Grapeshot Limited develops software products for marketers and advertising agencies. It offers Contextual Intelligence Platform that empowers businesses with real-time targeting, data enrichment, and audience discovery. The company provides custom targeting, predictive targeting, brand safety, GDPR compliance, campaign analytics, brand stories, reporting and analytics, and audience segmentation solutions. It serves brands, DSPs, media agencies, platforms, publishers, and trading desks. The company was founded in 2002 and is based in Cambridge, United Kingdom. It has additional offices in London, New York, Chicago, Los Angeles, Singapore, Cambridge, Palo Alto, Toronto, Hong Kong, Shanghai, and Sydney. As of May 15, 2018, Grapeshot Limited operates as a subsidiary of Oracle Corporation.