Tiller Partners

Tiller Partners is a venture capital firm located in Los Angeles, California, established in 2012. The firm specializes in making investments across various stages, primarily targeting pre-seed and seed rounds, as well as early and late-stage ventures. Tiller Partners typically focuses on one to two companies each year, allowing for a concentrated investment approach. As a Registered Investment Adviser, the firm is committed to providing strategic support and resources to its portfolio companies, fostering growth and innovation within the startup ecosystem.

Tory Green

Partner

Alanna Gregory

Venture Partner

Matt Watkinson

Venture Partner

23 past transactions

Hum Capital

Seed Round in 2019
Hum Capital is the funding platform that connects great companies with the right capital. Hum offers companies raising up to $50 million the most efficient, transparent path to growth. Hum’s Intelligent Capital Market uses AI to translate volumes of a company’s financial data into the clearest picture of their value, so they can fundraise with confidence, on the best terms for their business. Investors on Hum’s platform gain investment insights and a personalized deal flow built on company data they can trust. For more information, visit HumCapital.com.

AppOnboard

Series B in 2018
AppOnboard is a Los Angeles-based software company empowering creators to build businesses without any programming experience. The company offers two no-code products: Buildbox, the largest no-code mobile game engine, and AppOnboard Studio, a mobile, interactive design studio that enables anyone to create playable ads and app prototypes.

Frontier Car Group

Series A in 2017
Frontier Car Group is a berlin-based startup who develop, launch, and operate used-automotive marketplaces within emerging market economies, with operations in Nigeria, Mexico, Argentina, Colombia, Chile, Pakistan, and Indonesia. Additionally, we are successfully engaging in two joint ventures with OLX in India and Poland. We increase the efficiency of selling and buying cars through technology, infra-structure creation, access to capital and innovative business models that allows all stakeholders to gain from our impact.

Social Native

Seed Round in 2017
Social Native is an online platform designed to facilitate the creation of customized branded content, connecting brands with relevant creators based on shared interests and brand affinity. Founded in 2014 by David Shadpour and Eytan Elbaz, the company is headquartered in California. It provides a marketplace where brands can source and optimize visual content, including images and videos, to enhance brand awareness and performance. The platform offers features such as personalized content, age-targeting, testimonials, and product placements. Additionally, Social Native's technology delivers data-driven insights, scales content creation, and measures the impact of marketing efforts, allowing brands to access a diverse range of content on demand.

Markett

Seed Round in 2016
Markett, Inc. is a marketing platform that facilitates connections between high-growth brands and individuals or marketing teams to generate new customers. Founded in 2016 and headquartered in Venice, California, the company leverages a geocentric sales force and authentic content, enabling users to promote their favorite brands and earn income through unique promotion codes. By empowering young professionals, entrepreneurs, and creatives, Markett supports them in monetizing their marketing efforts on their own terms while helping brands enhance their market reach and improve lead generation.

Parasail

Seed Round in 2016
Parasail Health, Inc. offers payment plans and patient financing options. It offers health care system for patients to help payments flow between insurance companies, employers, and medical groups. In addition, the company provides additional payments option to patients for billing companies and providers. It serves insurance companies, employers, and medical groups. The company was incorporated in 2013 and is based in Sausalito, California.

Gem

Series A in 2016
Gem is a developer of next-generation cryptocurrency applications and a blockchain platform that empowers individuals to take control of their wealth through innovative digital solutions. Founded in 2013, Gem offers a secure universal wallet that acts as a single entry point for users to track their cryptocurrency investments and net worth. The platform facilitates the curated discovery of new tokens and decentralized applications, enhancing the participation experience in the evolving digital marketplace. With a team of experienced software architects and blockchain engineers, Gem is dedicated to providing easier and more secure ways for consumers to engage with the growing decentralization movement.

Factual

Series B in 2015
Factual Inc. specializes in providing location-based data tailored for mobile advertising, developers, and enterprise applications. Founded in 2007 and headquartered in Los Angeles, the company offers a range of services, including APIs for local business and points of interest data, geofencing capabilities, and UPC-centric datasets for consumer packaged goods. Factual's platform enables product and engineering teams, marketers, and data analysts to access comprehensive and accurate location data, facilitating informed decision-making and effective marketing strategies. The company also features Geotag, a reverse geocoder designed for high-volume geotagging. With additional offices in New York and Shanghai, Factual operates as a subsidiary of Foursquare Labs, Inc., and has established a strategic partnership with Mitsui & Co.

