DSG Consumer Partners

DSG Consumer Partners, established in 2012 and headquartered in Singapore, is an investment company specializing in the consumer sector in India and Southeast Asia. It primarily takes minority equity positions in unlisted consumer businesses, with a flexible approach that includes growth capital and secondary transactions. The company has a long-term investment horizon of 6 to 10 years and has backed several leading consumer brands since 2004, such as Sula Wines, Saffronart, and Mswipe Technologies.

Anthony Adiputra

Analyst

Aditya Gogri

Associate

Angela Hu

Analyst

Hein Hun Leong

Vice President

Saksham Kotiya

Analyst

Sameer Mehta

Managing Director and Head of Southeast Asia

Saumya Porwal

Associate

Hariharan Premkumar

Investor

Niyati Raval

Associate

Deepak Shahdadpuri

Managing Director and Founder

Pooja Shirali

Vice President

Past deals in Beauty

Moom Health

Seed Round in 2025
Moom Health is a health tech company focused on creating natural remedies tailored for modern Asian women. The company offers a range of expert-formulated supplements designed to be personalized and accessible. Customers can engage with an interactive quiz that assesses their wellness goals and needs, resulting in customized supplement packs that address specific health concerns, including haircare, skincare, daily well-being, and sleep. This approach enables Moom Health to provide targeted solutions that cater to the unique health requirements of its clientele.

Deconstruct

Venture Round in 2025
Deconstruct is a brand focused on delivering chemical-free and safe skincare products. The company offers a diverse range of items aimed at enhancing skin texture, addressing concerns such as tan removal, whitehead removal, and acne treatment. In addition to its product offerings, Deconstruct provides valuable blog content that educates users about various skin conditions, including pigmentation issues, dry and oily skin, and open pores. This combination of products and informational support positions Deconstruct as a comprehensive resource for individuals seeking effective solutions for their skincare needs.

colourette

Seed Round in 2024
Colourette is a cosmetics company that focuses on providing affordable beauty and skincare products. Operating under the Colourette and Fresh Formula brands, the company specializes in a diverse range of cosmetic and personal care items. Its mission is to help clients enhance their beauty and achieve skin-improving results through its accessible product offerings. Colourette aims to cater to a broad audience by combining quality with affordability, ensuring that customers can achieve their desired beauty outcomes without overspending.

Fix My Curls

Seed Round in 2024
Fix My Curls specializes in manufacturing hair care products tailored for Indian curly and wavy hair types. The company offers a comprehensive range of innovative products, including shampoos, conditioners, styling creams, and serums, all designed to nourish and enhance natural curls. Each product is formulated with hydrating ingredients and is free from sulfates, silicones, and parabens, ensuring that customers can embrace their natural texture while achieving healthier, more manageable hair. By focusing on the unique needs of textured hair, Fix My Curls aims to redefine hair care routines and instill confidence in individuals with curly hair.

Rose All Day

Series A in 2023
Rose All Day is an e-commerce cosmetics company that manufactures and sells makeup, beauty, and skincare products.

Moom Health

Seed Round in 2022
Moom Health is a health tech company focused on creating natural remedies tailored for modern Asian women. The company offers a range of expert-formulated supplements designed to be personalized and accessible. Customers can engage with an interactive quiz that assesses their wellness goals and needs, resulting in customized supplement packs that address specific health concerns, including haircare, skincare, daily well-being, and sleep. This approach enables Moom Health to provide targeted solutions that cater to the unique health requirements of its clientele.

Arata

Seed Round in 2020
Arata is a manufacturer of high-performance, plant-based hair care and personal care products based in New Delhi, India. Founded in 2017 by Dhruv Madhok and Dhruv Bhasin, the company focuses on creating vegan and cruelty-free products that are free from harmful chemicals such as SLS and parabens. Arata's product line includes a range of unisex offerings, including hair gel, shampoo, face and body wash, and hair cream, all designed to be non-toxic and skin-friendly. Through its commitment to sustainability and plant-powered science, Arata aims to improve the overall skincare experience for consumers seeking natural alternatives.

Arata

Seed Round in 2019
Arata is a manufacturer of high-performance, plant-based hair care and personal care products based in New Delhi, India. Founded in 2017 by Dhruv Madhok and Dhruv Bhasin, the company focuses on creating vegan and cruelty-free products that are free from harmful chemicals such as SLS and parabens. Arata's product line includes a range of unisex offerings, including hair gel, shampoo, face and body wash, and hair cream, all designed to be non-toxic and skin-friendly. Through its commitment to sustainability and plant-powered science, Arata aims to improve the overall skincare experience for consumers seeking natural alternatives.

Alcheme Skincare

Seed Round in 2018
Alcheme Skincare Pte Ltd. is a Singapore-based company that specializes in manufacturing and selling personalized skincare products, including Alcheme serum and Alcheme emulsion. Founded in 2017, the company focuses on addressing the unique skin needs of each customer through an innovative consultation process that utilizes artificial intelligence and facial detection technology. This approach allows for a tailored selection of plant-based active ingredients that are both effective and safe. Alcheme Skincare also offers skin consultation services to further assist clients in identifying their specific skincare requirements. Products are available for purchase online, aligning with modern consumer preferences for convenience and individualized care.

Ramblin’ Brands

Venture Round in 2016
Ramblin’ Brands is a company born in Asia from 2 European founders, with the purpose of creating unique brands in concept and in design, in niche consumer goods categories. A typical category we work in is one that has big potential to expand, but that no existing consumer goods company has successfully led, either because it is too small for bigger companies, or because it requires creativity and flexibility beyond what traditional companies can deliver. Examples of brands we at RBL have worked with include Hugo Boss, Gucci, Vidal Sassoon, Wrigley’s and Coca-Cola. Our partners have worked with a wide range of brands, including Bacardi, Toyota, Bud Light, and Bang & Olufsen.
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