Dataxet
Dataxet is a developer of an integrated intelligence platform that focuses on delivering comprehensive insights from both internal and external data sources. The platform offers tools for media monitoring, social listening, influence management, and marketing trend analysis. Additionally, it provides insight reports and marketplace intelligence, assisting businesses in optimizing their media intelligence investments. By parsing, enriching, analyzing, and monitoring data, Dataxet enables organizations to better understand their content, audience, and channels, ultimately supporting their growth in a competitive landscape.
2 past transactions
Sonar Platform
Acquisition in 2020
Sonar Platform, founded in 2013 and based in Jakarta, Indonesia, specializes in market intelligence and analytics through its Sonar Analytics and Sonar Influence platforms. The company provides a range of services including competitor research, brand sentiment analysis, audience profiling, and online marketplace analysis. It leverages artificial intelligence to generate auto-generated executive summaries, insight narratives, and actionable recommendations derived from digital conversations surrounding specific keywords. Users have the capability to customize their experience by setting their own keywords, accessing real-time analytics, and producing tailored reports and alerts whenever needed. Since July 2020, Sonar Platform has operated as a subsidiary of Dataxet Pte Ltd, further enhancing its position within the marketing and consulting sectors.
News & Ads Monitoring Agency
Acquisition in 2020
News & Ads Monitoring Agency Sdn. Bhd., founded in 2006 and headquartered in Kuala Lumpur, Malaysia, specializes in media monitoring services. The agency focuses on tracking online and social media, enabling clients to stay informed about their brand presence and public sentiment. As of July 1, 2020, it operates as a subsidiary of Dataxet Pte Ltd. Through its services, the agency assists businesses in analyzing media coverage and advertising effectiveness, providing valuable insights into market trends and audience engagement.
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