Shutterstock

Shutterstock is a global provider of licensed digital content, including photographs, vectors, illustrations, videos, and music, catering to businesses, marketing agencies, and media organizations worldwide. With its headquarters in New York City and additional offices in major cities such as Amsterdam, Berlin, and London, Shutterstock collaborates with a community of over 60,000 contributors to continuously expand its extensive library, which features more than 40 million images and 2 million video clips. The company serves customers in over 150 countries, primarily generating revenue from its content offerings. In addition to its core services, Shutterstock owns several subsidiary brands, including Bigstock, Offset, Skillfeed, and WebDAM, which enhance its portfolio by providing value-oriented stock media, high-end image collections, online learning resources, and digital asset management solutions for businesses.

19 past transactions

Envato

Acquisition in 2024
Envato is an Australian company based in Melbourne that operates an online marketplace platform focused on creative assets. Its primary offering, Envato Market, features eight digital marketplaces where 1.5 million active buyers can purchase a wide range of products, including video footage and WordPress themes. In addition to the marketplace, Envato Studio provides a platform for freelance services, allowing users to hire professionals for tasks such as logo design and eCommerce solutions. Furthermore, Envato offers educational resources to help users develop their creative skills, enabling them to create and share digital assets like websites, videos, apps, and graphics. Through these services, Envato aims to facilitate online success for individuals and businesses alike.

backgrid

Acquisition in 2024
Backgrid is a media services provider. The company provides real-time celebrity content to news sites

Giphy

Acquisition in 2023
Giphy, Inc. is an online platform that specializes in the search, sharing, and discovery of animated graphics interchange formats (GIFs). Founded in 2013 and headquartered in New York City, the company offers a comprehensive database of GIFs across various categories including emotions, food, animals, and pop culture. It enables users to easily browse and share these animated graphics through social media channels. Giphy also supports creative input by allowing users to upload their own GIFs and collaborates with brands to produce original content. The platform aims to evolve beyond its search engine roots into a vibrant community for GIF artists and enthusiasts, focusing on fostering creativity and engagement within the digital visual communication space. As of mid-2020, Giphy operates as a subsidiary of Instagram, which enhances its integration within social media ecosystems.

Splash News

Acquisition in 2022
Splash News is a prominent independent entertainment news and picture agency based in America. It specializes in providing the latest Hollywood stories, images, and videos to a diverse range of content publishers, including newspapers, magazines, and television stations worldwide. In addition to its core offerings of entertainment news and visuals, Splash News engages in brand partnerships, product placements, and analysis of trending celebrity topics, catering to the evolving needs of its global audience. Through its comprehensive services, Splash News delivers timely and relevant content to millions, reinforcing its position as a key player in the entertainment news industry.

Pond5

Acquisition in 2022
Pond5 Inc. is an online marketplace specializing in royalty-free creative assets, including stock video footage, photos, illustrations, music tracks, sound effects, and 3D models. Founded in 2006 and headquartered in New York City, with additional offices in Prague, Geneva, and Dublin, Pond5 serves filmmakers, creators, and producers by providing a platform for the sale and purchase of creative content. The company distinguishes itself as the largest video-first content marketplace, fostering a vibrant community of over 60,000 professional visual and audio creators. By meaningfully sharing licensing revenue with contributing artists, Pond5 supports sustainable livelihoods for its community while offering innovative features, such as visual search and seamless integration with major video-editing software. The platform aims to enhance the creative process by enabling users to quickly find and utilize content essential for their projects.

PicMonkey

Acquisition in 2021
PicMonkey LLC, founded in 2012 and headquartered in Seattle, Washington, is a visual communications platform that provides online tools for photo editing and graphic design. The platform offers a variety of features, including filters, collage and card makers, and touch-up tools, catering to both non-designers and professional designers. With over 450,000 paid subscribers and millions of mobile users across more than 190 countries, PicMonkey has facilitated the creation of approximately 3.4 billion images. Its user base includes consumers, small and medium businesses, nonprofit organizations, academic institutions, and large enterprises. The company employs around 60 people, with an additional regional office in Ireland.

Pattern89

Acquisition in 2021
Pattern89 Inc. is a company that specializes in a predictive marketing artificial intelligence platform aimed at enhancing digital and social media ad performance for marketers and advertising agencies. Founded in 2016 and headquartered in Indianapolis, Indiana, Pattern89's platform leverages AI to identify trends, automate campaign selection, and analyze data elements, ultimately optimizing campaign spending. It provides real-time performance insights and reporting, enabling brands to discover the ad components that significantly influence paid social performance. By analyzing past ad data, Pattern89 assists businesses in refining their advertising strategies to ensure that social ads remain effective and current. The company was previously known as Quantifi, Inc. before rebranding in April 2018.

Datasine

Acquisition in 2021
Datasine is a developer of a personality data platform that focuses on enhancing creative marketing through artificial intelligence. The platform analyzes psychometric and biographical data from customers to create detailed behavioral and risk profiles. By combining this data with creative strategies, Datasine provides actionable insights that help companies understand what marketing approaches are effective and what adjustments may be necessary. This capability enables businesses to foster meaningful customer relationships and significantly improve their customer experience.

Shotzr

Acquisition in 2021
Shotzr, Inc. operates a platform that provides fresh, locally-sourced, and on-brand photo feeds for social media marketers. Founded in 2016 and based in Denver, Colorado, Shotzr employs data-driven machine learning models to automate the selection of images, ensuring that marketers receive the most relevant visuals for their campaigns. The platform caters to various digital marketing needs, including social media campaigns on platforms like Facebook and Instagram, search engine marketing landing pages, and dynamic creative projects. By focusing on contextual imagery that resonates with targeted audiences, Shotzr enhances customer engagement and improves marketing performance across digital channels.

