Rainforest Alliance

The Rainforest Alliance is a non-profit organization focused on conserving biodiversity and promoting sustainable livelihoods. It achieves this by transforming land-use and business practices, as well as influencing consumer behavior. The organization provides environmental certification and standardization for products across various countries, ensuring that participating companies, cooperatives, and landowners adhere to rigorous standards that protect ecosystems and support sustainable development. By validating sustainability claims, the Rainforest Alliance helps consumers make informed choices about the products they purchase, thereby fostering a market that values environmental responsibility and social equity.