IM Fndng
IM Fndng is a venture capital firm based in Beirut, Lebanon, founded in 2015. It serves as the implementing partner of the USAID MENA Investment Initiative (MENA II) in Lebanon, focusing on supporting early-stage businesses and investors. The firm offers a range of financial products, including Matching Capital and Equity Guarantee, aimed at fostering the growth of qualified startups. Additionally, IM Fndng provides a six-month acceleration program designed to support early-stage Lebanese startups, helping them to develop and scale their operations effectively. Through these initiatives, IM Fndng plays a significant role in enhancing the entrepreneurial ecosystem in Lebanon.
Wecheer
Seed Round in 2025
WECHEER is a Swiss-based r-CxM platform that is reshaping the consumer packaged goods (CPG) industry through innovative engagement and loyalty solutions. The company connects brands, retailers, staff, and consumers, providing a comprehensive approach to route-to-market engagement campaigns. Operating globally, WECHEER facilitates loyalty programs across various points of purchase, including distributors, retailers, restaurants, and bars. Its user-friendly platform allows brands to manage and launch campaigns effortlessly, targeting all stakeholders in the market. By utilizing advanced technologies such as AI and image recognition, WECHEER digitizes offline sales, enhancing direct consumer interactions. The company's proven success with industry leaders showcases its capabilities and commitment to setting new standards for brand engagement in the FMCG sector. With a focus on innovation and results, WECHEER is transforming market interactions one campaign at a time.
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