Conviction VC

Conviction VC is a syndicate of global investors focused on early-stage, SaaS-based disruptive technology ventures. The firm concentrates on post-revenue businesses that are not only transforming their local markets but also possess the potential to evolve into global enterprises with significant revenue streams. The partnership is led by Andrew Jenkins, a founding shareholder with a decade of experience in investing in disruptive technologies, including a notable investment in Mimecast. He is joined by Jeremy Middleton CBE, who is the Managing Director of Middleton Enterprises Limited and a co-founder of HomeServe plc, a successful company in the home emergency repairs sector. Together, they leverage their expertise to identify and support innovative companies poised for substantial growth.

32 past transactions

Ethos

Seed Round in 2025
Ethos is an AI-driven platform designed to connect individuals with relevant opportunities by matching clients with experts for insight-driven calls. Utilizing advanced algorithms, Ethos scans hundreds of millions of profiles to facilitate these connections, ensuring a streamlined process from booking to communication and compensation. This approach not only simplifies the experience for clients seeking expert insights but also ensures that experts are fairly compensated for their time and knowledge. While the platform currently focuses on expert calls, it is actively expanding its services to include matching advisors with startups, speakers with events, and talent with employers, thereby broadening its scope within the professional networking space.

Cartesia

Series A in 2024
Cartesia provides real-time multimodal intelligence for all devices. Its objective is to develop the next generation of AI: pervasive, interactive intelligence that operates everywhere.

HeyGen

Venture Round in 2024
HeyGen is an AI video generation platform that enables users to create realistic spokesperson videos quickly and efficiently. The platform transforms text into engaging video content without the need for actors, cameras, or extensive editing. By utilizing AI-generated characters and voices, HeyGen serves clients in various sectors, including advertising, live streaming, and video blogging. Its user-friendly interface allows individuals and businesses to convey their stories effectively through video, streamlining the content creation process.

Foundry

Series A in 2024
Foundry is a public cloud supported by an orchestration platform designed to simplify the utilization of AI computing resources. Foundry addresses fundamental economic and technical obstacles encountered in AI and deep learning. Current challenges faced by businesses, such as the notable GPU scarcity and inefficient use of computing capabilities, hinder their effective utilization of resources. Foundry employs pioneering approaches to overcome these hurdles, offering scalable GPU instances with unparalleled price-performance ratios.

Mistral AI_

Series A in 2023
Mistral AI is a company focused on developing advanced artificial intelligence solutions, particularly in the realm of open-source models. It specializes in creating customizable and compute-efficient large language models that facilitate a range of applications, including natural language processing and complex problem-solving. Mistral AI aims to foster safe artificial general intelligence that benefits all users, allowing businesses and organizations to harness AI technology without the burden of building and maintaining their own models. Through a community-driven development approach, Mistral AI seeks to enhance efficiency, innovation, and decision-making for its clients.

Lone Palm Labs

Seed Round in 2023
Lone Palm Labs is a consumer technology company focused on social applications for friends and family. Lone Palm Labs currently building a pre-release product called Retro, a friends-only photo journal for moments big and small.

CultureAI

Seed Round in 2023
CultureAI Ltd is a cybersecurity software company based in Manchester, United Kingdom, that specializes in human risk management. Established in 2015 and rebranded from JSEC PROPERTIES LTD in September 2018, CultureAI provides a cloud-based platform that helps organizations assess and improve employee security behaviors. The platform offers tools for measuring human risk, understanding security culture, and integrating security practices with existing learning and development ecosystems. By utilizing data-driven insights, CultureAI enables organizations to implement personalized coaching and interventions, fostering a proactive approach to cybersecurity. Its solutions include automated simulated phishing and training programs that connect seamlessly with workplace applications, empowering employees to identify and rectify security vulnerabilities effectively.

