Craft Ventures

Founded in 2017, Craft Ventures is a San Francisco-based venture capital firm focused on supporting and scaling innovative early-stage and growth companies. They invest across sectors such as consumer, enterprise, financial services, SaaS, e-commerce, blockchain, and cryptocurrency, backing companies with strong founding teams, clear visions, and scalable business models.

Sarah Blanchard

Operating Partner

Sky Dayton

Venture Partner

Jeff Fluhr

General Partner

Jessica Hoffman

Operating Partner and Head of Platform Team

Ryan Hrabak

Principal

Past deals in Apparel

Pickle

Series A in 2025
Pickle is a peer-to-peer clothing rental marketplace that connects users within local communities. It offers trendy outfits for rent, with same-day delivery options in major cities like New York, Los Angeles, and Miami. The platform facilitates direct exchanges between lenders and renters or uses courier services for convenience.

Pickle

Seed Round in 2023
Pickle is a peer-to-peer clothing rental marketplace that connects users within local communities. It offers trendy outfits for rent, with same-day delivery options in major cities like New York, Los Angeles, and Miami. The platform facilitates direct exchanges between lenders and renters or uses courier services for convenience.

Superplastic

Series A in 2023
Founded in 2017, Superplastic is a Vermont-based company that creates character-based products and entertainment. It designs limited edition art toys, apparel, games, and animation, collaborating with renowned artists to bring unique characters to life.

Superplastic

Venture Round in 2021
Founded in 2017, Superplastic is a Vermont-based company that creates character-based products and entertainment. It designs limited edition art toys, apparel, games, and animation, collaborating with renowned artists to bring unique characters to life.

Trynow

Series A in 2021
TryNow is a try-before-you-buy software solution designed for shoppers and Shopify brands, transforming the customer's home into an effective fitting room. The platform allows customers to receive apparel, try it on, and only pay for the items they choose to keep. By authorizing credit cards and tracking products, TryNow streamlines the purchasing process for consumers while helping businesses enhance their sales and productivity. This innovative approach aims to facilitate natural commerce experiences, thereby fostering growth for e-commerce brands.

Superplastic

Series B in 2020
Founded in 2017, Superplastic is a Vermont-based company that creates character-based products and entertainment. It designs limited edition art toys, apparel, games, and animation, collaborating with renowned artists to bring unique characters to life.

Superplastic

Seed Round in 2020
Founded in 2017, Superplastic is a Vermont-based company that creates character-based products and entertainment. It designs limited edition art toys, apparel, games, and animation, collaborating with renowned artists to bring unique characters to life.

Superplastic

Series A in 2019
Founded in 2017, Superplastic is a Vermont-based company that creates character-based products and entertainment. It designs limited edition art toys, apparel, games, and animation, collaborating with renowned artists to bring unique characters to life.

Storr

Seed Round in 2019
Storr, Inc. is a San Francisco-based company that has developed a mobile application designed for social media influencer retailing. Founded in 2014, Storr allows users to easily open their own online stores by selecting and promoting brand-name products. Unlike traditional retailers, users can earn money by selling these products directly to their networks. The platform aims to disrupt the conventional retail model, offering an alternative to major e-commerce giants. Storr collaborates with over 200 brands, including well-known names such as Chanel, Ray-Ban, and Adidas, thereby providing a wide range of offerings for its users. The company is backed by prominent figures in the retail and investment sectors, signifying its potential impact on the evolving landscape of the $3 trillion global retail market.
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