CX Collective

CX Collective is a venture capital firm based in Austin, Texas, established in 2017. The firm specializes in investing in consumer-oriented companies that prioritize exceptional customer experience. It focuses on early-stage investments in seed, early, and later-stage companies that demonstrate a strong commitment to their customers, deliver outstanding products and services, and foster a positive team culture. CX Collective aims to support businesses that are dedicated to creating remarkable brand experiences in the consumer products and services sectors.

Shanil Wazirali

Founder and Managing Partner

11 past transactions

BookClub

Series A in 2021
BookClub Inc. operates BookClub.com, a virtual platform that facilitates author-led book clubs. Founded in 2020 and based in Alpine, Utah, the company aims to foster deep connections between readers and authors. Through its mobile application, users can join personal book groups, access exclusive video content, and participate in live-audio discussions. This innovative approach allows authors to engage with their audience through interviews and question-and-answer sessions, creating an interactive environment for meaningful conversations about literature.

Malomo

Seed Round in 2021
Malomo, Inc. is an information technology company based in Indianapolis, Indiana, that specializes in shipment marketing for e-commerce businesses. Established in 2018, Malomo has developed a platform that transforms the shipment tracking experience into a marketing channel, allowing e-commerce brands to enhance customer engagement and drive revenue. The platform facilitates communication by enabling brands to send tracking information and branded content directly to customers, creating a more personalized experience. By integrating with customers' e-commerce sites and shipping providers, Malomo helps businesses improve customer retention and loyalty while simplifying the tracking process.

12/12 Ventures

Series A in 2020
12/12 Ventures is a venture capital firm established in 2020 and located in Sausalito, California. The firm specializes in investing in cannabis-focused companies, with a particular emphasis on those operating within the technology sector. By targeting this niche, 12/12 Ventures aims to support the growth and innovation of businesses at the intersection of cannabis and technology.

MakeSpace

Series E in 2020
MakeSpace is a tech-enabled storage service that offers a convenient and consumer-friendly approach to storage needs. Customers can pay only for the space they require and manage their storage through an app, which allows for scheduling pickups, drop-offs, and access to a digital photo inventory of stored items. The company provides on-demand storage solutions, including packing and delivery services, ensuring that customers do not need to visit a physical storage facility. With operations in 31 markets across North America, MakeSpace aims to deliver an affordable and efficient storage experience.

PartySlate

Venture Round in 2020
PartySlate is a digital marketplace designed to assist individuals in planning various events, including weddings, corporate gatherings, and social celebrations. The platform connects users with leading event professionals, vendors, and venues both nationally and internationally. Users can explore a vast array of unique party ideas and browse portfolios of event planners, caterers, photographers, and more. Since its establishment in 2016, PartySlate has seen significant engagement, with over 25,000 venues, planners, and vendors sharing more than 2 million photos of actual events. This content-rich platform not only inspires users but also serves as a portfolio-sharing tool for professionals in the event industry, allowing them to showcase their work and connect with potential clients.

Locale

Series A in 2020
Locale Hospitality, Inc. is a boutique hotel operator based in Austin, Texas, established in 2018. The company focuses on providing high-quality accommodations tailored for intentional travelers, offering a unique blend of hotel services and residential living. Locale operates properties in several key cities, including Austin, Houston, Dallas, Fort Worth, Nashville, San Francisco, and Minneapolis. Its accommodations feature amenities such as fitness centers, spacious living areas, and fully-equipped kitchens, designed to enhance the comfort and experience of guests. Locale’s commitment to delivering exceptional service and a curated stay makes it a notable player in the lifestyle hospitality sector.

Legalpad

Series A in 2020
Legalpad Inc. is a Seattle-based company founded in 2018 that focuses on streamlining work visa applications for startups and their employees. By combining advanced software with human support, Legalpad simplifies the legal processes associated with O-1, EB-1, H-1B, and B-1 visas. The platform is designed to automate repeatable legal tasks and workflows, thereby enhancing efficiency in the visa application process. Legalpad aims to connect global talent with opportunities, facilitating cross-border employment for individuals and enabling startups to navigate the complexities of hiring international talent.

Elliot

Convertible Note in 2020
Elliot Inc. is a company that develops an e-commerce management platform designed to streamline customer and order management across various sales channels. Founded in 2017 and headquartered in New York, the company also operates as a social media platform where athletes can share and monetize their content while connecting with fans. Additionally, Elliot's strategic planning platform focuses on transforming cross-border commerce by centralizing analytics, data, and operations. This approach simplifies localization for enterprises, enabling them to optimize profits and improve their management of customers, orders, and product sales.

Jinx

Seed Round in 2019
Jinx is a dog wellness brand based in Los Angeles, California, that specializes in manufacturing and selling high-quality dog food and nutrition products. Founded in 2019, the company focuses on providing optimal nutritional health through a balanced diet made with high-quality proteins sourced from both animals and plants. Jinx delivers its products online, featuring purposeful ingredients that are easily recognizable by dog owners. The brand aims to foster a community of dog parents who prioritize the health and well-being of their pets, offering a range of nutritionally comprehensive meals and treats in a shelf-stable format.

SHOWFIELDS

Seed Round in 2019
Showfields, Inc., founded in 2017 and based in New York, operates a direct-to-consumer retail outlet that showcases innovative brands. The company presents a unique retail concept aimed at engaging consumers with emerging brands and artists. By offering flexible prime location spaces and customizable design services, Showfields creates an inviting environment for customers to discover and shop. The platform leverages retail technology to enhance the brand experience, allowing businesses to unlock new offline growth channels while providing shoppers with a distinctive and interactive shopping experience.

Recess

Seed Round in 2018
Recess, LLC is a consumer wellness brand based in New York that specializes in producing sparkling beverages infused with hemp extract and adaptogens. Founded in 2017, the company aims to provide products designed to help individuals feel balanced, centered, and inspired amid the stresses of modern life. Its offerings focus on enhancing mental performance by improving concentration, attention, and cognitive speed, while also promoting overall well-being. Through its innovative approach, Recess seeks to create a calm and balanced drinking experience, appealing to consumers looking for both refreshment and wellness benefits.
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