Conviction VC

Conviction VC is a syndicate of global investors focused on early-stage, SaaS-based disruptive technology ventures. The firm concentrates on post-revenue businesses that are not only transforming their local markets but also possess the potential to evolve into global enterprises with significant revenue streams. The partnership is led by Andrew Jenkins, a founding shareholder with a decade of experience in investing in disruptive technologies, including a notable investment in Mimecast. He is joined by Jeremy Middleton CBE, who is the Managing Director of Middleton Enterprises Limited and a co-founder of HomeServe plc, a successful company in the home emergency repairs sector. Together, they leverage their expertise to identify and support innovative companies poised for substantial growth.

Andrew Jenkins

Investor

Jeremy Middleton

Investor

Mukul Mohanty

Partner

Will Orde

Principal

Olivia Rochford

Analyst

Tanvi Singla

Analyst

32 past transactions

Ethos

Seed Round in 2025
Ethos is an AI-driven platform designed to connect individuals with relevant expertise through a streamlined process. By scanning and analyzing hundreds of millions of profiles, Ethos effectively matches clients with experts for insight-driven calls, enhancing the communication experience while ensuring fair compensation for the experts involved. Currently, the platform specializes in facilitating expert calls, but it is also expanding its services to include matching advisors with startups, speakers with events, and talent with employers. This innovation simplifies the booking process and fosters equitable interactions between clients and experts.

Cartesia

Series A in 2024
Cartesia provides real-time multimodal intelligence for all devices. Its objective is to develop the next generation of AI: pervasive, interactive intelligence that operates everywhere.

HeyGen

Venture Round in 2024
HeyGen operates an artificial intelligence video platform that converts text into realistic spokesperson videos using digital avatars. The browser-based solution enables users to create videos without actors, cameras, or traditional editing, simply by inputting a narrative. The platform supports voice replication, avatar customization, and multilingual output, allowing content to be produced efficiently for diverse audiences. By removing production complexity, HeyGen helps organizations generate engaging video content at scale for marketing, training, and communications purposes.

Foundry

Series A in 2024
Foundry is a public cloud supported by an orchestration platform designed to simplify the utilization of AI computing resources. Foundry addresses fundamental economic and technical obstacles encountered in AI and deep learning. Current challenges faced by businesses, such as the notable GPU scarcity and inefficient use of computing capabilities, hinder their effective utilization of resources. Foundry employs pioneering approaches to overcome these hurdles, offering scalable GPU instances with unparalleled price-performance ratios.

Mistral AI

Series A in 2023
Mistral AI specialises in developing advanced artificial intelligence solutions. They focus on creating state-of-the-art AI models for natural language processing and complex problem-solving, aiming to enhance business efficiency and decision-making.

Lone Palm Labs

Seed Round in 2023
Lone Palm Labs is a consumer technology company focused on social applications for friends and family. Lone Palm Labs currently building a pre-release product called Retro, a friends-only photo journal for moments big and small.

CultureAI

Seed Round in 2023
CultureAI Ltd is a cybersecurity software company based in Manchester, United Kingdom, founded in 2015. The company specializes in a cloud-based, data-driven human risk management platform designed to enhance organizational security. Its software offers features such as measuring human risks and behavior, understanding security culture, and empowering end-users through personalized coaching and interventions. CultureAI helps organizations transition from traditional security awareness training to a more proactive approach, enabling employees to take responsibility for preventing security incidents. The platform automates simulated phishing and training programs, integrates seamlessly with existing workplace applications, and provides actionable insights into employee security behavior. Formerly known as JSEC PROPERTIES LTD, the company rebranded to CultureAI Ltd in September 2018 to better reflect its focus on cybersecurity and human risk management.

Henchman

Series A in 2023
Henchman is a legal technology company that leverages artificial intelligence to improve the contract drafting process for legal professionals. The company's platform allows lawyers to access a comprehensive database of previously written clauses and definitions, facilitating the recycling, sharing, and improvisation of legal language. By integrating with various tools, Henchman enhances the drafting and negotiation processes through AI-powered clause analysis and suggestions, significantly reducing the time spent on manual work. The platform aims to streamline workflows for lawyers and law firms, ultimately improving efficiency and productivity in legal documentation.

