Henkel
Henkel is a global company headquartered in Düsseldorf, Germany, with a presence in various markets through its three main business areas: Adhesive Technologies, Beauty Care, and Laundry & Home Care. Founded in 1876, Henkel has built a reputation for innovation and sustainability, operating a diverse portfolio of trusted brands. The company's consumer segment, which includes renowned brands such as Persil and Schwarzkopf, constitutes approximately 50% of its sales, while the other half comes from adhesive technologies catering to multiple industries, including automotive and packaging. In 2023, Henkel's sales distribution revealed that Europe accounted for 38% of total sales, with North America and Asia-Pacific contributing 28% and 15%, respectively. With around 50,000 employees globally, Henkel emphasizes its international footprint, with a significant portion of its workforce based outside Germany.
At HelloBody, they’re redefining the rules of the cosmetics industry, offering everyday essentials that combine glamour, naturalness and a socially-aware lifestyle. That’s why their brand line reflects their beliefs: #naturalisglamorous
Mermaid + Me UG is a Berlin-based company, founded in 2018, that specializes in the manufacturing and online retail of natural and vegan hair care products. The brand draws inspiration from the secrets of the oceans and tropical superfoods, offering a range of products designed to enhance hair health. Among its offerings are clay mask sets that cater to various hair care needs, reflecting the company's commitment to using environmentally friendly ingredients.
Banana Beauty UG is a Berlin-based manufacturer of beauty products, specializing in a diverse range of cosmetics. The company's offerings include semi-matte liquid lipsticks, such as Lady licious and The Glam Bam, alongside metallic liquid lipsticks like Viva la Diva and Midnight kiss. Additionally, Banana Beauty produces eyeshadow palettes, sets, and various brushes, including eyeshadow blenders and highlighter brushes. The brand positions itself as a makeup line developed by and for the online community, emphasizing engagement with its customer base. Products are available for purchase exclusively through the company's website.
After launching over a decade ago at the trendy Devachan salon in New York City, DevaCurl quickly became the most popular curl care products among curly girls seeking to free their inner curl naturally. With the introduction of DevaCurl No-Poo®, the Original Non-Lathering Conditioning Cleanser came the beginning of a CURLvolution! DevaCurl was one of the first hair care brands to replace harsh, damaging detergents with gentle, hydrating ingredients and botanical extracts. Today, DevaCurl offers a complete line of sulfate-, silicone- and paraben-free cleansers, conditioners and styling products that deliver healthy, naturally gorgeous, frizz free curls.
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