VidMob

Series C in 2021
VidMob operates a global platform that connects brands with professional video creators for real-time, bid-based marketplace transactions. Users can upload media directly from their devices or cloud storage and receive edited content from expert editors worldwide. Incorporated in 2014, VidMob has offices in New York, London, Chicago, Boston, Dublin, São Paulo, and West Hollywood. The platform leverages AI-powered analytics and a global creator network to optimize ad campaign ROI by delivering actionable creative insights, faster turnaround times, and better-performing ads. Notably, VidMob is recognized as a certified creative marketing partner by major digital platforms and allocates a portion of its revenue to fund pro bono creative services for non-profits through its 501(c)(3) arm, VidMob Gives.

TurboSquid

Acquisition in 2021
TurboSquid is a developer of a comprehensive digital library of 3D models, catering to a diverse clientele that includes game developers, architects, visual effects studios, advertisers, and other creative professionals. The company's extensive collection features a wide range of models, such as cars, characters, animals, furniture, and landscapes, allowing users to enhance their projects with personalized touches. By providing high-quality models, TurboSquid enables artists to save significant time—reportedly up to 27 hours per purchased model—thereby allowing them to focus on adding their unique creativity to their work. Additionally, TurboSquid aims to empower and support the careers of professional 3D modelers by continuously improving its library through the contributions of talented artists worldwide.

Amper Music

Acquisition in 2020
Amper Music, Inc. is a New York-based company that provides an online platform for creating customized music, enabling users to synchronize it with various content types such as video, photos, and slideshows. Founded in 2014, Amper harnesses artificial intelligence to compose unique music tailored to specific needs instantly. Its technology integrates a proprietary sample library and datasets, focusing on high-quality music creation through the combination of music theory and AI innovation. The Amper Score allows users to generate custom music in seconds, streamlining the process of finding suitable tracks. The company's mission is to empower individuals to express their creativity through music, regardless of their musical background or expertise, by offering intuitive tools that facilitate the composition and customization of original music.

ZCOOL

Series B in 2018
ZCOOL is an online community platform founded in August 2006 in Beijing, designed for designers to showcase their graphic designs and connect with potential commercial opportunities. With over four million users and approximately 20,000 design works uploaded daily, the platform facilitates the sharing and display of creative work. ZCOOL collaborates with Shutterstock to enhance its image database services, further enriching the offerings for its users. The company aims to leverage recent funding to expand its community, strengthen content, and provide additional services, including training courses and job matching to support its members in their professional development.

ActionIQ

Series B in 2017
ActionIQ, Inc. is a developer of a cloud-based enterprise customer data platform that addresses the data, analytics, and marketing challenges faced by marketers, analysts, and technologists. Founded in 2014 and headquartered in New York City, with an additional office in San Francisco, the company provides a solution that centralizes multiple data sources—such as email, CRM, and clickstream—into a comprehensive analytics dashboard. This enables users to capture, analyze, and utilize customer data effectively, allowing for the design and deployment of personalized marketing campaigns across various channels without requiring IT assistance. ActionIQ serves clients in sectors including retail, media and entertainment, subscriptions, and telecommunications, empowering them to launch individualized campaigns rapidly and at scale.

Flashstock

Acquisition in 2017
FlashStock is a visual content platform that addresses the challenges marketers face in acquiring high-quality, engaging images and videos for digital marketing. As brands strive to connect with consumers in a visually-driven landscape, FlashStock offers a scalable solution that leverages proprietary technology and a global network of contributors. The platform streamlines content creation workflows, allowing clients to efficiently plan and execute visual content that aligns with their brand identity and marketing objectives. By serving over 200 leading brands and partnering with major social media platforms, FlashStock has established itself as a key player in the content marketing space, providing tailored visual solutions that enhance brand storytelling across various digital channels.

Rex Features

Acquisition in 2015
Rex Features Ltd. is a prominent independent photographic press agency and picture library based in London, with an additional office in Los Angeles. Established in 1947, the company has built a strong international reputation as a leading source of editorial photos, news, and images related to celebrities and sports. Rex Features offers a diverse range of content, including live feeds in categories such as news, entertainment, royalty, sports, and various thematic compilations that cover topics like fashion, travel, and human interest. With a dedicated team of editors working around the clock, the agency gathers thousands of new images daily from a global network of suppliers, serving professional clients across all media sectors. The company emphasizes the quality of its images and personalized service, fostering client loyalty and ensuring its work is utilized across various platforms worldwide. As of January 2015, Rex Features operates as a subsidiary of Shutterstock, Inc.

Webdam by Bynder

Acquisition in 2014
WebDAM, a subsidiary of Bynder, specializes in cloud-based digital asset management (DAM) solutions designed for enterprises of all sizes. Founded in 2005 and based in San Mateo, California, the company offers a suite of products including Workstream for workflow management, Webdam for automating and streamlining tasks, and Brand Connect for centralized brand management. These solutions facilitate the storage, organization, retrieval, and sharing of various digital files such as images, videos, and marketing collateral. WebDAM also supports creative collaboration, brand control, and analytics while ensuring enterprise-level security. Its diverse clientele spans multiple industries, including higher education, healthcare, and technology, with notable clients like Intel and New Balance. WebDAM's platform enhances marketing fulfillment by allowing clients to efficiently manage and distribute their creative assets across different channels.
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