Honest Tea

Honest Tea is an organic bottled tea company based in the United States, co-founded by Seth Goldman and Barry Nalebuff in 1998. The company emerged from a desire to create a beverage that is less sweet yet flavorful, filling a gap in the market for healthier drink options. Honest Tea offers a diverse range of tea products, including black, green, white, and herbal varieties, which are distributed through a network of food stores and distributors. The brand emphasizes all-natural ingredients and aims to foster honest relationships with its customers, suppliers, and the environment. Since its inception, Honest Tea has experienced significant growth and is now available in over 100,000 stores across the country. Following an initial investment from The Coca-Cola Company in 2008, Honest Tea was fully acquired in 2011, but continues to operate as an independent business unit. Under Goldman’s leadership as President and TeaEO, the company maintains its commitment to health, environmental sustainability, and social responsibility.