Commerce Ventures
Commerce Ventures is a San Francisco-based venture capital firm that specializes in early-stage and growth investments in commerce-related technology across the United States. It targets sectors such as mobile, payments, retail/e-commerce, fintech, and insurance tech, as well as software and financial services. Founded in 2013, the firm combines capital with strategic guidance to help portfolio companies scale commerce innovations. Its investor base includes entrepreneurs, senior executives, and corporate partners from its focus industries, reflecting a collaborative approach to supporting portfolio growth.
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Past deals in Retail Lending
BloomCredit
Venture Round in 2025
BloomCredit is a fintech platform focused on enhancing the financial eligibility of individuals who have been declined for lending products. Founded in 2016 and based in New York, the company employs a data-driven approach to provide actionable insights and guidance. By collaborating directly with lenders, BloomCredit conducts consumer credit analysis and ongoing credit monitoring, notifying lenders when applicants meet eligibility criteria. This process not only helps consumers improve their financial health but also increases their chances of securing loans. Additionally, BloomCredit offers advanced developer-friendly API solutions that promote and monitor credit health, fostering trust between consumers and financial institutions.
Sawa Credit
Seed Round in 2022
Sawa Credit, founded in 2020 and based in Castro Valley, California, is developing a technology platform that leverages behavioral science and machine learning to support borrowers through a community-oriented system. The company focuses on providing solutions in mortgage lending and mortgage servicing, aiming to enhance the borrowing experience by integrating innovative technology with an understanding of borrower behavior.
BloomCredit
Series A in 2020
BloomCredit is a fintech platform focused on enhancing the financial eligibility of individuals who have been declined for lending products. Founded in 2016 and based in New York, the company employs a data-driven approach to provide actionable insights and guidance. By collaborating directly with lenders, BloomCredit conducts consumer credit analysis and ongoing credit monitoring, notifying lenders when applicants meet eligibility criteria. This process not only helps consumers improve their financial health but also increases their chances of securing loans. Additionally, BloomCredit offers advanced developer-friendly API solutions that promote and monitor credit health, fostering trust between consumers and financial institutions.
Grow Credit
Seed Round in 2020
Founded in 2018, Grow Credit helps consumers build or establish credit history using their existing subscription accounts such as Netflix, Disney Plus, Spotify, and cell phone bills. The platform offers a free service that extends loans to cover subscription costs, with premium plans available for additional features.
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