Henchman

Series A in 2023
Henchman is a legal technology platform that utilizes artificial intelligence to enhance the contract drafting and negotiation processes for legal professionals. By providing access to a comprehensive database of previously written clauses and definitions, Henchman enables lawyers to recycle, share, and improve their contract language. The platform integrates seamlessly with other legal tools, offering AI-powered clause analysis and suggestions that streamline the drafting process. This innovative approach allows lawyers and law firms to save time and reduce manual work, ultimately improving efficiency in their legal practices.

Retorio

Seed Round in 2022
Retorio GmbH, founded in 2018 and based in Munich, Germany, specializes in an AI-driven software solution for personality assessment aimed at enhancing the recruitment process. The company's cloud-based platform utilizes artificial intelligence to analyze video interviews, focusing on candidates' communication behaviors and personality traits. This analysis helps recruiters identify suitable talent by automatically indicating potential job matches, thereby facilitating the formation of skilled and diverse teams. By leveraging immersive videos, Retorio empowers organizations to recognize behavioral strengths and weaknesses, enabling them to adopt effective hiring strategies at scale.

CreativeX

Series B in 2022
CreativeX is a developer of a visual communication platform that aims to enhance understanding in visual marketing. The company's innovative platform analyzes images and videos by applying relevant tags to the content, which are then cross-referenced with brand guidelines and the performance of digital advertisements. This data-driven approach enables clients to make informed creative decisions and maximize the effectiveness of their visual content. Utilizing artificial intelligence technology, CreativeX strives to demystify the complexities of visual marketing, allowing businesses to better understand and improve their visual strategies.

Noogata

Series A in 2022
Noogata is an AI-powered eCommerce platform designed to provide insights and strategic guidance for consumer packaged goods (CPG) companies, digital brands, and agencies. The platform simplifies the discovery of insights, enabling eCommerce professionals to access competitive intelligence, consumer search insights, and AI tools that enhance digital shelf performance. Noogata's growth assistant monitors a vast array of products and categories, delivering actionable insights that help brands optimize their sales, advertising, and pricing strategies. By streamlining competitive data and making it easy to visualize and measure, Noogata enables its clients to outperform competitors and improve their presence in the digital marketplace. The company is supported by prominent venture capital firms, including Team8 and Eight Roads Capital.

Hullabalook

Series A in 2022
Hullabalook Ltd is a London-based company that specializes in developing a product discovery application aimed at enhancing the e-commerce experience for retailers and consumers. Founded in February 2016 by Barny Darby and Bryony Elliott, Hullabalook offers a plugin that allows customers to efficiently search, filter, and discover products. The plugin features visualizations, banners, and on-page carousels that help users find similar products quickly. By utilizing analytical techniques to visualize product descriptions and analyze data, Hullabalook aims to improve the user experience on e-commerce sites, ultimately driving sales for retailers. The company collaborates with partners such as TrueStart to further its mission of optimizing product discovery in the online marketplace.

DeepStream Technologies

Series A in 2021
DeepStream is a London-based company founded in 2016 that offers a cloud-based software-as-a-service platform designed to streamline procurement processes for businesses. The platform digitizes source-to-contract workflows, allowing users to manage all their requests for proposals, information, and quotes in one centralized location. By providing customizable tools, DeepStream enhances decision-making transparency, automates processes, and reduces transactional costs, all while helping organizations identify and engage with the best suppliers. The company prides itself on its interdisciplinary team, which brings diverse perspectives to innovate within the procurement sector. DeepStream collaborates with leading companies across various industries, empowering teams globally to achieve their full potential through more efficient procurement practices.

CultureAI

Seed Round in 2021
CultureAI Ltd is a cybersecurity software company based in Manchester, United Kingdom, that specializes in human risk management. Established in 2015 and rebranded from JSEC PROPERTIES LTD in September 2018, CultureAI provides a cloud-based platform that helps organizations assess and improve employee security behaviors. The platform offers tools for measuring human risk, understanding security culture, and integrating security practices with existing learning and development ecosystems. By utilizing data-driven insights, CultureAI enables organizations to implement personalized coaching and interventions, fostering a proactive approach to cybersecurity. Its solutions include automated simulated phishing and training programs that connect seamlessly with workplace applications, empowering employees to identify and rectify security vulnerabilities effectively.

