Abyssale
Seed Round in 2021
Abyssale is a company specializing in banner creation, offering a range of services designed to streamline and enhance the production process. Their platform automates the creation of banners, allowing users to generate designs quickly and efficiently. Key features include creative automation, hyper-personalization, workflow automation, and scalable design templates that ensure brand consistency. Additionally, Abyssale provides tools for video integration, HTML5 support, personalized images, editing capabilities, spreadsheet management, image forms, API integrations, QR code generation, A/B testing, and analytics to help clients optimize their banner campaigns. The company's services are aimed at enabling clients to produce a variety of banners with ease, fostering better collaboration and creative freedom.
Audion, founded in 2018 by Arthur Larrey and Kamel El Hadef in Paris, specializes in developing a proprietary platform designed to automate, customize, and measure digital audio marketing. Its technology enables podcast editors to dynamically insert advertisements tailored to the local context in real-time personalized audio advertising on podcasts.
PixelMe
Seed Round in 2018
PixelMe is a developer of a link management platform designed to enhance audience targeting for marketers. The platform allows users to incorporate retargeting pixels into every link shared across social media and other channels, facilitating the delivery of tailored advertisements on platforms such as Facebook, Twitter, LinkedIn, and Google Ads to individuals who engage with those links. This capability enables marketers to effectively track campaign performance and drive traffic to third-party platforms, while also fostering a deeper understanding of their audience's behavior. By sharing insights into its operations, PixelMe aims to provide transparency about its journey and the value it offers to its users.
Happydemics
Venture Round in 2018
Happydemics is a marketing and advertising performance platform that specializes in measuring the effectiveness of media investments across various channels, including digital out-of-home (DOOH), connected TV (CTV), video on demand (VOD), audio, in-game, and display advertising. The company offers a unified Brand Lift solution, allowing brands to understand consumer reactions to their content and products through comprehensive audience analysis. With a standardized methodology and access to a vast database of over 25,000 benchmarks, Happydemics positions itself as a trusted partner in the advertising industry. The company collaborates with more than 300 adtech firms, demand-side platforms (DSPs), and advertising agencies globally, helping clients optimize their marketing strategies in increasingly competitive markets.
Artzstudio
Seed Round in 2017
OMG Digital creates digital editorial brands for African millennials. It has been hailed as the "Buzzfeed of Africa" for its millenial-targeted content. Like BuzzFeed and other similar companies, OMG Digital monetizes through digital marketing. Currently 80 percent of its ad sales are from banner ads, but as in other markets, its advertisers are seeing a smaller return on investment and looking for alternatives that are more suited to mobile screens (about 90 percent of OMG Digital’s users access its content through mobile devices, in particular Android smartphones). About 60 percent of OMG Digital users are between 18 to 24 years old and one of its value propositions is helping overseas companies figure out how to reach young African consumers in different markets (for example, in some countries Twitter is more popular than Facebook, so localized strategies need to take that into account). OMG Digital has already partnered with Coca Cola, Huawei, KFC, Philips, Pringles, and several of Africa’s largest telecoms, including MTN, on marketing campaigns and sponsored content.
Aiden.ai
Seed Round in 2017
Aiden.ai is a developer of an AI analytics platform specifically designed to help marketers optimize their budget allocation. The platform leverages machine learning to analyze extensive datasets related to paid advertising, allowing clients to make informed decisions that enhance the return on investment for their multichannel paid acquisition campaigns. By providing actionable insights, Aiden.ai enables marketers to proactively adjust their strategies and improve overall campaign performance.
Geenapp
Seed Round in 2016
Geenapp is a mobile application discovery platform that streamlines the promotion of apps by uniting various campaigns into a single, intelligent system. The platform enhances the app promotion process by automating tasks and connecting stakeholders, thereby increasing accessibility, transparency, and quality. It tracks download popularity based on factors such as device type, operating system, country, and user interests, allowing application developers to effectively acquire users through various performance-based campaigns, including cost per install, cost per engagement, and cost per action. Through its innovative approach, Geenapp aims to make app promotion more efficient and profitable for developers.