Clutter

Seed Round in 2015
Clutter Inc. is a full-service storage company based in Culver City, California, that specializes in on-demand storage and moving services. Founded in 2013, the company manages the pick-up, storage, and retrieval of various items, including furniture, bicycles, and holiday decorations, while excluding liquids, perishables, and hazardous materials. Clutter provides secure storage solutions supported by an online photo inventory and a warranty policy, ensuring the safety of customers' belongings against theft, loss, and damage from natural disasters or water. The company focuses on delivering hassle-free and affordable services by leveraging technology and exceptional customer service.

ChowNow

Series B in 2015
ChowNow, Inc. is an online ordering platform that focuses on supporting local restaurants. Founded in 2010 and headquartered in Playa Vista, California, ChowNow enables independent restaurants to establish branded online ordering systems through their own websites, as well as on platforms like Facebook and Google. The service includes management tools, customer insights, and marketing support, all offered at a reasonable monthly fee that avoids the high commissions typically charged by competitors. ChowNow's approach allows diners to discover and order from local restaurants in a fair and sustainable manner, helping these establishments thrive in a competitive market.

Winc

Series A in 2014
Winc, Inc. is a wine production company founded in 2012 and based in Los Angeles, California. It offers an online subscription wine delivery service that aims to simplify the wine purchasing experience for consumers. With a focus on creating custom experiences, Winc has developed popular wine brands such as Summer Water and Folly of the Beast, which are well-regarded for their quality and appeal. The company leverages consumer insights to drive brand development and has established a presence in both premium retail locations and progressive restaurants across the United States. Recently, Winc introduced Winc Shares, a crowdfunding initiative that allows a broader audience to invest in the company, democratizing access to investment opportunities in the wine industry. With a price point of approximately $13 per bottle, Winc continues to innovate within the $220 billion wine market.

TrueCar

Venture Round in 2013
TrueCar, Inc. is an internet-based platform that provides market-based pricing data for new and used cars in the United States. Operating through its website and mobile applications, TrueCar connects consumers with a network of certified dealers, offering insights into how much others have paid for vehicles in their area. The platform aggregates data from multiple sources to deliver real-time, unbiased pricing information, assisting both car buyers and dealers. Additionally, TrueCar offers services such as TrueCar Trade, which informs users of their trade-in vehicle's value and guarantees a price before visiting a dealership. The company also provides advanced tools for dealers through services like DealerSync and DealerScience. Founded in 2005 and headquartered in Santa Monica, California, TrueCar customizes its platform for various partners, including financial institutions and membership organizations.

Shift

Series B in 2013
Shift Technologies, Inc. operates an online platform that facilitates the buying and selling of new and used cars, offering a range of vehicle types including sedans, SUVs, and trucks. Founded in 2013 and headquartered in San Francisco, California, with additional locations in Los Angeles, San Diego, Sacramento, and Portland, Shift aims to simplify the car purchase experience. The company provides a comprehensive service that includes detailing vehicles, listing them on multiple platforms, managing test drives, and connecting sellers with potential buyers. Customers receive a detailed 150-point concierge report that encompasses vehicle specifications, high-resolution images, and history reports. Shift also offers financing options and additional support services throughout the car ownership lifecycle, making the process more accessible and enjoyable for consumers.

Lettuce

Seed Round in 2013
Lettuce is a simple order management system with a mobile sales app enabling your business to capture, track, and process orders anywhere in real time. We primarily focus on small and medium sized businesses.

The IdeaLists

Seed Round in 2013
The IdeaLists is a curated online marketplace bustling with brands, businesses, and agencies that are looking to make their next creative project amazing. Projects are listed and then pitched by our highly curated community of creative professionals based on schedule, budget, and deliverable(s). The end result? More access to great work and less unnecessary layers that tend to drive uptime and costs. It was founded in 2010 and headquartered in Los Angeles, California.

Winc

Venture Round in 2013
Winc, Inc. is a wine production company founded in 2012 and based in Los Angeles, California. It offers an online subscription wine delivery service that aims to simplify the wine purchasing experience for consumers. With a focus on creating custom experiences, Winc has developed popular wine brands such as Summer Water and Folly of the Beast, which are well-regarded for their quality and appeal. The company leverages consumer insights to drive brand development and has established a presence in both premium retail locations and progressive restaurants across the United States. Recently, Winc introduced Winc Shares, a crowdfunding initiative that allows a broader audience to invest in the company, democratizing access to investment opportunities in the wine industry. With a price point of approximately $13 per bottle, Winc continues to innovate within the $220 billion wine market.