Deep North

Series A in 2021
Deep North, Inc. is a computer software company that specializes in artificial intelligence-based video analytics, utilizing existing security video streams to analyze customer engagement and behavior. Founded in 2016 and headquartered in Foster City, California, the company provides an AI platform known as NorthPoint Analytics. This platform offers insights related to occupancy, cone management, and various analyses, including gesture recognition, facial attributes, and vehicle tracking. Deep North's technology is designed to help enterprises, such as shopping centers, retail stores, groceries, casinos, schools, and event venues, enhance consumer experiences by reclaiming and understanding consumer traffic in physical environments.

Myskillcamp

Series A in 2021
Myskillcamp is a digital learning platform based in Tournai, Belgium, founded in 2016. The company specializes in developing Learning Content Management System (LCMS) software aimed at facilitating the training of employees, customers, and partners. Myskillcamp supports organizations in their digital transformation by providing tailored educational design services that encompass needs assessment, the creation of engaging learning experiences, and pilot project implementation. Their platform enables businesses to manage learner communities and organize training by skills, trades, or brands. Additionally, it allows for the creation and distribution of educational content, whether through e-learning, face-to-face sessions, or blended approaches. By centralizing both internal and external training activities, Myskillcamp encourages employees to take charge of their own learning journeys and engage in continuous professional development.

Strise

Seed Round in 2021
Strise is an artificial intelligence-driven company focused on revolutionizing anti-money laundering (AML) intelligence. By utilizing knowledge graphs, Strise develops a data platform that enables organizations to gather and analyze large volumes of information efficiently. The platform is designed to support various business processes, including AML, credit risk assessment, and sales prospecting, effectively reducing risk and accelerating growth for companies across multiple industries. Strise positions AML teams as essential components in the fight against financial crime, highlighting their role in enhancing organizational effectiveness.

Pulsate

Seed Round in 2021
Pulsate is a marketing communication software company that specializes in enhancing customer engagement for businesses, particularly in the financial sector. The platform allows clients to send personalized campaigns based on customers' locations, contexts, interests, and behaviors, facilitating direct communication and dialogue. By enabling the design and delivery of rich media content to customers' devices, Pulsate fosters stronger relationships and encourages user feedback while keeping complaints off social media. The company also utilizes iBeacons technology to provide precise insights into indoor customer locations and contexts, allowing businesses to optimize their marketing strategies. Through its cloud platform, Pulsate simplifies the management of iBeacon deployment and configuration, helping clients maximize foot traffic and improve campaign effectiveness.

Noogata

Seed Round in 2021
Noogata is an AI-powered eCommerce platform designed to provide insights and strategic guidance for consumer packaged goods (CPG) companies, digital brands, and agencies. The platform simplifies the discovery of insights, enabling eCommerce professionals to access competitive intelligence, consumer search insights, and AI tools that enhance digital shelf performance. Noogata's growth assistant monitors a vast array of products and categories, delivering actionable insights that help brands optimize their sales, advertising, and pricing strategies. By streamlining competitive data and making it easy to visualize and measure, Noogata enables its clients to outperform competitors and improve their presence in the digital marketplace. The company is supported by prominent venture capital firms, including Team8 and Eight Roads Capital.

Konsentus

Seed Round in 2020
Konsentus Limited is a London-based company that specializes in providing consent and preference management services for financial institutions, enabling them to comply with the European Union's PSD2 regulations on open banking. Founded in 2018 by industry veterans, Konsentus has developed a software-as-a-service (SaaS) platform that offers identity and regulatory checking services. This platform validates eIDAS certificates and the regulatory status of third-party providers (TPPs), ensuring that each TPP is legitimate and authorized by relevant national authorities. Konsentus also issues consent management tokens, utilizing OAuth2.0 technology to facilitate the management of consumer consents. By leveraging open standards and innovative solutions, Konsentus aims to provide cost-effective compliance solutions for financial institutions across Europe, helping to protect customers and partners from the risks associated with open banking fraud.

