Henkel

Henkel is a global company headquartered in Düsseldorf, Germany, with a presence in various markets through its three main business areas: Adhesive Technologies, Beauty Care, and Laundry & Home Care. Founded in 1876, Henkel has built a reputation for innovation and sustainability, operating a diverse portfolio of trusted brands. The company's consumer segment, which includes renowned brands such as Persil and Schwarzkopf, constitutes approximately 50% of its sales, while the other half comes from adhesive technologies catering to multiple industries, including automotive and packaging. In 2023, Henkel's sales distribution revealed that Europe accounted for 38% of total sales, with North America and Asia-Pacific contributing 28% and 15%, respectively. With around 50,000 employees globally, Henkel emphasizes its international footprint, with a significant portion of its workforce based outside Germany.

Pernille Lind Olsen

Corporate Senior Vice President of Packaging and Consumer Goods

Csaba Szendrei

Corporate Senior Vice President, Packaging, Consumer Goods and Construction Adhesives

Christoph Henkel Ph.D

Vice Chairman

Past deals in Laundry and Dry Cleaning

DevaCurl

Acquisition in 2019
After launching over a decade ago at the trendy Devachan salon in New York City, DevaCurl quickly became the most popular curl care products among curly girls seeking to free their inner curl naturally. With the introduction of DevaCurl No-Poo®, the Original Non-Lathering Conditioning Cleanser came the beginning of a CURLvolution! DevaCurl was one of the first hair care brands to replace harsh, damaging detergents with gentle, hydrating ingredients and botanical extracts. Today, DevaCurl offers a complete line of sulfate-, silicone- and paraben-free cleansers, conditioners and styling products that deliver healthy, naturally gorgeous, frizz free curls.

Truman's

Seed Round in 2019
Truman's Inc. is a Louisville, Kentucky-based company that manufactures and sells non-toxic cleaning products, focused on reducing plastic waste and minimizing shipping impacts. Founded in 2019, the company offers a range of products, including Everything and the Kitchen Sink, Floors Truly, More Shower to You, and The Glass is Always Cleaner. Truman's innovative approach involves shipping concentrate-filled cartridges that, when mixed with water in reusable bottles, provide effective cleaning solutions for various surfaces in the home. By emphasizing sustainability and convenience, Truman's aims to address the environmental challenges posed by single-use plastic bottles in the cleaning industry while delivering effective household cleaning materials directly to consumers.

Washmen

Series B in 2019
Washmen FZ LLC is a Dubai-based company that specializes in laundry and dry cleaning services. Through its mobile application, it offers convenient laundry pick-up and drop-off services, allowing customers to schedule appointments and make cashless payments. Founded in 2015, Washmen ensures high-quality care for garments by examining and cleaning each item according to its care-label instructions. The platform is designed for user convenience, enabling fast delivery, often as soon as the next day, directly to the customer's doorstep.

Laundrapp

Venture Round in 2019
Laundrapp (Ops) Ltd is a prominent provider of on-demand laundry and dry cleaning services in the United Kingdom, headquartered in London. Established in 2014, the company offers a wide range of services, including dry cleaning, ironing, duvet and quilt cleaning, as well as wash and fold laundry. Customers can conveniently schedule collection times through Laundrapp's user-friendly mobile application or website, which eliminates the need to visit local laundrettes or dry cleaners. The service operates across London and extends to approximately 100 towns and cities, emphasizing quality and convenience for its users. Since February 2020, Laundrapp has functioned as a subsidiary of Inc & Co.

JemPak

Acquisition in 2018
JemPak is a vertically integrated provider of white-label detergent products. JemPak is an R&D company that puts our customers at the core of our thinking. They commit the best R&D to the betterment of private label products that deliver superior performance and value to each and every customer. Their R&D focus enables excellence in everything we do: manufacturing, licensing and outsourcing.

ZipJet

Venture Round in 2017
Zipjet GmbH is an online laundry and dry cleaning service based in Berlin, Germany, founded in 2014. The company allows users to conveniently order pickup and delivery services for their laundry and dry cleaning needs. Its offerings include a range of specialized services such as wash and fold, dress dry cleaning, luxury dry cleaning, ironing, and duvet cleaning. Additionally, Zipjet caters to specific markets with services designed for Airbnb hosts and restaurants. As of September 2019, Zipjet operates as a subsidiary of Jonny Fresh GmbH.

The Sun Products

Acquisition in 2016
The Sun Products Corporation, headquartered in Wilton, Connecticut, is a leading North American provider of laundry detergent, fabric softeners and other household products that include all®, Snuggle®, Wisk®, Sun®, Surf®, and Sunlight®. In addition, Sun Products is the brand-building partner and supplier for many retailers for both laundry and dish products in North America. With annual net sales of approximately 1.6 billion US dollars, the Company’s portfolio of products are sold under well-known brands.

ZipJet

Series A in 2016
Zipjet GmbH is an online laundry and dry cleaning service based in Berlin, Germany, founded in 2014. The company allows users to conveniently order pickup and delivery services for their laundry and dry cleaning needs. Its offerings include a range of specialized services such as wash and fold, dress dry cleaning, luxury dry cleaning, ironing, and duvet cleaning. Additionally, Zipjet caters to specific markets with services designed for Airbnb hosts and restaurants. As of September 2019, Zipjet operates as a subsidiary of Jonny Fresh GmbH.

Spotless Group SAS

Acquisition in 2014
Spotless Group SAS develops and commercializes a portfolio of fast moving consumer goods focusing primarily on home care products.
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