TrafficAvenue
Seed Round in 2015
Traffic Avenue is a real-time advertising trading platform that utilizes Real-Time Bidding (RTB) standards, allowing advertisers and publishers to automate the buying and selling of traffic with precise targeting. The platform offers high-quality advertisements from various global brands and networks, enabling publishers to enhance their revenue by up to 80% by directing only the most valuable traffic through Traffic Avenue. Its proprietary algorithm evaluates each visitor in real time, providing publishers with the ability to fine-tune their offerings. For advertisers, Traffic Avenue delivers extensive audience engagement through innovative retargeting technology, which is currently patent pending. Overall, the platform facilitates a programmatic advertising exchange, empowering users to create and manage their campaigns effectively without the need to adjust their budgets.
haystagg
Seed Round in 2015
Haystagg, Inc. is a technology company that specializes in real-time bidding and predictive ad targeting solutions for display advertising. Founded in 2013 and headquartered in Manchester, New Hampshire, with an additional office in Europe, Haystagg focuses on helping marketers in sectors such as automotive, retail, and service providers effectively engage their target audiences online and on mobile devices. The company's platform employs advanced machine learning algorithms to analyze billions of ad impressions daily, optimizing bidding strategies to align with clients' marketing goals. Haystagg's innovative technology ensures continuous improvement and real-time adjustments, allowing for the delivery of highly targeted advertising campaigns.
haystagg
Seed Round in 2014
Haystagg, Inc. is a technology company that specializes in real-time bidding and predictive ad targeting solutions for display advertising. Founded in 2013 and headquartered in Manchester, New Hampshire, with an additional office in Europe, Haystagg focuses on helping marketers in sectors such as automotive, retail, and service providers effectively engage their target audiences online and on mobile devices. The company's platform employs advanced machine learning algorithms to analyze billions of ad impressions daily, optimizing bidding strategies to align with clients' marketing goals. Haystagg's innovative technology ensures continuous improvement and real-time adjustments, allowing for the delivery of highly targeted advertising campaigns.
VidCoin
Venture Round in 2014
VidCoin is a technology company founded in January 2013 by a team of former app developers, specializing in mobile video ad delivery. The company addresses the significant challenge of ad latency, which often leads to user attrition and the adoption of ad-blocking software. VidCoin has developed a unique asynchronous ad serving technology that ensures zero-latency video ad delivery for both in-app and mobile web environments. This innovative approach allows premium publishers to optimize ad revenue while providing a seamless user experience. By integrating its proprietary pre-cached video services into existing ad stacks, VidCoin enables advertisers to easily access and manage mobile in-app inventory through real-time bidding exchanges. The company's technology is currently utilized by global brands in over 35 countries, effectively transforming the landscape of programmatic video advertising.
AdPushup
Angel Round in 2014
AdPushup is a New Delhi-based startup that specializes in online advertising revenue optimization. The company has developed a platform that enables web publishers and bloggers to create and test various ad placements, sizes, and types. This innovative A/B testing platform helps clients enhance advertisement viewability, effectively monetize visitors who use ad blockers, and gain actionable insights through comprehensive analytics. By leveraging these tools, AdPushup empowers its clients to maximize their advertising revenue and achieve optimal results from their advertising strategies.
Vigiglobe
Series A in 2014
Vigiglobe is a technology company specializing in social media analytics, offering a software-as-a-service (SaaS) solution known as WIZR™. This platform utilizes proprietary machine learning algorithms to provide real-time insights for issues such as online reputation management, competitive intelligence, and social customer relationship management. Vigiglobe is recognized as a leader in real-time social digital out-of-home advertising, empowering chief marketing officers and digital agencies to implement innovative marketing strategies. The company's strength lies in its ability to collect, process, and display data in real-time, providing clients with qualitative insights rather than mere metrics. Their infrastructure is designed to handle vast amounts of data, successfully processing global events like the Olympic Games and major elections. Vigiglobe operates in a multilingual environment and has established partnerships with prominent platforms, including Twitter and Facebook. Its clientele includes media organizations, television networks, polling institutes, market research agencies, brands, and government entities, reflecting a rapidly growing market presence.
