SAAD Investment Holdings, established in 2006 and based in Cape Town, South Africa, operates as the private equity arm of the Tree of Life Foundation. The firm focuses on investing in middle-market companies across various sectors, including financial services, agriculture, food processing, and courier services. It specializes in buyouts, expansion capital, and turnaround funding, targeting cash-generating businesses with straightforward business models. SAAD typically invests between $1.03 million and $5.48 million in companies with a minimum enterprise value of $3.53 million. The firm is dedicated to long-term sustainability and actively collaborates with management teams to provide not just capital, but also strategic advice and access to networks, aiming to generate superior returns while positively impacting communities.
Pargo is a logistics company based in Cape Town, South Africa, founded in 2014. It provides a convenient solution for parcel collection and returns through a network of local stores known as Pargo parcel points. Customers can collect items purchased from retailers at these points, receiving notifications via SMS or email when their parcels arrive. The company's logistics technology platform supports daily parcel delivery and collection, allowing users to choose when and where to pick up their items, making the process both flexible and affordable.
FinMeUp
Venture Round in 2023
FinMeUp is a technology startup that offers an online platform focused on financial education. The company aims to empower individuals by providing curated content on various financial topics, including stock information, cryptocurrency, and investment news. Its innovative app features educational tools and an incentive-based learning system, allowing users to engage actively with the material. In addition to educational resources, FinMeUp fosters community involvement through events, partnerships, and social media, creating a comprehensive environment for users to enhance their financial knowledge.
Inovo
Private Equity Round in 2023
Inovo Telecom (Pty) Ltd. is a South African company based in Pretoria, with an additional office in Cape Town, that specializes in providing technology solutions and professional services for contact centers. Established in 2006, Inovo offers a comprehensive range of services, including omni-channel communication support, intelligent routing, self-service options, customer feedback management, reporting and analytics, and workforce optimization. The company also focuses on project-based consulting, custom software development, implementation, and training for contact center staff. Notable clients include Woolworths Financial Services, DirectAxis, and Lancet Laboratories. Inovo collaborates with industry leaders such as Avaya, IBM, and Oracle to enhance its service offerings.
Westcor
Private Equity Round in 2022
Westcor is a retail business based in Cape Town, South Africa, specializing in fashion accessory solutions. The company partners with retailers to develop and enhance their accessory categories, offering a diverse range of products that include sunglasses, watches, jewelry, kids' accessories, optics, beauty, and fragrance items. Westcor also provides expertise in private label branding, logo design, packaging, and merchandising, helping retailers effectively manage and grow their accessory offerings.
Tafelberg Furnishers
Private Equity Round in 2022
Tafelberg Furnishers, based in Bellville, South Africa, is a retailer specializing in the distribution of a wide array of home and office furniture, appliances, and related equipment. Their product range includes home furniture and decor accessories, office furniture, bedding, large appliances such as televisions and washing machines, and small kitchen appliances. The company offers both in-store and online shopping options, featuring various brands and products, and may require specific documentation for certain purchases.
Computer Mania Holdings
Private Equity Round in 2021
Computer Mania Holdings is a retail company specializing in the sale of computer hardware and related products. Based in Cape Town, Africa, it offers a range of items including laptops, personal computers, accessories, and other associated devices.
Mettle.net
Acquisition in 2021
Mettle Investments Limited is a specialist financial services company based in Bellville, South Africa, established in 1995. The company focuses on the lending business, offering a variety of financial solutions including asset-backed short-term lending, debtor finance, working capital finance, corporate finance, incremental housing finance, factoring, and invoice discounting. Mettle serves a diverse clientele, which includes international corporations, small and medium enterprises, and individual clients. In addition to its lending services, the company is involved in the solar energy and fintech sectors, highlighting its commitment to innovation and the development of specialised financial solutions.
Pargo
Venture Round in 2017
Pargo is a logistics company based in Cape Town, South Africa, founded in 2014. It provides a convenient solution for parcel collection and returns through a network of local stores known as Pargo parcel points. Customers can collect items purchased from retailers at these points, receiving notifications via SMS or email when their parcels arrive. The company's logistics technology platform supports daily parcel delivery and collection, allowing users to choose when and where to pick up their items, making the process both flexible and affordable.
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