Retorio

Seed Round in 2022
Retorio GmbH, established in Munich, Germany in 2018, specializes in AI-driven personality assessment software for recruiters. Their platform analyzes candidates' communication behaviors and personalities through video interviews, helping identify suitable talents and enhancing diversity within teams.

CreativeX

Series B in 2022
CreativeX develops an AI-powered platform for visual communication and creative measurement. The platform analyzes images and videos, applying contextual tags and cross-referencing with brand guidelines and advertising performance data to reveal how the creative content performs. By providing insights into data clarity and creative effectiveness, it helps brands optimize future campaigns and ensure visual assets align with brand standards and drive better marketing outcomes.

Noogata

Series A in 2022
Noogata is an AI-powered eCommerce platform designed to provide insights and strategic guidance for consumer packaged goods (CPG) companies, digital brands, and agencies, facilitating the growth of their eCommerce operations. The platform simplifies the discovery of insights for eCommerce professionals by offering competitive intelligence, consumer search insights, and AI tools that enhance digital shelf performance. Noogata's solution enables users to visualize, measure, and act on data effortlessly, monitoring thousands of products and categories to deliver actionable insights. This approach empowers brands to optimize their sales, advertising, and pricing strategies, helping them to stay competitive and increase revenue, particularly on platforms like Amazon. The company is backed by prominent venture capital firms, underscoring its innovative approach to leveraging AI in the eCommerce space.

Hullabalook

Series A in 2022
Founded in London in 2016 by Barny Darby and Bryony Elliott, Hullabalook develops a product discovery application for e-commerce companies. It offers tools to enhance user experience on retail websites through visualizations, banners, and linked pages, aiming to increase sales.

DeepStream Technologies

Series A in 2021
DeepStream Technologies is a London-based company founded in 2016 that specializes in providing a cloud-based software-as-a-service platform designed to streamline source-to-contract workflows for procurement professionals. The platform enables businesses to manage all aspects of their procurement processes, including requests for proposals, information, and quotes, in one integrated solution. By offering customizable tools tailored to specific workflows, DeepStream enhances decision-making transparency, automates processes, and reduces transactional costs, all while facilitating the identification of optimal suppliers. The company prides itself on its interdisciplinary team, which brings diverse perspectives to innovate within a traditionally rigid industry. DeepStream collaborates with leading companies across various sectors, empowering teams globally to reach their full potential through improved procurement practices.

CultureAI

Seed Round in 2021
CultureAI Ltd is a cybersecurity software company based in Manchester, United Kingdom, founded in 2015. The company specializes in a cloud-based, data-driven human risk management platform designed to enhance organizational security. Its software offers features such as measuring human risks and behavior, understanding security culture, and empowering end-users through personalized coaching and interventions. CultureAI helps organizations transition from traditional security awareness training to a more proactive approach, enabling employees to take responsibility for preventing security incidents. The platform automates simulated phishing and training programs, integrates seamlessly with existing workplace applications, and provides actionable insights into employee security behavior. Formerly known as JSEC PROPERTIES LTD, the company rebranded to CultureAI Ltd in September 2018 to better reflect its focus on cybersecurity and human risk management.

Deep North

Series A in 2021
Deep North, Inc. is a computer software company that specializes in artificial intelligence-based video analytics. Founded in 2016 and headquartered in Foster City, California, the company leverages existing security video streams to analyze consumer behavior and engagement in physical environments. Its flagship product, NorthPoint Analytics, provides insights into occupancy, cone management, and various attributes of consumers, including gestures and facial characteristics. Deep North's technology is designed for a diverse range of sectors, including shopping centers, retail outlets, groceries, casinos, schools, and event venues, enabling these enterprises to better understand and enhance customer experiences.

Myskillcamp

Series A in 2021
Myskillcamp is a Belgian company founded in 2016, specializing in the development of a digital learning platform that facilitates employee, customer, and partner training. Based in Tournai, the company provides comprehensive educational design support, helping organizations navigate their digital transformation and implement effective learning projects. Myskillcamp's platform enables businesses to manage learner communities, structure training programs by skills and roles, and create tailored educational content. The platform supports various learning formats, including face-to-face, digital, and blended learning, allowing for a flexible approach to training. Additionally, it offers features for organizing and distributing training across individual learners or groups, ensuring that organizations can centralize and streamline their internal and external training activities.

