CrossWork.us

CrossWork is a venture capital firm established in 2020 and based in Los Angeles, California. The firm specializes in investing in pre-IPO companies and late-stage accelerators, targeting businesses with revenues between $1 million and $20 million. With a focus on sectors such as software, hardware, information technology services, consumer and retail, industrial, medical devices, and business services, CrossWork aims to support growth companies in scaling, fundraising, and institutionalizing their operations. The team comprises former Goldman Sachs professionals and combines elements of investment banking and consulting, enhanced by a senior advisory board to drive and support its portfolio companies' growth.

Steven Ogunro

Partner

13 past transactions

Thrasio

Venture Round in 2022
Thrasio is a consumer goods company focused on making popular products widely available. It identifies and acquires established brands that sell well-loved items, leveraging data science, logistics expertise, and marketing strategies to expand product offerings and reach customers globally. Thrasio has acquired over 200 brands, offering thousands of high-quality products, and is recognized as one of the top three sellers on Amazon. The company aims to enhance every moment for consumers through continuous improvement in brand growth, item listings, and product development.

Aviatrix

Venture Round in 2022
Aviatrix specializes in cloud networking, aiming to simplify processes for enterprises. With over 500 global clients, their platform offers visibility, security, and control for adaptable cloud networking. They also provide the Aviatrix Certified Engineer (ACE) Program, empowering professionals in multicloud networking and security.

Podium

Venture Round in 2022
Podium, Inc. is a technology company based in Provo, Utah, that specializes in customer communication and review management for businesses. Founded in 2013, Podium provides a mobile platform that enables businesses to collect and manage online reviews from customers at the point of transaction. Its features allow users to post reviews across multiple platforms like Google and Facebook, helping businesses to enhance their online reputation and customer engagement. The platform includes tools for managing customer interactions, offering messaging capabilities for businesses to communicate effectively with leads and customers. Through aggregation, analysis, and management of reviews, Podium aims to assist organizations in understanding customer feedback, increasing their online visibility, and influencing purchasing decisions.

BigID

Venture Round in 2022
BigID, Inc. is a developer of advanced security software focused on personal data protection and privacy compliance. Founded in 2015 and headquartered in New York, with additional offices in Tel Aviv and London, the company leverages machine learning and identity intelligence to assist enterprises in managing sensitive data at a large scale. BigID's platform facilitates the discovery and inventory of personal information across various data types while automating compliance with privacy regulations such as GDPR and CCPA. Key features include mapping data relationships, automating access rights fulfillment, and providing tools for consent management and risk assessment. By enabling organizations to protect and steward customer data effectively, BigID addresses the growing need for robust data privacy solutions amid evolving regulatory landscapes.

Tradeshift

Venture Round in 2022
Tradeshift is a cloud-based business network that connects buyers and suppliers to digitalize procurement and supply chain processes. The platform automates invoice processing, supplier onboarding, and compliance with global e-invoicing standards, enabling organizations to streamline procure-to-pay, reduce manual tasks, and improve cash flow. Its portfolio covers procurement, accounts payable automation, risk data collection and analysis, and collaboration between trading partners, including modules to extend buying, risk, and payment workflows and to enable payments visibility. Tradeshift eliminates paper and accelerates supplier interactions through secure, cloud-based software, helping companies seize early payment discounts and minimize risk. The company operates internationally and maintains an innovation arm, Tradeshift Frontiers, which explores applying emerging technologies such as artificial intelligence, distributed ledgers, and the Internet of Things to transform business networks and global trade.

Tealium

Venture Round in 2022
Founded in 2008, Tealium provides enterprise-level solutions for managing and integrating customer data across various digital touchpoints. Its platform offers tag management, a customer data hub, machine learning-driven insights, and real-time audience discovery tools. Serving over 1,000 businesses worldwide, Tealium helps brands create unified, actionable customer data infrastructure.

Rappi

Secondary Market in 2022
Rappi is a consumer technology company that operates an on-demand delivery platform in Latin America. The platform connects consumers with local merchants and independent couriers to order and deliver items ranging from prepared foods and groceries to clothing, pharmaceuticals, liquor, and other goods. Through its logistics capabilities, Rappi enables users to shop for a wide array of products and have them delivered to any location, often within hours, leveraging its network of independent contractors to fulfill orders across multiple categories.

Salsify

Venture Round in 2022
Salsify is an e-commerce software startup based in Boston, Massachusetts, founded in 2012 by Jason Purcell, Jeremy Redburn, and Rob Gonzalez. The company provides a comprehensive platform known as Commerce Experience Management (CommerceXM), which integrates Product Experience Management tools—including Product Information Management (PIM), Digital Asset Management (DAM), and an Experience Builder—with essential commerce functionalities. This platform is designed to facilitate sales across various channels, including retailers, distributors, marketplaces, social commerce, and direct-to-consumer (D2C) sites. By offering these tools, Salsify aims to enhance brand visibility and performance on digital shelves, helping businesses optimize their product presentation and inventory management to drive online sales effectively.

GeneToBe

Seed Round in 2022
GeneToBe specializes in gene editing technologies aimed at correcting mutations to treat common and rare genetic diseases. Their platform focuses on developing therapies for conditions like cystic fibrosis and Usher syndrome.

Rappi

Series F in 2022
Rappi is a consumer technology company that operates an on-demand delivery platform in Latin America. The platform connects consumers with local merchants and independent couriers to order and deliver items ranging from prepared foods and groceries to clothing, pharmaceuticals, liquor, and other goods. Through its logistics capabilities, Rappi enables users to shop for a wide array of products and have them delivered to any location, often within hours, leveraging its network of independent contractors to fulfill orders across multiple categories.

Cityblock

Venture Round in 2022
Cityblock Health, Inc., established in 2017 and headquartered in Brooklyn, New York, operates a personalized health system tailored to meet the unmet health and social needs of Medicaid and Medicare populations. The company's online platform offers integrated primary care, behavioral health, and virtual care services, along with a tool called Commons for communication, information sharing, and task management. Cityblock's model focuses on upstream investment in highly personalized, prevention-oriented care, aiming to improve outcomes and reduce costs. It partners with community-based organizations to deliver care, enabling clinicians to provide personalized care for each member. During the COVID-19 pandemic, Cityblock developed a model to help identify high-risk members within organizations.

Response Pharmaceuticals

Venture Round in 2022
Response Pharmaceuticals is a biotechnology company developing treatments for cardiometabolic risk factors associated with antipsychotic drugs. Its primary focus is on managing post-prandial triglyceride levels, body weight, and other related health issues in patients discontinuing semaglutide or tirzepatide.

VUZ

VUZ is a developer of an immersive video platform and social app for XR and Metaverse experiences. It streams 360-degree video, live events, and interactive entertainment across VR, AR, and other devices, enabling users to access immersive content from anywhere. It offers a large library of content (over 20,000 hours) spanning entertainment, creators, and sports, and features such as gyroscope-based navigation and social sharing to enhance realism and interactivity. It aims to connect people by removing travel, time, and access constraints. Founded in 2017, the company operates with offices in Los Angeles, Dubai, and Riyadh.
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