Marquee
Seed Round in 2014
They are on a mission to empower marketing professionals to efficiently connect with their clients and colleagues, organize their jobs and scale their business. We do the heavy lifting so they can focus on what they do best. Together they form the strongest, biggest and most influential marketing group in the world and help the passionate ones fulfill their dreams.
Admedo is a self-serve online advertising platform that focuses on providing transparency and control in programmatic advertising. Founded in 2013 in the UK by Nick Moutter and Laura Bowen, Admedo has grown into a global company with offices in the US and Europe, and its headquarters in London. The platform automates various aspects of advertisement creation, sales, and management, allowing advertisers to handle their programmatic advertising in-house. Admedo aims to streamline the advertising process by offering all the necessary tools within a single user interface at a fixed cost, promoting a straightforward and inclusive approach to programmatic advertising.
Vigiglobe
Seed Round in 2014
Vigiglobe is a technology company specializing in social media analytics, offering a software-as-a-service (SaaS) solution known as WIZR™. This platform utilizes proprietary machine learning algorithms to provide real-time insights for issues such as online reputation management, competitive intelligence, and social customer relationship management. Vigiglobe is recognized as a leader in real-time social digital out-of-home advertising, empowering chief marketing officers and digital agencies to implement innovative marketing strategies. The company's strength lies in its ability to collect, process, and display data in real-time, providing clients with qualitative insights rather than mere metrics. Their infrastructure is designed to handle vast amounts of data, successfully processing global events like the Olympic Games and major elections. Vigiglobe operates in a multilingual environment and has established partnerships with prominent platforms, including Twitter and Facebook. Its clientele includes media organizations, television networks, polling institutes, market research agencies, brands, and government entities, reflecting a rapidly growing market presence.
iTellio, LLC is a digital place-based advertising exchange that specializes in the retail Automated Teller Machine (ATM) sector. Founded in 2011 and headquartered in Long Island City, New York, the company offers a software-as-a-service platform that enables remote management of digital advertising on ATM screens and digital touchscreen toppers. iTellio operates a network of over 8,000 screens nationwide, utilizing advanced facial and mobile detection technologies to deliver targeted advertisements to specific demographics. This innovative approach allows advertisers to reach audiences effectively, boasting a daily reach of six million people. By partnering with digital signage operators, iTellio enhances ad inventory monetization and provides businesses with a comprehensive solution to connect with potential customers locally and nationally.
Aniways
Venture Round in 2014
Aniways Ltd. is a technology company based in Tel Aviv, Israel, founded in 2012. It specializes in developing a cross-platform software development kit (SDK) that enhances chat applications by introducing dynamic and interactive emoticons. This SDK enables users to enrich their messaging experience while providing developers and advertisers with new revenue opportunities. By analyzing real-time text input, Aniways’ platform can suggest contextually relevant content and branded emoticons, allowing chat services to effectively monetize their traffic without compromising the native user experience. The company caters to a diverse range of clients, including end users, developers, and advertisers, helping to transform traditional messaging into a more engaging and profitable medium.
Pixalate, Inc. is a global intelligence platform specializing in fraud protection and data analytics for the advertising industry. Founded in 2011 and headquartered in Santa Monica, California, the company provides a suite of solutions designed to combat various forms of advertising fraud, including cookie click fraud, domain masking, and device click fraud. Pixalate's offerings include network and campaign analytics, real-time campaign tracking, and a comprehensive rating system for programmatic advertising, which encompasses domain quality and seller quality ratings. The company also delivers threat intelligence services, hardware appliances for fraud prevention, and mobile seller rankings. Serving a diverse clientele that includes publishers, supply-side platforms, demand-side platforms, and advertising networks, Pixalate aims to enhance transparency and trust in programmatic advertising across multiple channels and devices.
Aniways
Seed Round in 2013
Aniways Ltd. is a technology company based in Tel Aviv, Israel, founded in 2012. It specializes in developing a cross-platform software development kit (SDK) that enhances chat applications by introducing dynamic and interactive emoticons. This SDK enables users to enrich their messaging experience while providing developers and advertisers with new revenue opportunities. By analyzing real-time text input, Aniways’ platform can suggest contextually relevant content and branded emoticons, allowing chat services to effectively monetize their traffic without compromising the native user experience. The company caters to a diverse range of clients, including end users, developers, and advertisers, helping to transform traditional messaging into a more engaging and profitable medium.