Chromatik

Seed Round in 2012
Chromatik is a digital music learning platform that connects musicians worldwide, allowing them to play, learn, and share their favorite music through various formats such as sheet music, guitar tabs, and lyrics. The platform provides users with tools to practice, perform, and learn music, offering features that enable them to upload and download music, access reference tracks, utilize annotation tools, and record their performances. By creating a collaborative environment for musicians, Chromatik enhances the learning experience and fosters a community centered around music appreciation and performance. In April 2017, Chromatik was acquired by TakeLessons.

Lettuce

Seed Round in 2012
Lettuce is a simple order management system with a mobile sales app enabling your business to capture, track, and process orders anywhere in real time. We primarily focus on small and medium sized businesses.

ChowNow

Series A in 2012
ChowNow, Inc. is an online ordering platform that focuses on supporting local restaurants. Founded in 2010 and headquartered in Playa Vista, California, ChowNow enables independent restaurants to establish branded online ordering systems through their own websites, as well as on platforms like Facebook and Google. The service includes management tools, customer insights, and marketing support, all offered at a reasonable monthly fee that avoids the high commissions typically charged by competitors. ChowNow's approach allows diners to discover and order from local restaurants in a fair and sustainable manner, helping these establishments thrive in a competitive market.

Scopely

Seed Round in 2012
Scopely, Inc. is a global interactive entertainment company specializing in the development and publishing of mobile games for both casual and core gamers. Founded in 2011 and headquartered in Culver City, California, Scopely offers a diverse portfolio of immersive gaming experiences based on original and popular franchises, including titles such as Star Trek Fleet Command, Looney Tunes World of Mayhem, WWE Champions, and The Walking Dead: Road To Survival. The company is recognized for its innovative approach, having been featured in Fast Company’s ‘World’s Most Innovative Companies’ and ranked among the fastest-growing companies in North America. Scopely has achieved over $1 billion in lifetime revenue by focusing on long-lasting game experiences. It operates globally with studios in various locations, including Los Angeles, Barcelona, Dublin, and Tokyo, and provides services in game design, marketing, analytics, and live operations through its proprietary technology platform.

Winc

Seed Round in 2012
Winc, Inc. is a wine production company founded in 2012 and based in Los Angeles, California. It offers an online subscription wine delivery service that aims to simplify the wine purchasing experience for consumers. With a focus on creating custom experiences, Winc has developed popular wine brands such as Summer Water and Folly of the Beast, which are well-regarded for their quality and appeal. The company leverages consumer insights to drive brand development and has established a presence in both premium retail locations and progressive restaurants across the United States. Recently, Winc introduced Winc Shares, a crowdfunding initiative that allows a broader audience to invest in the company, democratizing access to investment opportunities in the wine industry. With a price point of approximately $13 per bottle, Winc continues to innovate within the $220 billion wine market.

Shift

Venture Round in 2012
Shift Technologies, Inc. operates an online platform that facilitates the buying and selling of new and used cars, offering a range of vehicle types including sedans, SUVs, and trucks. Founded in 2013 and headquartered in San Francisco, California, with additional locations in Los Angeles, San Diego, Sacramento, and Portland, Shift aims to simplify the car purchase experience. The company provides a comprehensive service that includes detailing vehicles, listing them on multiple platforms, managing test drives, and connecting sellers with potential buyers. Customers receive a detailed 150-point concierge report that encompasses vehicle specifications, high-resolution images, and history reports. Shift also offers financing options and additional support services throughout the car ownership lifecycle, making the process more accessible and enjoyable for consumers.

TurningArt

Venture Round in 2012
TurningArt is a curated artwork service that connects offices across the country with contemporary artists. The company collaborates with over a thousand painters, photographers, and mixed-media artists to offer a diverse selection of artwork for lease, purchase, or rent. By providing a rotating collection, TurningArt ensures that workspaces remain dynamic and engaging. Each piece is accompanied by interactive placards that educate employees and visitors about the artists and their creations. Additionally, the company incorporates technology that allows employees to participate in the selection of artwork, fostering a more personalized experience. TurningArt manages the entire process from curation to installation, making it easy for businesses to enhance their environments with meaningful art.
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