Simon Capital

Simon Capital is a venture capital firm based in Dusseldorf, Germany, founded in 2018. With a capital of €105 million, the firm focuses on early-stage investments in sectors such as B2B, consumer products, health and wellness, productivity, and technology. It aims to enhance everyday life through innovative solutions and typically invests between €0.5 million and €10 million in its portfolio companies. Simon Capital is particularly interested in consumer-facing business models and alternative technology and service solutions. The firm prefers to take minority stakes, ranging from 5% to 25%, in companies primarily located in German-speaking regions. By leveraging its expertise and network, Simon Capital supports the growth of its portfolio companies while maintaining a long-term investment approach characteristic of family-owned businesses.

Friedrich Droste

Managing Partner

Jan Leicht

Managing Director

Nicholas "Niklas" Leske

Investor

19 past transactions

MicroHarvest

Venture Round in 2023
MicroHarvest is an early-stage startup in Hamburg, Germany. The company is on a mission to produce better, healthier and tastier protein, produced sustainably using the power of microorganisms. Its proprietary and scalable technology allows producing nutritional biomass from fast-growing bacteria, with potential applications across the whole protein value chain. With that, MicroHarvest contributes to a world where everyone has access to nutritious food through a fair and resilient food system.

O.C. Hairsystems

Seed Round in 2022
O.C. Hairsystems is a healthcare solution center. The company provide services that include hair systems, hair replacement, hair loss expertise, and hair cosmetics.

Magaloop

Seed Round in 2022
MagaLoop GmbH develops and operates an e-commerce platform for the retailers to order goods from suppliers. The company offers a mobile application and a web portal, MagaLoop, which allows kiosk operators and retailers to order goods from wholesale suppliers. It also provides marketing, communication, order optimization, promotions, advertising, and price optimization services to manufacturers and wholesalers. The company was founded in 2018 and is headquartered in Berlin, Germany.

Waterdrop

Series B in 2022
Waterdrop is a producer of innovative water-based beverages designed to enhance hydration and wellness. The company offers a unique product in the form of small, sugar-free, dissolvable cubes that transform plain water into flavorful drinks. These micro drinks are enriched with vitamins and extracts sourced from high-quality natural ingredients, including fruits and plants. This approach allows consumers to enjoy a refreshing beverage without added sugars while promoting adequate hydration. Waterdrop emphasizes the use of environmentally friendly raw materials, aligning its products with sustainable practices.

Naughty Nuts

Seed Round in 2022
Producer of organic dry fruits and snacks intended to come up with innovative recipes and all-natural organic ingredients. The company's products include walnuts, cashew, peanut flavor butter, and much more that are naturally vegan and include valuable ingredients, that can be used for cooking or baking, enabling consumers to have a taste of organic dry fruits and snacks.

Mighty Pea

Seed Round in 2021
Mighty Pea is a pea milk producer, which uses yellow split peas in the creation of its beverages.

Wild Earth

Series A in 2021
Wild Earth is a technology startup based in Berkeley, California, founded in 2017. The company focuses on developing high-protein pet foods that prioritize health, environmental sustainability, and humane sourcing compared to traditional pet food products. By leveraging scientific advancements, Wild Earth aims to reinvent pet nutrition and create cleaner, more nutritious options for pet owners and their animals.

Lyre's

Seed Round in 2021
Lyre's specializes in crafting a premium selection of non-alcoholic spirits designed to replicate the taste and experience of traditional alcoholic beverages. Founded from a desire to create high-quality alternatives for individuals who prefer not to consume alcohol, Lyre's offers a range of vegan-friendly products that maintain the essence of classic spirits. This allows consumers to enjoy social gatherings and celebrations without the effects of alcohol, promoting a clear-headed and enjoyable experience. With a commitment to excellence, Lyre's aims to provide the finest non-alcoholic spirit options available, catering to those seeking both flavor and a mindful lifestyle.

Lyre's

Seed Round in 2021
Lyre's specializes in crafting a premium selection of non-alcoholic spirits designed to replicate the taste and experience of traditional alcoholic beverages. Founded from a desire to create high-quality alternatives for individuals who prefer not to consume alcohol, Lyre's offers a range of vegan-friendly products that maintain the essence of classic spirits. This allows consumers to enjoy social gatherings and celebrations without the effects of alcohol, promoting a clear-headed and enjoyable experience. With a commitment to excellence, Lyre's aims to provide the finest non-alcoholic spirit options available, catering to those seeking both flavor and a mindful lifestyle.