Strise

Seed Round in 2021
Strise is an AI-driven company that focuses on anti-money laundering intelligence. It provides an automation platform that uses knowledge graphs to collect and analyze large volumes of data, delivering insights through a web-based interface. The platform supports AML processes, credit risk assessment, and sales prospecting across industries, helping organizations accelerate business processes while reducing risk. By reframing AML as a strategic capability, Strise aims to improve efficiency and effectiveness for teams handling financial crime and related risk management.

Pulsate

Seed Round in 2021
Pulsate is a marketing communication software company that specializes in enabling businesses to engage directly with customers through personalized, location-based campaigns. The platform allows users to design and distribute rich media content to customers' devices, fostering deeper customer relationships by facilitating dialogue and feedback. By targeting specific locations, including street-level and competitor sites, Pulsate helps increase foot traffic and optimize marketing efforts through segmentation. The integration of iBeacons technology enhances the understanding of indoor customer location and context, allowing for precise targeting and campaign management via the Pulsate cloud platform. Ultimately, Pulsate provides clients with valuable insights into mobile customer behavior and comprehensive data on their marketing campaigns, enhancing user engagement and brand loyalty.

Noogata

Seed Round in 2021
Noogata is an AI-powered eCommerce platform designed to provide insights and strategic guidance for consumer packaged goods (CPG) companies, digital brands, and agencies, facilitating the growth of their eCommerce operations. The platform simplifies the discovery of insights for eCommerce professionals by offering competitive intelligence, consumer search insights, and AI tools that enhance digital shelf performance. Noogata's solution enables users to visualize, measure, and act on data effortlessly, monitoring thousands of products and categories to deliver actionable insights. This approach empowers brands to optimize their sales, advertising, and pricing strategies, helping them to stay competitive and increase revenue, particularly on platforms like Amazon. The company is backed by prominent venture capital firms, underscoring its innovative approach to leveraging AI in the eCommerce space.

Konsentus

Seed Round in 2020
Founded in 2018, Konsentus specializes in providing a Software as a Service (SaaS) platform for identity and regulatory checking services. Its platform validates eIDAS certificates, checks regulatory status, and screens third-party providers through data derived from EEA national competent authorities. Konsentus also issues consent management tokens to facilitate consumer consent management.

Hullabalook

Seed Round in 2020
Founded in London in 2016 by Barny Darby and Bryony Elliott, Hullabalook develops a product discovery application for e-commerce companies. It offers tools to enhance user experience on retail websites through visualizations, banners, and linked pages, aiming to increase sales.

Collibra

Series F in 2020
Founded in 2008, Collibra provides an end-to-end Data Intelligence platform that accelerates digital business transformation. Its platform breaks down traditional data silos, enabling trustworthy business intelligence and facilitating collaboration among users.

Zumper

Series D in 2020
Zumper is an online and mobile rental platform that enables renters to search for apartments, houses, rooms, and condos for rent in the United States. The platform provides landlords and agents with leasing tools to manage listings and optimize leasing, while multifamily communities can advertise to reach prospective tenants. Renters can search real-time listings, apply for rentals through the app, and filter results by location, price, bedroom count, pet requirements, and amenities. The company also offers Instarent, a digital leasing solution, and positions itself to make renting as easy as booking a hotel, serving as one of North America's leading privately owned rental platforms.

Tillo

Series A in 2020
Tillo operates a real-time digital gift card network, connecting brands with partners. Its platform leverages API and cloud technology to facilitate instant gift card rewards for various purposes such as insurance, cashback, employee recognition, and customer engagement.

CreativeX

Seed Round in 2020
CreativeX develops an AI-powered platform for visual communication and creative measurement. The platform analyzes images and videos, applying contextual tags and cross-referencing with brand guidelines and advertising performance data to reveal how the creative content performs. By providing insights into data clarity and creative effectiveness, it helps brands optimize future campaigns and ensure visual assets align with brand standards and drive better marketing outcomes.

Adepto

Venture Round in 2019
Founded in Brisbane, Australia in 2013, Adepto is a global provider of skill-based total talent platforms. It offers a unified view and access to all available talent within organizations, integrating with existing HR/ERP technologies. Adepto's solution enables efficient hiring, direct sourcing, internal mobility, reskilling, and real-time skills data visualization.

