Direct Line Group

Direct Line Insurance, part of Direct Line Group, is dedicated to simplifying and providing cost-effective insurance solutions for its customers. With a focus on making insurance more accessible and valuable, Direct Line aims to streamline the insurance process and offer competitive pricing to meet the needs of its clients. Their commitment to customer satisfaction drives their mission to deliver straightforward and efficient insurance services.

Adam Winslow

CEO

Adam Whiteley

Director of Household Development and Other Personal Lines

Past deals in Motor Insurance

By Miles

Acquisition in 2023
By Miles Limited, established in 2015 and headquartered in Bootle, United Kingdom, specializes in pay-per-mile car insurance tailored for low mileage drivers. The company offers a smartphone application that tracks vehicle usage and charges customers based on the exact distance driven. This innovative model combines a fixed monthly subscription with additional charges per mile, allowing drivers to save on insurance costs by only paying for the miles they actually drive. The app provides users with visibility into their journeys and includes features designed to simplify their driving experience. By Miles aims to provide a fairer and more flexible approach to car insurance, catering specifically to the needs of low mileage users.
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