Hullabalook

Seed Round in 2020
Hullabalook Ltd is a London-based company that specializes in developing a product discovery application aimed at enhancing the e-commerce experience for retailers and consumers. Founded in February 2016 by Barny Darby and Bryony Elliott, Hullabalook offers a plugin that allows customers to efficiently search, filter, and discover products. The plugin features visualizations, banners, and on-page carousels that help users find similar products quickly. By utilizing analytical techniques to visualize product descriptions and analyze data, Hullabalook aims to improve the user experience on e-commerce sites, ultimately driving sales for retailers. The company collaborates with partners such as TrueStart to further its mission of optimizing product discovery in the online marketplace.

Collibra

Series F in 2020
Collibra is a data governance software company that provides an end-to-end Data Intelligence platform aimed at facilitating digital business transformation. Founded in 2008 and headquartered in Hoofdstedelijk Gewest, Belgium, Collibra's platform is designed to eliminate traditional data silos, enabling organizations to access and leverage their data effectively. By offering a comprehensive solution that connects data, insights, and algorithms, Collibra empowers users, referred to as Data Citizens, to find the information they need, collaborate efficiently, and understand the data's meaning. This focus on trustworthy business intelligence helps organizations achieve reliable outcomes and optimize their digital operations.

Zumper

Series D in 2020
Zumper, Inc. is an online and mobile platform that facilitates the search for rental properties in the United States, including apartments, houses, and condos. Founded in 2011 and headquartered in San Francisco, California, Zumper aims to simplify the renting process, making it as convenient as booking a hotel. The platform provides real-time apartment listings that can be filtered by various criteria such as location, price, and amenities. In addition to listing properties, Zumper offers leasing tools for landlords and agents, as well as a digital leasing solution called Instarent, which streamlines the rental application process for users. With over 125 million site visits annually, Zumper has established itself as the largest privately owned rental platform in North America, boasting a significant user base and a commitment to enhancing the rental experience.

Tillo

Series A in 2020
Tillo is a developer of a digital gift card platform that provides real-time access to gift cards for employee rewards and customer recognition. Utilizing API and cloud technology, Tillo's platform allows brands and partners to integrate gift card solutions for various applications, including insurance, cashback, and rewards programs. By enhancing customer relationships through innovative gifting options, Tillo opens up new opportunities for businesses to engage with their clients and employees effectively.

CreativeX

Seed Round in 2020
CreativeX is a developer of a visual communication platform that aims to enhance understanding in visual marketing. The company's innovative platform analyzes images and videos by applying relevant tags to the content, which are then cross-referenced with brand guidelines and the performance of digital advertisements. This data-driven approach enables clients to make informed creative decisions and maximize the effectiveness of their visual content. Utilizing artificial intelligence technology, CreativeX strives to demystify the complexities of visual marketing, allowing businesses to better understand and improve their visual strategies.

Adepto

Venture Round in 2019
Adepto is focused on transforming how organizations manage their workforce by offering a comprehensive talent ecosystem that integrates internal and external workers. Founded in 2013 in Brisbane, Australia, the company has expanded its operations globally. Adepto's platform provides users with a unified view of all available talent—past, present, and future—while seamlessly integrating with existing HR and ERP systems. This skill-based approach enables organizations to efficiently identify and access the right skills needed for various projects, thereby streamlining recruitment, enhancing internal mobility, and facilitating re-skilling initiatives. By visualizing real-time skills data, Adepto empowers organizations to make informed decisions about their workforce, ultimately putting people at the center of talent management.

