Cream City Venture Capital

For 160+years, Northwestern Mutual has been proud to call Milwaukee and Southeastern Wisconsin home. Now more than ever, we believe it’s the best time to live and work here. That’s why they’re committed to improving education, revitalizing their neighborhoods and being a catalyst for business growth in their home town.

Craig Schedler

Managing Director

14 past transactions

MediCardia

Series A in 2021
MediCardia is the first digital health platform that aggregates, organizes and operationalizes comprehensive clinical data for the clinician. MediCardia's virtual care platform serves as a unified and common interface for EHRs and remote technologies including wearables, consumer home medical devices, and implanted cardiac rhythm devices. With embedded video and smart design, our core platform includes the patent-pending HeartChart scoring algorithm, advanced natural language processing (NLP) for data discretization, automated chart preparation, and soon to be launched imaging, a search platform, second opinion, and a proprietary clinical intelligence engine.

Socialeads

Series A in 2020
Socialeads, Inc. is a technology company that specializes in artificial intelligence software designed for the financial services sector. Founded in 2018 and headquartered in Milwaukee, Wisconsin, Socialeads provides a platform that leverages machine learning and data science to analyze social media networks. This platform helps financial advisors and companies identify potential clients by assessing the size, depth, and value of their personal and professional connections. By utilizing natural language processing, Socialeads interprets social media content to uncover insights about individuals' behaviors, sentiments, and life events, enabling users to strategically engage with the right prospects at the right time. Additionally, the platform features AI chatbots and notification systems, delivering actionable data directly to users’ devices.

Fiveable

Venture Round in 2020
Fiveable, Inc. is an educational technology company based in Milwaukee, Wisconsin, founded in 2018. It operates an interactive social learning platform designed for Advanced Placement (AP) students and teachers, aiming to foster educational equity. The platform combines content, community, and courses to enhance the learning experience. It features a comprehensive content library and interactive community spaces, allowing students to engage with peers studying similar subjects. Fiveable offers online instruction led by accredited teachers across various disciplines, including history, social sciences, STEM, and languages. The company's mission is to empower students by building their skills and confidence, enabling them to earn college credit through placement exams and succeed in their educational endeavors.

PROMISS Diagnostics

Debt Financing in 2020
PROMISS Diagnostics focuses on developing innovative diagnostic tools aimed at enhancing early detection of ovarian cancer through non-invasive testing. The company utilizes a machine-learning-based clinical diagnostic test that analyzes various objective parameters, including calcium levels, albumin, age, and menopause status, to generate a proprietary score indicating the likelihood of ovarian cancer. This approach allows clinicians to identify cancerous masses at early stages, facilitating timely intervention. PROMISS Diagnostics is dedicated to making these advanced diagnostic solutions efficacious, affordable, and accessible, thereby driving positive change in patient outcomes and increasing hope for those affected by cancer.

Fiveable

Seed Round in 2020
Fiveable, Inc. is an educational technology company based in Milwaukee, Wisconsin, founded in 2018. It operates an interactive social learning platform designed for Advanced Placement (AP) students and teachers, aiming to foster educational equity. The platform combines content, community, and courses to enhance the learning experience. It features a comprehensive content library and interactive community spaces, allowing students to engage with peers studying similar subjects. Fiveable offers online instruction led by accredited teachers across various disciplines, including history, social sciences, STEM, and languages. The company's mission is to empower students by building their skills and confidence, enabling them to earn college credit through placement exams and succeed in their educational endeavors.

Lumanu

Seed Round in 2019
Lumanu, Inc. is a digital marketing platform that connects brands with influencers and creators. Founded in 2016 and headquartered in Oakland, California, with an additional office in Milwaukee, Wisconsin, Lumanu offers a suite of solutions designed to facilitate collaboration in the creator economy. Its SocialCert product enables influencers to share content and usage rights with marketers, while Content Manager allows for the ingestion of influencer-generated content. Additionally, the SmartBoost solution assists in creating advertisements using creative assets from influencers. By providing tools for payment management, compliance, and content collaboration, Lumanu empowers creators and freelancers to effectively manage their businesses and foster meaningful partnerships with brand marketers, agency marketers, and performance marketers.