Admedo is a self-serve online advertising platform that focuses on providing transparency and control in programmatic advertising. Founded in 2013 in the UK by Nick Moutter and Laura Bowen, Admedo has grown into a global company with offices in the US and Europe, and its headquarters in London. The platform automates various aspects of advertisement creation, sales, and management, allowing advertisers to handle their programmatic advertising in-house. Admedo aims to streamline the advertising process by offering all the necessary tools within a single user interface at a fixed cost, promoting a straightforward and inclusive approach to programmatic advertising.
Apptopia
Seed Round in 2013
Apptopia, Inc. is a provider of data and insights for mobile applications, specializing in app analytics, data mining, and business intelligence within the mobile industry. Established in 2011 and headquartered in Boston, Massachusetts, the company offers a platform called Insights that employs big data technologies to collect and analyze user engagement statistics for mobile apps. Apptopia's services cater to various clients, including application developers, ad networks, and investors, by delivering data on downloads, revenue, and active users, along with tools for advertising optimization and competitive benchmarking. The platform assists in guiding marketing, product, sales, and investment strategies, enabling clients to monitor competitors and identify trends in consumer interests.
Start A Fire
Seed Round in 2013
Start A Fire is a developer of a social attribution platform designed to enhance the online presence of individuals and brands. The platform allows users to promote their social media content seamlessly through the links they share. By simply signing up and connecting their social media management accounts, users can automate the process of including a branded badge and content recommendations with every shared link. This functionality not only helps in increasing brand visibility but also facilitates the discovery of relevant content, effectively boosting user engagement and reach across social platforms.
Pixalate
Seed Round in 2013
Pixalate, Inc. is a global intelligence platform specializing in fraud protection and data analytics for the advertising industry. Founded in 2011 and headquartered in Santa Monica, California, the company provides a suite of solutions designed to combat various forms of advertising fraud, including cookie click fraud, domain masking, and device click fraud. Pixalate's offerings include network and campaign analytics, real-time campaign tracking, and a comprehensive rating system for programmatic advertising, which encompasses domain quality and seller quality ratings. The company also delivers threat intelligence services, hardware appliances for fraud prevention, and mobile seller rankings. Serving a diverse clientele that includes publishers, supply-side platforms, demand-side platforms, and advertising networks, Pixalate aims to enhance transparency and trust in programmatic advertising across multiple channels and devices.
Apptopia
Seed Round in 2013
Apptopia, Inc. is a provider of data and insights for mobile applications, specializing in app analytics, data mining, and business intelligence within the mobile industry. Established in 2011 and headquartered in Boston, Massachusetts, the company offers a platform called Insights that employs big data technologies to collect and analyze user engagement statistics for mobile apps. Apptopia's services cater to various clients, including application developers, ad networks, and investors, by delivering data on downloads, revenue, and active users, along with tools for advertising optimization and competitive benchmarking. The platform assists in guiding marketing, product, sales, and investment strategies, enabling clients to monitor competitors and identify trends in consumer interests.
VidCoin
Seed Round in 2013
VidCoin is a technology company founded in January 2013 by a team of former app developers, specializing in mobile video ad delivery. The company addresses the significant challenge of ad latency, which often leads to user attrition and the adoption of ad-blocking software. VidCoin has developed a unique asynchronous ad serving technology that ensures zero-latency video ad delivery for both in-app and mobile web environments. This innovative approach allows premium publishers to optimize ad revenue while providing a seamless user experience. By integrating its proprietary pre-cached video services into existing ad stacks, VidCoin enables advertisers to easily access and manage mobile in-app inventory through real-time bidding exchanges. The company's technology is currently utilized by global brands in over 35 countries, effectively transforming the landscape of programmatic video advertising.