Rota

Venture Round in 2018
Rota is a specialist in providing temporary hospitality staff by connecting venues with quality employees through an innovative app. Utilizing advanced algorithms, Rota matches skilled and experienced workers with job opportunities in restaurants, hotels, and catering services, ensuring improved working conditions and enhanced value for both staff and employers. Additionally, Rota has developed a workforce management platform that streamlines staffing processes, including scheduling, time and attendance, and performance management. This unified interface allows organizations and agencies to manage their workforce more efficiently, enabling them to focus on adding value to their operations rather than the complexities of employee organization.

Akkroo

Series A in 2018
Akkroo Limited offers a comprehensive event lead capture solution designed to enhance the efficiency of sales and marketing teams during trade shows and exhibitions. Founded in 2012 and headquartered in London, the company provides a cloud-based dashboard that allows users to manage events, customize lead capture forms, and coordinate team activities. Its application supports offline functionality, enabling users to scan business cards and attendee badges, display marketing content, and generate reports on lead capture performance. By integrating seamlessly with existing marketing automation and CRM systems, Akkroo addresses the common challenges of manual lead processing, enabling businesses to streamline their lead capture process and improve follow-up interactions. The platform is utilized by a diverse range of clients, including well-known organizations such as IBM and PayPal, helping them maximize the effectiveness of their exhibition strategies. As of 2019, Akkroo operates as a subsidiary of Integrate.com, Inc.

iZettle

Series E in 2017
iZettle AB is a financial technology company based in Stockholm, Sweden, that specializes in mobile payment services and applications designed for small businesses and entrepreneurs. Founded in 2010, it revolutionized the industry with the introduction of the first mini chip card reader, enabling businesses to accept card payments through smartphones and tablets. iZettle offers a range of products, including the iZettle Card Reader Lite and an application compatible with iOS and Android devices, which facilitate payment processing, business management, sales analytics, and customer engagement. The company serves a diverse clientele across several countries, including Sweden, Norway, Denmark, Finland, the United Kingdom, Germany, Spain, Mexico, the Netherlands, and Brazil. As of 2018, iZettle operates as a subsidiary of PayPal Holdings, Inc.

Atom Bank

Venture Round in 2017
Atom Bank plc is a digital-only bank based in Durham, United Kingdom, with an additional office in London. Founded in 2013, the bank offers a range of personal and business banking products, including fixed deposits, accounts, mortgages, business loans, and secured loans. The mobile banking application, launched in March 2014, allows users to access services via smartphones and tablets, utilizing features such as face and voice recognition for secure logins. Atom Bank is committed to providing a straightforward and hassle-free banking experience, supported by a 24/7 customer service team to assist users with their needs.

Akkroo

Seed Round in 2016
Akkroo Limited offers a comprehensive event lead capture solution designed to enhance the efficiency of sales and marketing teams during trade shows and exhibitions. Founded in 2012 and headquartered in London, the company provides a cloud-based dashboard that allows users to manage events, customize lead capture forms, and coordinate team activities. Its application supports offline functionality, enabling users to scan business cards and attendee badges, display marketing content, and generate reports on lead capture performance. By integrating seamlessly with existing marketing automation and CRM systems, Akkroo addresses the common challenges of manual lead processing, enabling businesses to streamline their lead capture process and improve follow-up interactions. The platform is utilized by a diverse range of clients, including well-known organizations such as IBM and PayPal, helping them maximize the effectiveness of their exhibition strategies. As of 2019, Akkroo operates as a subsidiary of Integrate.com, Inc.

Oradian

Seed Round in 2016
Oradian is a fintech company focused on providing cloud-based banking solutions to financial institutions in emerging markets, particularly targeting rural and underserved populations. Its core banking platform, delivered through a Software as a Service model, enables these institutions to digitize their operations and scale their services efficiently. With a presence in 12 countries and a community of over 80 financial institutions serving millions of clients, Oradian aims to empower the delivery of financial services to the unbanked and underserved. The company's innovative technology and best practices are designed to improve management processes, allowing microfinance institutions, cooperatives, and credit unions to effectively serve their clients while promoting financial inclusion.
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