Rota

Venture Round in 2018
Rota is a specialist in providing temporary hospitality staff, utilizing a technology-driven platform to connect venues with skilled and experienced workers. The company employs algorithms to match qualified staff with job opportunities in restaurants, hotels, and catering services, ensuring improved working conditions and quality for both employees and employers. Additionally, Rota's workforce management platform streamlines staffing processes by consolidating scheduling, time and attendance, performance management, and communication into a single interface. This integration allows organizations to efficiently manage their workforce, reducing the time spent on administrative tasks and enabling clients to focus on enhancing their business operations.

Akkroo

Series A in 2018
Akkroo Limited is a London-based company that specializes in developing an event lead capture solution designed to enhance the efficiency of lead collection during events, trade shows, and exhibitions. Founded in 2012, Akkroo offers a cloud-based dashboard that allows users to manage events, create customizable lead capture forms, and coordinate team activities. The platform enables seamless integration with existing marketing automation and CRM systems, facilitating a streamlined process from lead capture on-site to automated follow-ups. Key features include offline functionality, automatic communication through emails and SMS, and compatibility with various devices for scanning business cards and attendee badges. By addressing the challenges of manual and disconnected lead collection methods, Akkroo empowers organizations to maximize their exhibition strategies and improve their return on investment. Its diverse customer base includes notable companies such as IBM, Aston Martin, and PayPal. As of 2019, Akkroo operates as a subsidiary of Integrate.com, Inc.

iZettle

Series E in 2017
iZettle AB is a financial technology company based in Stockholm, Sweden, that specializes in mobile payment services and applications designed for small businesses and entrepreneurs. Founded in 2010, it revolutionized the industry with the introduction of the first mini chip card reader, enabling businesses to accept card payments through smartphones and tablets. iZettle offers a range of products, including the iZettle Card Reader Lite and an application compatible with iOS and Android devices, which facilitate payment processing, business management, sales analytics, and customer engagement. The company serves a diverse clientele across several countries, including Sweden, Norway, Denmark, Finland, the United Kingdom, Germany, Spain, Mexico, the Netherlands, and Brazil. As of 2018, iZettle operates as a subsidiary of PayPal Holdings, Inc.

Atom Bank

Venture Round in 2017
Atom Bank plc is a digital-only bank based in Durham, United Kingdom, with an additional office in London. Founded in 2013, the bank offers a range of personal and business banking products, including fixed deposits, accounts, mortgages, business loans, and secured loans. The mobile banking application, launched in March 2014, allows users to access services via smartphones and tablets, utilizing features such as face and voice recognition for secure logins. Atom Bank is committed to providing a straightforward and hassle-free banking experience, supported by a 24/7 customer service team to assist users with their needs.

Akkroo

Seed Round in 2016
Akkroo Limited is a London-based company that specializes in developing an event lead capture solution designed to enhance the efficiency of lead collection during events, trade shows, and exhibitions. Founded in 2012, Akkroo offers a cloud-based dashboard that allows users to manage events, create customizable lead capture forms, and coordinate team activities. The platform enables seamless integration with existing marketing automation and CRM systems, facilitating a streamlined process from lead capture on-site to automated follow-ups. Key features include offline functionality, automatic communication through emails and SMS, and compatibility with various devices for scanning business cards and attendee badges. By addressing the challenges of manual and disconnected lead collection methods, Akkroo empowers organizations to maximize their exhibition strategies and improve their return on investment. Its diverse customer base includes notable companies such as IBM, Aston Martin, and PayPal. As of 2019, Akkroo operates as a subsidiary of Integrate.com, Inc.

Oradian

Seed Round in 2016
Oradian is a fintech company that provides a cloud-based core banking platform designed to empower financial institutions in emerging markets to better serve rural and remote customers. By offering its services through a Software as a Service model, Oradian enables these institutions to efficiently digitize their products and operations, facilitating scalability. The company supports a diverse community of over 80 financial institutions across 12 countries, collectively serving millions of end clients. Oradian's innovative technology solutions aim to enhance financial inclusion and improve access to financial services for underserved and unbanked populations. With a dedicated team of experts from more than 20 nationalities, Oradian is committed to delivering best practices and driving change in the microfinance sector, helping institutions to manage their operations effectively and affordably.
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