PAXAFE

Pre Seed Round in 2019
PAXAFE, Inc. specializes in developing innovative hardware and software solutions for packaging, focusing on Internet of Things (IoT) technology to enhance the security and traceability of high-value shipments. Founded in 2018 and based in Milwaukee, Wisconsin, the company offers a risk management platform that utilizes telematics and data integration to monitor shipments of items such as jewelry, electronics, pharmaceuticals, and luxury goods. PAXAFE's solutions aim to prevent theft and ensure chain-of-custody integrity while improving operational efficiency for shippers and carriers. By providing insights into potential supply chain disruptions and facilitating intelligent cargo insurance, PAXAFE enhances decision-making processes and helps businesses mitigate losses associated with adverse shipping events.

Pythonic

Seed Round in 2019
Pythonic AI is a Milwaukee-based company founded in 2019 that specializes in artificial intelligence software aimed at enhancing document workflow processes. The company leverages advanced machine learning techniques to automate tasks such as classification, extraction, review, and document routing. Its platform is designed to provide a context-aware approach, delivering precision comparable to human capabilities. By focusing on industries such as insurance, real estate, and financial compliance, Pythonic enables its clients to streamline complex, repetitive workflows, ultimately improving efficiency and achieving their automation goals.

Lumanu

Pre Seed Round in 2019
Lumanu, Inc. is a digital marketing platform that connects brands with influencers and creators. Founded in 2016 and headquartered in Oakland, California, with an additional office in Milwaukee, Wisconsin, Lumanu offers a suite of solutions designed to facilitate collaboration in the creator economy. Its SocialCert product enables influencers to share content and usage rights with marketers, while Content Manager allows for the ingestion of influencer-generated content. Additionally, the SmartBoost solution assists in creating advertisements using creative assets from influencers. By providing tools for payment management, compliance, and content collaboration, Lumanu empowers creators and freelancers to effectively manage their businesses and foster meaningful partnerships with brand marketers, agency marketers, and performance marketers.

Alinea Engage

Seed Round in 2018
Alinea Engage LLC is a software company based in Milwaukee, Wisconsin, founded in 2015. It specializes in developing a patient intake and engagement platform tailored for outpatient physical therapy and rehabilitation providers. The platform enhances patient engagement by automating processes such as digitizing intake forms and completing onboarding prior to appointments. Alinea Engage's technology aims to strengthen the continuum of care between healthcare providers and patients, ultimately increasing operational efficiency, expanding capacity, and improving profitability for providers. By focusing on exceptional patient experiences, the company fosters loyalty and engagement from the initial contact throughout the patient journey.

SteamChain

Seed Round in 2018
SteamChain enables original equipment manufacturers (OEMs) to offer usage-based financing (hardware-as-a-service) to their customers. Under the status quo, customers pay OEMs based on milestones before, during and after delivery of machines. Leveraging blockchain, SteamChain enables OEMs to be paid on the productivity of the machine over its lifecycle, increasing the OEMs long-term financial upside and better aligning incentives with their customers.

Socialeads

Seed Round in 2018
Socialeads, Inc. is a technology company that specializes in artificial intelligence software designed for the financial services sector. Founded in 2018 and headquartered in Milwaukee, Wisconsin, Socialeads provides a platform that leverages machine learning and data science to analyze social media networks. This platform helps financial advisors and companies identify potential clients by assessing the size, depth, and value of their personal and professional connections. By utilizing natural language processing, Socialeads interprets social media content to uncover insights about individuals' behaviors, sentiments, and life events, enabling users to strategically engage with the right prospects at the right time. Additionally, the platform features AI chatbots and notification systems, delivering actionable data directly to users’ devices.

Bright Cellars

Venture Round in 2018
Bright Cellars is a monthly subscription wine club that matches members with personalized selections. It is designed to help new wine drinkers discover and define their taste in wine. It aims to inspire and educate a new generation of wine lovers by delivering a transformative, personalized wine experience. The company was founded in 2014 and is headquartered in Milwaukee, Wisconsin.

Wantable

Series D in 2018
Wantable, Inc. is a subscription-box retailer based in Milwaukee, Wisconsin, specializing in women's makeup, accessories, and clothing. Founded in 2011 and previously known as Siide.com, Inc., the company rebranded in December 2016. Wantable offers a personalized shopping experience through a try-before-you-buy model, allowing customers to explore curated products in the comfort of their homes before making a purchase. Utilizing a data-driven approach and machine learning, Wantable combines elements of retail, personal styling, and customer engagement to cater to a diverse market. This innovative model positions Wantable as a leader in the evolving landscape of digital fashion retail.
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