracted partnerships with prominent automotive brands, earning recognition through numerous awards in the industry. Additionally, ZeroLight provides services in advertising, 3D modeling, and digital pipeline automation, further expanding its impact in the visualization landscape.

Conversocial is a customer experience platform focused on enhancing communication between brands and their customers through messaging channels. The platform integrates human agents and bots to provide seamless customer experiences throughout the customer lifecycle, thereby fostering customer loyalty and driving revenue at scale. It enables businesses to engage with customers over persistent and asynchronous messaging channels, utilizing automation and artificial intelligence for effective routing, proactive notifications, and self-service options. Trusted by prominent brands such as Google, Sephora, British Airways, and Facebook, Conversocial operates offices in New York City, London, and San Francisco, with a dedicated global team committed to helping brands build and maintain meaningful relationships with their customers.

AscendX supports Salesforce ISVs with go-to-market, product, and financial solutions.