IM Funding

Wecheer is a Swiss-based r-CxM platform that is transforming the fast-moving consumer goods (FMCG) and consumer packaged goods (CPG) sectors through its innovative loyalty and engagement solutions. The company focuses on bridging the gap between brands, retailers, staff, and consumers, offering a user-friendly application that allows brands to manage and launch loyalty campaigns effectively. Wecheer operates internationally, facilitating engagement programs across various points of purchase, including distributors, retailers, and hospitality venues. The platform leverages advanced technologies such as AI and image recognition to digitize offline sales, enhancing direct consumer engagement and retention. With a proven track record of collaboration with major industry players, Wecheer is committed to setting new standards in brand engagement and transforming customer interactions through innovative campaigns.