Magaloop

Seed Round in 2021
MagaLoop GmbH develops and operates an e-commerce platform for the retailers to order goods from suppliers. The company offers a mobile application and a web portal, MagaLoop, which allows kiosk operators and retailers to order goods from wholesale suppliers. It also provides marketing, communication, order optimization, promotions, advertising, and price optimization services to manufacturers and wholesalers. The company was founded in 2018 and is headquartered in Berlin, Germany.

Sanity Group

Venture Round in 2020
Sanity Group GmbH, founded in 2018 and based in Berlin, Germany, specializes in the development and supply of cannabis-based pharmaceuticals and wellbeing products primarily for pharmacies. The company aims to unlock the health benefits of cannabinoids through innovative research and product development, focusing on non-psychoactive components. By investing in fundamental research on the cannabis plant and its active ingredients, Sanity Group seeks to enhance the understanding and application of cannabinoid therapies. The organization is committed to educating healthcare professionals, patients, and consumers about the positive impacts of cannabis, thereby promoting healthier lifestyles and improving access to medicinal cannabis products in pharmacies and clinical institutions.

JustSpices

Series B in 2020
Just Spices is a spice-mix and meal-prep brand that manufactures and markets food products. With numerous spice blends and pure spices, Just Spices inspires online and in an increasing number of supermarkets a growing consumer base to refine their own dishes and become creative in the kitchen. In addition to that, in 2018, the spice manufactory also launched the Just Spices IN MINUTES fix category online and nationwide in all REWE supermarkets. Just Spices offering 7 “fix” meal preparations that see Just Spices provide the recipe and spice mix needed to prepare a quick meal, with only a few additional fresh ingredients required to complete the dish. Since then, with 27 fix recipes, the company has been setting new standards for the fast and easy preparation of modern dishes in everyday life. Just Spices was founded in 2014 and is headquartered in Düsseldorf, Nordrhein-Westfalen, Germany.

Mitte

Convertible Note in 2019
Mitte is a provider of smart water system that unites water purification with enhancement, giving you personalized and healthy water right in your home. Founded in 2015, the company is headquartered in Berlin, Germany.

HelloFreshGO

Series A in 2019
HelloFreshGO GmbH, based in Berlin, Germany, specializes in providing smart vending machines designed to enhance workplace nutrition. Founded in 2003, the company operates as a subsidiary of HelloFreshGO SE. These automatic vending machines serve as micro-markets for offices, offering employees convenient access to a diverse range of meals, salads, snacks, and drinks throughout the workday. By utilizing less than 1.5 square meters of space, HelloFreshGO's solution can effectively replace traditional canteen services at a lower cost, ensuring that employees have access to healthy food options any time they need them.

Share

Seed Round in 2019
Share GmbH is a Berlin-based company that produces and retails food and hygiene products. It operates an e-commerce platform where customers can purchase a variety of consumer goods. The company adheres to a "1 + 1" principle, meaning that for every product sold, an equivalent item is donated to individuals in need through its social partners. This model allows customers to contribute to social causes while shopping for everyday items. By combining retail with philanthropy, Share aims to make a positive impact on communities both locally and globally.

Snoooze

Funding Round in 2019
Snoooze offers Snoooze®, an all-natural sleep drink for healthy, working adults who’d like to enjoy healthy, natural sleep, especially in times of stress. The herbs in Snoooze® help drinkers fall asleep and support their natural sleep cycles. So, Snoooze® drinkers can wake up refreshed and energetic without having to worry about side-effects.

Waterdrop

Venture Round in 2019
Waterdrop is a producer of innovative water-based beverages designed to enhance hydration and wellness. The company offers a unique product in the form of small, sugar-free, dissolvable cubes that transform plain water into flavorful drinks. These micro drinks are enriched with vitamins and extracts sourced from high-quality natural ingredients, including fruits and plants. This approach allows consumers to enjoy a refreshing beverage without added sugars while promoting adequate hydration. Waterdrop emphasizes the use of environmentally friendly raw materials, aligning its products with sustainable practices.

Mitte

Venture Round in 2018
Mitte is a provider of smart water system that unites water purification with enhancement, giving you personalized and healthy water right in your home. Founded in 2015, the company is headquartered in Berlin, Germany.
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