Shopping Mail
Seed Round in 2012
Shopping Mail, a Société par Actions Simplifiées founded in 2010 and based in Paris, France, specializes in internet advertising campaigns focused on online retail. The company has developed an online coupon exchange platform that facilitates the sharing of discount coupons among e-merchants through transactional emails. This platform creates a network of online retailers, allowing them to efficiently exchange coupons and enhance promotional efforts, ultimately benefiting both merchants and consumers.
Kwarter
Seed Round in 2011
Kwarter is an interactive entertainment company that specializes in developing and publishing social mobile games. Its portfolio includes popular titles such as Cards, Fancake, Fan Zone, and Game On Football. The company focuses on creating innovative gaming experiences that foster engagement and interaction among users. Additionally, Kwarter offers a mobile gamification platform designed to help brands and broadcasters connect with TV audiences. This platform enables the creation, management, and monetization of second-screen applications that allow viewers to participate in real-time activities while watching their favorite shows, rewarding them for their engagement. Kwarter's team is characterized by a diverse range of talents, united by a commitment to teamwork and creativity in game development.
Adility LLC is a technology company that specializes in digital promotion infrastructure, facilitating online-to-offline commerce transactions for retailers, brands, publishers, and developers. Established in 2009 and headquartered in Atlanta, Georgia, with an additional office in San Francisco, Adility offers a suite of products including Adility Connect, which enables the creation, management, and distribution of digital promotions; Adility Cloud, which serves as a storage solution for brand and retailer promotions; and Adility Gateway, an interface for redeeming prepaid codes or coupons at points of sale. The company's web-based applications and development tools empower brands and retailers to enhance store traffic through their own and third-party mobile and web platforms. As of December 2012, Adility operates as a subsidiary of InComm, Inc.
Adility
Seed Round in 2011
Adility LLC is a technology company that specializes in digital promotion infrastructure, facilitating online-to-offline commerce transactions for retailers, brands, publishers, and developers. Established in 2009 and headquartered in Atlanta, Georgia, with an additional office in San Francisco, Adility offers a suite of products including Adility Connect, which enables the creation, management, and distribution of digital promotions; Adility Cloud, which serves as a storage solution for brand and retailer promotions; and Adility Gateway, an interface for redeeming prepaid codes or coupons at points of sale. The company's web-based applications and development tools empower brands and retailers to enhance store traffic through their own and third-party mobile and web platforms. As of December 2012, Adility operates as a subsidiary of InComm, Inc.
TicTacTi
Venture Round in 2011
TicTacTi is a company focused on enhancing monetization for app publishers and developers through its innovative advertising network. Specializing in flash app advertising, TicTacTi employs image recognition technology to seamlessly integrate dynamic advertisements into various applications, including games, without requiring additional development or software development kits. This capability allows content publishers to effectively monetize their assets while transforming any legacy ad server into a rich media ad server, maximizing revenue potential. By providing a straightforward solution for ad insertion, TicTacTi supports the growth of social gaming distribution and helps publishers optimize their advertising strategies.
InfluAds
Seed Round in 2011
InfluAds is an cross-channel advertising network providing quality sites with quality audiences an disintermediated solution to promote an borderline obsession about Quality Ads and a better User Experience without Clutter.
IFrame Apps
Seed Round in 2011
Iframe Apps is a company that offers a platform of Facebook applications designed to help businesses engage with their audience and promote their brands effectively. Founded in May 2011, Iframe Apps specializes in providing third-party applications that enhance user interaction on social media. The company focuses on delivering tools that enable businesses to leverage the power of Facebook to reach and connect with fans while strengthening their online presence. Through its innovative solutions, Iframe Apps aims to facilitate business growth and customer engagement in the digital landscape.
Adyoulike
Pre Seed Round in 2011
Adyoulike is an omnichannel digital advertising marketplace that specializes in native advertising solutions. The company has developed an advanced platform that integrates advertisements directly into editorial content, providing a seamless advertising experience for users. By leveraging technology such as artificial intelligence and semantic targeting, Adyoulike enables clients to access high-quality ads tailored to their specific needs. The platform offers unique ad formats and bespoke services, helping clients optimize their advertising strategies and achieve desired outcomes. Adyoulike connects top-tier media with innovative advertising approaches, positioning itself as a leader in the digital advertising space.